HBS case: Investment Analysis and Lockheed Tri Star
9-291-031 HBS : Investment Analysis and Lockheed Tri Star
Pre-production costs estimated at $900 million incurred between 1967 and 1971. Total of 210 planes delivered from 1972-1977 Revenues of $16 million per unit, 25% of revenue received 2 years in advance of delivery. Production costs of $14 million (at 210 units could decline to $12.5 million at 300) from 1971-1976. Discount rate of 10% per year. 210 planes (1972-1977) Planes per year = 210/6=35
Production Costs (1971-1976) 35($14M)=$490M per year Dont forget the preproduction costs of $900M
Revenues (1970-1977) Total Revenues 35($16M)=$560M per year Deposits=0.25($560M)=$140M (2 yrs in advance) Net Revenues=$560-$140=$420M on delivery 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 -200 -200 -200 -200
Year Pre Prod. Costs Dep. Revs. Total Cash Flow
1967 -100
140 -100 -200 -200 -60 =SUM(ABOVE)
-490 -490 -490 140 140 140 420 420 -550 70 70
-490 140 420 70
-490 -490 140 420 420 420 70 -70 420
NPV = - $584
Due to learning curve average unit cost reduces as production increases
Units Sold 323 400 400 500
Average Unit Cost $12.25 $12.00 $11.75 $11.00
Accounting Profit $311 $700 $800 $1,600
NPV
-195 -$12 $42 $441
In 1970 all investments are sunk cost and should not be included in calculating NPV so now considering caseflow = zero for year 1967,68 and 69 again calculate NPV and we get $ 18 million , so we have touched breakeven considering 67,68 and 69 investment as sunk cost. Accounting breakeven approximately 275 planes $16M - $12.5M = $3.5M per plane $3.5Mv275 = $962M profit versus $960M in actual development costs known in 1970 This more realistic breakeven level announced subsequent to the guarantees being granted. NPV breakeven approximately 400 planes Total free world market demand for wide-body aircraft approximately 325 planes Optimistic estimate: total demand 775 and 40% of that is 310 Lockheed share price $64 Jan 1967 drops to $11 Jan 1971 ($64-$11)(11.3 Million shares)=-$599 Million
Compare to -$584 Million NPV