Gemini for

Google Workspace:
A powerful and
easy way of working
with generative AI
A guide on how generative AI
and Google Workspace are
transforming work for the better
 2

Table of contents

Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Redefining productivity with Gemini . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

How it works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

How Gemini can help teams and organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

6 ways to use Gemini to work smarter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Day-to-day Gemini for Google Workspace use cases. . . . . . . . . . . . . . . . . 17

How Gemini can help your company generate more

revenue and decrease costs to increase ROI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Google Workspace’s approach to helping protect your data . . . . 28

Gemini unlocks a new and powerful way of working . . . . . . . . . . . . . . . . 30

 3

Executive summary
In a nutshell, generative AI is a type of artificial intelligence that
helps humans create content, such as text and images. It
Google’s AI Principles
represents a new era of work, and the world is rapidly shifting to 1. Be socially beneficial
embrace it. As it transforms how people do things, it's boosting
2. Avoid creating or
creativity, productivity, and collaboration like never before. reinforcing unfair bias
Business leaders across industries and around the world 3. Be built and tested
recognize that they need to quickly develop plans for adopting for safety

generative AI in a safe, secure, and scalable manner. They know 4. Be accountable

that organizations who adopt generative AI will leapfrog those to people

who don't. 5. Incorporate privacy

design principles

Google Workspace is at the forefront of AI, having decided long 6. Uphold high standards
of scientific excellence
ago that the most effective way to deliver AI features was not to
bolt-on tools in a complementary manner, but to be an AI-first 7. Be made available for
uses that accord with
product instead. Along the way, we have used AI to block 99.9% these principles
of spam and phishing attacks on Gmail, provide summaries of
Read more about
long texts on Google Docs and conversations in Google Chat, Google’s AI Principles.
and help people write over 180 billion times in the last year alone.

Gemini for Google Workspace represents a major milestone in

our AI journey — creating a powerful new way of working that
uses generative AI across Workspace apps. It was built strictly
following Google’s AI principles to be helpful and responsible This guide highlights existing
and soon-to-be released
and it also adheres to our structurally safe approach to security. features in Workspace to help
you plan and implement your
generative AI journey with
Read on to discover how we’re helping teams of all sizes do their
Gemini today. Subscribe to
best work with Gemini for Workspace. stay informed on Workspace
product and feature updates.
 4

Redefining productivity with Gemini

From the beginning, Workspace was built to enable collaboration with other people, in real time.
Now you can also collaborate with Gemini, which lets you use generative AI technology easily.

We’ve tested Gemini features extensively with thousands of users, who leveraged these tools to
help them get things done at work and in their personal lives — including with client outreach
emails, job postings, project plans, time-saving summaries, and more.

Gemini can:

Help you write Foster meaningful connections

Create original images Optimize project flows

Automate insights Produce original videos

What is AI and how AI, or artificial intelligence, is a broad term that encompasses
is it different from a wide range of technologies that enable machines to mimic
generative AI? human cognitive functions. Generative AI is an advanced
subset of AI that focuses on the ability to create and modify
content, such as text, images, and other content.

Examples of AI: Examples of generative AI:

• Route navigation in Google Maps • Summarization of Gmail and
Google Chat conversations
• Autocompletion in Google Search
• Generation of sentences and
• Autocorrection in word processors paragraphs from simple prompts
like Google Docs in productivity software

• Creation of applications without code

 5

How it works
Currently, most generative AI models are primarily language-driven, meaning people can use simple,
conversational language in their interactions with the models.

Generative language models learn about patterns in language by being exposed to enormous
amounts of training data — with text in many different formats being used in many different contexts.
Given a text prompt, these models predict what comes next through inference, and are used to create
text-to-text content to help people write, summarize, and respond in apps like Gmail and Docs.

Generative image models produce new images using techniques like diffusion, which means the
model learns by deconstructing a large number of images into noise, and then mapping noise back
to images. Given a prompt or related imagery, they resolve noise into a correlated image, creating
text-to-image content that can help people in Google Slides and Google Meet.

Two techniques that help people guide both of these types of models toward useful output are
prompting and fine-tuning.

Use natural language: Write as if you’re speaking to another

person and express complete thoughts in full sentences.
What makes a good
Include important details: The best prompts include a
prompt in Gemini?
persona, task, context, and format

For example: You are a Google Cloud program manager.

Draft an executive summary email to [persona] based on
[details about relevant program docs]. Limit to bullet points.

Be concise: State your request in brief – but specific – language

and avoid jargon.

Make it a conversation: If the results don’t meet your

expectations, use follow-up prompts to fine-tune them.
 6

How Gemini can help teams

and organizations
Located conveniently in the side panel of your favorite
apps, Gemini for Workspace can be accessed and used
with a few clicks and prompts. It's designed to be simple
By 2025, 30% of
and intuitive so you and your team don't have to learn outbound marketing
new technical skills. messages from large
organizations will
Boosting productivity with Gemini be synthetically
generated, up from
Advancements in generative AI will trigger technological and cultural less than 2% in 2022.”1
transformations comparable to previous phase-shift waves like personal
computers, the internet, cloud computing, and mobile devices. As with
any of these major technological shifts, generative AI will both reshape
industry structures and create new markets and revenue opportunities.

Generative AI can create value for companies in a number of ways.

Two of the most important ways are:

• Focus employees on high-value activities

Automating business processes and assisting with
time-consuming or sometimes difficult tasks will make
teams and individuals more productive.

• Improving business outcomes

Increasing employee productivity will boost the company's
performance, and can result in more revenue as more output
is available to be commercialized.

1 Gartner®, Beyond ChatGPT: The Future of Generative

AI for Enterprises, Jackie Wiles, January 26, 2023.
GARTNER is a registered trademark and service
mark of Gartner, Inc. and/or its affiliates in the U.S.
and internationally and is used herein with permission.
All rights reserved.
 7

Gemini can immediately and positively impact how teams and individuals do
day-to-day work. As an example, think of a sales team prospecting customers
in a new region. With Gemini, this team can now use AI-generated transcripts
from Meet video calls with potential customers to automatically create custom
sales pitches for each prospect, using the transcriptions of their conversations
as prompts. In that scenario, the team would save many hours they would have
spent writing documents, and be able to focus on what really matters – closing
the deals.

Another valuable use case would be a marketing team working on a content

calendar for the next quarter. The team can use the Gemini side panel to
automatically create a table in Google Sheets that includes project owners,
dates, statuses, and even descriptions of each project, all in a couple of
minutes and based on a few simple prompts.

These are some of the many ways Gemini for Workspace can help teams work
and collaborate better, and create additional value for organizations. In the next
section, we’ll look more closely at six Gemini use cases to make work better.

Other practical ways Gemini can make work better

Create early image concepts with Automatically generate customer

text-to-image on Slides and free outreach email content in Gmail, based
up designer time to work on more on customer data in Drive, right from
complex projects. the Gemini side panel.

Automatically create project plans in Quickly and easily create a custom HR

Sheets, giving Project Managers more onboarding or training video with Vids to
time to work with stakeholders on save time and improve experiences for
reaching milestones for team projects. new employees.
 8

6 ways to use Gemini to work smarter

With the Gemini side panel in Docs, Sheets, Slides, Gmail, and Drive, leveraging generative AI to work
smarter and faster has never been more convenient. As more people start to use Gemini, new ways to
collaborate and get work done will continue to emerge. Here at Google, we’ve included thousands of
customers and users in the development and testing of these new features, and we’re excited to share
some of the ways that Gemini is transforming how we work.

Help me write
1
Say goodbye to writer’s block and build sharper, more useful documents

2 Help me organize
Organize and act on your data faster than ever

3 Help me design
Convey your artistic vision from a simple prompt

Help me create a video

4
Produce custom videos from conversational language prompts

5 Help me connect
Have better calls with enhanced video, audio, and custom backgrounds

6 Help me chat with Gemini

Collaborate with Gemini Advanced, a multimodal generative AI chatbot
 9

1 Help me write
Help me write is ideal for creating content from scratch. This feature is perfect for when it feels
daunting to stare at a blank page. You can use the Gemini side panel to provide a prompt about your
topic and let Gemini create an initial draft for you. It can also help refine existing content, adjusting for
length, tone, and style.

Job post for a regional sales rep

Regional Sales Representative

We're looking for a Regional Sales

Representative to join our team and
help us grow. The ideal candidate

Conquering the blank page

Gemini can generate project plans, proposals, briefs, job descriptions, and other types of documents
in seconds. It will not only help you write the content, but it can also automatically add relevant
smart chips with information such as location, status, and custom variables for you. This helps
you stay in the flow of your projects and go from concept to completion faster, without ever having
to leave your document.
 10

Help me write

An email following up with action items...

Hey Team,

I’m writing to follow up on the following

items:

• Gus: Provide an update on the new

Compose CRM system.
• Belinda: Send out a market update.
• Me: Post the new job description
on our website.

Thank you for your help with these items. 

Let me know if you have any questions.

Best regards,

Formalize Elaborate Shorten

Insert

Drafting and refining emails

Gemini in Gmail can help you write emails faster and more easily by generating a draft from a short
prompt. Just type in your email topic and Gemini will take care of the rest. Gemini can also help you
refine your emails, making them more formal, more concise, or changing the tone. You can then edit
and refine the draft as needed. This can be a great time-saver for frequent communications,
especially for those who are on-the-go.

“Adore Me has built our organization in a way that encourages

cross-functional, multidisciplinary projects and the ability to write
often presents a roadblock, especially with a highly international team.
The ability to quickly create production-worthy copy with generative
AI features in Docs and Gmail has been accelerating projects and
processes in ways that have even surprised us!”

— Romain Liot, Chief Operating Officer, Adore Me

 11

2 Help me organize
In Sheets you can use Gemini’s side panel to create a custom template by simply describing what
you're trying to accomplish and Gemini will generate a table that helps you get organized. Gemini
classifies data by understanding the context of that data in a cell and labeling it. This frees you up for
more critical tasks than manual data input.

Gemini

Hello Amal
How can I help you today?

Create a table organizing an

agenda for a one day sales
kick-off event with session
descriptions and status
Sales Kick-Off Event Share

Time Session Location

9:00 AM Opening speech Hotel Lobby

9:30 AM Sales training Grand ballroom

10:00 AM Product roadmap Breakout rooms

Creating project trackers with a simple prompt

Describe the type of project you’re managing and what kind of information you would like to track
as part of the project. Gemini in Sheets will instantly create a tracker and suggest timetables,
descriptions, and other variables.

"We’re excited to test out the new generative AI Workspace

experiences at Lyft. Whether it be kicking off a plan for a new
campaign or drafting an email update to our community of drivers,
we’re enthusiastic about how these new tools can help our teams
move faster and be more productive.”
 12

3 Help me design
With create an image, you can easily create original images for your presentations. Sourcing relevant
images can be expensive and time-consuming, but now you can create unique and compelling visuals
with simple text prompts in the Gemini side panel.

Gemini

Create an image of a giraffe standing

in front of the Eiffel Tower made to
look like a watercolor painting.

Done! Here are some images.

Spring Campaign Share

2
Inspiration
3

Creating early concepts for campaigns or products

Describe the image you would like to use in your slide, providing simple details about the style of the
image (such as a photo or cartoon) and the subjects to be featured in it. Gemini will generate options
for you to choose from and refine. This makes it easier to share initial ideas for advertising campaigns
or new product designs, for example.
 13

4 Help me create a video

Google Vids is an AI-powered video creation app that lets you use simple language prompts to produce
high-quality video content – enabling a rich new medium for teams to tell engaging stories at work.
Simply explain the kind of video you want, attach input materials, choose a style, and let Vids draft a
script and create a voice over. With Vids, video content that might have previously taken weeks or months
to produce is available in minutes.

Onboarding and training new employees

HR teams and managers can use Vids to create custom onboarding and training videos that improve
experiences for new employees and reduce the learning curve by getting them up to speed quickly.

Producing marketing and sales content

Vids gives marketing and sales teams a fast and affordable way to create shareable content, like an
explainer video for a brand new product. Start with an existing Slides presentation, provide basic
guidance on a script, and invite stakeholders to give feedback on early versions. Then refine, publish,
and socialize your new video to educate and excite potential customers.
 14

5 Help me connect
Gemini in Meet enhances the inclusiveness and interactivity of video calls. This allows distributed teams,
hybrid workers, and frontline workers to stay connected, collaborative, and efficient.

Generate a background

A magical forest

Illustration

Create other samples

Creating custom backgrounds for Meet video calls

Make a good impression on your video calls by using custom backgrounds to reflect your personality and
interests. You can also use custom backgrounds to show your appreciation for your customers by
reflecting their industry or market. This is a great way to build rapport and make your calls more personal.
And if you’re attending a meeting from a location with poor lighting or a lot of background noise, Gemini
in Meet automatically enhances your video and sound quality.
 15

Take notes with Gemini

Provides a recap of the meeting conversation
How Gemini takes notes

A new document will be created in the

Drive of Angelique Moss

Team all-hands meeting

The document will be attached to the
Calendar event and shared with invited
guests in your organization

Also transcribe the meeting

Also record the meeting

Start taking notes

Angelique Moss

Removing obstacles to collaboration

Organizations can use real-time caption translations via Gemini in Meet to make meetings more
accessible for employees who speak different languages. Then use Gemini’s automatic note taking
to create a summary of the meeting for anyone who wasn’t able to attend.
 16

6 Help me chat with Gemini

Gemini Advanced, which can be accessed by businesses with a Gemini for Workspace subscription, is
a multimodal generative AI chatbot, powered by Google’s most capable AI models. Using natural
language, users can easily interact with Gemini Advanced via text and images.

Get high quality work done fast

With Gemini Advanced, you can get AI-powered help with desk research, coding, learning new
concepts, summarizing and organizing information, and other types of complex or custom work in a
standalone chatbot interface that connects with other Workspace Apps.
 17

Day-to-day Gemini for

Google Workspace use cases
Let’s consider a few scenario-specific use cases where Sales
Gemini for Workspace can help teams and individuals be Increase seller productivity
more productive and collaborative. In these scenarios,
people are responsible for strategy and project progression,
Marketing
but can now rely on Gemini for Workspace to produce
Create content efficiently
documents, project trackers, and final outputs faster, while
staying connected and up to date on communications.
We’ve seen through our earliest adopters that there’s huge Customer service
value in using Gemini in three functions: sales, marketing, Improve customer satisfaction

and customer service.

 18

Sales

Increase seller productivity

Gemini can quickly generate high-quality sales materials, nurture leads with personalized content,
summarize meeting notes, and create RFP responses to progress sales opportunities quickly and
accelerate revenue.

Imagine a sales leader has learned that a potential customer is looking to change providers and
has to bring the team together to get a proposal created on the same day. With Gemini, the team:

• Defines roles and responsibilities in a Meet call. They then receive a transcript of the meeting.

• Uses the Gemini side panel to organize the transcript per action item owners in Docs, create a
project tracker in Sheets that references specific Drive files, build a deck in Slides, and draft the
email to initiate the engagement with the customer in Gmail.

• Uses Vids to quickly produce a custom video that introduces the team and sets up the proposal.

• Moves from internal chat to compelling outreach in a few hours instead of days.

Earl Johnson

A new document will be created in the

Drive of Earl Johnson

The document will be attached to the

Calendar event and shared with invited
guests in your organization
 19

Gemini helps sellers quickly generate different types of sales materials, freeing up their time
to focus on strategy and relationship building:

• With help me write, sellers managing multiple accounts can use Gemini in Gmail to write
customized outreach, follow-up emails, and cold emails so they can focus on relationship
management instead of drafting manually.

• With simple prompts, Gemini helps sellers create sales presentations in Slides, sales
scripts and customer pitches in Docs, explainer videos in Vids, customer trackers in Sheets,
and more. This allows them to reallocate precious time to sourcing and closing deals.

Help me write

Follow-up email to last week's

sales presentation

4 Create

Sellers can also individually use Gemini as a personal assistant to help track their work
better. With summaries in Meet and the side panel in Docs, Sheets, and Gmail Gemini can:

• Help individual sellers organize their work by creating custom trackers in Sheets. They
can ask Gemini to create tables for leads, negotiation status, pipeline, revenue, and
other information relevant to their individual workstreams.

• Summarize hours-long sales calls on Meet. Simply take the transcript and ask Gemini
to summarize it in the side panel of Docs. Sellers can then use the content of the
summary to prompt Gemini to create follow-up messages in Gmail within minutes of
the call ending. This helps sellers keep track of all customer conversations, removes
the need for note-taking, and saves time on email writing.
 20

Gemini can help sales teams make every potential customer feel seen with customized RFP
responses. With the side panel in Docs, Gmail, Sheets, and Slides, Gemini can generate
unique RFP responses and proposals:

• Use Gemini in Slides to create customized imagery for slide decks to respond to
customers' RFPs. Create an image can create specific visuals that are relevant to
each customer’s industry and needs, which can help add a special touch and build
the relationship.

• Use Gemini in Sheets to structure and organize customers' public data, such as the
latest earnings, business priorities, and competitors, making it easier to learn about
the customers. Then use Gemini’s help me write in Docs to write sales scripts and
pitches that tie the customer's needs to available solutions.

Create an image

Air quality sensor. Snowy

landscape during sunset
in the background

Photography

View more

Product overview Share

2 Custom-built
air quality
3 sensor

5
 21

Marketing

Create content efficiently

Gemini can save marketers’ time and money by drafting text and creating new images. For
example, they can use the side panel in Docs, Sheets, and Slides to quickly generate campaign
briefs, project plans, and presentations to facilitate ideation and collaboration.

Imagine a social media team with a short window to jump on the latest social trend. With Gemini:

• Copywriters, designers, and channel owners can use a Google Meet call to
brainstorm and make decisions. They then get a transcript of the meeting.

• The team can use Gemini in Docs to organize the transcript per action item owners,
who can then prompt Gemini to create a project tracker in Sheets, several versions
of copy in Docs, and visual concepts in Slides for the posts.

• To help the team move fast, Gemini can provide summaries of email threads in Gmail,
so everyone stays on top of communications and knows what to do next.

• With Gemini, the team can go from first chat to first post in hours instead of days.

Start taking notes

Meeting started 2024/08/30... Share

Aug 30, 2024

Meeting Aug 30 at 10:30 am

Meeting records Transcript

Summary

Leslie and Tammy presented a new campaign to the team,

showing how it could help with their company's goals.
 22

Gemini in Docs helps marketers quickly generate large amounts of marketing copy and find the
winning messages faster.

• With the Gemini side panel in Docs, copywriters can generate large volumes of high-quality
copy for digital ads, meta content for SEO, social post captions, and email campaigns.

• Simply tell Gemini what you’re looking for and let it start writing for you. For example: write
250-character paid social copy about home insurance for millennials, or write a five-step
email nurture cadence for Gen-Z free-trialers of a subscription service.

• Marketers can now spend more time on high-impact work, such as deploying tests and
experiments, and measuring results to find the highest performing content mix faster and
yield better performance across channels.

Home Insurance for millenn... Share

Social Copy:

Tailored home insurance for millennials. Say

goodbye to avocado toast and tech disaster
worries. Get cool and unique coverage.
#MillennialHomeInsurance
Help me write

Write 250-character social

copy about home insurance
for millennials

Create

With create an image in Slides, Gemini can generate visual concepts in an instant, helping creative
teams move faster and at lower cost.

• Teams can generate visual concepts for mood boards, digital ads, print ads, out-of-home
billboards, and many other formats by prompting Gemini in Slides (e.g. pickup truck driving
on Highway 1), reducing creative development costs while speeding up campaign timelines.

• With simple prompts in the side panel of Docs, teams can use Gemini to expand keyword
lists for search campaigns, create copy for infographics, and write blogs, thought
leadership pieces, campaign briefs, and performance reports.
 23

• After an important conference or webinar, teams can use Vids to create a recap video
with key takeaways.

• Teams can grow output without growing costs, helping improve the budget's ROI.

Recs for PR event

Jamie Snyder
Hi Team, we are preparing for our PR event...

Gemini
Rosa Onneto
Great idea, Julian Pesky is a great resource for proj....
Hello Julie
How can I help you today?
Oliver Ramirez
Anne Warren and Sesy Posh were at the con....
Summarize this email
in more detail

List action items

from this email

Suggest a reply
Provide atomore
this email
detailed summary
of this email

Use the power of integrated Workspace apps and Gemini to go from an email thread
to a large-scale customized email campaign in a few hours.

• Marketing teams can use Gmail to ask Sales for recommendations on who to
invite for an upcoming event. Gemini can summarize the email thread with the
suggested names.

• Then, Gemini can automatically create a list of guests in Sheets, and be used to
write customized invitations in Docs for each individual invitee. This saves time
and increases the likelihood of positive RSVPs.

• Similarly, email marketing managers can use Gemini to create 1:1 personalized
nurture, upsell, or follow-up emails for hundreds or even thousands of contacts
across different customer datasets in Sheets.
 24

Customer service

Improve customer satisfaction

Gemini can help reduce response times by helping customer service reps more
successfully and quickly generate answers to questions. With Gemini, customer support
doesn’t have to wonder if responses to customers are grammatically correct, too formal,
or too casual. Gemini can act as a personal copywriter and ensure the writing is always
on point, and Vids expands the tools available to customer service teams when
responding to customers.

• Help me write in Docs lets customer support professionals specify text tonality,
check grammar, and adjust outputs to meet the organization's standards for
consistency and clarity.

• Customer service teams can use combinations of auto-respond and help me write
in Gmail to align all emails to a more formal or casual tone of voice across external
communications, based on the organization, so customer service representatives
don’t have to worry about writing style.

Service policies Share

A guide with our service policies

We are committed to providing our

customers with exceptional service.
The following policies outline our
approach to customer service:

Tone Formal
Casual
Summarize

Bulletize

Elaborate

Shorten

Retry

Custom (eg. make it a poem)

Refine
 25

Gemini can also help customer service representatives handle high volumes of inbound requests in
less time, decrease response time, increase the number of resolved cases, and ultimately increase
customer satisfaction.

• Customer support reps can use Gemini to organize and summarize inquiries with the side panel
in Docs to get to the core of the customer’s request, then generate answers that can be refined
as needed. This saves time and helps cases get resolved faster. It can also help keep FAQs up to
date, and teams can use Vids to answer customer questions that are better explained visually.

• For support provided over email, Gemini can help answer more inquiries by writing complete
responses to be reviewed by the customer support representatives. That can help decrease
response time and increase the average number of resolved issues per representative.

Patricia Kitz

RE: Inquiry about product availability

Where are you located

Help me write

Elaborate to the customer about inter...

Dear Customer,

Thanks for your inquiry about the availability

of our product in your area. To assist you
better, could you please share your location
or postal code? We'll promptly check if it is
Compose available near you.

Feel free to let us know if you have more

questions or need further assistance.

Best regards,

Formalize Elaborate Shorten

Insert

Customer service teams can use Gemini’s features to structure data for ease of reading and learning.

• With Gemini, customer service teams can use the side panel in Sheets to structure and organize
customer questions and support cases by topic, then use the insights to write solutions for
future similar cases via the side panel in Docs.

• Customer service representatives can share the insights from the organized data with team
members, as well as use the insights to update FAQs and provide feedback to product teams so
they can improve the organization's products and services.

• Teams can even answer FAQs with explainer videos that they create with Vids.
 26

How Gemini can help your company

generate more revenue and decrease
costs to increase ROI
With Gemini for Workspace, productivity gains in sales, marketing, and customer services can
translate into positive economic impact for the organization. Not only can people allocate more
time to closing deals, sourcing leads, and resolving customer inquiries, which can all drive
incremental revenue, organizations can generate more output with existing resources.
Consider a few potential scenarios based on hypothetical data points created by our team:

Sales scenario
A four-person sales team with an average sales quota of $50K per seller per month
generates $200K in revenue/month. If, like many sellers, they are spending half of their time
on administrative tasks like sending prospecting emails, taking and cleaning up meeting
notes and action items, customizing pitches, and sending follow-up messaging — and if
Gemini cuts the time those tasks take in half — then Gemini can free up 25% of each seller’s
time. If they repurpose that work to focus on selling, that could translate into an additional
$50K in revenue/month, or the equivalent of one additional full-time seller.

Gemini costs for four sellers:

$30/month x 12 months x 4 people: $1,440/year

Increased sales due to increased selling capacity in four-person team:

$50K/month x 12 months = $600K increased revenue/year

ROI: over 400x

 27

Marketing scenario
A marketing team writes, localizes, and proofs all marketing copy for demand generation campaigns, but
they are spending so much time working on the copy that they don’t have time to tune it for different
channels and drive prospects to the content via social media. If they can use Gemini to generate, proof,
and translate twice as much copy via the side panel in Docs, then half of the marketing team could focus
on driving that content to the right prospects, which could conservatively give them a 20% increase in
the number of inquiries from prospects for the same cost. If the value of the pipeline they were
generating was $600K/year (or $50K/month), this would result in an additional $120K in pipeline
generated by the team. If that pipeline has a 40% close rate, that’s $48K in additional revenue.

Gemini costs for 10-person marketing team:

$30/month x 12 months x 10 people: $3,600/year

Potential incremental pipeline due to increased productivity:

Five marketing resources available to do other tasks and potentially $120K/year
in pipeline resulting in $48K in revenue

ROI: over 13x

Customer services scenario

A 100-person customer service team handles 100 inquiries per person per day with a 68% resolution
rate, and the opportunity cost from the 32% unresolved customer issues amounts to $1 million per year.
Gemini can help write email responses faster, maintain up-to-date FAQs, and support resolving issues
for international customers with real-time translated subtitles in Meet. If Gemini can make customer
service representatives successfully resolve 25% more cases, then resolution rate goes up to 85%,
reducing opportunity cost by $531,250 and creating a 15x return on investment.

Gemini cost for 100-person customer support team:

$30/month x 12 months x 100 people: $36K/year

Reduced opportunity cost: $531,250/year

ROI: over 15x

 28

Google Workspace’s approach

to helping protect your data
It is our priority to help protect the confidentiality and privacy of your data. With Workspace
you can trust that:

Your data is your data. The content that you put into Workspace services (emails, documents,
etc.) is yours. We never sell your data, and you can delete your content or export it.

Your data stays in Workspace. We do not use your Workspace data to train or improve the
underlying generative AI and large language models that power Search and other systems
outside of Workspace without permission.

Your privacy is protected. Interactions with intelligent Workspace features, such as accepting
or rejecting spelling suggestions, or reporting spam, are anonymized and/or aggregated and
may be used to improve or develop helpful Workspace features like spam protection, spell
check, and autocomplete. This extends to new features we are currently developing like improved
prompt suggestions that help Workspace users get the best results from Gemini features.
These features are developed with strict privacy protections that keep users in control. (See below
for more detail on additional privacy, security, and compliance commitments we make
for business customers).

Your content is not used for ads targeting. As a reminder, Google does not collect, scan,
or use your content in Workspace services for advertising purposes.

Workspace was born in the cloud. Our cloud-native,

zero trust architecture helps reduce security risk.

No persistent No thick No on-premises

local data desktop apps infrastructure

• Data is in the cloud and • Full Workspace • Secure-by-design,

ephemerally accessed functionality is accessed born-in-the-cloud
with zero trust controls via web browser infrastructure

• You own and control your • No thick Workspace • Battle-tested development

customer data, and you desktop apps to patch and production practices
can delete it any time
 29

Committed to security and

compliance for business, education,
and public-sector customers
When Workspace commercial customers adopt Gemini for Google Workspace you get the
same robust data protection and security standards that come with all Workspace services,
with specific protections for business, education, and public-sector customers:

Your interactions with Gemini stay within your organization. Gemini stores any prompts
or generated content alongside your Workspace content and does not share them outside
your organization.

Your existing Workspace protections are automatically applied. Gemini brings the
same enterprise-grade security as the rest of Workspace, automatically applying your
organization’s existing controls and data handling practices, such as data-regions policies
and Data Loss Prevention.

Your content is not used for any other customers. None of your content is used for model
training outside of your domain without permission.
 30

Gemini unlocks a
new and powerful
way of working
Gemini for Google Workspace enables teams to connect, create,
and collaborate from anywhere, on a variety of devices, using the power
of generative AI. It helps people get more out of work by boosting
productivity, enabling new skills, and freeing up time for more impactful
work. All of this is done in a smooth and easy-to-use way, without the
need for code, new interfaces, or multiple buttons and steps.

We've made Gemini available to enterprise customers are excited to see

where it can take you and your team in this new era of work.

To learn more about how Gemini for Google Workspace can benefit your
team or organization, contact sales today.