Water Purification Market & Aqua Guard SWOT Analysis
Water Purification Market & Aqua Guard SWOT Analysis
INTRODUCTION:
Water is essential for life. The amount of fresh water on earth is limited, and with the rapid
industrialization, its quality is under constant pressure. Preserving the quality of raw water is
important not only for the drinking-water supply, but also for food production and other water uses.
Water quality can be compromised by the presence of infectious agents, toxic chemicals, and
axiological hazards.
The integrity of well managed distribution systems is one of the most important barriers
that protect drinking-water from contamination. However, management of distribution systems
often receives little attention. Distribution systems can incorrectly be viewed as passive systems
with the only requirement being to transport drinking-water from the outlets of treatment plants to
consumers.
VISION/MISSION
Making the world a healthy & happy family and to be the leader in producing innovative healthcare
products that purify the water we drink, the food we eat and the air we breath.
ABOUT THE COMPANY
The global water purifier market size was USD 22.85 billion in 2021. The market is projected to
grow from USD 30.62 billion in 2022 to USD 50.66 billion by 2029, exhibiting a CAGR of 7.5%
during the forecast period. The global COVID-19 pandemic has been unprecedented and
staggering, with experiencing lower-than-anticipated demand across all regions compared to
prepandemic levels. Based on our analysis, the global market exhibited a decline of 3.8% in 2020
as compared to 2019.
Water purifiers consist of mainly two types of water purification systems. One is installed
at the point of water entry into buildings and termed as a point-of-entry or whole house filter
system. The other is installed at the endpoint where water is used for consumption and is known
as point-of-use systems. Installing both point-of-entry and point-of-use filter systems results in
complete purification from water softening to removing pathogens. The purification system
removes contaminants in raw water with the help of filter media and converts it into better quality
purified water which can be safely used for general and specialized purposes. These purifiers are
available in the market with different technologies, including reverse osmosis, ultra-violet, and
gravity-based purification process.
As the global market is growing at a faster rate for residential and commercial applications,
the key players are focusing on expanding their product portfolios across emerging markets. For
instance, in September
2021, A.O. Smith launched a new under-the-counter water treatment unit with UV plus
silver activated post-carbon technology in the Indian market. The product was launched
strategically to introduce a unique combination of cutting-edge features, advanced purification
technology and aesthetic appeal.
REVERSE OSMOSIS: is a water purification technology that uses a semipermeable membrane.
This membrane technology is not exactly a filtration method. In reverse osmosis, an applied
pressure is used to overcome osmotic pressure, a colligative property that is driven by chemical
potential which is a thermodynamic parameter. Reverse osmosis through a semipermeable
membrane can remove many types of molecules and ions from solutions, and is used in both
industrial processes and the production of potable water.
Reverse osmosis is most commonly known for its use in drinking water purification from seawater
and those areas where water contamination includes viruses and chemicals like metal ions, lead,
arsenic, fluoride, radium, sulfate, magnesium, potassium, nitrate, fluoride and phosphorus
SWOT ANALYSIS:
Strength: Good brand Image: In the water purifier industry, Aqua guard has almost
become a popular brand name. The brand name is powerful because the first mass-level company
in India to expand its wings was Aqua guard. Products offered by Aqua guard were also high
quality and so the equity of the business grew to staggering heights. People still have faith and rely
on Aqua guard for its purity and brand name.
Market share-Because it has a great brand name, a strong product selection, and the first
advantage for movers, it already has a large market share. Aqua guard’s market share is currently
equal to 44 percent, while Kent has a market share of 32 percent.
Automation: has enabled more effective resource utilization and cost reduction from various stages
of production. It also enables its goods to be consistent in quality, and offers the flexibility to scale
up and scale down production as per market demand.
Has a diverse workforce, with people of many ethnic , racial, cultural and educational
backgrounds who help the organization bring in various ideas and methodologies to do things.
Trained labor force: Aqua guard has invested heavily in its workforce training, which has resulted
in it hiring a significant number of professional and motivated workers.
Entering new markets: Creative teams from Aqua guard have helped it to come up with new
products and reach new markets. In the past it was successful, in most of the initiatives it took in
new markets
Weakness:
Service: Managing services for its large number of purifiers sold worldwide is one of the
big problems that have recently emerged for Aqua guard. Servicing demands that spares be handled
and people arrive on schedule at Aqua guard, which does not happen and thus impacts the company
hard.
Local competition-Due to the low cost manufacturing purifiers and because spare parts are
difficult to obtain from larger firms, many regional competitors are emerging in local markets. As
the profits of these local purifiers are high and as the cost is low, manufacturers have also begun
to promote locally made purifiers.
Imitation: There are many Aquaguard imitators that create business issues.Also bogus and
unauthorised replacement parts are being sold, underminingthe water purifier ‘s credibility. In fact,
due to this replication of the main brand , brand equity is being eroded. To monitor this, Aquaguard
needs to assign a squad.
Opportunities:
While this is not ideal for us, water will not get better, but it is a truth that water quality
will deteriorate more over the years and will not improve. And thus, for Aquaguard, the market is
still open.
Gravity purifiers-The demand for gravity purifiers is growing with HUL joining the market
for gravity purifiers. There is a very high understanding of gravity purifiers and the cost of such
purifiers is minimal. So people can start keeping it in gravity purifiers instead of keeping the water
in pitchers or jars.
Support and spare parts-Water purifiers have a wide demand for facilities and spare parts.
The value of water purifiers is growing, be it in India or in foreign markets. But the spare parts like
candles and filters have a staggering demand, more than water purifiers.
Channel expansion- For any channel player, this is a never-ending game and channel
expansion is still used. The better the platform, the more revenue there will be.
Pick on local rivals, with Aquaguard now having superior goods than local rivals. However,
by improving its service and communicating the differences between Aquaguard and others, the
brand can take on local competitors directly and further increase its market share.
Threats:
Kent-Kent came a few years ago into the scene and is backed by powerful buyers. Where
Aquaguard was based on UV purifiers, Kent opened up the RO water purifier market and took
Aquaguard off the market. For Aquaguard, beating KENT in the RO business is going to be very
difficult. With the funding it has, Kent and Aquaguard are going to be the water purification
market’s Coke and Pepsi.
Cost of spare parts & services-Aquaguard ‘s market image is falling with the many recent
concerns about the cost of spare parts and services. In comparison, even local distributors are
mentioning Aqua guard’s local brands and poor mouthing. This brings damage to the key brand,
inevitably.
Penetration of filtered water: The more bottled water is sold, the fewer water purifiers are
sold. Bisleri and Aquafina are brands that are quickly expanding through the industry. The need
for water purifier decreases, of course, with the dispensers sold by these brands, along with the 20
litre water container.
The Values
❖ Customer Focus
❖ Reliability
❖ Teamwork
❖ Quality
❖ Responsible Citizenship
LOCATION:
PROGRAMMES:
DIFFERENT DEPARTMENT
❖ The concepts, procedures, and rules that a corporation follows when communicating with
its consumers are referred to as CRM. This complete connection covers direct contact with
customers, such as sales and service-related operations, forecasting, and the analysis of
consumer patterns and behaviors, from the perspective of the company According to
Gartner, the global CRM market size is estimated at $69 billion in 2020.
Marketing: Marketing refers to any actions a company takes to attract an audience to the
company's product or services through highquality messaging. The purpose of marketing
is to research and analyze your consumers all the time, conduct focus groups, send out
surveys, study online shopping habits, and ask one underlying question: "Where, when,
and how does our consumer want to communicate with our business? “Here, let's explore
the purposes of marketing, along with types of marketing, the 4 P's of marketing, and the
difference between marketing and advertising. Whether you're a seasoned marketer looking
to refresh your definitions, or a beginner looking to understand what marketing is in the
first place, we've got you covered. Let's dive in.
❖ Services marketing typically refers to both business to consumer (B2C) and business-
tobusiness (B2B) services, and includes marketing of services such as telecommunications
services, financial services, all types of hospitality, tourism leisure and entertainment
services, car rental services, health care services and professional services and trade
services. Service marketers often use an expanded marketing mix which consists of the
seven Ps: product, price, place, promotion, people, physical evidence and process.
Among All The Things Needed To Live A Healthy Life, Water Is At TheTop Of The List. Water
Purifiers Are Essential In Most Regions AsDrinking Hard Water Can Cause Serious Havoc On
Your Health. TodayWater Purifiers Come With Several Technologies That Can Not Only Purify
Water But Also Enhance Its Taste
CHAPTER-II
EVALUATION OF SUMMER TRAINING:
1. Did the summer training meet your personal expectations?
I think that an internship is extremely valuable to a student. It is a small taste of the real
world. It helped reinforce my knowledge of responsibility, focus, drive and ambition. I had to be
responsible for people’s money, credit card authorization forms, getting to work on time, fulfilling
my word and completing all of the tasks that I was assigned. I learned focus. I learned drive during
really long days of events. I got tired, but didn’t give up. The only way to gain experience, and
move up in the working world is to be driven, focused and to have a will to never give up. People
noticed my willingness to help in any department at any time. I was not paid, and was only
supposed to work 15 hours per week. I was working 40 hours a week. I was not getting any extra
credit hours, or over-time pay, but that was okay. I was gaining experience which is more valuable
to my future career success than any amount of money or credit hours. I was only able to gain this
experience because of the requirement to complete a semester internship. It was an invaluable tool
to help me figure out what I want to do."
"Open communication was one of the strongest and most apparent skills that I learned
during my internship. When I first started interning, I was intimidated and nervous to ask too many
questions because I didn’t want to admit that I didn’t understand or that I needed extra help with
something. Luckily I got over that fear quickly because asking questions is the only way to learn
what you are really supposed to be doing. I found that my boss and fellow staff members
appreciated it more if I asked too many questions to make sure I really understood what it was
doing and that I did it correctly. If I had not worked with such cooperative and helpful people, I
probably would have been too intimidated to ask questions in my next job.
Now that I know it is not bad to ask questions, I won’t have to struggle with it in my future job.
Without open communication between everyone in an office, I don’t see how any work can be
done."
• Problem solving: "I have demonstrated my problem-solving skills several times during my
time in the company." I manage to solve difficult situations efficiently, always taking the
rest of the team into consideration."
• Decision making: "When it comes to making decisions, I tend to fall back on past
experiences instead of looking for new solutions.
• Time Management:"I manage my time effectively to meet deadlines, however tight they
may be." I have the ability to prioritise the most important tasks, and if I can't do it, I'll
delegate to others who have the experience."
• Communication: "I need to work on my ability to deal with emotions and not let them
affect my working relationships. I sometimes find it hard to communicate."
• Adaptability:"I adapt to change and I try to do my bit during transitions." I appreciate
feedback when things don't go well, I stay calm and positive.”
• Team work: "I believe that my skills and my ability to work in a team have been valuable
during this period. I have taken an active role in my department, working with confidence
and expressing my ideas and opinions."
3. would you recommend this Agency for future students for summer training? If so why?
I learned Well-trained customer service agents are better at building customer relationships using
emotional intelligence and a broad communication skill set. Not only does this result in a happy
customer base, but it also leads to a loyal customer base. When customer service is good, people
remember. They tell their friends, they feel loyal to your brand, and they're more likely to trust you
with their money.
To provide good customer service that generates high customer loyalty, you’ll need an outstanding
customer service training program that teaches the exceptional service standard you expect. All
companies have a unique workplace culture that defines how things get done, how employees
interact with one another, and how people behave. This culture combines the values, beliefs, vision,
systems, and habits that an organization and its members share. But, how do you ensure that culture
is positive and authentic?
Building a positive company culture requires trust, transparency, and active listening. Here's how
employee feedback promotes employee engagement and how designing constructive feedback
practices, implementing effective employee feedback loops, and adding feedback follow-ups can
build trust that there is an established positive feedback culture
But its original values of a fanatical focus on the customer, a high value on innovation and strong
belief that anything can be accomplished together still remain as it updates its values, Herrera said.
Never be taken aback by the onset of company changes, team alterations or new, tougher
projects. Even if you have a stringent deadline to meet, shift your mindset towards adapting to
reality rather than stressing. Remember, with adaptability, acceptance comes easily, but without
adaptability, acceptance comes with resistance.
If your fellow employees are slacking and seem burnt out, seize the opportunity and take
up the leadership role. It's the most appropriate time to voice your opinions, take initiative and find
a solution that neutralizes their lack of attention. For employees looking for an appraisal, this could
be an exceptional area for improvement
Conflicts may occur between you and your clients, managers or colleagues. Never let conflicts
remain active. Put effort into resolving the issue. If not, you could disrupt smooth operations and
create a negative atmosphere, harming the business or project. Whether you resolve a conflict
faceto-face, by email or call or in a group e-meeting, make sure to end the conversation on mutually
satisfactory terms
5. Innovative service strategies proposed for future:
Strategy is about making choices between a number of feasible options tohave the best
chance at “winning”, and innovation is just one of the means to achieve your strategic goals.
Without a good one, it’s actually quite difficult to achieve long-term success and orient
your business for speed in order to secure competitive advantage.
What’s interesting is that according to statistics, 96% of executives have defined innovation
as a strategic priority. However, the lack of clear innovation strategy is a fundamental problem
especially for established companies when optimization of existing business becomes a priority.
While developing an innovation strategy isn’t necessarily difficult in itself, aligning it with your
overall business goals and ways of working is what takes most of the time and effort.
This time, we’ve decided to try to make sense of the broad topic by introducing five steps
for developing your own innovation strategy. In addition, we’ll introduce a few tools that can be
used when mapping your strategic goals in order to make the best choices for long-term success.
Business model innovation is the process an organization uses to adapt its business model to deliver
more value to its customers. By making changes to its value proposition and the underlying
business model, a company can gain a competitive advantage.
• “I can sum up my entire personal and professional life in three words – I can win! My dad
and my current boss, both would vouch for the fact that I have a havoc wrecking neversay-
die spirit! It is impossible to subdue me, no matter what.
• I also make sure that this attitude becomes contagious within my team. Some of my
colleagues say that I encourage my teammates as a football coach during crunched
situations!”
• Stress Management:Everyone experiences stress at some point during their careers, and
knowing how to effectively manage it can prevent decreased productivity and increased
motivation to move through the stress in a healthy way.
• Listening skills:Strong listening skills allow you to better communicate with colleagues
and managers and is considered a valuable trait by many employers.
• Emotional intelligence:Emotional intelligence can help you better understand and
communicate with others as well as manage your own emotions in an appropriate way in
the workplace.
• Teamwork skills:Teamwork is often a regular part of the workplace, and being able to
successfully interact as part of a team will help you be more effective in your contributions
to the team.
3. what are the skills you have developed in the area of management?
1. Technical skills:Technical skills involve skills that give the managers the ability and the
knowledge to use a variety of techniques to achieve their objectives. These skills not only
involve operating machines and software, production tools, and pieces of equipment but
also the skills needed to boost sales, design different types of products and services, and
market the services and the products.
2. Conceptual skills:These involve the skills managers present in terms of the knowledge
and ability for abstract thinking and formulating ideas. The manager is able to see an entire
concept, analyze and diagnose a problem, and find creative solutions. This helps the
manager to effectively predict hurdles their department or the business as a whole may face
The planning process includes identifying and setting achievable goals, developing
necessary strategies, and outlining the tasks and schedules on how to achieve the set goals.
Without a good plan, little can be achieved.
4. problem-solving: Problem-solving is another essential skill. A good manager must have
the ability to tackle and solve the frequent problems that can arise in a typical workday.
Problem-solving in management involves identifying a certain problem or situation and
then finding the best way to handle the problem and get the best solution. It is the ability
to sort things out even when the prevailing conditions are not right. When it is clear that a
manager has great problem-solving skills, it differentiates him/her from the rest of the team
and gives subordinates confidence in his/her managerial skills.
5. culture: As our world and workplaces become more diverse and open, it is vital that
individuals have the skills to understand, respect and work with others despite differences
in race, culture, language, age, gender, sexual orientation, political or religious beliefs, etc.
The ability to understand and adapt to others who might have different ways of perceiving
the world will not only improve how people interact within the company but is also likely
to make a company’s products and services more inclusive and successful.
4. Based on summer training experience what skills would you like to develop preparation
6. Has the summer training helped you I taking a decision regarding your career
Summer internships allow college students to get real-world work experience. These
programs help students build their resumes and take the first step toward a successful career after
graduation. However, students aren’t the only ones who benefit from internship programs.
Companies that offer these programs get a first look at new talent (i.e., the interns) before they
enter the workforce. Internship programs also benefit a company’s culture and its bottom line. It’s
the kind of mutually beneficial relationship that makes for good business
7. employee ability skills you gained through a summer training which will helps you in
future?
o Active learning:Active learning is a procedure that utilises exercises to completely
participate in the material you are attempting to learn. Being an active learner can
assist you in developing relevant abilities and enable you to learn how to perform
tasks effectively. You can develop dynamic learning abilities by engaging in
conversations, performing in role-play scenarios and thinking critically to develop
a comprehensive understanding of the material in hand.
o Analytical thinking:Analytical thinking is the capacity to sort data into small groups
to readily interpret information and make proper assessments. Many professions
depend on this ability for research, critical thinking and to estimate trends.
Insightful reasoning further develops dynamic abilities, which can make you a more
dependable and compelling worker. One method for developing logical reasoning
abilities is by being more attentive to environmental factors and putting effort into
understanding the way in which systems around you work.
• Creativity:
o The act of turning new, innovative ideas into reality is known as creativity. Creativity
includes the capacity to consider novel ideas and use your point of view
to see circumstances in an alternate manner. Creative thinkers are significant
contributors in a workplace, since they assist with developing imaginative content
and frequently display advanced critical thinking abilities. Creativity is a very
subjective and industry-specific skill, the particulars of which vary from domain to
domain.
CHAPTER-IV
Conclusion
I can honestly say that my time spent interning with Aqua life and Company resulted in one of
the best summers of my life. Not only did I gain practical skills but I also had the opportunity to
meet many fantastic people. The atmosphere at the Aqua life office was always welcoming
which made me feel right at home.
Additionally, I felt like I was able to contribute to the company by assisting and working on projects
throughout the summer. For example, I assisted one of the partners with several PowerPoint
presentations for clients of the company. Also, I helped to organize all of the firms marketing
contacts by utilizing Google Documents. In addition to these projects, I also helped many of the
CPAs with document organization, trial balance reviews, and many other day-to-day needs.
While I was able to learn a lot from normal office life, my two most memorable days were events
in which Mr. Nallathambiorganized outside of work. The firm set up a networking event for me in
which I was able to go to dinner and a Pirate game with two interns from a local law firm. It was
such a good night! The Kaiya won the game and I was able to interact and make connections with
some other interns in the city.
Also, on one of my last days with the company for the summer, Mr. Nallathambiorganized a firm
event involving everyone from the offices. In conclusion, this internship has been a very useful
experience for me. In a nutshell, this internship has been an excellent and rewarding experience. I
can conclude that there have been a lot I’ve learnt from my work at Cemosis. Needless to say, the
technical aspects of the work I’ve done are not flawless and could be improved provided enough
time. As someone with no prior experience with Node’s whatsoever I believe my time spent in
research and discovering it was well worth it and contributed to finding an acceptable solution to
build a fully functional web service.
Two main things that I’ve learned the importance of are timemanagement skills and selfmotivation.
I can safely say that my understanding of the job environment has increased greatly. However, I
do think that there are some aspects of the job that I could have done better and that I need to work
on. Overall, my internship at Mr. Nallathambi has been a success. I was able to gain practical
skills, work in a fantastic environment, and make connections that will last a lifetime. I could not
be more thankful.
CHAPTER-V
DAILY ACTIVITIES IN ORGANISATION
09.07.2024 11.00 to 3.00 Service Department Provide the best service customer In that, the
distributor advisor understands the mood of the customers and handles them in the best way and
provides them with what they need
DATE TIME DEPARTMENT VISITED SKILL DEVELOPMENT REMARK
10.07.2024 11.00 to 3.00 MARKETING DEPARTMENT Strategies to be used in their customer
In that way to new strategies to be used their customer for giving offers and discounts it based on
their orders.
12.07.2024 11.00 to 3.00 PACKING DEPARTMENT Process of packing In that plant packing of
water bottles at completion of water filling area.
In that way specific machine and workers to complete their packing.