ENG10
LESSON 7
TECHNOLOGY-BASED
COMMUNICATION TOOLS AND
MULTI-MEDIA PRESENTATION
Activity No. 1
“What’s App?”
Directions: Identify the names of the software or application icons/logos below by
selecting from the box of choices. Write their names on the blank below the icon/logo.
Adobe Photoshop Yahoo! Mail Messenger
Gmail Word Document Facebook
Google Meet Twitter Opera
Microsoft Teams Zoom Webex
PowerPoint GoToMeeting MySpace
Publisher Google Chrome Skype
Activity No. 2
“Which is
which?”
Directions: From the given icons/logos in the previous activity, group them according
to their common purpose/s. On the matrix below, fill-in the details needed to
categorize them accordingly.
ICON / LOGO NAME of APPLICATION / SOFTWARE
What are these software/ application used for?
Technology-Based Communication Tools
Communication combined with technology is called as backbone of social
interaction. Here are some of the technology-based communication tools:
EMAIL
Email has become a standard form of business communication,
especially for short messages that require action. This kind of
technology-based communication allows you to take care of a lot of
customers, as well as partners and other stakeholders without lengthy
conversations. In fact, modern software allows you to send the same
email to all interested parties so that you can keep
your message, name and products in the forefront of
their minds.
TEXTING Texting has become the most personal
form of business communication.
Whereas you might give your email
address to many people, your personal
text number is reserved for a few close
associates. Your communications by
text tend to be more urgent than email.
If your business is moving too slowly,
you should examine whether you are
taking full advantage of texting
INSTANT MESSAGING
Instant messaging through websites or instant-messaging
applications can contribute to the success of your negotiations.
Instant messaging tends to be for longer discussions than texting.
You can engage someone in another city, state or country in a
conversation that can lead to a lucrative business deal. The
advantage of this electronic conversation is that you can take timeto
think before you respond. In face-to-face conversations, it can be
difficult to pause long enough to gather your thoughts.
SOCIAL NETWORKING
Social network sites such as Facebook and MySpace can be
essential to getting your message out. You will have to adjust your
communication style to a more informal approach. You gather "friends"
on these sites. These are places to do relationship marketing. Instead of
sales pitches, place messages on these sites that
sound like you have a good deal for your friends.
TWEETING
The website Twitter allows you to broadcast very short
messages called "tweets" to people who have elected to follow your
posts. This is not the place for a long treatise. Instead, briefly refer to a
new product, message or development your company is excited about.
This may not result in immediate sales, but it will result in awareness of your
company in the marketplace.
BLOGS
The word "blog" is short for "web log." These sites are often written by
amateurs, but getting a blogger to review a product or service can be a good way to
spread the word about your small business. Contact bloggers by email, usually listed
on their blogs, and ask them to take a look at your product or service. You can spread
the word informally and quickly through this technology-based communication. Many
companies, from sole proprietorships to large corporations, have established their own
blogs as a primary communication channel to the public.
VIDEO CONFERENCING
You can save travel money by using video-conferencing. If you and another
person both have cameras and the right software, you can see each other and talk to
each other on your computers. This gives you the
face-to-face meeting you need without having to be
in the same Location. When you want to convey your
message with physical gestures and facial
expressions, this form of technology can be an
effective communication tool.
Multimedia Presentation
Multimedia uses a combination of different content forms such as text, audio,
Images, animations, video and interactive content. Multimedia is distinguished from
mixed media in fine art by including audio. For example, it has a broader scope.
A presentation program is a software package used to display information in
the form of a slide show. It has three major functions: an editor that allows text to be
inserted and formatted, a method for Inserting and manipulating graphic images, and a
slide show system to display the content.
A multimedia presentation differs from a normal presentation in way that it
contains some form of animation or media. Typically, a multimedia presentation
contains at least one of the following elements: Video or movie clip and animation
sound (this could be a voice over, background music or sound clips)
Twelve Tips for Creating Effective Presentations
PowerPoint has become the de facto presentation tool for most
of us. However, when used improperly, PowerPoint slides can actually
interfere with communication rather than promoting it.
Communications researchers have identified concepts that have
substantial implication for how we can create the most effective
presentations (Harrington and Car, 2010).
Harrington and Car (2010) suggested some tips with good and bad visual examples to
help presenters identify and avoid bad PowerPoint habits, and to promote awareness
of how nest to use PowerPoint to create effective and meaningful presentations
1. Design a template that is free from distracting items.
● Strive for simplicity and readability.
● When creating your template, keep in mind the advice of French writer
Antoine de Saint-Exupéry: "A designer knows he has achieved perfection not
when there is nothing left to add, but when there is nothing left to take away."
2. Ensure that your template promotes readability.
● Choose color combinations that make it easy for the audience to read your
slides.
3. Select a sans serif font.
● Limit your fonts to two, at most.
● Sans serif fonts (translated as without serifs"), such as Calibri, Arial
and Trebuchet, produce a cleaner, less cluttered, and readable.
4. Always use fonts that are 24 point or larger.
● Displaying text that is too small to read compromises your message
and frustrates your audience.
● If you have more text than can reasonably fit on a screen using at least 24
point fonts then either: (a) create another slide or (b) shorten your text. As
noted in tip #11, let your handout contain the detailed information and use
your presentation to highlight your most significant points.
5. Incorporate high quality photos, images or diagrams that reinforce your verbal
message.
● Avoid clip art, since it can make your presentation look dated and
unprofessional.
● Incorporating your text into the photo presents a more unified and visually
pleasing message than having them completely separate.
6. Use phrases or abbreviated sentences, rather than full sentences.
● With the possible exception of short direct quotes, keep full sentences in your
oral presentation and off the screen.
● "Humans are incapable of reading and comprehending text on a screen and
listening to a speaker at the same time. Therefore, lots of text (almost any
text!), and long, complete sentences are bad, Bad, BAD” (Reynolds, 2010, p.
57).
7. Use bullet points sparingly. If using bullet points, be sure they are less than six
words long.
● The most effective sliders are often with the least text.
● If you want to use and outline organizer your talk, keep it on paper rather than
putting it on as bullets.
8. Eliminate the use of headings or titles unless they communicate the main message.
● Headings should not be used to introduce or identify the topic of the slide,
though they may be useful to call attention to the main finding in a chart or
graph.
● Otherwise, headings tend to be redundant and should be eliminated.
9. Use animation, slide transitions, audio, and video sparingly.
● The audience's attention is immediately drawn to the movement on the screen,
thus breaking their concentration on the presentation content
10. Highlight the most important information in tables and graphs.
● If needed, use builds to present data in a series of bite sized pieces.
● Consider the pace when presenting tables/graphs on screen
11. Create a handout to accompany your presentation.
● Slides should be designed to visually enhance (not summarize) your
presentation.
● Handouts should be well-written comprehensive reports, containing detailed
information such as complex charts, data, analyses, and references.
12. Be passionate about your topic.
● The slides should serve to enhance your oral presentation
● Bullet points are not passionate, not even when they are highly decorated.
Activity No.3
“Multimedia Presentation”
Directions: Choose any topic that you master or very familiar with (you may also use
the topics you have in other subjects that you liked the most). Then make a
PowerPoint presentation with 8 slides at most. The last slide should contain the
Consider the tips you learned for creating creative multimedia presentation. See the
scoring rubrics below for grading.
PowerPoint Slide Presentation Scoring Rubrics
Criteria Description Points
Content Presentation covers topic completely and in-depth.
4
Information is clear, appropriate, and accurate.
Organization The presentation is well-structured; its organization
contributes to its purpose. The problem is clearly 3
stated and technical content is well ordered for clarity.
Analysis & Presented material is completely analyzed and
Discussion evaluated, providing support for main points with
2
reasons, discussion of alternatives, explanations, and
examples as appropriate
Style & Format The PowerPoint slides are informative, well designed,
easy to read, and complement the speaker’s content.
3
The number of slides is consistent with the limit of the
presentation given.
Design & Effects Slides display elements of effective design. Fonts,
colors, backgrounds, etc. are effective, consistent and
appropriate to the topic and audience. Animations 2
and/or sounds have been used to emphasize important
points. They do not distract from the content.
Technicalities There is not too much text on a slide. Each slide
contains a limited number of talking points as opposed
3
to complete paragraphs or lengthy sentences.
Presentation is free of spelling and grammatical errors.
Source/ Includes citation of sources and references of the
3
References ideas used in the presentation.
TOTAL: 20
You have finished the module!
REFERENCES
Ferdig, R.E. Exploring Multimodal Composition and Digital Writing – Ebook.
Edited from Mills, 2010; Curwood & Cowell, 2011 Kent State University
Research Center for Educational Technology
"Multiliteracies New Literacies, New... (PDF Download Available), Available from:
fittos://www.researchgate.net/publication/242352947 Multiliteracies New
Literacies New Learning accessed Apr 05 2018)
Mooney, A. Parcel, J.S., La Belle, S. et. Al. (2010). Language and Society and Power: An Introduction "Ed. Sage
Publications.
• See: http://kwintessential.co.uk/culturalservices/anicies/cuituralsensitivity.html
• See: https://nindspaceintultioniwordpress.com/2015/01/21/confusion/
• See: http://telegraph.co.uk/multimedialarchiv/01440/burger 1440211c.ips.
• See: http://atlantablackstar.com/2013/11/19/9.racist-ads.commercials that promote-
negativeimages-of-black-people/
Adler, R., Elmhorst, J.M. & Lucas (2012). Communicating at Work: Strategies for Success in Business and the
Professions. NY: McGraw Hill.
• See: https://timhorgan.files. wordpress.com/2011/02/blogging-rubric.pdf
• See: "The World's Worst Research Presentation https://youtube.com/watch?v=SG9p4bZQY
