RESEARCH TASK
FT. DESI
RITUALS
1.INDUSTRY ANALYSIS
KEY TRENDS IN NATURAL OR
AYURVEDIC BEAUTY PRODUCTS ARE-
1. Clean Beauty Movement: There's a growing
demand for products that are free from harmful
chemicals, synthetic fragrances, and artificial
colors. Consumers are increasingly seeking
transparency in ingredient lists and prefer brands
that prioritize clean formulations.
2. Sustainable and Eco-Friendly Practices: Many
brands are focusing on sustainability, using eco-
friendly packaging, and sourcing ingredients
responsibly. This trend resonates with
environmentally conscious consumers who value
ethical practices.
3. Personalization: Customized skincare solutions
are gaining popularity. Brands are beginning to
offer personalized products based on individual
skin types, concerns, and preferences, allowing
consumers to tailor their skincare routines.
4. Holistic Wellness: The integration of wellness
into beauty is becoming more prominent.
Products that promote overall well-being, such as
those that incorporate aromatherapy or stress-
relief benefits, are in demand.
5. Heritage and Authenticity: Consumers are
increasingly drawn to brands that emphasize
their cultural heritage and authenticity. Ayurvedic
brands that highlight traditional practices and
ingredients are appealing to those looking for
genuine and effective solutions.
1. DEMOGRAPHIC DATA
( AGE , LIFESTYLE
PREFERNCES)
AGE GROUPS-
- 18-24 years: This younger demographic is
increasingly becoming aware of natural skincare
options, often influenced by social media and
wellness trends. They tend to prefer products
that are eco-friendly and cruelty-free.
- 25-34 years: Many individuals in this age
group are focused on preventive skincare. They
often seek Ayurvedic products that address
specific concerns like acne, pigmentation, and
early signs of aging.
- 35-44 years: This group is typically more
invested in skincare routines and often looks for
anti-aging solutions. Ayurvedic products that
promote skin health and rejuvenation are popular
among them.
- 45 years and above: Individuals in this age
group often prioritize natural and gentle skincare
options. They tend to favor Ayurvedic products
that enhance skin elasticity and hydration.
3. CERTIFICATION REQUIRED
FOR NATURAL OR AYURVEDIC
PRODUCTS
1. USDA Organic: This certification is for products
that are made from at least 95% organic
ingredients. It ensures that the products are free
from synthetic fertilizers and pesticides.
2. COSMOS Organic: This is a European
certification that ensures products are made from
organic ingredients and adhere to strict
environmental and ethical standards.
3. NPA (Natural Products Association): This
certification is for natural products and ensures
that products meet specific criteria regarding
ingredient sourcing and formulation.
4. Ayush Certified: In India, the Ministry of AYUSH
provides certification for Ayurvedic products,
ensuring they meet the standards of quality and
safety as per Ayurvedic practices.
5. Cruelty-Free: Certifications from organizations
like Leaping Bunny or PETA ensure that products
are not tested on animals, which is a significant
consideration for many consumers in the natural
beauty market.
4. COMPETITORS
1.Forest Essentials:
Founder: Forest Essentials was founded by Mira
Kulkarni.
USP (Unique Selling Proposition): Forest
Essentials focuses on combining ancient
Ayurvedic wisdom with modern skincare
technology to create luxurious, natural products.
Their products are known for using pure, natural
ingredients sourced sustainably from the
Himalayas and other regions in India.
Products: They offer a wide range of skincare
products including facial cleansers, toners,
moisturizers, serums, and body care products like
soaps, oils, and creams.
2. Kama Ayurveda:
Founder: Kama Ayurveda was founded by Vivek
Sahni, Rajshri Pathy, Vikram Goyal, and Dave
Chang.
USP (Unique Selling Proposition): Kama Ayurveda
prides itself on authentic Ayurvedic formulations
using natural ingredients and traditional
techniques. Their products are free from artificial
colors, fragrances, parabens, and other harmful
chemicals.
Products: They offer a range of skincare and
wellness products including face oils, cleansers,
toners, moisturizers, hair care products, and
wellness items like Ayurvedic oils and
supplements.
5. AREAS WHERE CURRENT
MARKETING OFFERING FALL SHORT
IN ADDRESSING CUSTOMER NEEDS
1. Personalization: Many Ayurvedic brands offer a
one-size-fits-all approach, which may not cater to
the unique skin types and concerns of individual
customers. There’s a growing demand for
personalized skincare solutions that consider
factors like skin type, climate, and specific skin
issues.
2. Transparency in Ingredients: While Ayurvedic
brands often emphasize natural ingredients,
some customers may find it challenging to
understand the source, quality, and efficacy of
these ingredients. More transparency regarding
ingredient sourcing and formulation processes
could enhance trust and credibility.
3. Product Efficacy: Some consumers may feel
that Ayurvedic products take longer to show
visible results compared to conventional skincare
products. There’s an opportunity for brands to
better communicate the expected timelines for
results and educate customers on the benefits of
consistent use.
4. Modernization of Formulations: While
traditional Ayurvedic formulations are effective,
some customers may prefer products that align
with modern skincare trends, such as lightweight
textures, quick absorption, and multi-functional
products. Brands could innovate by blending
traditional ingredients with contemporary
formulations.
5. Sustainability Practices: As sustainability
becomes a significant concern for consumers,
Ayurvedic brands may need to enhance their
efforts in sustainable sourcing, eco-friendly
packaging, and ethical practices to meet the
expectations of environmentally conscious
customers.
