FAKULTI PERNIAGAAN DAN PENGURUSAN

1. Name of Course : BUSINESS COMMUNICATION

Course Code : MSD 10303

2. Synopsis : This course is designed to expose to the functions and importance of communication in business. Focus is given towards relationship between human, together with communication
techniques in order to achieve organizational goals. Communication strategy is also emphasized to provide students with sufficient knowledge relating oral and written communication, and
practical skill, and prepare students to handle situations in organizations especially when dealing with issues in communication. The contents of the course are delivered through lectures,
tutorials and class discussions throughout the semester. At the end of this course, students will be able to make informed decisions and implement effective communication strategies within
organizations.

3. Name(s) of academic ZAHARAH BINTI DZULKIFLI

staff : DR. SHEIKH AHMAD FAIZ BIN SHEIKH AHMAD TAJUDDIN

4. Semester and Year

offered : Semester 3 Year 1

5. Credit Value : 3

6.
Prerequisite/co-
requisite: (if any)

7. Course Learning Outcomes (CLO) : At the end of the course the students will be able to:

Describe effective communication techniques in business (C2,MQF1)

CLO1

Demonstrate various types of interpersonal skills in business organization (A3,MQF3c)

CLO2

Explain effective written and oral communications in business context. (A3,MQF3a)

CLO3

8. Mapping of the Course Learning Outcomes to the Programme Learning Outcomes, Teaching Methods and Assessment :

MQF
Course Learning Teaching
Outcomes (CLO) Methods Assessment
MQF1 MQF2 MQF3a MQF3b MQF3c MQF3d MQF3e MQF3f MQF4a MQF4b PLO12

CLO 1 / Lectures, Role Final Exam;

CLO 2 / play
Presentation Group
CLO 3 / Group writing
Report Presentation;
Group Assignment

Indicate the relevancy between the CLO and PLO by ticking “/“ the appropriate relevant box.

(This description must be read together with Standards 2.1.2 , 2.2.1 and 2.2.2 in Area 2 - pages 16 & 18)
9. Transferable Skills (if applicable) 1 Practical Skills (MQF3a)
(Skills learned in the course of study which can be useful and utilized in other settings)
2 Communication Skills (MQF3c)

5
10. Distribution of Student Learning Time (SLT)

Teaching and Learning Activities

Guided Learning (F2F)

Guided
Course Content Outline CLO* Learning SLT
Independent
(NF2F)
Learning (NF2F)
L T P O eg:
e-Learning
1.0 Communicating In An Organization
1.1 Definition of Communication
1.2 The Communication Process
1.3 Elements of The Communication Process
1.4 Importance of Communication In An
Organization CLO1 2 0 0 0 1 7 0
1.5 Patterns of Communication In An Organization
1.5.1 Formal Channels
1.5.2 Informal Communication Channels

2.0 Understanding Business Communication

2.1 Forms of Business Communication
2.1.1 Verbal Communication CLO2 2 0 0 0 1 7 0
2.1.2 Non Verbal Communication
2.2 Barriers to Effective Communication and Ways to Overcome

3.0 Communicating Through Technology

3.1 Digital Media

3.2 Social Media
CLO2 2 0 0 0 1 3 0
3.3 Visual Media

4.0 Effective Listening, Delivering Speeches and Oral Presentations

4.1 Oral Communication In Person
4.2 Making Oral Presentations
CLO2, CLO3 2 0 0 0 1 5 0

5.0 Planning an Effective Meeting

5.1 Preparing for meetings
5.2 Participating in meetings CLO3 2 0 0 0 1 2 0
5.3 Formats of minutes of the meetings

6.0 Preparation of Business Report and Proposal

6.1 Organizing and writing business reports
6.2 Proposal and formal reports CLO1 2 0 0 0 1 8 0

7.0 Developing Business Messages

7.1 Types of business letters

7.2 Writing positive, good news, goodwill and information
7.3 Writing bad news and negative messages CLO1 2 0 0 0 1 8 0
7.4 Writing persuasive messages
7.5 Organizing and Writing Business reports and Informal Reports
7.6 Proposals and Formal Reports

8.0 Interview, Application Letters and Resume

8.1 Job Application Letters and resumes
8.2 Interviewing for Employment and Follow-Up Messages CLO1 2 0 0 0 1 8 0

0 0 0 0 0 0

Total 0

Percentage
Continuous Assessment F2F NF2F SLT
(%)

CLO2: Group Presentation (Project Presentation )

1 10 0.25 4 0

CLO2: Midterm Exam (MCQ)

2 20 1.5 10 0

CLO3: Group Assignment (Project Report)

3 20 0 15 0

Total 0

Percentage
Final Assessment F2F NF2F SLT
(%)

CLO1: Final Exam (Short Essay)

1 20 1 8 0

CLO1: Final Exam (MCQ)

2 30 1 8 0

Total 0

TotalGL(F2F) 0

**Please tick (√) if this course is Latihan Industri/ Clinical Placement/ Practicum/ WBL using 2-weeks, 1 credit formula GRAND TOTAL SLT 0

L = Lecture, T = Tutorial, P= Practical, O= Others, F2F=Face to Face, NF2F=Non Face to Face 0

*Indicate the CLO based on the CLO’s numbering in Item 8.

 11 Identify special requirement to Nil
deliver the course (e.g: software,
nursery, computer lab, simulation
room, etc)

12 References (include required and further readings, and should be the most current) Courtland L. Bovee & John V. Thill (2022). Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace
(8th Edition).

13 Other additional information : 1) Courtland L. Bovee & John V. Thill (2018). Business Communication Today,15th Edition, Prentice Hall.
2) Courtland L. Bovee & John V. Thill (2018). Business Communication Essentials: A Skills-Based Approach To Vital Business English, 7th
Edition, Prentice Hall.

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