NEW WEBSITE
GUIDE TO SEO
7-step SEO strategy to get
your site ranking FAST
By Nick Zviadadze
Founder at MintSEO | SEO Consultant
Nick Zviadadze Practical SEO Tips
1. GET THE RIGHT TOOLS
To get started, you need the right tools in place.
These will help you monitor, analyze, and
improve your website's performance.
Google Analytics: Helps you track
your website's traffic and user
behavior.
Google Search Console: Use it to
submit your sitemap, monitor your
site's performance, and fix any
indexing or crawl issues.
mintseo.com 2
Nick Zviadadze Practical SEO Tips
Semrush or Ahrefs: Invest in a
premium keyword research tool to
find the best keywords for your
niche and analyze your competition.
SEO Plugins (RankMath or Yoast):
Both RankMath and Yoast provide
features like XML sitemap
generation, content analysis, and
meta tag management.
mintseo.com 3
Nick Zviadadze Practical SEO Tips
2. TECHNICAL SEO
Robots.txt file - Tells search
engines which URLs the crawler can
access.
Use Yoast or RankMath to
optimize your site for best general
practices.
mintseo.com 4
Nick Zviadadze Practical SEO Tips
Use WP Rocket in WordPress to
improve page speed & core web
vitals
Use Smush to compress images &
improve load speed
mintseo.com 5
Nick Zviadadze Practical SEO Tips
Sitemap.xml - Shows Google how
to navigate your site and content. If
you run WP, install Yoast or
Rankmath to create a sitemap.
Google hates duplicate content
and will penalize you. If you have
duplicate pages, just merge them
w/ 301 redirect or delete one.
mintseo.com 6
Nick Zviadadze Practical SEO Tips
3. COMPETITOR RESEARCH
AUDIT ON A MACRO LEVEL
Run a competitor’s blog index
through Semrush organic research
Determine the total number of blog
posts they’ve published and
compare it to your own output.
mintseo.com 7
Nick Zviadadze Practical SEO Tips
AUDIT ON A MICRO LEVEL
Manually go through competitor blog posts, and
see what they’re doing right.
Look for the following elements:
Headlines: Analyze their headlines
for engagement, keyword usage, and
length.
Content Structure: Observe the
formatting (headings, bullet points,
images, etc.) and how they enhance
readability.
Internal Linking: Note how often and
where they link to their other
articles.
mintseo.com 8
Nick Zviadadze Practical SEO Tips
4. FIND THE RIGHT
KEYWORDS
You want to target keywords that are:
Low difficulty
High buyer intent
Reasonable search volume
mintseo.com 9
Nick Zviadadze Practical SEO Tips
HOW TO FIND
KEYWORDS THAT FIT
THIS CRITERIA?
Run your seed keyword through
keyword magic tool on Semrush
Set difficulty filters to 0 to 30
Set PPC to 3 USD plus (to filter out
non-commercial keywords)
mintseo.com 10
Extract relevant keywords
Set keyword difficulty to 20-40,
rinse-repeat
Take all the keywords you find, and
run them through ChatGPT
Ask it to generate even more
keywords
Document everything in a Google
Sheet.
11
Nick Zviadadze Practical SEO Tips
5. KICKSTART CONTENT
OPERATIONS
You want to establish topical
authority fast.
Pick and go full on one topic cluster
at a time.
Your goal is to comprehensively cover one single
topic cluster for the month.
mintseo.com 12
Nick Zviadadze Practical SEO Tips
WHAT IS A TOPICAL
AUTHORITY?
Topical Authority is all about being seen as the
go-to expert on a specific subject.
What Makes Topical Authority?
You cover your topic from every
angle, from beginner guides to
detailed insights,
Your posts link to each other
naturally, creating a network that
helps readers (and search engines)
explore the topic fully.
Regularly adding new, relevant
content to stay on top of the topic.
mintseo.com 13
Nick Zviadadze Practical SEO Tips
At a minimum, aim for 10-20+ blogs /
month (the more the better).
Hire full-time or freelance content
writers.
Best places for this:
Upwork
ProBlogger job board
OnlineJobs.ph
Cult of Copy Job Board
mintseo.com 14
Nick Zviadadze Practical SEO Tips
6. BUILD HOMEPAGE
BACKLINKS WITH PR
A strong homepage backlink profile is key to
boosting your site's authority.
Sign up for platforms that connect businesses
and professionals with journalists:
Help a B2B Writer Out
Qwoted
Featured
Connectively
mintseo.com 15
Nick Zviadadze Practical SEO Tips
SET UP A COMPLETE
PROFILE
Fill out your profile with accurate and compelling
details to make yourself an attractive source for
journalists.
Browse through the daily or weekly queries
posted by journalists looking for expert
opinions.
Respond to 10-20+ queries each week to
increase your chances of being published.
mintseo.com 16
Nick Zviadadze Practical SEO Tips
7. BUILD BLOG POST
BACKLINKS VIA GUEST
POSTING
Create a big list of blogs adjacent to your niche.
Target blogs in a niche close to yours, but NOT
the same.
You’re an SEO blog ⇒ You look for blogs
in digital marketing
You’re an SEO blog ⇒ You look for SEO
blogs
mintseo.com 17
Nick Zviadadze Practical SEO Tips
FIND RELEVANT BLOGS
Use the blog category search on Pitchbox
mintseo.com 18
Nick Zviadadze Practical SEO Tips
Or go manual and use Google Search
Operations
Use the following query to find sites that mention
typical guest posting phrases.
“guest post” OR “guest column” OR “guest
author” OR “become a contributor” OR
“write for us” AND keyword
mintseo.com 19
Nick Zviadadze Practical SEO Tips
Go through Google, and extract all
the blogs that you find into a Google
Sheet
Aim for mid-range blogs
For each blog you’ve found, find a
contact email using Hunter (or any
other email tool).
mintseo.com 20
Nick Zviadadze Practical SEO Tips
OUTREACH
Once you have your list ready, focus on the
outreach.
Create a personalized outreach email.
Use the following structure for
your email:
Subject line: Stick to the basics.
Question, [Name]?
[Name] <> [Name] Intro
[Company] x [Company] Collab
mintseo.com 21
Nick Zviadadze Practical SEO Tips
First line: Your first line should be
something personalized /
compliment about their blog or
website.
GOOD EXAMPLE BAD EXAMPLE
Hey {Name}, I LOVED
your blog post about
Loved your Rome bucket
X. In fact, I just
list.
wrote an article about
X that I think your
audience…
mintseo.com 22
Nick Zviadadze Practical SEO Tips
EXAMPLE
mintseo.com 23
Nick Zviadadze Practical SEO Tips
The Pitch: Be direct and concise.
For example
mintseo.com 24
LIKE MY CONTENT?
I post practical and
battle-tested SEO tips
every day at 9 am EST
GIVE ME A FOLLOW
Nick Zviadadze
Founder at MintSEO | SEO Consultant mintseo.com
