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COMMERCE PROJECT
SWOT ANALYSIS OF SWIGGY
Ambupriya rai
12th C
Roll no: 07
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INDEX
Serial Topic Page
No. No.
1. Acknowledgement 3
2. About S.W.O.T analysis 4-5
3. Advantages and limitations 6
4. Company for S.W.O.T analysis 7
(swiggy)
5. About Swiggy 7-9
6. Owenership of swiggy 10
7. Capital structure and expenditure 11-12
8 S.W.O.T analysis of swiggy 13-16
9 conclusion 17
ACKNOWLEDGEMENT
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I would like to express my special sense of gratitude to
our teacher, Miss Shamama Begum as well as our
Principal, Mrs Promini Chopra who gave us the golden
opportunity to do this project on the topic “SWOT
analysis” which helped me in gaining a lot of
knowledge. Also I would thank everybody who helped
me to finish this project in the limited time frame.
WHAT IS S.W.O.T ANALYSIS ?
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SWOT analysis is a strategic planning
technique used to help a person or
organisation identify STRENGTHS,
WEAKNESS, OPPURTUNITIES and THREATS
related to business competition or business
planning. It is intended to specify the
objectives of the business venture or project
and identify the internal and external factors
that are favourable and unfavourable to
achieving those objectives. Strengths and
weakness are frequently internally related
while Opportunities and Threats focus on
the External environment
Strength (S): A strength is an inherent
capability of the company which it can use I to
gain strategic advantage over its competitor
Country-wide distribution network.
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Weakness (W): A weakness is an inherent
limitation or constraint of the company which
creates strategic disadvantage for it. Obsolete
technology is a weakness of some companies.
Shortage of funds is another example of
weakness.
Opportunity (O): An opportunity is a favourable
condition in the company's external environment
which enables it to strengthen its position.
Economic liberalisation and globalisation Offers
an opportunity to companies which want to enter
banking, insurance, telecommunications sectors
growing demand is also an example of
opportunity.
Threat (T): A threat is an unfavourable condition
in the company's external environment which
causes a damage or risk to its position.
Competition from multinational corporations is a
threat for Indian firms.
Advantages of SWOT analysis –
• It is helpful in the formulation of an effective
strategy that can capitalise on the opportunities
and neutralise the threats faced by an
organisation.
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• It is a systematic and logical approach to
understand the environment of a business
organisation.
• It helps a firm in matching its strengths and
weaknesses with the opportunities and threats
operating in the environment.
• An effective strategy is one that enables the
firm to capitalise on the environmental
opportunities and to neutralise the threats with
the help of its strengths.
Limitations of SWOT
Analysis
• Price increase
• Inputs/raw materials
• Government legislation
• Economic environment
COMPANY FOR S.W.O.T
ANALYSIS
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SWIGGY
Swiggy is an Indian online food ordering and delivery platform.
Founded in 2014, Swiggy is based in Bangalore and operates in
500 Indian cities as of September 2021. Besides food delivery,
Swiggy also provides on-demand grocery deliveries under the
name Instamart, and a same-day package delivery
service called Swiggy Genie.
In 2011, the two founders, Sriharsha Majety and Nandan Reddy,
designed an e-commerce website called Bundl to facilitate
courier service and shipping within India. Bundl was halted in
2014 and rebranded to enter the food delivery market . Majety
and Reddy approached Rahul Jaimini, formerly with Myntra, and
founded Swiggy in August 2014.
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At the time, the food delivery sector was in turmoil as
several notable startups, such as Foodpanda (later
acquired by Ola Cabs), TinyOwl (later acquired
by Zomato) and Ola Cafe (later closed) were
struggling. Majety and Reddy approached Rahul Jaimini,
formerly with Myntra, and founded Swiggy in August
2014.
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Swiggy is India’s leading on-demand delivery platform
with a tech-first approach to logistics and a solution-
first approach to consumer demands. With a presence
in 500 cities across India, partnerships with hundreds of
thousands of restaurants. Swiggy currently only
operates in Bangalore, Mumbai, Chennai and Delhi.
Ownership of SWIGGY
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Sriharsha Majety cofounded the online food ordering and
delivery business Swiggy in August 2014, with his BITS-Pilani
alumnus Nandan Reddy. They became friends when working
together on photography projects at college. They shared their
vision for creating an e-commerce website that could help to
streamline shipping and courier services throughout India . They
brought on board former Myntra software engineer and IIT
alumnus Rahul Jaimini (Jaimini) to develop a food ordering and
delivery website. The three co-founders used their respective
skills to build a distinctive online food ordering website. Thus,
was born Swiggy in August 2014.
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Capital structure and
expenditure
Capital
structure:
In January 2022, Swiggy's
valuation rose to $10.7
billion after a $700-million
fundraise led by US asset
manager Invesco.
Invesco led the Bengaluru-
headquartered startup’s Series
K round, which according to a
source familiar with the matter
values the seven-year-old startup
at $10.7 billion.
Swiggy was valued at $5.5 billion in July last year.
Expenditure: Food delivery giant Swiggy
(Bundl)Technologies Private Limited) has reported its
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revenues for financial year 2019-20 at Rs 2,776 crore, a
115 per cent jump since the last financial year. The
company further reported a net loss of Rs 3,768 crore
during the same fiscal
S.W.O.T analysis of
Swiggy
STRENGTHS OF SWIGGY
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● Fast Delivery
Swiggy is famous for its quick delivery service. Its technical
platform is prepared in such a way that it accepts orders from
customers based on its location, and the food would be taken
from the nearest hotel of the customers.
● Neat User Interface
For customers to view comfortably, Swiggy has maintained an
excellent interface to take their orders. Its user interface is
neatly arranged in a way that the hotels are listed, and its
menu and rates can be seen on clicking the hotel.
● Trained Employees
One main strength of the brand is its trained employees. The
front and the back-end teams are well-trained and get the
service delivered for the customers.
● Neat Packing
Swiggy delivers food to its customers with a neat pack. The
hygiene part is also well-maintained.
● Wide Selection
Yet another strength of the brand is the wide selection it has of
the eateries. It provides various selection of eateries at the
nearby location and with an extensive menu available there. It
would also show you the eateries based on your preference,
whether vegetarian and non-vegetarian.
WEAKNESSES OF SWIGGY
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● Targets Zonal Restaurants
Swiggy takes orders that are only from the restaurants located
within the zone of the customers. Many competitors increase
the customer’s requirement and expand to more restaurants.
● Increase in Brand Name
Currently, Swiggy’s brand awareness is less, and it needs to
pay more attention to branding. Swiggy should create more
marketing strategy to have the right brand image.
● Delivery Charges
The brand incurs some delivery and packing charges from the
customer wherein the total bill amount would increase. So, this
is a great weakness for the brand because some customers
might hesitate to order through the platform as it might cost an
extra amount.
OPPORTUNITIES FOR SWIGGY
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● Innovator of this Idea
Swiggy was the first online platform for food delivery and the
first to get this service to the market. They have shown new
methods to deliver food and sees more opportunities to serve
the customers.
● More Service
Swiggy should find ways to incorporate more service in its
operations. It should also try ways to cut down on the delivery
charges so that there would be more customers flowing in .
● Increase in Market Share
Swiggy can increase its position in the market by showing its
place more in the market. It can improve its market share by
focusing more on its branding. Swiggy should invest more in
branding so that it can be reachable to many.
● Swiggy has an opportunity to work with large cities in India
that have high growth rate such as Mumbai and Bangalore .
● Swiggy has the opportunity to expand its services
internationally.
THREATS FOR SWIGGY
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● Fewer Customers
Currently, Swiggy has few customers, and this is a significant
threat to the brand. When there are fewer customers, it would
be tough to increase their sales that would impact its profit.
● Increasing Competitors
Swiggy sees many competitors from a small scale. When new
competitors arise, they will give new offers, and at times
people might tend to switch to the new brand. So, this way, it is
a significant threat to the brand.
● Increase in Health-Conscious People
Nowadays, people are more health-conscious and prefer less of
outside food. Not seeing the restaurant location and cleanliness
of the place, people would hesitate to order food online. This is
a big threat to the brand.
● Some restaurants charge higher delivery charges than
other competitors.
● Some deliveries experience delays.
Conclusion
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With the number of challenges facing swiggy is
abundant, this company poses a great deal of promise
for the future. The company holds a strong brand
equity and loyalty, it’s just the opportunities that it
needs to play on to outdo its competitors. This
concludes the SWOT analysis of Swiggy
SWIGGY’S SUCCESS CAN BE ATTRIBUTED TO ITS
INNOVATIVE BUSINESS MODEL, USER FRIENDLY APP,
EXCELLENT CUSTOMER SERVICE. AS THE COMPANY
CONTINUES TO EXPAND ITS OFFERINGS AND
PRESENCE ACROSS INDIA, IT WILL NEED TO NAVIGATE
VARIOUS CHALLENGES. HOW EVER WITH ITS STRONG
BRAND AND LOYAL CUSTOMER BASE, SWIGGY IS
WELL POSITIONED TO CONTINUE ITS GROWTH AND
EXPANSION IN THE YEARS TO COME.
Bibliography
S.Chand’s ISC commerce vol. 2
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https://www.youtube.com/
https://economictimes.indiatimes.com/
https://mybrandbook.co.in/redirect.php?p=7552
