SSP 102: ENTREPRENEURIAL MIND
ACTIVITY 2
NAME OF BUSINESS: Bark n’ Crunch
TYPE OF BUSINESS: SOCIAL ENTREPRENEUR
ST. ANTHONY’S COLLEGE: BSN-1E
NAMES
ELLEN SAMSONA JULIANNA TANALGO
KAYE SANDOY KENJIE ESPERIDA VALENZUELA
LEOBERT PANAGUITON SANTILLAN AIZEL JANE VILLAFLOR
CRIS BRYAN SENDIGO FLOUGELYN VILLAFLOR
SHEIRA MAE SICAPORE JOHN SPANIEL VILVAR
NEFRED JAMES TAGLE
Bark n’ Crunch
“Embark on a crunch quest: crispy, healthy, and zest!”
DESCRIPTION OF PRODUCT:
Discover a delightful snacking experience with Bark n' Crunch Banana Crackers. These golden, crispy delights are
crafted from the finest bananas sourced from the lush, tropical province of Antique. Each bite offers a perfect balance of
natural sweetness and satisfying crunch, making them an irresistible treat for all ages.
*Origin Story: From Antique to Your Table*
Bark n' Crunch was born out of a passion for healthy living, a desire to support local agriculture, reduce agricultural
waste on banana plantation and gives agricultural farmers or unemployed individual another source of income. The fertile
lands and ideal climate of Antique provide the perfect conditions for growing the most flavourful bananas. By partnering
with local farmers, we ensure that every cracker is made from the freshest, highest-quality bananas, contributing to the
sustainability of the community and the environment.
Health Benefits: A Snack You Can Feel Good About
Packed with essential vitamins and minerals, Bark n' Crunch Banana Crackers are more than just a tasty treat. They are a
powerhouse of nutrition, offering: Potassium that supports heart health and muscle function. Fiber: Aids in digestion and
helps maintain a healthy weight. Antioxidants: Combat free radicals and support overall wellness. Low Fat & Gluten-Free:
Suitable for various dietary needs, providing a guilt-free snacking option.
Why Bark n' Crunch?
Our venture into creating Bark n' Crunch Banana Crackers was driven by a mission to promote health-conscious snacking
while empowering local communities. By utilizing the abundant banana resources from Antique, we can deliver a product
that not only delights your taste buds but also supports sustainable farming practices and economic growth in the region. Join
us on this crunchy quest and savour the zest of Bark n' Crunch Banana Crackers—where every bite is a step towards a
healthier, happier you.
Bark n' Crunch Banana Crackers with a ₱500,000 budget.
Macro Approach
1. Environment/Location/Resources:
- Budget: ₱100,000
- Action Plan:
- Sourcing: Partner with local farmers in Antique to source high-quality bananas. This not only ensures a fresh supply but also supports
local agriculture.
- Facility: Set up a small-scale production facility in Antique to minimize transportation costs and ensure the freshness of the raw
materials.
- Sustainability: Implement eco-friendly practices in farming and production to minimize environmental impact.
2. Budget/Funds:
- Budget: ₱50,000
- Action Plan:
- Financial Planning: Create a detailed budget plan to track expenses and allocate funds efficiently.
- Funding Sources: Explore additional funding options such as local government grants for sustainable businesses or small business
loans if necessary.
- Cost Management: Continuously monitor and manage operational costs to stay within budget.
3. Marketability:
- Budget: ₱100,000
- Action Plan:
- Brand Development: Invest in creating a strong brand identity that highlights health benefits, sustainability, and community support.
- Product Differentiation: Emphasize unique selling points such as the use of locally sourced bananas and eco-friendly packaging.
- Market Research: Conduct research to identify target demographics and preferences to tailor marketing strategies effectively.
Micro Approach
1. Likeliness to Other Business/Inspiration:
- Budget: ₱50,000
- Action Plan:
- Competitive Analysis:
Study successful healthy snack brands to understand their strategies and identify best practices.
- Innovation: Adapt and improve upon the successful elements of these brands while adding unique features to distinguish Bark n'
Crunch.
- Local Inspiration: Incorporate local flavors and cultural elements to create a unique product that resonates with Filipino consumers.
2. Concept/Idea:
- Budget: ₱50,000
- Action Plan:
- Product Development:
Focus on creating a high-quality, tasty, and nutritious banana cracker. Experiment with different recipes to find the best taste and texture.
- Packaging Design: Develop eco-friendly and attractive packaging that communicates the brand’s values and appeals to health-
conscious consumers.
-Brand Story:Craft a compelling brand story that highlights the origin of the bananas, the sustainable practices, and the support for local
farmers.
3. Marketing Strategy:
- Budget: ₱150,000
-Action Plan:
Digital Marketing: Leverage social media platforms, such as Facebook and Instagram, to reach a wider audience. Use targeted ads and
influencer partnerships to increase visibility.
Local Marketing: Organize tasting events, participate in local markets and fairs, and collaborate with health food stores to promote the
product.
Customer Engagement: Develop loyalty programs and offer promotions to encourage repeat purchases. Engage with customers through
social media to build a community around the brand.
*Detailed Breakdown of Budget:*
| *Category* | *Budget (₱)* |
|----------------------------------|-----------------|
| *Macro Approach* | |
| Environment/Location/Resources | 100,000 |
| Budget/Funds | 50,000 |
| Marketability | 100,000 |
| *Micro Approach* | |
| Likeliness to Other Business/Inspiration | 50,000 |
| Concept/Idea | 50,000 |
| Marketing Strategy | 150,000 |
| *Total* | *500,000* |
By strategically allocating the ₱500,000 budget across these macro and micro approaches, Bark n' Crunch can effectively establish itself in
the local market, drive brand growth, and create a positive impact on both consumers and the local community in Antique.
