Concept Paper
Saint Teresa Academy
Catagbacan Norte Loon, Bohol
CONCEPT PAPER: "MUNCHIE MUNCHKIN"
SUBMITTED BY :
MENDEZ,JAMAICA
PEDRABLANCA, MARJANE
GRADE 12-ABM
SUBMITTED TO:
RENOBLAS, PATRIA CAMILLE
SUBJECT TEACHER
NOVEMBER 5,2024
INTRODUCTION
Munchkin sweets are delightful, bite-sized treats often associated with indulgence and joy.
These little doughnut holes are typically soft, moist, and packed with a variety of flavors, from
classic glazed and chocolate-covered to fun fillings like cream, jelly, and fruit. Perfect for sharing or
enjoying solo, Munchkin sweets make an ideal treat for breakfast, dessert, or a midday snack.
Loved for their poppable size and irresistible sweetness, these tiny delights bring a playful touch to
any occasion.
Munchkin sweets have grown in popularity as snacking culture has evolved. From their origins
as a way to minimize waste in doughnut production to becoming a signature product enjoyed by
millions, Munchkins represent how innovation and consumer preferences shape food offerings.
The rise of quick, on-the-go treats and the desire for bite-sized, shareable snacks have contributed
to their success. The study can also examine how Munchkins are perceived in various markets and
the strategies used by brands to maintain their relevance in a highly competitive food industry.
BACKGROUND OR RATIONALE
This project is needed to provide valuable insights that can drive product innovation, ensure
consumer satisfaction, and help businesses remain competitive. Additionally, it addresses
important social and environmental trends, positioning Munchkin sweets as a product that can
adapt to future market demands.This study provides essential insights into consumer preferences
and behaviors related to Munchkin sweets, helping businesses make informed decisions about
product offerings, marketing strategies, and future innovations. By understanding what appeals to
consumers, companies can create more successful products, improve customer satisfaction, and
increase sales.
PROJECT DESCRIPTION
Objectives
Below are the objectives of our program
a.Develop snacks that are low in sugar, high in vitamins, and made with whole ingredients.
b.Create packaging and marketing strategies that capture children's attention an
encourage
them to choose healthy snacks
c.Offer ready-to-eat options that fit into busy family lifestyles, making healthy eating easy
and accessible.
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Methodology
By achieving these goals and objectives, Munchkin Munchies aims to successfully
introduce healthy snack options that meet the needs of both children and parents, while
establishing a strong market presence.
