International School of business

management
List of programs in international School of business management and their POs &
PSOs & COs

A. International School of business management provides B.COM degree in

following programmes:

1. B.Com Honours

Programme Outcomes Of B.COM.

 PO1. This program could provide Industries, Banking Sectors, Insurance

Companies, Financing companies, Transport Agencies, Warehousing etc.,
well trained professionals to meet the requirements.
 PO2. After completing graduation, students can get skills regarding various
aspects like Marketing Manager, Selling Manager, over all Administration
abilities of the Company.
 PO3. Capability of the students to make decisions at personal & professional
level will increase after completion of this course.
 PO4. Students can independently start up their own Business.
 PO5. Students can get thorough knowledge of finance and commerce
 PO6. The knowledge of different specializations in Accounting, costing,
banking and finance with the practical exposure helps the students to stand in
organization

B.COM - Program Specific Outcomes:

 PSO1- Financial Accounting: To enable the students to learn principles
and concepts of Accountancy. Students are enabled with the Knowledge in
the practical applications of accounting. To enable the students to learn the
basic concepts of Partnership Accounting, and allied aspects of accounting.
The student will get thorough knowledge on the accounting practice
prevailing in partnership firms and other allied aspects. To find out the
technical expertise in maintaining the books of accounts. To encourage the
students about maintaining the books of accounts for further reference.

 PSO2- Marketing and Salesmanship- This course enables the students,

the practical knowledge and the tactics in the marketing. To study and
critically analyze the basic concepts and trends in Marketing. To aware of
the recent changes in the field of marketing.

 PSO3- Computer Concepts and applications - To make students familiar

with computer environment & operating systems To introduce students with
accounting packages like tally. To develop skill and knowledge among
students in applications of internet in education of commerce.

 PSO4- Business Mathematics and Statistics- To use and understand

useful functions in business as well as the concept of EMI. To understand
the different concept of population and sample and to make students familiar
with Calculation of various types of averages and variation. To learn the
applications of matrices in business. To understand the students to solve
LPP to maximize the profit and to minimize the cost. To use regression
analysis to estimate the relationship between two variables and to use
frequency distribution to make decision. To understand the techniques and
concept of different types of index numbers.

 POS5 - Business Environment and Entrepreneurship- To make the

students aware about the Business and Business Environment. To develop
entrepreneurial awareness among students. To motivate students to make
 their mind set for thinking entrepreneurship as career.

 POS6- Banking and Finance - To familiar the students with the

fundamentals of banking and thorough knowledge of banking operations. To
build up the capability of students for knowing banking concepts and
operations. To make the students aware of banking business and practices.
To make understandable to the students regarding the new concepts
introduced in the banking system.

 POS7 Corporate Accounting - This course aims to enlighten the students

on the accounting procedures followed by the Companies. Student’s skills
about accounting standards will be developed. To make aware the students
about the valuation of shares. To impart knowledge about holding company
accounts, amalgamation, absorption and reconstruction of company
 Course Outcome – B.Com
Course Outcome

Paper Code BM 111

Paper Title Principles of Economics
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about economics
CO 3 To have understanding about techniques and tools of economics

Course Outcome

Paper Code BM 161

Paper Title Monetary Theory and Institutions
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 1. To create an understanding regarding the topic
CO 2 2. To gain knowledge about money and monetary standards
CO 3 3. To have understanding about Value of money
CO 4 4. Role of commercial banks in india

Course Outcome

Paper Code BM 163

Paper Title Book Keeping and Fundamentals of Accounting
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the basic entries to record the transaction
CO 2 To gain knowledge about Final Accounts
CO 3 To have understanding about Depreciation
CO 4 To have understanding about Bills of Exchange

Course Outcome

Paper Code BM 165

Paper Title Business Organization & Management
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding modern concept of Management
CO 2 To gain knowledge about Plant Location and Layout
CO 3 To Industrial Combination and Rationalization
CO 4 Able to analyze nature and Significance of Planning

Course Outcome

Paper Code BM 169

Paper Title Business Regulatory Framework
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Special Contracts
CO 3 To have understanding about Law of Contract (1872)
CO 4 Able to analyze Negotiable Instrument Act 1881

Course Outcome

Paper Code CP 105

Paper Title Elementary Of Computers
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 give a general understanding of how a computer works
CO 2 Aware about operating system, various Computer Languages and number system
CO 3 Give a general understanding of Internet, information technology, e-commerce and
Networks

Course Outcome

Paper Code ES 101

Paper Title Environmental Studies
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Man and Environment
CO 3 To have understanding about Natural Resources
CO 4 Able to analyze Environmental Pollution

Course Outcome

Paper Code HS 101

Paper Title Human Values & Ethics
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To help the students appreciate the essential complementarity between
'VALUES' and 'SKILLS' to ensure sustained happiness and prosperity which are
the core aspirations of all human beings.
CO 2 To facilitate the development of a Holistic perspective among students towards
life, profession and happiness, based on a correct understanding of the Human
reality and the rest of existence. Such a holistic perspective forms the basis of
Value based living in a natural way.
CO 3 To highlight plausible implications of such a Holistic understanding in terms of
ethical human conduct, trustful and mutually satisfying human behaviour and
mutually enriching interaction with Nature.

Course Outcome

Paper Code BM 162

Paper Title Information Technology and Business Communication
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To gain knowledge about report writing
CO 2 To have understanding about IT in Business
CO 3 Able to know about computer Fundamentals

Course Outcome

Paper Code BM 164

Paper Title Financial Accounting
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Accounting standards
CO 3 To have understanding about partnership accounting
CO 4 To have understanding about Company accounting
Course Outcome

Paper Code BM 168

Paper Title Commercial Documentation and Report Writing
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Principals of Report writing
CO 3 To have understanding about Board’s Report and Disclosures
CO 4 Able to Prepare Feasibility reports.

Course Outcome

Paper Code BM 170

Paper Title General Law and Practice
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about constitution of India
CO 3 To have understanding about various acts applicable in India

Course Outcome

Paper Code BM 172

Paper Title Business Statistics
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Univariate data
CO 3 To have understanding about Bivariate data
CO 4 Able to know about Index Number

Course Outcome

Paper Code BM 261

Paper Title Auditing
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Vouchers
CO 3 To have understanding about Qualified Report
CO 4 Able to understand verification and valuation of assets

Course Outcome

Paper Code BM 263

Paper Title Direct Tax –Income Tax
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Taxation on Salary
CO 3 To have understanding about taxation on house property
CO 4 Able to analyse Business profession income and capital Gains

Course Outcome

Paper Code BM 265

Paper Title Company Law
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about company law
CO 3 To have understanding about audit
CO 4 Able to analyse different aspects of company working laws

Course Outcome

Paper Code BM 269

Paper Title Costing & Management Accounting
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about ratio analysis
CO 3 To have understanding about Cash Flow Statement
CO 4 Able to analyse different types of variances in material and labour

Course Outcome
Paper Code BM 273
Paper Title Indian Economic Laws
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge how patents are filed
CO 3 To have understanding about copyright law
CO 4 Able to analyse different aspects of pollution control

Course Outcome

Paper Code BM 262

Paper Title Indian capital market
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about risk management
CO 3 To have understanding about insurance policy
CO 4 Able to analyse different insurance product

Course Outcome

Paper Code BM 264

Paper Title Indirect Tax Laws
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about risk management
CO 3 To have understanding about insurance policy
CO 4 Able to analyse different insurance product

Course Outcome

Paper Code BM 266

Paper Title Advance Company Law
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about risk management
CO 3 To have understanding about insurance policy
CO 4 Able to analyse different insurance product

Course Outcome

Paper Code BM 268

Paper Title Corporate Accounts
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding corporate Accounts
CO 2 To gain knowledge about company accounts
CO 3 To have understanding final accounts of a company
CO 4 Able to analyse amalgamation and liquidation of a company

Course Outcome

Paper Code BM 272

Paper Title Indian Securities Laws
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about risk management
CO 3 To have understanding about insurance policy
CO 4 Able to analyse different insurance product

Course Outcome

Paper Code BM 321

Paper Title Banking Framework
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about risk management
CO 3 To have understanding about insurance policy
CO 4 Able to analyse different insurance product

Course Outcome

Paper Code BM 361

Paper Title Advance Company Account and Financial Analysis
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 Develop and understand the nature and purpose of financial statements in
relationship to decision making.
CO 2 Develop the ability to use the fundamental accounting equation to analyze the effect of
business transactions on an organization's accounting records and financial statements
CO 3 Develop the ability to use a basic accounting system to create (record, classify, and
summarize) the data needed to solve a variety of business problems.
CO 4 Develop the ability to use accounting concepts, principles, and frameworks to
analyze and effectively communicate information to a variety of audiences.

Course Outcome

Paper Code BM 367

Paper Title Company Law &Secretarial Practice
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about risk management
CO 3 To have understanding about insurance policy
CO 4 Able to analyse different insurance product

Course Outcome

Paper Code BM 371

Paper Title Due Diligence and Corporate Compliance Management
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about risk management
CO 3 To have understanding about insurance policy
CO 4 Able to analyse different insurance product

Course Outcome

Paper Code BM 391

Paper Title Financial Management
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Accounting standards
CO 3 To have understanding about partnership accounting
CO 4 To have understanding about Company accounting

Course Outcome

Paper Code BM 364

Paper Title Financial , Treasury & Forex Management
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Banking concept
CO 3 To have understanding about banking
CO 4 Able to analyse different banking product

Course Outcome

Paper Code BM 366

Paper Title Corporate Negotiations, Drafting, Appearances and Pleading
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 Able to conceptualize insurance
CO 2 Able to know pros and cons of insurance plans
CO 3 Can make strategy according to consumers’ need
CO 4 Capable to make various strategy
Course Outcome

Paper Code BM 368

Paper Title Corporate Restructuring
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about strategies for different organisations
CO 3 To have understanding about various alliances
CO 4 Able to analyze restructuring within the departments and their affects

Course Outcome
Paper Code BM 327
Paper Title Services Marketing
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about risk management
CO 3 To have understanding about insurance policy
CO 4 Able to analyse different insurance product

Course Outcome

Paper Code BM 328

Paper Title Advertising Management
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding of the basics of Advertising as an important
promotional tool.
CO 2 To gain knowledge about Advertising planning, Creative Strategies, creativity in
advertising , creative writing through different practical experiments and advertising
simulation exercises performed in Marketing and advertising research lab.
CO 3 To have understanding about advertising planning and implementation
techniques and media decision making.
CO 4 To learn to analyze different barriers to barriers to Advertising strategies
and ways to solve them.
To learn to analyze and evaluate advertising effectiveness

Course Outcome

Paper Code BM 349

Paper Title Banking Services Operation
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To discuss the banking system and structure in India
CO 2 To understand the nature of banker- customer relationship.
CO 3 To comprehend the technological up gradation and application in banking
CO 4 To provide an understanding of asset liability management in banks

Course Outcome
Paper Code BM 304
Paper Title Labor laws & Industrial Relation
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 Identify employment law issues in factual scenarios;
CO 2 Articulate how courts balance employer and employee interests in the workplace
CO 3 . Explain employees’ legal protections in the workplace
CO 4 . Apply employment law doctrine in novel factual settings;

Course Outcome

Paper Code BM 311

Paper Title Organization skills and change management
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Business leadership
CO 3 To have understanding about different techniques
CO 4 Able to analyze different barriers to good leadership

Course Outcome

Paper Code ES 101

Paper Title Environmental Studies
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 To create an understanding regarding the topic
CO 2 To gain knowledge about Man and Environment
CO 3 To have understanding about Natural Resources
CO 4 Able to analyze Environmental Pollution

Course Outcome

Paper Code FD 102

Paper Title Foundation Course
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 develop an understanding of the processes of change and development-both in
terms of time and space, through which human societies have evolved
CO 2 make learners realize that the process of change is continuous and any event or
phenomenon or issue cannot be viewed in isolation but in a wider context of time and
space
CO 3 develop an understanding of contemporary India with its historical perspective, of the
basic framework of the goals and policies of national development in independent
India, and of the process of change with appropriate connections to world
development
CO 4 help learners understand and cherish the values enshrined in the Indian
Constitution and to prepare them for their roles and responsibilities as effective
citizens of a democratic society

Course Outcome

Paper Code EN 103

Paper Title English Language
Course Upon successful completion of the course, students would be able
outcomes to:
CO 1 to develop greater confidence and proficiency in the use of language skills
necessary for social and academic purpose
CO 2 to identify the central/main point and supporting details, etc., to build communicative
competence in various registers of English
CO 3 to promote advanced language skills with an aim to develop the skills of reasoning,
drawing inferences, etc. through meaningful activities
CO 4 to participate in group discussions, interviews by making short oral presentation
on given topics
 INTERNATIONAL SCHOOL OF BUSINESS MANAGEMENT
Teaching and Examination Scheme for B.Com
(3 Year Program)
Proposed Edition – 2021-24

YEAR: 1 SEMESTER: I

S. Course Course Name Credits Contact Exam Weightage

No. Code Hrs/Wk. Hrs. (in %)
L T P CE ESE
A. Programme Core
1 BM 161 5 4 1 3 40 60
Financial Accounting
2 BM 163 Business Mathematics 5 4 1 3 40 60
& statistics
3 BM 165 Principles & practices of 4 4 3 40 60
management
B. University Core

4 EN-103 English Language -1 2 2 3 40 60

5 CP-105 Elementary of 3 1 2 40 60
Computers
6 PC 101 Proficiency in Co- 2 100
Curricular Activities– I
7 FD-102 Foundation Course I 1 1 3 25 75

8 ES-101 Environmental Studies 2 2 3 40 60

9 Human Values & Ethics 1 2 3 40 60

HS101

Total 25 20

L-Lecture T-Tutorial CE-Continuous Evaluation

S-Seminar P-Practical ESE-End Semester Evaluation

1
 INTERNATIONAL SCHOOL OF BUSINESS MANAGEMENT
Teaching and Examination Scheme for B.Com
(3 Year Program)
Proposed Edition – 2021-24s

YEAR: 1 SEMESTER: II
S. No. Course Course Name Credits Contact Exam Weightage
Code Hrs/Wk. Hrs. (in %)
L T P CE ESE

A. Programme Core

1 BM 162 Corporate Laws 4 4 3 40 60

2 BM 164 Human resource 4 4 3 40 60

management
3 BM 166 Introduction to Business 4 4 3 40 60
Economics
4 BM 170 Management 4 4 3 40 60
Information System
B. University Core

7 EM 102 Employability Skills- I 1 2 3 40 60

8 PC 102 Proficiency in Co- 2 100

Curricular Activities– II
9 FD-102 Foundation course II 1 1 3 25 75

10 EN 104 English Language II 2 2 3 40 60

Total 22 21

L - Lecture T – Tutorial CE – Continuous Evaluation

S – Seminar P – Practical ESE – End Semester Evaluation

2
 INTERNATIONAL SCHOOL OF BUSINESS MANAGEMENT
Teaching and Examination Scheme for B.Com
(3 Year Program)
Proposed Edition – 2021-24

YEAR: 2 SEMESTER: III

S. No. Course Course Name Credits Contact Exam Weight age

Code Hrs/Wk. Hrs. (in %)
L T P CE ESE

A. Programme Core

1 BM 261 Digital marketing 5 4 1 3 40 60

2 BM 263 Cost Accounting 5 4 1 3 40 60

3 BM 265 Microeconomics 4 4 3 40 60

4 BM 269 Entrepreneurship 4 4 3 40 60
Development
B. University Core

6 EM201 Employability Skills-II 1 2 60 40

7 PC 201 Proficiency in Co-Curricular 2 100

Activities – III
Total 21 20 2

L - Lecture T – Tutorial CE – Continuous Evaluation

S – Seminar P – Practical ESE – End Semester Evaluation

3
 INTERNATIONAL SCHOOL OF BUSINESS MANAGEMENT
Teaching and Examination Scheme for B.Com
(3 Year Program)
Proposed Edition – 2021-24

YEAR: 2 SEMESTER: IV

S. No. Course Course Name Credits Contact Exam Weightage

Code Hrs/Wk. Hrs. (in %)
L T P CE ESE

A. Programme Core

1 BM 262 International Marketing 4 4 3 40 60

2 BM 264 Fundamentals of 5 4 1 3 40 60
Financial Management
3 BM 266 Production & Operations 5 4 1 3 40 60
management
4 BM 268 Training & Development 4 4 3 40 60

B. University Core

7 EM 202 Employability Skills –IV 1 2 3 40 60

8 PC 202 Proficiency in Co- 2 100

Curricular Activities– IV
Total 19 20 2

Total Teaching Load 19

L - Lecture T – Tutorial CE – Continuous Evaluation

S – Seminar P – Practical ESE – End Semester Evaluation

4
 INTERNATIONAL SCHOOL OF BUSINESS MANAGEMENT
Teaching and Examination Scheme for B.Com
(3 Year Program)
Proposed Edition – 2017-20
YEAR: 3 SEMESTER: V

S. No. Course Course Name Cr Contact Exa Weight age

Code edi Hrs/Wk. m (in %)
ts L T P Hrs. CE ES
E
A. Programme Core

1 BM 321 Auditing and Corporate 4 4 3 40 60

Governance
2 BM 361 Goods & Service Tax (GST) 4 4 3 40 60
and Customs Laws
3 Financial Markets, 4 4 3 40 60
BM 367
Institutions and Services
4 BM 371 Business Ethics and 4 4 3 40 60
Sustainability
5 BM 391 Research Methods in 4 4 3 40 60
management
6 SI 201 SIP 2 60 40
B. University core

8 EM 301 Employability skills –IV 1 2 40 60

9 PC 301 Proficiency in Co-Curricular 2 100

Activities– V
C. University open Elective 3 3 3 40 60
(any one elective to be chosen
out of the list attached at the
end )
Total 25 23 2

5
 Total Teaching Load 25

L – Lecture T – Tutorial CE – Continuous Evaluation

S – Seminar P – Practical ESE – End Semester Evaluation

INTERNATIONAL SCHOOL OF BUSINESS MANAGEMENT

Teaching and Examination Scheme for B.Com
(3 Year Program)
Proposed Edition – 2021-24

YEAR: 3 SEMESTER: VI

S. No. Course Course Name Credits Contact Exam Weight age

Code Hrs/Wk. Hrs. (in %)
L T P CE ESE

A. Programme Core

1 BM 364 Managerial Accounting 5 4 1 3

2 BM 366 International Business 4 4 3 40 60

3 BM 368 Advertising, Personal 4 4 3 40 60

Selling & Salesmanship
4 BM 370 Fundamentals of 5 4 1 3 40
Business Analytics
6 PC 302 Proficiency and Co- 2 100
Curricular Activities – VI

C. University open Elective 3 3 3 40 60

(any one elective to be
chosen out of the list
attached at the end )
Total 20 16 2

6
 Total Teaching Load 20

L – Lecture T – Tutorial CE – Continuous Evaluation

S – Seminar P – Practical ESE – End Semester Evaluation

BM 161 Financial Accounting

Prerequisite Completion of senior secondary course
Learning The Objectives of the course are :
Objectives 1. Develop and understand the nature and purpose of financial
statements in relationship to decision making.
2. Develop the ability to use the fundamental accounting equation to
analyze the effect of business transactions on an organization's
accounting records and financial statements
3. Develop the ability to use a basic accounting system to create (record,
classify, and summarize) the data needed to solve a variety of business
problems.
4. Develop and understand the nature and purpose of financial
statements in relationship to decision making.
Sailent The students will be able to
Features Able to conceptualize financial Accounting
Able to know Accounting Standards
Able to know Partnership Accounting
Capable to make entries of issue and redemption of shares
Utility The student will be able to gather knowledge for the practical aspects of
Financial Management
UNIT – I Introduction to Accounting:
Accounting Mechanics, Journal Ledger – Meaning, Posting and Balancing, Principal of
accounting- concept, Conventions and elementary knowledge of Accounting Standard.
UNIT – II Preparation of Financial Statement:
Trial Balance, Errors and Reconciliations Adjustments, Profit & Loss Accounts, Form of
Balance Sheet
UNIT – III Capital & Revenue Expenditure and Receipts: BRS
Capital &Revenue Capital & Revenue Profit &Loss
UNIT – IV Accounting for Non-Profit Organization: Bills of Exchange:
Receipts and Payments Accounts, Income and Expenditure.
Parties to a Bills of Exchange, Types, Promissory Notes, Dishonor of Bills, Retiring of
Bills, Bank Reconciliation Statement.
UNIT – V Preparing simple consolidated financial statements
Subsidiaries; Associates

Text Book Bardia & Modi : - Financial Accounting

Maheshwari, S.N. : - Modern accountancy Vol. I

7
Reference Agarwal, R.K. – Basic Accounting
Books Agarwal, M.R. – Financial Accounting

Mode of Assignment/Practical Questions/Student seminar/Written

Evaluation examination/Presentations
Recommended -------
by BOS on :
Practical’s:
1. Preparing of retirement and death of partner on book of accounts.
2. Preparing of dissolution of firm on book of account .
3. Preparing realization account .
4. Preparing insolvency of partners accounting .
5. Preparing a draft of issuing of shares .
6. Preparing forfeiture of shares draft .
7. Preparing re-issue of shares draft .
8. Preparing accounting of right shares
9. Preparing accounting of acquisition of business.
10. Preparing Prior and post incorporation profit calculation .

BM 163 Business Mathematics & Statistics

Prerequisite Completion of senior secondary course
Learning Students will be able to demonstrate understanding of statistical
Objectives thinking and data analysis techniques for decision-making under
uncertainty
Students will be able to apply statistical techniques to data sets, and
correctly interpret the results
Students will be able to analyze and apply computer-generated
statistical output to solve problem
Able to analyze different measures of central tendency
Students will be able to demonstrate understanding of statistical
thinking and data analysis techniques for decision-making under
uncertainty
Sailent The students will be able to
Features Get elementary yet essential background of mathematical method so
that as managers they may use themselves in business analysis and
decision making.
Utility The student will be able to describe and discuss the key terminology,
concepts tools and techniques used in business statistical analysis and
critically evaluate the underlying assumptions of analysis tools
UNIT – I Introduction to Arithmetic
Averages, mixtures, Computation of interest, discounting of bills, Percentages, ratios and
proportions.
UNIT – II Algebra:
Number System – real. Imaginary, rational and irrational, Elementary knowledge of sets,
8
Venn diagram – simple applications and solutions, Truth table and its application
UNIT - III Interest
Indices and surds, Compound interest, Linear simultaneous equations (3 variables only),
Quadratic equations
UNIT - IV Menstruation
Area and perimeter of triangles, circles, parallelogram, Volume and surface of cube,
prism, cylinder, pyramid
UNIT - V Geometry
Differentiation , Optimization using Calculus, Point of inflexion absolute and local
maxima and minima, Derivative as a rate measure, Application in Business
Text Book 1. B.M Agarwal – Basic Mathematics & Statistics – Sultan Chand
2. N.K. Nag – Basic Mathematics & Statistics – Kalyani Publishers

Reference 1. A.P Verma – Business Mathematics & Statistics – Asian Books

Books 2. M.R. Varade – Basic Mathematics & Statistics – Vidyan and
Prakashan
Mode of Assignment/Quiz/Viva- voce/Student seminar/Written examination/Ppt
Evaluation
Recommended ------
by BOS on :
Practicle
1. Calculate average
2. Discount of bill
3. Compound interest
4. Linear simultaneous equation
5. Area and perimeter of triangle
6. Circle and parallelogram
7. Volume and surface of cube.
8. Point of inflexion absolute and local maxima
9. Optimization using Calculus
10. Derivative as a rate measure

9
BM 165
Principles & Practices of Management

Prerequisite Completion of senior secondary course

Learning The Objectives of the course are:
Objectives 1. Discuss and communicate the management evolution and how it will affect
future managers.
2. Observe and evaluate the influence of historical forces on the current
practice of management.
3. Identify and evaluate social responsibility and ethical issues involved in
business situations and logically articulate own position on such issues.
4. Explain how organizations adapt to an uncertain environment and identify
techniques managers use to influence and control the internal environment.
5. Practice the process of management's four functions: planning, organizing,
leading, and controlling.
6. Identify and properly use vocabularies within the field of management to
articulate one's own position on a specific management issue and
communicate effectively with varied audiences.
7. Gather and analyze both qualitative and quantitative information to isolate
issues and formulate best control methods.
Salient The students will be able to
features 1. Conceptualize the basic knowledge of management.
2. To understand the application of principles.
3. To understand the basics of the business dynamics.
Utility The student will be able to gather knowledge regarding principles, scope and
applications of management.
UNIT – I Nature and Scope of Management

Definition of management, scope and nature. The role of managers.

The evolution of management. The origins of management. Scientific management. Human
relations management, Operations, information, systems, and contingency management

UNIT – II Management Functions and Skills

Management functions, Management role, functions at various levels of management,
functional areas o management, management skills
UNIT – III Case Study and simulation ,Planning:
Meaning and Nature of planning, Types of planning, Planning premises
Constraints of planning / Barriers to effective planning
UNIT – IV Organizing:
Concept of organizing &Organization, Steps in organizing, Principles of
organizing, Organization process, Motivating and Leading: Nature and
Importance of motivation; Types of motivation;

10
UNIT – V Controlling

Meaning, Importance of controlling, Process of control, Types of control, control areas,

Requisites of an effective control system.
Text Book 1. Koontz O’ Donell Management International Student Weihrich
Edition
2. Y. K. Bhushan Business Organization and Management Sultan Chand
& Sons New Delhi
Reference 1 Principles & Practice Of Management
Books Author :L.M.Prasad Publication : Sultan
Chand & Sons, New Delhi
2Introduction to Management Study Materials of ICFAI ,Hyderabad 3
Management Author : J.A.F. Stonner Publication : P.H.I. , New Delhi

Mode of Assignment/Quiz/Viva- voce/Student seminar/Written examination/Ppt

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Practical 1. Managerial role
2. Management skills
3. Functions at various levels of management
4. Management games
5. Planning hurdles
6. Application of organization principles
7. Motivational games
8. Management control system
9. Process of controlling
10. Organizational structure

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BM 162 Corporate Law
Prerequisite Completion of senior secondary course
Learning To Assess and apply the fundamental legal rules regarding contractual
Objectives
agreements pertaining to the business world to manage businesses
effectively.
To interpret and apply the law relating to the sale of goods as a legal
advisor in an organization.
To analyse and apply the fundamental legal principles behind
negotiable Instruments.
To interpret and apply the law relating to the consumer protection and
market competition Act.
To Assess and apply the fundamental legal rules regarding contractual
agreements pertaining to the business world to manage businesses
effectively.
Salient The students will be able to
features
Able to conceptualize different types of legal report writing
Able to get an understanding
Can involve in group discussions
Utility The student will be able to demonstrate and apply the various legal
matters related to the establishment, running, and winding up of a
company as a legal advisor in an organization
UNIT – I Introduction to legal Environment:
Definition of Law, Classification of law, Indian judiciary system, Indian Contract Act,
1872:Essentials Of Valid Contract, Discharge Of Contract, Remedies For Breach Of
Contract, Hypothecation, Mortgage, Quasi Contracts, Special contracts: Contracts of
Indemnity, Guarantee, Bailment, Pledge and Agency
UNIT – II Sale of Goods Act 1930 :
Nature of Contract of Sale;
Formation of Contract of Sale,
Agreement to Sell,
Conditions and Warranties,
Transfer of Property in Goods,
Performance of the Contract of Sale,
Remedies for Breach,
Unpaid Seller and his rights,
rights of buyers,
Sale by Auction.
UNIT – III The Negotiable Instruments Act 1881:
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Definition,
Features and types of negotiable instruments;
Methods of negotiation of Instruments;
holder and holder-in-due Course;
Endorsement and delivery of a negotiable instrument;
Presentation of Negotiable Instrument.
Banker and Customer:
An introduction;
Crossing of a cheque;
Types of crossing;
Bouncing of cheque;
Obligations of Banker and Customer;
Dishonor and discharge of negotiable instruments.
UNIT – IV Consumer protect
Basic Concept act 1986
Complaint,
Complainant,
Consumer,
Rights of Consumer,
Consumer Forums:
Their Role,
Powers and Functions,
Procedure for Consumer Grievance Redressed
Major Decided Cases.
UNIT – V The Companies Act 2013
An Overview;
Nature and kinds of Companies;
Formation of a company;
Company Management;
Company Meetings.
List of Expt.
Text Book 1. Business Law; Legal Environment, Online Commerce,
Business Ethics and International Issues. Cheeseman, 6th ed.
2. Business and Corporate Law, Saravanavel and Mohapatra,
HPH

Reference 1. Avtar Singh - Principles of Mercantile Law (Eastern Book

Books Company, 7 th Edition).
2. N.D Kapoor & Rajni Abbi-General Laws & Procedures
(Sultan Chand & Sons)
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Academic
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BM 164 Human Resource Management

Prerequisite Completion of senior secondary course
Learning The Objectives of the course are:
Objectives
The general purpose is to familiarize students with the basic principles and
techniques of human resource management
The course takes a practical view that integrates the contributions of the
behavioural sciences with the technical aspects of implementing the HR
function in the ‘real world.’
To enable the students to understand the HR Management and system at
various levels in general and in certain specific industries or organizations

Salient The students will be able to

features
1. Conceptualize HR function, its processes and importance.
2. Get insight into HR processes
3. Know Business terminology related to HR function.

Utility The student will be able to Understand the implications for human resource
management of the behavioral sciences, government regulations, and court
decisions Students will understand HR function (e.g. – recruitment, selection,
training and development, etc.) and be familiar with each element’s key
concepts & terminology
UNIT – I Introduction to HRM:
Definition and Concept, Features , Objectives, Functions, Scope and Development of Human
Resource Management, Importance of Human Resource Management, Human Resource
Practices
Introduction, Concept of Personnel Management, Personnel Management in India, Functions of
the Labour Welfare Officer, Difference Between Personnel Management and HRM
UNIT – II Human Resource Planning:
Concept of Human Resource Planning (HRP), Factors in HRP, Process of HRP
UNIT – III Job Analysis, Recruitment and selection
Job Analysis, Job Description, Writing a Job Description, Job Specification, Job Design
Introduction, Concept of Recruitment, Factors Affecting Recruitment, Types of Recruitment
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Introduction, Concept of Selection, Process of Selection, Selection Tests, Barriers in Selection.
UNIT – IV Performance Appraisal and Compensation Management:
Introduction, Concept of Performance Appraisal, Purpose of performance appraisal,
Process, Methods of Performance Appraisal, Major Issues in Performance Appraisal
Elements of Compensation, Factors affecting Compensation, Fringe Benefits, Time
Wage and Piece Wage System.
UNIT – V Employee Relations:

Introduction, Concept of Employee Relations, Managing Discipline, Managing Grievance ,

Employee Counseling ,Employee Empowerment: Introduction, Concept of Employee
Empowerment, Process of Empowerment, Empowerment in Indian Scenario, Empowerment
in Global Scenario
International HRM: Introduction, Comparison of Domestic and International HRM, Challenges
in International HRM
Text Book 1. Dessler, G. Fundamentals of Human Resource Management (4th
Edition, Pearson)ISBN: 9780133791532
Reference 1. Gary Dessler – Human Resource Management
Books 2. Pareek U. & T.V Rao – Designing & Managing Human Resource
Systems
3. Managing and measuring employee performance – Understanding
practice; Elizabeth Hould sworth, Dilum, Jirasinghe
Mode of
Evaluation
Recommended
by BOS on :
Approved by
Academic
Council on :
Practical to be . Differentiate between HRM and PM.
conducted: 2. Sketch the HRM department for an Indian Business unit.
3. Identify the role of Hr.’s in today’s scenario globally
4. Estimation of employees by HR department.
5. Techniques of HR Planning.
6. Process of conducting Job Analysis
7. Techniques of Job Designing
8. Preparation of a recruitment ad for a job
9. Process of selection
10. TNA analysis
11. How To conduct training by various methods.
12. Comparative study of PAM of two industries.
13. Calculate Time wage and price wage.
14. Classification Industrial Dispute and Settlement Machinery.
15. Design an employee benefit Programme for your organization.
Three Practical from each unit
One simulation exercise.
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 Practical will be conducted as per the practical manual

BM 168 Introduction to Business Economics

Prerequisite Completion of senior secondary course

Learning The Objectives of the course are:
Objectives
To familiarize the students with the basic concept of microeconomics.
To make student understand the demand and supply analysis in
business applications
To familiarize students with the production and cost structure under
different stages of production.
To understand the pricing and output decisions under various market
structure.
Salient The students will be able to
features
To understand the concepts of cost, nature of production and its
relationship to Business operations.
To apply marginal analysis to the “firm” under different market
conditions.
To analyse the causes and consequences of different market conditions
Utility This course is to impart the knowledge of economics as a subject and
its importance while business. The business decisions are made
scientifically on the basis of all available information. So
understanding and interpreting basic economic concepts/variables for
e.g. demand and supply functions, forecasting demand, productions,
costs will make them aware of various operations carried in business.
UNIT-I Introduction
Introduction to Economics, Definition of Economics , Branches of Economics , Meaning
of Business Economics, Nature, Scope & Objective of Business Economics
UNIT – II Concept of Demand and Supply
Meaning of Demand & Supply, The demand & Supply Schedule, Demand Function &
Supply function, Law of Demand & Supply Individual and Market Demand & Supply
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Determinants of Demand & Supply, Demand & Supply Curve, Equilibrium with supply
& Demand Curve, Demand & Supply Shifts Effects of a shift in Supply or Demand,
Interpreting Changes in Price & Quantity, Types of Elasticity of Demand & Supply,
Calculating Elasticity, Measurement of Elasticity, Degree of Elasticity, Consumer
Equilibrium – Utility Analysis, Consumer Equilibrium – Indifference Curve Analysis,
UNIT-III Theory of Cost and Structure
Basic Concept of production, The Production function, Factors of Production, Total
Average & Marginal product, Short & Long Run Production Function, Law of Variable
proportion, Law of Return to Scale, Law of diminishing Marginal product, Expansion
path, Concept of cost and Total, Marginal & Average Cost, Short Run & Long Run Cost,
Relation Ship Between Marginal & Average cost
UNIT – IV Market Structure
Market Structure: Meaning & Characteristics of Perfect Competition, Price & output
Determination under perfect Competitive Market, Short Run & Long Run Equilibrium,
monopoly Definition of Imperfect Competition Basic Concept of Monopoly, Features of
Monopoly Equilibrium under Monopoly Short & Long run, Concept of Monopolistic
Competition Features of Monopolistic Competition
UNIT – V Production Analysis:
Production Function; Law of variable Proportion; Iso-quant; Economics
region and optimum factor combination; Expansion path: Return to Scale;
Internal & External economics and diseconomies; ridge lines.
List of Expt.
Text Book Ahuja, H.L. Micro Economics Himalya Publication House, New Delhi
Salvatore Dominick, Economics, Tata McGraw Hill
Reference M Managerial Economics, Geetika, Piyali Ghosh, Purba Roy
Books Choudhury
Principle of Microeconomics, Gregory Mankiw, Cenagage Learning
Publications

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17
BM 509 MANAGEMENT INFORMATION SYSTEM

Prerequisite Senior Secondary

Learning To describe the role of information technology and decision support systems
Objectives in business and record the current issues with those of the firm to solve
business problems.
To introduce the fundamental principles of computer-based information
systems analysis and design and develop an understanding of the principles
and techniques used.
To enable students understand the various knowledge representation methods
and different expert system structures as strategic weapons to counter the
threats to business and make business more competitive
Salient Features Regularly updated curriculum as per the international standards, Latest methods and
techniques are being adopted, As per the requirement of the industry, Case-based teaching
methodology is used, More scope for presentations, seminars and workshops is introduced to
make the students aware of the latest terminology.
Utility Student will be able to Relate the basic concepts and technologies used in the
field of management information systems; Compare the processes of
developing and implementing information systems, Outline the role of the
ethical, social, and security issues of information systems. Translate the role
of information systems in organizations, the strategic management processes,
with the implications for the management. Apply the understanding of how
various information systems like DBMS work together to accomplish the
information objectives of an organization
UNIT – I Information & System:
MIS concept - Definition –Role of the MIS - Impact of the MIS-MIS and the user -
Management as a control system - MIS a support to management - Development process of the
MIS.
UNIT – II System Analysis and Design
System - Need for system analysis - System analysis of the existing system - System analysis
of new requirements - System Development Model - Structured System Analysis and Design -
Object Oriented Analysis.
UNIT – III Information System Applications
: MIS applications, DSS – GDSS - DSS applications in E enterprise - Knowledge Management
System and Knowledge Based Expert System - Enterprise Model System and E-Business, E-
Commerce, E-communication, Business Process Reengineering.
UNIT – IV Data base management system:
Data base management system: Objectives of data base approach- Characters of database
Management systems- Data processing system- Components of DBMS packages - Data base
administration- Data models - Data warehouse.
UNIT – V Technology of Information System:
Data process- Transaction and application process Information system process; Unified
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communication and network; Security challenges in E-enterprises; Security threats and
vulnerability-Controlling security threat and vulnerability.
Text Book 1. Database Management System, Alex Leon, Mathews Leon, Pearson
Education
2. Database Management Concepts, Korth, McGraw-Hill Education
3. Database Management System, C.J.Date, O'Reilly Media
4. Relation Database: Theory &PRACTICALS ,Val Occardi, BPB
Publications, New Delhi,
Reference 1. Henry Luca: Management Information Technology
Books 2. Lauden & Lauden: Information Technology
3. Jawedker: Management information System
4. James O’ Brein :Management Information Technology
Mode of Assignment/Quiz/Viva- voce/Student seminar/Written
Evaluation examination/Presentations
Recommended
by BOS on :
PRACTICALS
1. How information System Works – through software
2. Introduction to internet technology.
3. Use of ERP software.
4. Database Handling in an Information System
5. Electronic Money transfers;
6. E-Banking;
7. E-commerce
8. Uses of Internet;
9. Web Browsing ;
10. Latest software in I.T. Management.

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BM 261 Digital marketing
Prerequisite Completion of senior secondary course with basic IQ Level
Learning The Learning Objectives of the course are:
Objectives Students will learn basics of digital marketing
They will be able to perform competitive analysis for smarter marketing
Students will learn dozens of digital marketing strategies to market effectively.
Develop understanding of using most popular social media platforms to market a
Brand.
Students will learn how digital marketing has revolutionized the interaction between
customers and companies.
Salient The students will be able to:
features Design Advertisements on digital platform
Handle any marketing challenge relating social media advertising
Use digital marketing tools and have knowledge of digital marketing
techniques
Utility This course will acquaint the learners to create a structured digital marketing plan and
budget, Identify the correct measures to set objectives and evaluate digital marketing,
Review and prioritize the strategic options for boosting customer acquisition,
conversion, and retention using digital marketing.

UNIT – I Introduction to Digital Marketing

Digital Marketing-Introduction, Difference between traditional & Digital marketing, Crafting a
digital marketing strategy.
UNIT – II Search Marketing & SEO
Basics of search marketing: organic & paid search results, Click through rate(CTR),Impressions,
Conversions, Google Ad words, Search Engine Optimization- Key terms & Concepts, On page
& Off page optimization Techniques
UNIT – III Social Media Marketing
Introduction to Social media marketing, Advanced Facebook Marketing, Word Press blog
creation, Twitter marketing, LinkedIn Marketing, Google plus marketing, Social Media
Analytical Tools
UNIT – IV Display & E-mail Marketing

The display marketing ecosystem, Retargeting & dynamic retargeting, Different kinds of Display
advertising, Basics of E mail marketing, The concept of A/B testing & its use in email
marketing, Types of Mobile marketing.
UNIT – V Web Analytics
Digital measurement landscape, Introduction to Google Analytics, Interpreting the data in
Google Analytics, Google Webmaster Tools, Advanced web analytics

Text Book Fundamentals of Digital Marketing by Punit Singh Bhatia, Pearson

Reference Digital Marketing: Cases from India by Rajendra Nargundkar and Romi Sainy,
Books Notion Press, Inc
Understanding Digital Marketing: Marketing Strategies for Engaging the
Digital Generation by Damian Ryan, Kogan Page Publisher
20
Mode of Assignment/Quiz/Viva- voce/Student seminar/Written examination/Ppt
Evaluation
Recommended
by BOS on :
Approved by
Academic
Council on :
Practical  Digital marketing case studies
 Social media case studies
 SEO case studies
 Ad Words case studies
 Google Ad words
 Project planning for digital marketing
 Application of Email marketing
 Pay per Click(PPC)
 Creating Facebook Ads
 Introduction to Google+, Linked in & Twitter

BM 263 Cost Accounting

Prerequisite Completion of senior secondary course
Learning The Objectives of the course are :
Objectives
This course seeks to give an understanding of the ways in which management
accountants can provide relevant information for a variety of decisions to be made
in managing any organization
To Analyze the financial position with the help of ratio analyze
To analyze the cash position with the help of AS-3
Able to analyze Material and Labor Cost Variance
Salient The students will be able to
features
Able to conceptualize basic financial Statements
Able to analyze the financial statements with the help of ratio analysis
Able to analyze the variances in cost of material and labor
Utility Students should be able to identify, use and interpret the results of costing
techniques appropriate to different activities and decisions; formulate and use
standards and budgets for planning and control purposes; understand the role of
responsibility accounting and performance measurement; understand the

21
 behavioral implications of performance measurement and transfer pricing systems
in divisionalised businesses; appreciate the need to relate management accounting
systems to contemporary thinking about organizational planning and control.
UNIT – I Overview of Cost Management Accounting
Definition, Scope and functions Of Management Accounting and difference
between Management Accounting and Financial Accounting, Strategic
Decisions and The Management Accountant, Decision making, Planning
and control, Cost-Benefit Approach, The Chief Financial Officer and The
Controller
UNIT – II Financial Statement Analysis:
Ratio Analysis – Concept, types of Ratio, Application of Various Ratios. Interpretation of various
Ratio, importance & limitation of Ratio
UNIT – III Cash Flow Statement:
Introduction, Elements of Cash flow, AS- 3, Preparation of cash flow statement
UNIT – IV Cost Accounting:
Introduction to Cost Accounting: Meaning& Definition, scope & use of Cost
Accounting, Cost Centre, Cost Accounting & Financial Accounting, Cost Concepts,
Classification of Cost.
UNIT – V Elements of Cost Accounting:
Sales, Material, Labor ,Overhead
List of Expt.
Text Book Cost Accounting - A Managerial Emphasis, 14th Edition, Hongren, Datar & Rajan,
Pearson
Reference 1. Khan and Jain - Management Accounting (Tata McGraw-Hill)
Books 2. Sinha- Accounting and Costing for Management (Excel Books)
3. Horngren et al - Introduction to Management Accounting (Prentice hall,
12th edition)
Mode of
Evaluation
Recommended
by BOS on :
Approved by
Academic
Council on :
Practical: 1. Generally accepted Accounting Principles.
2. Accounting Standards.
3 Financial Statements.
4 Profit & Loss Account
5 Balance Sheet
6 Formats of Profit & Loss Account & Balance Sheet.
7 What is Ratio Analysis, types of Ratio
8 Applications of Various Ratios.
9 Interpretation of various Ratio
10 Elements of Cash flow, AS-3

22
 11 Preparation of cash flow statement
12 Sales, Material, Labor Variance
13 Overhead, Variance Analysis
14 Budgetary Controls
15 Classification of Cost
Three Practical from each unit
One simulation exercise.
Practical will be conducted as per the practical’s manual

BM 168 Microeconomics

Prerequisite Completion of senior secondary course

Learning The Objectives of the course are:
Objectives
The purpose of this course is to provide an analysis of the behavior of
individual economic agents, including consumer behavior and demand,
producer behavior and supply, price and output decisions by firms under
various market structures, factor markets, market failures

Salient The students will be able to

features
Explain the role of scarcity, specialization, opportunity cost and cost/benefit
analysis in economic decision-making.
Identify the benefits of free trade using the concept of comparative advantage.
Identify the determinants of supply and demand; demonstrate the impact of
shifts in both market
Utility This course provides students with the foundation theories of basic
microeconomics including an introduction into the study of economics and
analyses of economic agents’ behaviors, particularly that of the individual and
the firm.
UNIT-I Introduction
Definitions of Economics: Scarcity and Growth definitions.
Introduction to Micro Economics: Definition, Scope, Importance and Limitations of Micro
Economics. Important Concepts: Economic goods and Free Goods, Price and Value, Want and
Demand, Production Possibility Curve. Economic Systems: Planned Economy, Free Market
Economy and Mixed Economy.
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UNIT – II Concept of Demand.
Theory of Demand: Meaning of Demand and Determinants of Demand – Demand Function
Law of Demand-Assumption of Law and Diagram Expansion and Contraction of Demand,
Increase and Decrease in Demand, Usefulness of Law of Demand, Exceptions to the Law of
Demand Utility Analysis: Concept of Utility, Law of Diminishing Marginal Utility Derivation
of Demand Curve on the basis of the Utility analysis, Consumer’s Surplus.
UNIT-III Theory of Supply
Meaning of Supply, Determinants of Supply, Expansion and Contraction of Supply, Increase
and Decrease in Supply Demand and Supply as determinants of Price Meaning of Market,
Types of Market and their important features: Perfect Competition, Monopoly, Monopolistic
Competition and oligopoly
UNIT – IV Cost Analysis :
Cost and Production Analysis, Cost concepts and classification, Cost output relationship
UNIT – V Production Analysis:
Production Function; Law of variable Proportion; I so-quant; Economics region
and optimum factor combination; Expansion path: Return to Scale; Internal &
External economics and diseconomies; ridge lines.
List of Expt.
Text Book 1. Ahuja, H.L. Micro Economics Himalya Publication House, New Delhi
2. Salvatore Dominick, Economics, Tata McGraw Hill
Reference 1. Micro Economic- M. L.Seth
Books 2. Theory of micro Economic- M. L.Jhingen

Mode of Assignment/Quiz/Viva- voce/Student seminar/Written examination/Ppt

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by BOS on :
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24
BM 602 Entrepreneurship Development
Prerequisite Completion of senior secondary course
Learning The Objectives of the course are :
Objectives
Understanding the concepts of entrepreneurship, innovation, entrepreneurship
and small business management
How to use systems thinking and design thinking to develop new venture
ideas
How to use customer ethnography and interviews to validate value
proposition(s) of new venture ideas
How to use the business model canvas to operationalize new venture ideas
Salient The students will be able to
features
Able to conceptualize the entrepreneurship ideas.
Able to understand ESSB techniques
Able to implement the effectiveness of ESSB.
Utility The students will be able to develop and can systematically apply an
entrepreneurial way of thinking that will allow them to identify and create
business opportunities that may be commercialized successfully.
UNIT – I Introduction:
Meaning and Importance ,Evolution of term ‘Entrepreneurship’, Factors influencing
entrepreneurship -Psychological factors, Social factors, Economic factor, Environmental
factors, Characteristics of an entrepreneur, Entrepreneur and Entrepreneur, Types of
entrepreneur. Entrepreneurial Motivation
UNIT – II Business Idea and Feasibility
Creativity, innovation and entrepreneurship; mental locks" that limit individual creativity; steps
in the creative process; techniques for improving the creative process; protection of intellectual
property involving patents, trademarks, and copyrights.
UNIT – III Business plan writing,
Scope, type, process of identifying target market, survey industry & competition analysis.
UNIT – IV Technical entrepreneur
The E-entrepreneur Process of creating and growing high potential ventures; basic
approaches to launch an e-commerce effort
UNIT – V Strategic Management and Entrepreneur
Importance of strategic management to a (small) business; understanding competitive
advantages; steps in the strategic planning process; basic strategies: low-cost, differentiation,
and focus; balanced scorecard in the planning process.
List of Expt.
Text Book 1. Hatten, Timothy S. (2016). Small Business Management 6th edition
Mason
2. Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E.
Palich Small Business Management - An Entrepreneurial Emphasis
13th Edition ©2006

25
Reference 1. Entrepreneurship Development Khanka S. Chand
Books 2. Entrepreneurship, Robert D Hisrich, Micheal P. Peter
Mode of
Evaluation
Recommended
by BOS on :
Approved by
Academic
Council on :
Practicals  Discuss the availability of entrepreneurial opportunities.
 Discuss the factors that make the family business unique.
 Understand the franchising Concept.
 Understand the reasons for starting a new business rather than buying
an existing firm or acquiring a franchise.
 Define competitive advantage.
 Develop a comprehensive business plan.
 Discuss the nature of the marketing research process.
 Identify the factors affecting choice of a business location.
 Describe the purpose and content of financial statements.
 Identify the key characteristics of consumer behavior.
 Discuss the role of cost and demand factors in setting a price.
 Describe the communication process and the factors determining a
promotional mix.
 Explain the impact of social responsibilities on small businesses.
 Discuss the distinctive features of small firm management.
 Explain the importance of employee recruitment and identify some
sources that can be useful in finding qualified applicants.
 Explain the key elements of total quality management (TQM)
programs.
 Explain the importance of computer technology for small businesses.
 Identify the basic requirements for an accounting system.
 Describe the working-capital cycle of a small business.
 Define and explain the nature of risk.
 Explain the importance of an exit strategy.

BM 262 International Marketing

Prerequisite Completion of senior secondary course
Learning The Objectives of the course are :
Objectives
Identify the issues related to design and implementation of International
Marketing Strategy
Relate and analyze factors affecting international marketing environment
26
 Analyze the issues and challenges related to market entry and expansion
strategies into foreign markets.
Salient The students will be able to
features
Able to conceptualize different types of I.M.
Able to understand the techniques and solutions
Utility The student will be able to gather knowledge for the practical life and
profession
UNIT – I Introduction:

Management Orientations in the context of International Marketing , Forces affecting global

integration and international marketing , Global Economic, Socio-Cultural, Political, Legal and
Regulatory Environment
The Global Trade Environment
UNIT – II International Business Management:

Information Technology, Management Information Systems, and Big Data

for International Marketing, Global Market Segmentation, Targeting and Positioning Strategy,
Global Market Entry and Expansion Strategies, Importing, Exporting and Sourcing in the
context of International Marketing.
UNIT – III International Finance & Institutional Systems:

International finance & institutional systems - foreign exchange, balance of payments,

importing and exporting, trade blocks, international monetary fund & world bank, the triad and
other manner.
UNIT – IV International Marketing Mix Elements:
International marketing mix elements - product decisions, pricing decisions,
marketing channel & place decision promotion decisions, organizing
&controlling.
UNIT – V Digital Revolution, Strategy and Leadership in International
Marketing
Global E-commerce, Value Networks and Disruptive Technologies in the context of
International Marketing, The Digital Revolution: New Products and Service, Global
Competition and National Competitive Advantage Leadership and Organization for
International Marketing, Ethics, Corporate Social Responsibility and Social Responsiveness in
the context of International Marketing.
List of Expt.
Text Book Cherunilam. F: International Business (or International
Marketing) – PHI, New Delhi

Reference Keegan, W.J., and Green, M.C., Global Marketing, New

Books Delhi: Pearson India Education Services Pvt. Ltd.
Czinkota, M.R., and Ronkainen, I.A., International
Marketing, New Delhi: Cen gage Learning Indi Pvt. Ltd
Mode of
Evaluation
27
Recommended
by BOS on :
Approved by
Academic
Council on :
Practical: 1. An overview to international business
2. Comparative analysis of trade theories
3. Introduction to marketing communication,
4. Comparison of free trade v/s protection, with example.
5. Comparative study of International business management - the economic
environment, social & cultural, political legal and regulatory environment,
6.Competitive advantage in global environment, market entry expansion and
partnership
7. International finance & institutional systems
8. foreign exchange,
9. balance of payments
10. importing and exporting,
11. International monetary fund & world bank, the triad and other manner.
12. International marketing mix elements - product decisions, pricing
decisions, marketing channel & place decision promotion decisions,-
comparative analysis
13. Organizing & controlling. comparative analysis
14. Strategic issue for international marketing –
15. marketing information system & research, segmentation, targeting &
positioning,
16. Designing the planning process Books
Three Practical from each unit
One simulation exercise.
Practical will be conducted as per the practical manual

BM 266 Production and Operation Management

Prerequisite Completion of senior secondary course
Learning The Objectives of the course are:
Objectives
To create an understanding of the operations and production processes and
procedures.

To gain knowledge about the different concepts used in production planning

and operations management.
To have understanding about total quality control, industrial safety measures
and techniques
28
 Able to understand the latest techniques of OPM like C.A.D. , C.A.M.,
Artificial Intelligence etc..
Salient The students will be able to:
features
Appreciate the strategic role of OM in creating and enhancing a firm’s
competitive advantages
Understand key concepts and issues of OM in both manufacturing and
service organizations
Analyze business processes in services / manufacturing for improvement
Identify the operational issues in the value addition processes of a firm
Utility The student will be able to gather knowledge for the practical life and
profession
UNIT – I Operation Management

Introduction, Operations Management and Strategy, Tools for Implementation of Operations,

Industry Best Practices. Forecasting demand. Transportation and assignment problems.
Operations Strategy, Competitive Capabilities and Core Competencies, Operations Strategy as
a Competitive Weapon, Linkage Between Corporate, Business, and Operations Strategy,
Developing Operations Strategy, Elements or Components of Operations Strategy,
Competitive Priorities, Manufacturing Strategies, Service Strategies, Global Strategies and
Role of Operations Strategy, Case-lets
UNIT – II Production Management:

Production Management: Integrated Production Management, System Productivity, Capital

Productivity, Labor Productivity, Personnel Productivity, Training
UNIT – III Facilities Planning:
.
Capacity planning - process planning- aggregate planning - scheduling maintenance
management concepts - work study, method study, work measurement, work sampling, work
environment
UNIT – IV Material Management:
Material management – an overview, production control, storage and retrieval
system. Inventory control – ABC Analysis, JIT, EOQ, EOQ problems with
shortage, allowed, standardization, and waste management.
UNIT – V TQM and Project Management:
Concept of total quality(TQ). International quality certification and other standards and their
applicability in design, manufacturing. Humanistic and marketing aspects of TQ. Total quality
of services, Total quality and safety.

List of Expt.
Text Book 1. R.V.Badi & N.V. Badi - Production & Operation Management
(Vrinda Publications 3rd Edition)
2. Chary - Production and Operations Management (Tata McGraw-Hill,
9th Edition)
Reference 1. Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management
Books (Macmillan, 1st Ed.)
29
 2. Krishnan Dr. Gopal - Material Management, (Pearson,New Delhi,
5th Ed.)
3. Adam Jr Everetl E. R J – Production and Operations Management
(Prentice-Hall, 5th Edition)
Mode of
Evaluation
Recommended
by BOS on :
Approved by
Academic
Council on :
List of . Unit –1 : Use of WinQSB forecasting module
Practical:- 2. Unit -2 : Facility location – problem solutions with WinQSB
3. Unit -2 : Rectilinear Distance problems & layout solutions through
WinQSB.
4. Unit -2 : LOB problems with Excel & Line Flexibility software’s.
5. Unit – 3 :Regression Analysis through MS-Excel
6. LP module of Win QSB
7. Using Excel’s Solver Function for solving capacity Allocation problems
8. ERP software – introduction
9. Use of Smart draw software for solving PERT problems
10. Use of Smart draw software for solving CPM problems
11. Introduction to Artificial Intelligence software used in inventory
management
12. Introduction to Artificial Intelligence software used on shop floors
13. Introduction to Artificial Intelligence software used for dispatch and
rework management.
14. Visit to industries to observe the location and layouts
15. Visit to industries to understand TQM and ISO certification process
Three Practical from each unit .
One simulation exercise.
Practical will be conducted as per the practical manual

BM 268 Training and Development

Prerequisite Completion of senior secondary course with basic IQ Level

Learning The Objectives of the course are :

Objectives
To understand the history and basic concepts of organizational training and
30
 development.
To develop a strong conceptual understanding of the principles which impact
how adults learn, and be able to apply these principles to work settings
To understand the impact and use of technology on the field of training today.
To be able to use appropriate technology to research and develop an effective
needs analysis.
Salient The students will be able to
features
To be able to develop an appropriate training strategy for today's organization
– using both classroom and distance learning technologies.
To be able to effectively evaluate a training program using appropriate
statistical methods and be able to present this effectively to management.
To understand and be able to use appropriate training software packages.
Utility The student will be able to learn how to assess, develop, carry out, and
evaluate a training program
UNIT – I Introduction to Training & Development :
Training and Training needs Assessment ,Training Deign and Administration ,Training
methods, Technique & Aids, Training Strategy
UNIT – II Performance Appraisal & Training :
Learning through training, Adult Learning (Andragogy), Learning theories and learning Curve
UNIT – III Trainer & Training Institutions:
Types of Training, institutions, Trainer as a change Agent,.
UNIT – IV Evaluation of Training:
Training Evaluation & ROI, Trainer of Training, Measurement Tools &
Technique, and Feedback Mechanism.
UNIT – V Effectiveness of Training & Development
Meaning Program ,effectiveness, Training & Employee Relation

Text Book Lynton, R.P.and Pareek U-Training for Development Vistaar

PublicationN.Delhi \
.Bhatnagar, O.P- evaluation methodology forTraining-Oxford

Reference Effective HR training and development strategy-Dr B.Rathan Reddy

Books ,Himalyapub house 2005
Udai Pareek- Training and development

Mode of
Evaluation
Recommended
by BOS on :
Approved by
Academic
Council on :
PRACTICAL: 1. Comparison of Taylor & Fayol thoughts
31
 2. Leadership skills
3. Leader as your Role model
4. Training development
5. Time Management games
6. Situation of conflict management and how to resolve the problems with
live examples
7. Emotional Intelligence Training - Situation to study different
behaviour of individuals and comparison of different behaviour and
attitude
8. Plant Layout and Plant location
9. Business Games
10. Group discussion
11. Management is a combination of art and science-Comparison
12. Motivational Games in context with various motivational theories and
models
13. Interview and observe at least two general managers from private
and public sector companies to understand and analyse the roles they
routinely play in their current positions.
14. Employee Motivation training

BM 321 Auditing
Prerequisite Completion of senior secondary course
Learning The Objectives of the course are :
Objectives To create an understanding regarding auditing
To gain knowledge about Vouchers
To have understanding about Qualified Report
Able to understand verification and valuation of assets
Sailent Features The students will be able to
Able to conceptualize Auditing
Able to know about vouching
Able to verification and valuation of Assets
32
 Duties and liabilities of a company auditor
Qualified Report, appointments and rights of a auditor
Utility To Know how audit works
UNIT – I Audit framework and regulation
The concept of audit and other assurance engagements; External audits; Corporate governance;
Professional ethics and ACCA’s Code of Ethics and Conduct

UNIT – II Planning and risk assessment

Obtaining, accepting and continuing audit engagements; Objective and general principles;
Assessing audit risks; Understanding the entity and its environment; Fraud, laws and regulations;
Audit planning and documentation
UNIT – III Internal Control
Internal control systems; The use and evaluation of internal control systems by auditors; Tests of
controls; Communication on internal control; Internal audit and governance and the differences
between external audit and internal audit; The scope of the internal audit function, outsourcing
and internal audit assignments
UNIT – IV Audit Evidence
Financial statement assertions and audit evidence; Audit procedures; Audit sampling and other
means of testing; The audit of specific items; Automated tools and techniques; The work of
others; Not-for-profit organisations
UNIT – V Review and Reporting
Subsequent events; Going concern; Written representations; Audit finalisation and the final
review; The Independent Auditor’s Report
Text Book Spicer & Paglar : Practical Auditing (Indian Ed.)
De Paula : Principles of Auditing
Reference Books J. Lancaster : Princi;es and Practice of Auditing.
R.G. Williams : Elements of Auditing. .
Mode of Evaluation Assignment/Practical Questions/Student seminar/Written
examination/Presentations
Recommended by BOS -------
on :
Practical’s
1. Preparation of vouching of purchase books.
2. Preparation of vouching of sales books.
3. Preparation of vouching of sales returns books.
4. Preparation of vouching of purchase returns books.
5. Preparation of vouching of cash receipt & payment transaction.
6. Verification & valuation of assets.
7. Verification & valuation of current assets.
8. Verification & valuation of fixed assets.
9. Audit marketing papers.
10. External audit & internal audit.

33
BM 321 Auditing & corporate governance
Prerequisite Completion of senior secondary course
Learning The Objectives of the course are :
Objectives To create an understanding regarding the auditing
To gain knowledge about Taxation on Salary
To have understanding about taxation on house property
Able to analyse Business profession income and capital Gains
Salient The students will be able to
Features Able to conceptualize Income Tax
Able to know about tax calculation on Salary
Taxation on House Property
Taxation on Capital Gains
Taxation on Business Profession
Utility Basic direct taxes
UNIT - I Basic concepts
Income, Agricultural Income, Person, Assesse, Assessment Year, Previous Year, Gross Total
Income, Residence and Tax Liability. Exempted Incomes.
UNIT - II Income from salaries
Computation of Income under the head Income from salaries.
UNIT - III Income from House Property
Computation of Income under the head `Income from House Property’ .

UNIT - IV Income from 'Business and Profession

Income from 'Business and Profession. Tax calculation on Business Income
UNIT - V Gains and Income from Other Sources
Long Term Capital Gains, Short Term Capital Gains, Income from other sources.

Text Book 1. Singhania V.K. : A students Guide to Income Tax.

2. Bhagwati Prasad : Law and Practice of Income Tax in India
Reference 1. V.S. Sundrama : Law of Income Tax in India.
Books 2. Ahuja, Girish – Income Tax Laws of India
Mode of Assignment/Quiz/Viva- voce/Student seminar/Written
Evaluation examination/Presentations
Recommended ---------
by BOS on :
Practical’s:

1. Calculation of income from salary

2. Calculation of income from house property
34
 3. Calculation of income from business and profession
4. Calculation of income from capital gains
5. Calculation of income from other sources
6. Calculation of tax
7. Calculation of liability of the assesse
8. Assessment of individuals
9. Assessment of HUF
10. Assessment of Firm

BM 361 Goods & Service Tax (GST) and Customs Laws

Prerequisite Completion of senior secondary course with basic IQ Level

Learning The Objectives of the course are :
Objectives To create an understanding regarding the topic
To gain knowledge about GST
To have understanding about taxation on house property
Able to analyse Business profession income and capital Gains
Sailent The students will be able to
Features Able to conceptualize GST
Able to know about custom tax
Basic direct taxes
Basic concepts- GST
Taxation on Business Profession
Utility Registration under GST
UNIT - I Basic concepts- GST
Meaning and features of goods and Service Tax (GST) Background, Exempt goods
Necessity and implementation of -GST. Favourable impacts and
difficulties of GST. Important terms and definitions - Business, place of
business, Composite supply, Goods, Input goods and Input service, Input
tax, Exempt supply, Gross Turnover, Capital goods, Tax invoice,
Electronic cash ledger, Electronic Credit Ledger, Inward Supply, Outward
Supply, Person, Supplier, Jobwork, Reverse Charge, Recipient and other
definitions under Sec. 2. Classification of Goods and Services Tax.
UNIT - II Registration under GST
Meaning and scope of Supply, Tax Liability on composite and mixed supplies. Levy and Composition L
Collection of Tax. Registration under GST. Persons Liable I not liable for registration.
Compulsory registration; process for registration, Issue of Registration Number (GSTIN).

35
Amendment and Cancellation’ of Registration.
UNIT - III Exempt goods
List of exempt goods under GST. Time and place of supply of goods and services Custom Laws
Determination of value of Taxable supply. Preparation of Tax invoice-rules, proforma and
practical problems.
UNIT - IV Composition Levy
Composition Levy - Persons eligible to opt composition, intimation for composition option
Conditions and restriction for composition. Rate tax of the composition levy and rules
regarding Return Practical Problems relating to composting levy , Rules, Provisions and
procedure for Input Tax Credit. Provisions regarding Job-work.
UNIT - V Central goods & service tax,2017
Basic concepts, territorial water, high sea, type of custom duties,valuation,baggage Integrated

Assignment/Quiz/Viva- voce/Student seminar/Written

examination/Presentations
Text Book ---------
Reference Practical’s:
Books
1. Calculation of income from salary
2. Calculation of income from house property
3. Calculation of income from business and profession
4. Calculation of income from capital gains
5. Calculation of income from other sources
6. Calculation of tax
7. Calculation of liability of the assesse
8. Assessment of individuals
9. Assessment of HUF
10. Assessment of Firm

Mode of
Evaluation
Recommended
by BOS on :

36
BM 367 Financial Market Institution and Services.
Prerequisite Completion of senior secondary course
Learning The Objectives of the course are:
Objectives The Course aims at providing the students, basic knowledge about the
Finance concepts, markets and various services provided in those
markets. The syllabus is structured in a way which provides adequate
information about the roles of intermediaries and its regulating bodies.

Salient The course also provides information about the prevailing financial
Features system in India.
Utility Able to know about Basics of financial market prevailing in India and
their respective services
UNIT – I Introduction
Overview of Financial systems In India – Structure, Regulation Role And Functions Of Financial Services
Financial Systems – Financial Instruments – Financial Markets – Capital Markets &
Money Markets – Interlink Between Money Market & Capital Market – Characteristics
Of Financial Markets – Functions Of Stock Exchange – Introduction To Forex.
UNIT – II Financial Services
Objectives of financial services – types of financial services – capital market services & Venture Capital
money market services – intermediaries: banking financial corporations , non banking
financial corporations & insurance corporations- financial services sector problems and
reforms.
UNIT - III Venture Capital
Venture capital: growth of venture capital in India- financing pattern – legal aspects and Mutual Funds
guidelines for venture capital – leasing- types of leases – leasing vs borrowing - credit
rating : CRISIL, ICRA & care – factoring, forefeiting- bill discounting – types of
factoring arrangements – factoring in Indian context.
UNIT - IV Mutual Funds
Mutual funds: concepts and objectives – functions and portfolio classification-guidelines Legal and Institut
for mutual funds – working of public and private mutual funds in India – debt
securitisation – demat services – need and operations –role of NSDL & CSDL.
UNIT – V Legal and Institutional Arrangements
Regulatory & legal framework of government in banking-- role of RBI –functions of 1. G.S.Batra –
stock exchange - listing & formalities in stock exchange – laws governing SEBI -- role of
SEBI – laws governing non banking financial corporations – laws pertaining anti- money 2. Meir Khan
laundering.
3. I M.Bhole
McGrawHI

4. V.A.Avadh
37
 Publishers,

Vasant Desai, Indi

Text Book 1. Online reading
2. Benton E.G.,Financial Intermediaries An Introduction
3. Edminister R.D.Financial Institution ,Market and
Management.
4. Verma, J.C.A Manual Of Merchant Banking
5. M.West Lake ,FactoringN.Vinayakan ,
6. A profile of Indian Capital Market

5.

Reference Assignment/Quiz/Viva- voce/Student seminar/Written

Books examination/Ppt

Mode of ------
Evaluation
Recommended 1. case study on financial services
by BOS on : 2. group discussion on indian financial institution
3. Presentation On prevailing venture capital cases
4. HBSP case
5. class discussion on RBI and its roles

38
BM 371 Business ethics & sustainability
Prerequisite Basic knowledge about contemporary scenario of business.
Learning The Objectives of the course are :
Objectives
To create an understanding regarding the ethics

The basic objective of this course is to provide fundamental knowledge

about business values & ethics.
Able to analyze different issues and challenges emerging in business.
Salient features The students will be able to:
To carry an understanding regarding the topic
To implement various ethics and values in business.
Can design solutions for different issues and challenges emerging in
management.
Utility The student will be able to gather knowledge for the practical life and
profession.
UNIT – I Introduction to Ethical Code of Business Behaviour
Corporate Governance: Issues, Need of corporate governance code, Code of Corporate
Practices, Social Responsibility of Corporate sector.
UNIT – II Value & Business: Values impact in Business
Indian Value System and Values, Teaching from scriptures and tradition. (Geeta,
Ramayana, Mahabharata, Upanishads, Vedas, Bible and Quran).
UNIT – III Case Study and simulation ,Ethical Issues in the Era of Profit
Making
Ethics impact in Business: Ethical Issues in Capitalism and market systems.
UNIT – IV Observance of Ethical Values In Competitive Environment:
Global industrial competition, Competitive Strategy, Benchmarking, Total
Quality Management
UNIT – V Value Additions & Brand Building
Brand Building, Promotional Strategies, Corporate Restructuring, Mergers and
Acquisitions, Supply Chain Management, Horizontal Organisation, Diversification, The
Indian Scenario.
Text Book 1. Iyer S.S., Managing for Value, New Age International Publishers,
2002.
2. Hartman Laura P & Abha Chatterjee, Business Ethics, Tata McGraw
Hill, 2007.
3. Bhatia S.K., Business Ethics and Managerial Values, Deep & Deep
Publications Pvt. Ltd, 2000.
Reference Books 1.Velasquez, Business Ethics – Concepts and Cases Prentice Hall,
6th Ed.
2. Reed Darryl, Corporate Governance, Economic Reforms &
Development, Oxford University Press.
3. Mathur U.C., Corporate Governance & Business Ethics,
McMillan.
* Latest editions of all the suggested books are recommended.
39
Mode of Assignment/Quiz/Viva-voce/Student seminar/Written
Evaluation examination/Ppt

Research Methods in Management

Prerequisite Completion of senior secondary course with basic IQ Level
Learning The Objectives of the course are:
Objectives
The primary objective of this course is to develop a research orientation
among the scholars and to acquaint them with fundamentals of research
methods
Students should be able to identify the overall process of designing a research
study from its inception to its report.
Students should be familiar with ethical issues in educational research,
including those issues that arise in using quantitative and qualitative research
The course aims at introducing them to the basic concepts used in research
and to scientific social research methods and their approach
To identify various sources of information for literature review and data
collection.
Salient The students will be able to
features
Evaluate research articles using applicable research methods and tools
associated with social science and business practice
Select appropriate quantitative, qualitative, and/or mixed methods sources to
support theoretical foundations in management
Demonstrate mastery of writing technique in APA format associated with
article review, case study, annotated bibliography, and content analysis
Utility The student will be able to organize and conduct research in a more
appropriate manner, write a research report and thesis and write a research
proposal.
UNIT – I Research & Research Design:
Meaning and Importance of Research - Process of Research - Types of Research - Defining
Research Problem - Formulation of Hypothesis.
Research Design: Exploratory Research - Descriptive Research - Causal Research - Sampling
and
Sampling Design - Sampling Techniques - Sample Size determination Decision Theory,
Decision making under Certainty, Risk, Uncertainty, Criteria for Decision Making Pessimism,
Regret, EMV, EOL, Cost and Value of Information, Determination of EVPI
UNIT – II Data Collection:
Primary and Secondary Data, Sources of Gathering Information- Respondents, Experiments,
Simulation and Panels - Construction of Questionnaire - Editing, Coding and Classification of
Data - Tables and Graphic Presentation, Measurement and Scaling Nominal Scale - Ordinal
Scale - Interval Scale - Ratio Scale - Likert Scale Semantic Differential.

40
UNIT – III Sampling:
Sampling, sampling process, probability techniques, non-probability technique
UNIT – IV Hypothesis Testing:
Two-tailed and one tailed of hypothesis, chi-square and analysis of variance, simple
regression and correlation, the sign test, the raum test, theman-whitney test, rank
correlation,. Basics of Hypothesis- Parametric and non-Parametric test
Non parametric test - Mc Nemar, Sign Test - One and Two Samples, Run Test,
Wilcoxon Matched Pair Test,
Mann Whitney-U Test, Kolmogorov-Smirnov D Test, Kruskal- Wallis Tests.
UNIT – V Data Analysis
Multi-Variate Analysis - Multiple Regression Analysis - Concepts and Applications of
Discriminant Analysis and Factor Analysis, Cluster Analysis for Market Segmentation,
Multidimensional Scaling for Brand Positioning, Conjoint Analysis for Product Design. Report
Preparation and Presentation.
Text Book 1. Kothari C R – Research Methodology Methods & Techniques (New
Age International Publishers)
2. Saunders - Research Methods for Business students (Prentice hall, 2nd
Edition, 2007)
Reference 1. Panneer Selvam - Research Methodology (Prentice Hall of India,
Books Edition 2008)
2. Gravetter - Research Method for Behavourial Sciences (Cengage
Learning)
Mode of
Evaluation
Recommended
by BOS on :
Approved by
Academic
Council on :

41
Practical:
1. Analysis of exploratory research design using software’s
2. Analysis of descriptive research design using software
3. Preparing questionnaire using software
4. Preparing interview
5. Preparing survey
6. Preparing a report on banking company
7. Prepare a report on ethical hacking
8. Preparing diagnostic research design
9. Derivation of rank sum test using SPSS
10. Derivation of chi –square problem using SPSS
11. Derivation of ANNOVA problem using SPSS
12. Derivation of Z test using SPSS
13. Derivation of T test using SPSS
14. Derivation of regression using SPSS
15. Derivation of mean, mode & median using SPSS
16. Derivation of mann whitney U test using spss
Three Practical from each unit
One simulation exercise.
Practical will be conducted as per the practical manual

BM 633 Fundamentals of BUSINESS ANALYTICS

Prerequisite All students are expected to have a Advanced knowledge of economics, finance, accounting,

42
 statistics, calculus, and management principles and advanced computer applications.
This course will require the use of Windows Excel and we will provide a business analytics
excel add-in
Learning 1. To gain an understanding of how managers use business analytics to formulate and solve
Objectives business problems and to support managerial decision making.
2. To become familiar with the processes needed to develop, report, and analyze business
data.
3. To learn how to use and apply Excel and Excel add-ins to solve business problems.
4. Develop domain knowledge of various technology and its application to facilitates
managerial decision /MIS.
5. Understanding the significance of global platform for data retrieval/process among
different business cultures of the world.
Salient Features Analytics includes a range of activities, including business intelligence, which is comprised
of standard and ad hoc reports, queries and alerts; and quantitative methods, including
statistical analysis, forecasting/ extrapolation, predictive modeling (such as data mining),
optimization and simulation.
Utility This course stresses the factors that impact the performance of business decision makers and
the data management and analysis methods that have value to them. This course includes
lectures, presentations, and demonstrations that emphasize discussion and illustration of
methods, as well as hands-on, practical exercises that provide both a sound base of learning
and an opportunity to test and develop skill. The use of software supports the presentation of
the material. Students complete assigned readings, group projects, and participate in
exercises and discussions. Groups of about four students will form teams to work on the
various presentations.
UNIT – I Overview of Business Analytics
Business Intelligence:
 Definitions and Examples in Business Intelligence
 Need, Features and Use of Business Intelligence (BI)
 BI Components
 Data Warehouse
 Business Analytics
 Business Performance Management
 User Interface
Business Analytics:
 Introduction to Business Analytics (BA) – Need.
 Components (Business Context, Technology, Data Science).
 Types (Descriptive, Predictive and Prescriptive).
 Business Intelligence versus Business Analytics.
 Transaction Processing v/s Analytic Processing

UNIT – II Types of Digital Data; Data Warehousing and Business Reporting Visual
Analytics
Types of Digital Data:
 Definition, Sources, Storage and Characteristics of Structured, Unstructured and Semi Structured Data
Data Warehouse:
 Definition, characteristics, framework
 Data lake
Business Reporting, Visual Analytics:
 Definition, concepts
 Different types of charts and graphs
 Emergence of data visualization and visual analytics
UNIT – III Data Mining , Text & Web Analytics and Big Data Analytics
Data Mining:
43
  Concepts and applications
 Data mining process
Text & Web Analytics:
 Text analytics and text mining overview
 Text mining applications
 Web mining overview
 Social media analytics
 Sentiment analysis overview
Big Data Analytics:
 Definition and characteristics of big data
 Fundamentals of big data analytics
UNIT – IV Business Performance Management
Business Performance Management:
 Business performance management cycle
 Introduction to KPI, Dashboard
Analytics in Business Support Functions:
 Sales & Marketing Analytics
 HR Analytics
 Financial Analytics
 Production and operations analytics
Analytics in Industries:
 Telecom, Retail, Healthcare, Financial Services
UNIT – V Application Of Business Analytics
Practical: Students should prepare a detailed report on applications of analytics in different industries.
HBSP CASE STUDY AND SIMULATION
Text Book
Reference
Books
Mode of Assignment/Quiz/Viva- voce/Student seminar/Written examination/Presentations/ Evaluation
Evaluation through HBSP Simulations
Recommended
by BOS :
PRACTICALS:

BM 368 Advertising, Personal Selling & Salesmanship

Prerequisite Completion of senior secondary course with basic IQ Level
Learning The Objectives of the course are :
Objectives
The course intends to equip students with the ability to understand basics of
marketing .Also this syllabus will make them efficient sales personnel.
Utility The student will be able to gather knowledge for the practical life and
profession of marketing professions
UNIT – I Introduction to Marketing management -
Basic Definitions and concepts of marketing, Marketing mix, STP
UNIT – II Advertising
Basic concepts, types of advertising, Effective advertising
UNIT – III Personal Selling
44
Tactics of effective personal selling, Sales presentations, Types of calls, effective selling
techniques, role of relationship marketing in personal selling, tools for personal selling, Value
added selling
UNIT – IV Sales force management
Public relations and publicity, building a winning sales team
UNIT – V Sales management
Legal aspects of marketing and advertising, sales organization, Developing the sales Force for
Industrial Customers and Consumer products: - Recruiting, Selection and Training of Sales
force : Procedures and criteria extensively used as selection tools for recruiting and testing
sales ability. - Areas of sales Training: Company Specific Knowledge, product knowledge,
Industry and Market trend Knowledge, and Customer education. - Motivating the Sales Team
Motivation
List of Expt.
Text Book Building a Winning Sales Team – Gini Graham & Scott 2. Sales
Management handbook – Forsyth Ptrick 3. Professional Sales Management
– Anderson, Hair and Bush 4. Motivation and Job Satisfaction – M.D.
Pestonjee
Reference Professional Sales Management – Anderson, Hair and Bush 4. Motivation
Books and Job Satisfaction – M.D. Pestonjee
Mode of
Evaluation
Recommended
by BOS on :
Approved by
Academic
Council on :

BM 366 International Business Management

Prerequisite Completion of senior secondary course
Learning The Objectives of the course are :
Objectives
Understand the most widely used international business terms and concepts.
Identify the role and impact of political, economic, social and cultural
variables in international business.
Analyse international business from a multi-centric perspective, avoiding
ethnocentrism
Able to analyze different aspects of the courseexplain businesses expansion
abroad.

Salient The students will be able to

features
Conduct an environmental scan to evaluate the impact of world issues on an

45
 organization's international business opportunities.
Conduct, evaluate and present market research to support an organization's
international business decision-making
Manage the preparation of documents and the application of procedures to
support the movement of products and services in the organization's global
supply chain
Evaluate the impact of statutory and regulatory compliance on an
organization's integrative trade initiatives
Utility The student will be able to gather knowledge for the practical life and
profession.
UNIT – I Introduction of International Business
Introduction to International Business, Elements of International Business, Globalization
UNIT – II Cultural Environment:-
Introduction, Meaning of Culture, Country Culture, and Culture in an International Business
Organization
UNIT – III Economics, Political & Legal Environment:-
Eco system Market allocation, command allocation, mixed allocation political system-
democracy, authoritative, legal systems, methods of entry in foreign markets, laws culture to
bribery concept practices
UNIT – IV Global trade institutions
Introduction, World trade organization (WTO), International Labor Organization
(ILO)
UNIT – V International Trade Environment:
Trade theories mercantilism, absolute advantage, comparator adv, FDI.
List of Expt.
Text Book 1. Albaum Duerr - International Marketing and Export management
(Pearson, 7th Ed.)
2. Cherunilam F - International Trade and Export Management
(Himalaya, 2007)
Reference 1. Hill C.W. - International Business (TMH, 5th Ed.)
Books 2. Daniels - International Business (Pearson, 1st Ed.)
3. Kumar R and Goel, International Business, (UDH Publications,
edition 2013)
Mode of
Evaluation
Recommended
by BOS on :
Approved by
Academic
Council on :
List of 1. The Global Economics Game –
Practical The Global Economics Game is an educational software game that simulates
economic activity in a global setting. Each player is in charge of their nation's
economic policy. The object of the game is to promote balanced economic
growth without excessive pollution, while maintaining full employment
46
without too much inflation. Fiscal, trade, and monetary policies are used to
avoid undesirable situations such as depression, stagflation, and
hyperinflation.
2. Trade Balance and Exchange Rate Simulation
A simple, web-based exercise that explains how a change in exchange rate
influences the trade balance. Information and practice questions to help with
the trade balance concept are supplied.
3. Trading Game: A Simulation Game This simulation is designed help
players understand the impact of unequal resource distribution on trade.
Includes directions, needed materials, and reflection questions to help discuss
the results of the game.
4. Where Have You Been?:
An Exercise to Assess Your Exposure to the Rest of the World's People This
team-building and familiarization activity can be used in the initial class or
session of an international management program. It assesses one's exposure to
the rest of the world's peoples. A series of worksheets require the respondents
to check off the number and names of countries they have visited and the
corresponding percentage of world population which each country represents.
By summing a classes' collective exposure to the world's people, the result
will inevitably be the recognition that together they have seen much, even if
individually some have seen little.
5. The Global Economics Game
The Global Economics Game is an educational software game that simulates
economic activity in a global setting. Each player is in charge of their nation's
economic policy. The object of the game is to promote balanced economic
growth without excessive pollution, while maintaining full employment
without too much inflation. Fiscal, trade, and monetary policies are used to
avoid undesirable situations such as depression, stagflation, and
hyperinflation.
6. Redundancia
A foreign language simulation where participants experience speaking a
language non-fluently: how it affects one's ability to stay focused and
connected with the listener, and one's feelings of competence and confidence.
7. Representative Templates and Methodology for Stodder's
Comparative Advantage Experiments
An experiment designed to introduce students to the ramifications of
comparative advantage theory. Students are paired up to take on the roles of
two countries that must make production and consumption choices under a
situation of autarky and then under a situation involving the possibility of
trade.
8. LINKS Global Competition
This site contains two simulations designed for students learning about global
marketing and supply chain management. These simulations are designed for
undergrad and MBA students. Competitors are aligned based on educational
level.

47
9. Global Marketing Management System Online
GMMSO is a research and strategic planning marketing/management tool
designed to help students to bridge the gap between theory and the real world
of business. GMMSO, consisting of four dynamic modules, will enable
students to become a manager and decision maker in a real world global
setting.
10. Analysing the trading theories of various countries.
11. Preparing a report on taxation policies of various countries
12. Preparing an MOU for trade between international firms
13. Understanding cultural factors that prevail by visiting MNCs and
reporting.
14. How various firms are functioning to reduce the cultural barriers & their
product modifications.
 Performing the role of Economist
 Diagrammatic representation of a utility curve.
 Forming a utility schedule with TU, MU & AU
 Making a schedule for demand analysis
 Small project work on demand Analysis
 Graphical plotting of the demand schedule.
 Making a schedule for supply analysis
 Graphical plotting of the supply schedule.
 Making of cost concept schedule
 Numerical solution of cost concepts
 Diagrammatic plotting of cost concepts
 plotting of variable proportion schedule & Graph
 Diagrammatic presentation of perfect competition
 Diagrammatic presentation of monopoly market
 Diagrammatic presentation of monopolistic competition

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