The Islamia University of Bahawalpur
School of Business, Management and Administrative Sciences
Baghdad ul Jadeed Campus, Bahawalpur
Course Outline
Course: Behavioral Psychology Instructor Mr. Ali Imran
Course Code DAS03002 Email [email protected]
Credit Hours 03 Contact No. 03008307820
Prerequisites Whatspp 03008307820
Program BBA Class 2nd Semester
Lecture Days Tuesday, Wednesday Lecture Time
Course Description:
This course will introduce us to this scientific discipline by examining its history, the work of its
early and contemporary contributors, essential concepts, research methods, theory and
applications. I hope we shall come to see how Psychology can assist you in improving your
understanding and quality of individual and social life.
Teaching Methodology and Assessment
Instructor will deliver the lectures and will share the study material including slides, and
discussion will hold on the relevant topics in class. Students are expected to study the topics
prior to class time. Instructor will share quiz assignment to assess understanding of the topic on
the given guiding questions and learning objectives.
Recommended Books:
1. David G. Myers, “ Psychology” 9th Edition
2. Charles Stangor, “Introduction to Psychology” 1st Canadian Edition
Course Objectives COs:
These following objectives help students to:
CO1 Understand essential terminologies and assumptions central to psychology
CO2 Understand how cognition socialization & social institution impact on human
behavior
CO3 Apply the psychological perspective to a study of individual behavior, human
thoughts, and individual social and personal life
CO4 Apply the psychology perspective to their own areas of study
Course Learning Outcomes CLOs:
At the end of the course, students should be able to:
CLO1: Explain and use basic terminologies of psychology.
CLO2: Describe& identify various applications of the discipline as well as its scientific nature.
CLO3: Identify situations where psychological intervention may be required
CLO4: Choose areas of their interest for higher academic qualification in future.
CLO5: Gain insight into human behaviour and into personality or personal relationships
Course Contents
Session Topics to be Covered
Week 1 Introduction to Psychology:
Story of psychology
History of psychology
Pre Scientific Era & Scientific Era
Theory of the Four Humours
Week 2 Schools of thought in psychology:
Functionalism
Structuralism
Psychoanalysis
Behaviorism
Gestalt Psychology
Week 3 Sensation & Perception
Important senses
Perceptual Organization
Perceptual interpretation
Week 4 Learning:
Classical conditioning
Operant conditioning
Cognitive learning
Observational Learning
Week 5
Memory:
Sensory memory
Short-term memory
Learning and encoding in long-term memory
Improving your memory
Week 6 Thinking & Intelligence:
Concepts of Thinking
Thinking & Language
Intelligence & Creativity
Week 7 Thinking & Intelligence:
Emotional Intelligence
Assessing Intelligence
Dynamics of Intelligence
Week 8
iscussion on “Thinking Fast & Slow” by Daniel Kahneman
Week 9 Mid Exams
Week 10 Motivation:
Definition of Motivation
Primary motives, Secondary motives, Physiological motives,
stimulus motives, learned motives, social motives, unconscious
motives.
Theories of motivation
Week 11 Emotions:
Definition of emotion
Various types of emotions
Theories of emotions
Week 12 Personality:
Phrenology
Sheldon’s Body Type
Five-Factor Model of Personality
Leaders & Leadership
Week 13 Personality:
Psychodynamic Psychology
Major Freudian Defense Mechanism
Neo-Freudians
Humanism & Self Actualization
Week 14 Social Psychology:
Social Thinking
Social Influence
Social Relations
Week 15
Discussion & Presentations on novel “ Little Prince” by Antoine de Saint-
Exupéry
Week 16
Final Exams
Grading Criteria:
Sessional 20%
Midterm/Assignments 30%
Final Term/Assignments/Quizes 50%
Total 100%
