Informatics College Cebu Inc.

- Consolacion
Brgy. Pitogo, National Highway,
6001 Consolacion Cebu

MEDIA AND INFORMATION

LITERACY
LESSON 2
DURATION: 1 WEEK

Grade 12 Senior High School

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Teacher: __________________________________________________ Mobile No: ____________________________

Email: ____________________________________________________ Sem/S.Y.: ______________________________

Table of Contents
MOST ESSENTIAL LEARNING COMPETENCIES ……………………………………………………..3

LEARNING RESOURCE COURSE TITLES ……………………………………………………..3

I. TOPC/S
A. PREHISTORIC AGE ……………………………………………………..4
B. INDUSTRIAL AGE (1700S-1930S) ……………………………………………………..4
C. ELECTRONIC AGE (1930S-1980S) ……………………………………………………..5
D. NEW (INFORMATION) AGE (1900S-2000S) ……………………………………………………..6

II. PRACTICE ……………………………………………………..7

III. ENRICHMENT ……………………………………………………..8

IV. REFLECTION …………………………………………………….10

REFERENCES …………………………………………………….12

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 Most Essential Learning Competencies
Grading LR
Most Essential Learning Competencies
Period developer
• Media and Information
Literacy: Senior High School
Explain how the evolution of media from Teaching Guide by DepED
Q1/W3 traditional to new media shaped
the values and norms of people and society • The Evolution of Traditional
Media to New Media by Joyce
Shyna Mae Baculi

Learning Resource Course Titles

Lesson Exemplar/ Learning
Grading
Most Essential Learning Competencies resources available/ Topic
Period
covered
2. The Evolution of Traditional to
New Media
Explain how the evolution of media from
a. Prehistoric Age
Q1/W3 traditional to new media shaped
b. Industrial Age
the values and norms of people and society
c. Electronic Age
d. New (Information) Age

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THE EVOLUTION OF TRADITIONAL TO NEW MEDIA
LESSON OBJECTIVES:
In this lesson, the students will be able to:
1. Determine the evolution of technology and media.
2. Appreciate what means people used before to aid their communication.
3. Illustrate how media used for communication evolved.

I. TOPICS:
A. PREHISTORIC AGE
• Also known as the Pre-Industrial Age (Before 1700s)
• People discovered fire, developed paper from plants, and forged weapons and tools with
stone, bronze, copper, and iron.
Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)- were carved on stone or metal and presented in message
boards
• Dibao in China (2nd Century) - contained official announcements and news, and were
intended to be seen only by bureaucrats
• Codex in the Mayan region (5th Century)- bark paper., were the primary written records of
Maya civilization
• Printing press using wood blocks (220 AD)- is a technique for printing text, images or
patterns used widely throughout East Asia and originating in China in antiquity as a method
of printing on textiles and later paper. As a method of printing on cloth

B. INDUSTRIAL AGE (1700s-1930s)

• People used the power of steam, developed machine tools, established iron production, and
the manufacturing of various products (including books through the printing press).
Examples:
• Printing press for mass production (19thcentury)
• Newspaper- The London Gazette (1640)- oldest continuously published newspaper in the
UK, having been first published on 7 November 1665 as The Oxford Gazette

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 • Typewriter (1800)- Rasmus Malling-Hansen of Denmark invented the Hansen Writing Ball,
which went into commercial production in 1870 and was the first commercially sold
typewriter
• Telephone (1876): Notable inventors:
1. Charles Grafton- galvanic music
2. Innocenzo Manzetti- TELEPHONE
3. Charles Bourseul- vibrations of the voice
4. Johann Philipp Reis- REIS TELEPHONE
5. Antonio Meucci
6. Alexander Graham Bell- PRACTICAL TELEPHONE
• Telegraph- Developed in the 1830s and 1840s by Samuel Morse (1791-1872) and other
inventors, the telegraph revolutionized long-distance communication
• Punch cards- is a piece of stiff paper that can be used to contain digital data represented by
the presence or absence of holes in predefined positions.
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)- first known public exhibition of projected sound films
took place in Paris in 1900

C. ELECTRONIC AGE (1930s-1980s)

• The invention of the transistor ushered in the electronic age. People harnessed the power of
transistors that led to the transistor radio, electronic circuits, and the early computers. In this
age, long distance communication became more efficient.
Examples:
• Transistor Radio- made possible by the invention of the transistor in 1947, they became the
most popular electronic communication device in history
• Large electronic computers- i.e. EDSAC- as an early British computer.[1] Inspired by John von
Neumann's seminal First Draft of a Report on the EDVAC, the machine was constructed
by Maurice Wilkes and his team at the University of Cambridge Mathematical Laboratory in
England.
• UNIVAC 1 (1951)- was the first general purpose electronic digital computer design for
business application produced in the United States.
• Mainframe computers - i.e. IBM 704(1960)

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 • Personal computers - i.e. Hewlett- large-scale, high-speed electronic calculator controlled by
an internally stored program of the single address type.
• Packard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors: 1853, Jules Duboscq in 1866, Henry Morton was marketed around 1880
as a "vertical lantern"

D. NEW (INFORMATION) AGE (1900s-2000s)

• The Internet paved the way for faster communication and the creation of the social network.
People advanced the use of microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice, image, sound, and data are
digitalized. We are now living in the information age.
Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology

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II. PRACTICE (15 pts.)

Instructions:
1. Draw an illustration on the evolution of media used for communication.

RUBRICS FOR SCORING

5 4 3 2
*Some ideas are *Several ideas are
* All ideas are from *Few ideas are
based or taken based or taken
originality the author and have based from others
from others’ from others’
citation/ references. work.
work. work.
*Message has *Message is not
*Message is clear and *Message is clear
vague clear
meaningful and meaningful
Content *Some Content *Information
*Content focuses on *Content is related
focuses on the being delivered is
the topic given to the topic
topic given clattered
*Some color
*Most Color *Color
combination is
*Color combination is combination is combination is
pleasing to the
pleasing to the eyes pleasing to the eyes not pleasing to
Visual eyes
*Immediately catches *Can catch the eyes
appearance *Catches
attention attention *Does not catch
attention
*Looks well-drawn *Most parts look attention
*Some parts
well-drawn *Looks rushed
look well-drawn
USE THIS SPACE FOR YOUR ILLUSTRATION:

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III. ENRICHMENT (20 pts.)

Instructions:
1. Write an essay (15 sentences minimum) differentiate media used before and today on its
effect to communication.

2. Discuss the following:

a. Media/ channels used for communication

b. Accessibility to media
c. Coverage/ limit of information
d. Credibility of information
RUBRICS FOR SCORING DRAWING/ ILLUSSTRATION

5 4 3 2

*Some ideas are *Several ideas are

* All ideas are from *Few ideas are
based or taken based or taken
originality the author and have based from others
from others’ from others’
citation/ references. work.
work. work.

*Message has *Message is not

*Message is clear and *Message is clear
vague clear
meaningful and meaningful
Content *Some Content *Information
*Content focuses on *Content is related
focuses on the being delivered is
the topic given to the topic
topic given clattered

*Some color
*Most Color *Color
combination is
*Color combination is combination is combination is
pleasing to the
pleasing to the eyes pleasing to the eyes not pleasing to the
Visual eyes
*Immediately catches *Can catch eyes
appearance *Catches
attention attention *Does not catch
attention
*Looks well-drawn *Most parts look attention
*Some parts look
well-drawn *Looks rushed
well-drawn

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USE THIS SPACE FOR YOUR ESSAY FOR IN ENRICHMENT

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IV. REFLECTION (20 pts.)

Instructions

1. Research, identify and explain one (1) ongoing technological invention.

2. Explain in 15 to 20 sentences its impact/ implication/ effect to the society. Identify or
explain at least 3 advantages and disadvantages.
RUBRICS FOR SCORING

5 4 3 2

* So many
* No spelling,
* Few spelling, * Several spelling, spelling,
punctuation,
Grammar punctuation, punctuation, punctuation,
grammatical
grammatical errors grammatical errors grammatical
errors
errors

* ALL sentences * One or two * Several sentences * Many sentences

are completely sentences are not are not completely are not
clear. completely clear. clear. completely clear.
Clarity * There are NO * There are one or * There are several * There are many
places where a two places where a places where a places where a
reader would be reader would be reader would be reader would be
confused. confused. confused. confused

* Most of the essay is

* Parts of the essay
unified under one
are not unified
topic, but there are
* The ENTIRE under one topic. * The essay is not
one or two places
Unity essay is unified There are several unified under one
where the writer
under one topic places where the idea or topic.
seemed to get off the
reader lost track of
track of the main
the main point.
idea.

* All ideas are from *Several ideas are

*Some ideas are
the author and *Few ideas are based based or taken
Originality based or taken
have citation/ from others work. from others’
from others’ work.
references. work.

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USE THIS SPACE FOR YOUR ESSAY FOR IN ENRICHMENT

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REFERENCES

Media and Information Literacy: Senior High School Teaching Guide

By DepED
Retrieved from: https://www.teacherph.com/media-information-literacy-senior-high-school-teaching-
guide/

The Evolution of Traditional Media to New Media

By Joyce Shyna Mae Baculi
Retrieved from: https://www.sutori.com/story/the-evolution-of-traditional-media-to-new-media--
6EnZMSt2SqCEmNnYTdYXh2XN

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