AUDIO INFORMATION AND
MEDIA
PRESENTED BY:
GROUP 2
What is an Audio?
Audio – is a sound within the range of human hearing. This
relating to or employed
in the transmission, reception or reproduction of sound.
Reception – is the action or process of receiving something
sent, given, or
inflicted.
Transmission – is the action or process of transmitting
something or the stat
of being transmitted.
Characteristics of Sound
The Four Fundamental Attributes of
Sound
1. Amplitude – Refers to how sound
particles are displaced or scattered that
produce a certain level or intensity of
loudness. The unit of measurement for
amplitude is decibels.
Characteristics of Sound
The Four Fundamental Attributes of
Sound
2. Frequency – It is measured by
counting the number of vibrations of
sound particles in the path of a wave in a
span of a second. You typically associate
frequency with pitch which is measured in
Hertz (Hz
Characteristics of Sound
The Four Fundamental Attributes of
Sound
3. Wave Form – The actual shape of the
sound waves. This is commonly
associated to the timbre or quality of
sound. Sound form is the characteristics
that distinguishes one sound coming from
a source with that of another sound form
another source.
Characteristics of Sound
The Four Fundamental Attributes of
Sound
4. Speed of Propagation – It pertains to how quickly sound travels. This
characteristic is dependent on the medium on which the sound is
propagated, as well as on the medium’s temperature.
Sound is having both technical and aesthetic roles in media production.
It has
depth and perspective, which is why it can be a mode of information
exchange. The
sound, ccording to Roberts-Breslin (2008)
Characteristics of Sound
The Four Fundamental Attributes of
Sound
1. Is a powerful tool of expression, both alone and in combination with
images;
2. Encourages you to imagine the experience of visuals in your minds,
creating a unique experience for each listener; and
3. Allows you to hear what people are talking about, and hearing their voices,
which, as opposed to reading their words, can give you information about
the speaker’s attitude, mood, geographical origin, and age.”
You cannot put the world on mute. Sound is everywhere. What you can do it
to make the most productive use of the sound to benefit yourself and other people
(Liquigan, 2016).
Recording format
Sound may be recorded through analog (as in the case of audio tapes)
or digital (in the form of digital audio audiotape or disc-based format
such as compact discs, recordable CDs, rewritable CDs, digital versatile
discs, and mini discs), When you want to record straight to the
computer, you may use digital audio recorders (Roberts-Breslin, 2008)
Sound is vital in film and televisionproduction. You see sound
manifesting as dialogue,music, and sound effects; thus, it is not merely
an additional element tothe video component but is rather considered
the fifth (5th)dimension of media aesthetics. As Zettl (1999) puts it,
“sound isan indispensable element in television and film
communication.”
Types and Categories of
Audio Information
1. Different forms of audio we produce and record
Radio broadcast - live or recorded audio sent through radio waves to reach a wid
audience.
Sound recording - recording of an interview, meeting, or any sound from th
environment.
Sound clips/effects - any sound, other than music or speech, artificially reproduced t
create an effect in a dramatic presentation, as the sound of a storm or a creaking door
Music - vocal and/or instrumental sounds combined in such a way as to produc
beauty of form, harmony, and expression of emotion. It is composed and performe
for many purposes, ranging from aesthetic pleasure, religious or ceremonial purposes
or as an entertainment product.
Types and Categories of
Audio Information
2. Different ways of storing audio media
Tape - magnetic tape on which sound can be recorded.
CD - a plastic-fabricated, circular medium for recording, storing, and playing back
audio, video, and computer data.
USB drive - an external flash drive, small enough to carry on a key ring, that can be
used with any computer that has a USB port.
Memory Card - is a small storage medium used to store data such as text,
pictures,audio, and video, for use on small, portable, or remote computing devices.
Computer hard drive - secondary storage devices found in personal computers
and can store audio files.
Types and Categories of
Audio Information
3. Common audio file format
MP3 (MPEG Audio Layer) - a common format for consumer audio, as well as a standard of
digital audio compression for the transfer and playback of music on most digital audio
players.
M4A/AAC (MPEG-4 Audio/Advanced
Audio Coding) - an audio coding standard for lossy digital audio compression. Designed to
be the successor of the MP3 format, AAC e gnerally achieves better sound quality than MP3
at similar bit rates.
WAV - is a Microsoft audio file formatstandard for storing an audio bitstream on PCs. It has
become a standard file format for game sounds, among others.
WMA (Windows Media Audio) - is an audio data compression technology developed by
Microsoft and used with Windows Media Player
Elements of Sound Design.
The objects or things that we have to work with:
•Dialogue - speech, conversation, voice-over.
•Waterfall - As first element fades out, thesecond element begins at
full volume. Better for voice transitions, than for
•Sound Effects - any sound other than music or dialogue.
•Music - vocal or instrumental sounds (or both) combined in such a
way as to produce beauty of form, harmony, and expression of
emotion.
Elements of Sound Design.
The objects or things that we have to work with:
Silence - absence of audio or sound Principles of Sound Design. The techniques for
combining the different elements or objects.
• Mixing - the combination, balance and control of multiple sound elements.
• Pace - Time control. Editing. Order of events: linear, non-linear, or
multilinear.
• Transitions - How you get from one segment or element to another.
• Stereo Imaging - Using left and right channel for depth
Dimensions of Sound
Zettl (1999) identifies three key
dimensions of sound:
Film Sound: Sound in film should enhance the aesthetic impact of images, often
utilizing surround-sound technology to create an immersive experience.
Literal Sound (Diegetic Sound): Sound that has a clear, direct source,
conveying a specific meaning, such as a baby crying, where the sound matches
the image and is understood as originating from the depicted source.
Nonliteral Sound (Nondiegetic Sound): Sound that is not tied to a physical
source within the scene but serves to evoke emotions or enhance the
atmosphere, such as background music or sound effects that intensify the
emotional tone of a scene.
7 Popular Audio File Types to
Consider (Casey Schmidt, 2020)
File Type
Each audio file type has unique benefits and
drawbacks. Determine which one
is best for specific tasks or situations to save time
and reduce stressful errors. Here
are seven popular audio file types and some unique
differences between them.
7 Popular Audio File Types to
Consider (Casey Schmidt, 2020)
File Type
M4A - The M4A is an mpeg-4 audio file. It is an audio-
compressed file used in the modern setting due to
increased quality demand as aItof cloud storage and
bigger hard drive space in contemporary computers.
Its high quality keeps it relevant, as users who need to
hear distinct sounds on audio files will need this over
more common file types.
7 Popular Audio File Types to
Consider (Casey Schmidt, 2020)
File Type
FLAC (Free Lossless Audio Codec) +It is an audio file compressed into a
smaller size of the original file. It’s a sophisticated file type that is lesser-
used among audio formats. This is because, even though it has its
advantages, it often needs special downloads to function. When you
consider that audio files are shared often, this can make for quite an
inconvenience to each new user who receives one. What makes the FLAC
so important is the lossless compression can save size and promote sharing
of an audio file while being able to return to the original quality standard.
The near-exact amount of storage space required of the original audio file
is sixty percent – this saves a lot of hard drive space and time spent
uploading or downloading.
7 Popular Audio File Types to
Consider (Casey Schmidt, 2020)
MP3: An audio format known for compressing files to save space while
retaining near-original quality, making it ideal for mobile devices and
widespread due to compatibility with most audio players. Though not the
highest quality, MP3 remains popular for audio sharing and website
hosting due to its compact size and good sound.
MP4: A versatile media format that supports audio, video, and other data,
often confused as an "upgraded" MP3. Unlike MP3, MP4 files store data
rather than code and require specific codecs for playback. MP4 is used for
both audio and video, providing more functionality than MP3.
7 Popular Audio File Types to
Consider (Casey Schmidt, 2020)
File Type
WAV (Waveform Audio File)
A WAV audio file is a Waveform Audio File that stores waveform
data. The waveform data stored presents an image that demonstrates
strength of volume and sound in specific parts of the WAV file. Also,
the WAV is typically used on Windows systems. The easiest way to
envision this concept is by thinking of ocean waves. The water is
loudest, fullest and strongest when the wave is high. The WAV offers
an uncompressed format.
7 Popular Audio File Types to
Consider (Casey Schmidt, 2020)
File Type
WMA (Windows Media Audio)
- It is a Windows-based alternative to the more common and popular MP3 file type.
What makes so beneficial is its lossless compression, retaining high audio quality
throughout all types of restructuring processes.
- The WMA is a great file for Windows users.
- If you’re a Windows user, simply double-click any WMA
file to open it. The file will open with Windows MediaPlayer (unless you’ve changed
the default program). If this isn’t something you
want to do, consider converting the WMA to a different audio format. There are
plenty of conversion tools
available.
7 Popular Audio File Types to
Consider (Casey Schmidt, 2020)
File Type
AAC (Advanced Audio Coding)
- It is an audio file that delivers decently high-quality sound and
is enhanced using advanced coding. It has never been one of
the most popular audio formats, especially when it comes to
music files, but the AAC does still serve some purpose for major
systems. This includes popular mobile
devices and video gaming units, where the AAC is a standard
audio component
THANK YOU!
PRESENTED BY:
GROUP 2
