RESEARCH QUESTIONNAIRE
Name (Optional): Program: Year Level:
Date:
This questionnaire is intended to provide information for the study on "The
Impact of Pricing Strategies on Consumer Preference among CTE students of
SFXC in San Francisco Agusan del Sur ". Please note that the information provided
will be used for academic purposes only and will be treated with the utmost
confidentiality.
General Instruction: Kindly answer the following questions by ticking (✓) in the
appropriate box.
Take note of the 4-point Likert Scale:
4 for affirmation of strongly agree (SA),
3 for affirmation of agree (A),
2 for disagree (DA), and;
1 for emphatically strongly disagree (SDA).
Research Proponents;
Pelligas, Pamelade L.
Obenza, Kent M.
Manulat, Shabelita D.
Palacio, Christian Jay N.
Part I. PRICING STRATEGIES
Price Skimming 4 3 2 1
(SA) (A) (DA) (SDA)
1. I purchase product when it is introduced at
a higher price than similar products
2. I consider the quality of a product when it is
introduced at a higher price point than
similar products in the market
3. I purchase product that is marketed as a
luxury item
4. I buy products when they are first
introduced
Penetration Pricing 4 3 2 1
(SA) (A) (DA) (SDA
1. I purchase a product when it is introduced
at a lower price than similar products
2. I consider the quality of a product when it is
introduced at a lower price point than
similar products in the market
3. I purchase a product marketed as a budget
item.
4. I buy products introduced at a lower price
than similar products
Value-Based Pricing 4 3 2 1
(SA) (A) (DA) (SDA
1. I purchase a product that i believe it is worth
the price
2. I purchase a product that i believe it is high
quality
3. I consider the value of a product before
making a purchase
4. I purchase a product marketed as a
premium item
Part. II CONSUMER PREFERENCE
Purchase Behavior 4 3 2 1
(SA) (A) (DA) (SDA)
1. I buy products on impulse
2. I conduct thorough research before making
a purchase
3. I buy products from my favorite brands,
regardless of price.
4. I buy products in bulk to save money.
5. I pay a premium price for products of high
quality.
Brand Loyalty 4 3 2 1
(SA) (A) (DA) (SDA)
1. I stick to my favorite brands, even if
cheaper options are available.
2. I buy products from the same brand I have
used before.
3. I have strong emotional attachment to my
favorite brands
4. I switch to a different brand despite a
promotional offer.
5. I am confident when I use products from my
favorite brands.
Brand Switching 4 3 2 1
(SA) (A) (DA) (SDA)
1. I try new brands when they offer a
promotional discount.
2. I switch to different brands depending on
availability and price.
3. I am loyal to several brands but willing to try
new ones occasionally.
4. I switch to new brands if I find their products
better than my current brand.
5. I switch brands unless my current brand
fails to meet my expectation
Price Sensitivity 4 3 2 1
(SA) (A) (DA) (SDA)
1. I compare prices before making a purchase.
2. I buy products only if they are on sale or
available at a discount.
3. I pay a higher price for products with a good
reputation.
4. I am sensitive to prices when I buy
products.
5. I tend to buy only products at a significant
discount.
Reference:
https://www.researchgate.net/publication/
369570572_UNDERSTANDING_GEN_Z_CONSUMER_PREFERENCES_FOR_PRICI
NG_METHODS_A_CASE_STUDY_IN_CEBU_PHILIPPINES
