Probing Questions / Verbiage / Conversation Pieces
Who are we shopping for today?
Thanks for reaching out, what are we getting after today?”
What kind of sport do you play/are you interested in?
What shoes are you currently wearing?
Do you have a favorite team?
“I see you have a birthday coming up—happy birthday! Any ideas on which items to treat yourself to
with the 10% off?”
"While I pull this up, any plans you have for the day/weekend?"
What are a few colorways you would like?
Have you purchased similar products from us or elsewhere in the past?
What was your experience with those products?
Is there anything specific you're hoping to find or avoid this time?
These are essentials! Have you seen our selection of [related category, like undershirts or socks] that
go well with these?
A lot of our customers love pairing this with [a specific type of shoe or accessory]. Would you like to take a look?
What does your training program/routine look like?
Tell me more about your ‘SPORT’ style, what do you feel best playing in?
What type of environment are you typically playing in? Weather conditions?"
What is game/race day like for you? What do you wear for warming up?
What made you choose this shoe?
"What do you like/love/dislike about your current shoes?"
What specific features or benefits are most important to you?
Do you have a budget in mind for this purchase?
Are there any must-have features or deal-breakers for you?
“Wow! These shoes are fresh. Do you plan on wearing them for something special?”
What occasion or purpose is this purchase for?
What type of activities will you be doing?
Are you looking for a running shoe?
Gift cards make great birthday gifts, baby shower gifts, and "just because"gifts! How would like to grab one for
one of your favorite people today?
“I can’t wait to see that match. I hear their fans are incredible. How long have you been a
fan of the [insert team name]?”
“That’s so impressive! How do you do it? Work all day and still get in six miles at night?”
(make relevant to conversation)
“I see you are looking at one of our running shoes, are you gearing up for any specific events?"
“A half marathon? Wow! I bet some hard work went into that! How often do you train?”
PROBING EXAMPLE:
Simply lead with, "What are we getting after today? ", another phrase from Sales Verbiage AKB, or your own
Can you tell me more about your running routine and the specific discomfort you're experiencing?
Will you be needing indoor or outdoor running shoes?
What price point are we looking at? Or What's our budget today?
Photo: Please reference Probing Questions SKU
Probing Question Resources
SKU: Probing Questions (A15)
SKU: Probing Questions
AKB Suggested Verbiage - Sales
AKB Suggested Verbiage - Consumer Connection
AKB Nike Product Advice Articles
