LESSON 3

PLANNING AND THE MISSION

TOPICS: LEARNING OUTCOMES:

 Why it Matters: Planning and 1. Describe the importance
Mission of planning and its mission
 Introduction to Mission, Vision, 2. Discuss the mission, vision, and
and Values values of an organization
 The Advantages and 3. Identify the different advantages
Disadvantages of Planning and disadvantages of planning
 The Planning Cycle 4. Discuss the cycle of planning
 Types of Plans and Common 5. Enumerate the types of plans and
Planning Tools its common tools

Topic 1: Why it matters: Planning and Mission

Managing an organization is to be pursued vigorously then planning will be an important

activity for an organization. Managers who plan, decision, and analyze situations carefully which
directly contribute to the management an organization effectively. Any mission is doomed
without strategic planning and execution.

Planning
Planning is the process of thinking regarding
the activities required to achieve a desire mission.
Planning is the mental effort by anticipating possible
causes or factors that may affect or change organization
activities such as forecasting, policy formulation,
programming, scheduling, budgeting, and the setting of
standard based on established methods and procedures.
An effective planning through a mission can
also achieve by using SWOT Analysis, objective and
strategy, definition and time frame, through planning
we can established objective and suitable courses of action before taking an action.

Why Planning is important?

 Organizing and planning assist you in completing your work effectively, avoiding costly
blunders.
 Organizing your work and planning ahead of time allows you to be effective and producti
ve. Being wellorganized and making efficient strategies also assists you to attain essential
goaland objectives
 Planing offers a framework for an organization's members to carry out their duties in acc
ordance with goals.
 The established lack of planning can lead to uncertainty inside an organization.
Mission
Mission can be defined as the
organizations purpose and its overall
intention. A mission statement is a brief
explanation of why an organization exists.
It describes the organization's aim and
ultimate intention. The mission statement
complements the vision and communicates
purpose and direction to employees,
customers, vendors, and other stakeholders.

Why mission is important?

 Organization and its personnel are aligned by your mission or mission statement.
Furthermore, it is what will enable you to realize your vision. Your strategic plan's other compone
nts, like your mission statement, can help you and your team narrow down the issues you should
be focusing on and those you shouldn't.
 Strategic planning's primary goal is to match a company's mission and vision. The mission serves
as the foundation for planning, the vision as the goal, and the strategic plan as the road map that g
uides you from one to the other. Without mission and vision, the plan will be meaningless. An
organization has its own mission for its existence, planning is their way to achieve it. Therefore,
without proper planning one organization cannot achieve its target mission.

Topic 2: Introduction to Mission, Vision and Values of an organization

The organization's goal, vision, and values statements serve as a guidance for employee
behavior. Do you believe the mission served as a guidance for those in Countrywide? Even the
CEO could have been corrected if the company's employees were motivated by the objective. In
such case, Countrywide might have averted tragedy. Let's examine the functions of an
organization's mission, vision, and values statements.

Mission
The terms "mission statement" and "vision
statement" are sometimes used interchangeably in
business contexts. They all serve a unique purpose,
though. The mission statement outlines what the
organization must do today in order to accomplish the
goal, while the vision statement outlines where the
organization wishes to be in the future. The mission
statement is more explicit, but the vision and mission
statements must complement one another. It outlines how the company will vary from other
businesses in its sector. The following are a few samples of mission statements from prosperous
companies:

Examples:
 JetBlue Airways' mission statement is to uplift people both above and below ground.
 Tesla: To hasten the shift of the planet to renewable energy
 Notably, each of these instances identifies the organization's industry, its target market, and
its strategy for competing (what it will do to be different from other organizations). The
organization's mission statement explains to stakeholders why it exists. It describes how it adds
value for the consumer or the wider community.
The mission statement is more actionable than the vision statement since it is more explicit.
Strategic goals are generated from the mission statement. The organization's strategic goals are
its overarching objectives. The mission statement enables executives to develop a cogent set of
goals that fit together to serve the mission by outlining why the organization exists as well as
where and how it will compete.

Vision
A vision statement is a declaration of an organization's overarching goals and what it aspirs t be. These ar
e a few illustrations of vision statements:
 Microsoft: Enable every individual and every business to do more
 The mission of Avon is to be the firm that best understands and meets the requirements of women
worldwide in terms of goods, services, and self-fulfillment.
 Sony Corporation's mission statement is to "inspire and satiate your curiosity.

Specific goals are not stated in the vision statement. Each

of the aforementioned examples might be utilized by a
variety of enterprises, as you can see. Instead, the vision is a
thorough outline of the benefits an organization offers. It is a
representation in graphic form of what the company aspires
to create or become. People should and inspired to want to
be a part of and contribute to the organization by it. It is best
to keep vision statements to no more than a brief paragraph
in length.

Values
The mission and vision statements are not the same as
the values statement, which is also known as the code of
ethics. The organization's vision and mission describe where
it is heading (vision) and what it will do to get there
(mission) (mission). They focus employees' efforts within the
company on shared objectives. The organization's core
principles are outlined in the values statement, along with
expectations for how employees should interact with one another, clients and suppliers, and other
stakeholders. It offers the organization a moral framework for decision-making and establishes a
benchmark for evaluating deeds. Additionally, it offers a benchmark by which workers can
evaluate noncompliance.
Managers can't just make a statement of values and expect it to be followed, though. A
values statement must be reaffirmed at all organizational levels and utilized to direct attitudes
and behaviors in order to be effective. Strongly moral organizations uphold their ideals even
when it would be simpler to do otherwise.

Topic 3: The advantages and Disadvantages of Planning

Advantages of Planning
1. Planning focuses on objectives.
 2. It off sets uncertainties by making the manager to develop some confidence which
will enable him to take decisions with some degree of certainty.
3. It minimizes waste before careful analysis would have been made with respect to
the critical activities that need to be performed in other to realize the objective or give solution to
the problem.
4. Planning also ensures control through measurement and feedback.

Disadvantages of Planning
1. Planning's effectiveness is defended by the accuracy of the information gathered and
the inferences drawn from it.
2.Because it takes a lot of time and money, planning is expensive.
3.Planning causes a delay in action since the desired action can only be carried out once
the plan has been finalized.

Topic 4: The Planning Cycle

Define Objectives
Choosing what needs to be completed during
the planning period is the first and most important
step in the planning process. The organization's
long-term, overarching direction is laid out in the
vision and mission statements, along with a plan on
how to get there. Specific goals should be defined
during the planning phase, along with evidence that
they serve the vision and mission. Where possible,
goals should be expressed in measurable terms. For
instance, rather than saying "raise sales as much as
possible," a goal can be "to increase sales by 15%
in the next quarter."

Develop Premises
Making predictions about the future is necessary for planning. As plans are carried out,
situations will inevitably change, thus managers must predict what those changes will be. These
involve adjustments to both internal and external factors, such as rules and regulations, rival
activity, and the availability of new technology (what the budget will be, the outcome of
employee training, a new building being completed). The plan premises are these presumptions.
 The planning process should begin with a clear statement of these premises. As the plan is
carried out, managers need to keep an eye on the situation. The strategy will probably need to be
modified if the premises are shown to be false.

Evaluate Alternatives
A goal might be accomplished in several different ways. For instance, a business might
recruit additional salespeople, cut pricing, develop a new marketing strategy, expand into a new
region, or acquire a rival in order to boost sales by 12%. The potential alternatives must be
identified, and managers must assess their feasibility as well as their likelihood of success. When
identifying options, managers should get feedback from a variety of sources. Different
viewpoints can result in various solutions.

Identify Resources
Managers must next decide what resources are required to carry out the plan. They must
assess the resources the company already has, what new resources are required, when new
resources are required, and where new resources will be obtained. The resources could be
individuals with specific knowledge and experience, tools and machines, money, or technology.
Because each option demands a separate set of resources, this step must be completed in
conjunction with the one before it. The evaluation procedure includes calculating the cost and
resource availability.

Plan and implement task

The organization's management will then develop a road map to get it from where it is to
where it wants to be. It will outline the tasks at various organizational levels, the steps involved
in performing each task, and how the various tasks are interrelated. Gantt charts and critical path
planning are two methods that are frequently used to create and monitor schedules and priorities.

Determine tracking and evaluation methods.

It is crucial that management be able to monitor the plan's development. The most
important tasks, those that are most likely to have issues, and those that could create bottlenecks
and delay the overall plan should all be identified in the plan. Managers can then assess
performance and set up benchmarks to monitor improvement. To ensure that things stay on track,
regular monitoring and modification should be included into the process as the plan is
implemented.

Topic 5: Planning tools and techniques for planning

Techniques for Planning

1.Establish and clearly define the organization's
main goals. A well-defined goal can mean the
difference between an enterprise's success and
failure. Both the product or service and the
company's goal are expressly stated. Establishing
the precise objectives and goals is important in
addition to the company's general mission. For
instance, a hospital's main goal is to offer high-
quality medical care.
2. Find out where you stand in relation to your goals. Consider your advantages and
disadvantages. This will highlight the distance the business must travel before achieving its
objectives. If the goals are realistic and attainable, review of present strengths and weaknesses
will show whether they need to be reevaluated and updated.

3. Create projections for the future and situations. Forecasting future trends that will impact the
company's position and operations with as much accuracy as possible is crucial and vital for
effective planning. General economic conditions, changes in consumer characteristics, new
technology and product advances, potential competing strategies, and any unfavorable legal
developments are just a few of the variables that will be considered in the prediction.

4. Planning for derivative transactions. It is required to create additional derivative plans for each
firm division after an overall plan has been accepted in order to support the official plan. To
coordinate and integrate the programs and policies of all divisions of the company, derivative or
sectional plans are created in each area of the business, but within the confines of the main plan.

5. Implement the plan, then assess the outcomes. How well the plan is carried out will determine
whether it is a success. The coordination of all components and the blending of all expertise will
be necessary for this implementation. Keeping the plan open to review and revision is also vital
in this dynamic environment that is always evolving. The plans should be routinely re-evaluated
to gauge their effectiveness and progress, allowing for the correction of any deviations and the
implementation of any necessary revisions.

Different tools for Planning

 Strategic Planning
 SWOT Analysis
 Scenario Planning
 Asana
 Balanced scorecard
 Matrix
 Affinity Diagram
 Brain storming

ASSESSMENT

Let us test your creativity!

In a short bond paper, illustrate or draw a poster that will show your mission and goals in life.

RUBRICS FOR WRITTEN OUTPUT

This criterion shall include the reliability and
ingenuity of the output. Its reliability shall be
Content evaluated based on the truthfulness, while ingenuity 50%
indicates the originality and creativity of the
incorporated ideas and concepts.
This criterion encompasses the ways how the ideas
Organization of
and concepts are presented. Coherence and structure 30%
Ideas
of the content are the focus of the criterion.
Grammar & This criterion shall include the grammatical
20%
Mechanics correctness, format and use of punctuations.
TOTAL 100%