Social Media Marketing & SEM / PPC
About APPCARE
ü Growth hackers specializing at driving Low Cost, Organic
Results.
ü Been in Web, App and Social Media business since 2011.
ü Rich Experience team for Website and App marketing based
in Mumbai.
ü Average 40-100% increase in Website and App Traffic
through SEO, ASO and Digital marketing
ü Specialize in leveraging deep learning supplemented with
human expertise to boost your Website’s and App’s rank.
ü Our algorithm factors 70+ variables to determine the
smartest optimization and our goal is to boost retention and
revenue through organic Traffic.
A One Stop Solution
01 Social Media Marketing 04 Paid Ads Management
Facebook, Instagram, Twitter, LinkedIn, To boost the reach to masses. Google ads,
Pinterest &Quora management Taboola ads, Social Media ads.
02 Search Engine Optimization 05 ASO (App Store Optimization)
On - Page and Off - Page Optimization to To get downloads for your Apps across all the
rank your website higher stores. Rank Higher on the play store to get more
installs and registrations
03 Blogs and Articles 06 Reputation Management
Periodic Blogs and article to create Using 3rd party website to create a social proof and
an essence of our offerings backlinking our presence
Industries We Serve
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Your Title Here Your Title Here Your Title Here
Social Media
Marketing
Facebook / Instagram / Twitter / LinkedIn / Reddit / YouTube
Brand Awareness depends heavily on the use of word-of mouth publicity and the Social media presence.
Social platforms such as LinkedIn, Twitter and Facebook, Instagram allows customers to easily share tips and
suggestions, which can be enormously valuable when positive
You can simply impress your audience and add a unique zing and appeal to your product/Service by creating
a right content which the users are in search of.
What We Will Do
Content Creation Graphics Creating Engagement
We will do a deep research of what The most important way to Almost all the successful brands have
the audience is looking for and the attract the user is to show one thing in common – “Positive Word
content will be developed based on them the value proposition. of Mouth”
the outcome
Social Media Handles
Facebook Instagram YOUTUBE
Quora 3rd Party Listings LinkedIn & Twitter
• Postings on everyday basis related to the USP of your offerings, its services and the plethora of activities that you carry out. WE HAVE TO
SHOUT OUT LOUD
• YouTube Channel will be used to Create Short Advertising videos with Actual offerings and Services. We can showcase our services through
Reels and YouTube #Shorts.
• Facebook Groups and Communities will be used extensively to create organic Awareness
Our Digital Media Capabilities At-A-Glance
Paid Search Native Paid Social Display Ads
Ads Capability across FB, IG,
Adaptive Bidding Customised
Twitter, LinkedIn, Quora &
Transparency Feed upload process
Dedicated Team for Reddit
Campaign Optimized Differential
Leveraging Different In House team for social
Management Bids at Product Level using
Platforms for TG Ads media campaigns
RPC
Keyword Research &
Create valuable and unique Access to Audience Bucket,
Optimization
content and Audience groups Model for Bid
Query / Keyword Mining targeting management
Thematic Search Campaigns Reach & Frequency
Campaigns
ASO/SEO - Technical SEO, Site Review, ASO Analytics, YouTube SEO || SMM & ORM
Creative Services || Influencers Management
CRM & Lead Management Data & Technology Enablement
PERFOMANCE
MARKETING
Google Search,Display Ads
Remarketing and App Installs Ads
Native Ads
100%
Social Media Promotions
E- Mail Marketing / Whatsapp Marketing
Full-funnel launch Strategy
Objectives
Enhance brand experience
Awareness Educational | Provocative | Aspirational
Website
Drive Engagement Traffic
Consideration Informative | Exciting | Interactive
Conversions
Conversion Drive Conversion
Urgent | Direct | Simple
Retention & Build Loyalty Purchase /
Advocacy Helpful | Reengaging | Purposeful order
BRANDING ACTIVITY:
SUGGESTED Social Media Platforms :
• INSTAGRAM
• TWITTER
• FACEBOOK
• QUORA
• MEDIUM
• LINKEDIN
• GOOGLE MY BUSINESS
Phase-wise strategy -
Traffic + Video View campaigns for
generating higher intent audience (dynamic outreach ads) +
Experimenting with Ad Formats
Rationale - remarketing this
audience after 1 week Outcome – Improved CTRs
PHASE 3 – Kickoff Remarketing
PHASE 1 - Getting Eyeballs
PHASE 2 - New User Acq PHASE 4 – Stabilizing &
Experimenting heavy
With website visit
With Display Ads
Rationale – Increased New User
Multiple creatives in the fray –
Acquisition focus
Improved Website Engagement
& Orders
Why Universal App Campaigns?
• Google UAC Campaigns provide
Unparalleled Reach, including Play
Store Inventory which can’t be
accessed by any other campaign
type
• UAC algorithm leverages machine
learning and automation to help
drive app installs and in-app
conversions across all of Google’s
inventory. Hence the name
'Universal’
• Note: UAC is curated for acquiring new users who
have not yet installed your app. To engage
existing users, Google has an entirely different
product - UACe
16
Use Of Quora Marketing
Exceptional reach:
Share questions and answers with over 300 million monthly visitors. Quora is one of the best-respected UGC platforms
around.
Search visibility:
Quora questions are searchable through Google. Your content here remains evergreen, driving people back to your site
whenever a problem is trending.
Thought leadership potential:
There are already countless high-profile writers on the platform.
More high-quality traffic:
Drives people back to your social page by answering their questions and demonstrating how your preaching's solves their
problems.
Insights into your audience:
Quora is a platform for real people in search of real answers. If you help your audience, they’ll support you in return by
engaging with you in the long run.
Quora
•We Create unique and Real Life questions: Once a thread it created, our community
members can answer those questions linking it back to your social media accounts
•Questions related to HOW TO? Logics
•Connect with other Quora users
•Generate upvotes and followers
•Link up the Quora account to Fb and Insta pages
Search Engine Optimization
Search Engine Optimization
q Search engine optimization and positioning is challenging at best. It’s
not a simple matter of adding a few tags that contain your important
keywords. It is an art and a science, because it is applying creative
techniques to an in-depth study of the search engines and
directories.
q We are committed to meeting SEO needs of your website and
proposes a campaign plan. Our goal will be to meet your SEO
outsourcing needs thoroughly and professionally.
q Included within this proposal is a detailed Scope of Work outlining
specific proposed activities and fees for your review. The Scope of
Work will include site optimization and allied web promotion &
development activities, SE friendly content writing and submission
and tracking to over all major and support Search Engines and
Directories.
OBJECTIVE
To make your Brand To increase the
easily searchable over visibility and Brand
the web recall value
To get more traffic To rank higher
(visitors) to your on Search
website Engines
Specifications
Stage Evaluation Stage Execution Stage SEO
and Planning Implementation
1 2 3
Monitoring
Stage and
Continuous
Stage Enhancements
and
Stage Completion
6 Optimization 5 Upgradations 4
Project Deliverables
The Total implementation of the above said services from initial “Evaluation & Planning” to
the “Execution” will be taken care by us.
Understanding TG / Customer Segmentation
Ø Customer personas are becoming an increasingly
important element of the B2B marketer’s toolkit.
Ø This activity will outlines key points to bear in mind
when researching, developing and activating b2b
buyer personas for marketing. q Demographics such as age, occupation and decision
making responsibilities?
q What are their goals?
q What are their needs?
q What are their pain points?
q How are they interacting with these businesses?
Social Media Marketing KPI’s
Creating Brand Awareness for your
brand via Social Media Platform
Generating TG Audience Engagement for
acquiring downloads / Month.
Promotion activities Highlighting services on long
term customer retention and in app purchase.
Dedicated Funnel Landing Pages and
campaigns.
Facebook Marketing
Daily Content Marketing activities Creating Lead opportunity Promoting your Services via
on more than 20 groups / through Facebook DMs and creative graphics to this
Communities Connections within the Connections for direct
Facebook groups interaction and interest
Our Deliverables
1. Social Media Management (Creatives, Designs, Videos, Short Reels, Uploading, Engagement)
>>> Monthly 15 Posts (Combination of Videos and Static Post)
2. Various Strategies and Campaigns on time to time basis on social media for increasing awareness and getting user
involvement and Lead Generation
3. Social Media account to be Managed
>>> Facebook, Instagram, Twitter, Linkedin
4. Google My Business Management with Reviews and Ratings
>>> Monthly 30 Reviews
5. Google ads management & Facebook and Instagram Ads management
>>> Multiple ad campaigns with optimization
6. Creating Branding Videos and Reels for promotion (including Teaser videos and animations)
7. YouTube Channel creation and account management. Branding Videos and Shorts for Increasing Visibility
8. Quora Management
>>>Monthly 50 Questions and Answers
9. Dedicated Relationship Manager with weekly reporting
10. A team size of 9 people will be working on the project
Pricing
Retainer Fees: 65k + GST
Thank You
