SAS18

● DATA ANALYTICS- Traditional data analytics platforms typically revolve around dashboards.
○ DASHBOARD- are constructed of visualizations and pivot tables that illustrate trends, outliers, and
pareto.
● DATA ANALYSIS- the process of inspecting, cleaning, transforming, and modeling data with the goal of
discovering useful insights, informing conclusions, and supporting decision-making.
○ can be qualitative or quantitative, and it can be performed using various techniques and methods, such as
statistical analysis, data visualization, machine learning, and others.
➢ DESCRIPTIVE ANALYSIS- could start by calculating some descriptive statistics for the data. For
example, we could calculate the mean, median, mode, and range for each of the variables (e.g., fruit size,
fruit price, etc.). This would give us a basic understanding of the central tendency and spread of the data.
➢ DATA VISUALIZATION- could also create some plots to visualize the data. For example, we could
create a bar chart to show the number of fruits of each color, or a scatter plot to show the relationship
between fruit size and price. Data visualization is a useful way to quickly understand the distribution and
relationships within a dataset.
➢ DATA CLEANING- possible that the dataset might contain some errors or missing values. Before we
perform any further analysis, we should check the data for any issues and clean the dataset as needed.
➢ CORRELATION ANALYSIS- could also look for relationships between the variables in the dataset. For
example, we might want to know if there is a relationship between fruit size and price.
➢ HYPOTHESIS TESTING- could use statistical hypothesis testing to determine whether any observed
relationships in the data are statistically significant. For example, we might want to know if there is a
significant difference in the average price of small and large fruit.
❖ MACHINE LEARNING- a subset of AI that leverages algorithms to analyze vast amounts of data. These
algorithms operate without human bias or time constraints, computing every data combination to understand the
data holistically.
➢ CLUSTERING- determines commonalities between different data to understand how certain things, like
customers, are alike. These customers can be grouped together in ways that may not be immediately
apparent or intuitive to a person performing the same exercise.
➢ ELASTICITY- determines causes behind results. If many factors are changing simultaneously, how do
you determine which factor is credited with which outcome? This technique tells employees that an
increase in household income resulted in boosted sales, rather than product promotions, for example.
➢ NATURAL LANGUAGE- machine maps phrases like “sales” to their coding language counterparts. In
this way, business people don’t have to understand R or Python to perform deep analysis. machine
learning that invokes natural language is also targeted toward business users who can perform the analysis
themselves (a development known as augmented analytics).
❖ MACHINE LEARNING- a subfield of artificial intelligence that focuses on the development of algorithms and
models that can learn from and make predictions or decisions based on data.
SAS19
❖ ANALYZING TEXT DATA- is the process of extracting meaningful insights and information from unstructured
text.
➢ DATA PROCESSING- This step includes cleaning, normalizing, and formatting the text data to make it
ready for analysis.
➢ FEATURE EXTRACTION- This step involves converting text data into numerical form so that it can be
analyzed using machine learning algorithms.
➢ MODELING- This step involves using machine learning algorithms to analyze the text data.
➢ VISUALIZATION- This step involves presenting the insights and findings from the text analysis in a
clear and understandable manner.
➢ INTERPRETATION- This step involves understanding the insights and findings, and drawing
conclusions from the analysis.
 ❖ MULTILINGUAL SENTIMENT ANALYSIS- is the process of determining the sentiment or emotional tone of
text in multiple languages.
➢ This task is generally accomplished using natural language processing (NLP) techniques, such as machine
learning algorithms, and can be applied to a variety of text types, including social media posts, customer
reviews, and news articles.

❖ SENTIMENT ANALYSIS- the process of using statistical methods to analyze text data in order to determine the
sentiment or emotional tone expressed in the text.

SAS22
❖ DATA CONTEXT- refers to the information or background that surrounds and gives meaning to data.
❖ CONTEXT ANALYSIS- the process of evaluating data in relation to its context in order to better understand or
make use of it. It can be applied to various types of data such as text, numerical data, images, videos, etc.
SAS24
❖ SOCIAL NETWORK DATA ANALYSIS- involves using data mining, network analysis, and graph theory
techniques to study patterns and relationships in social network data. The goal of social network data analysis is
often to gain insights into how individuals and groups interact, and how information spreads within a network.