TURON DELICIOUS

Zone 8 Bulan, Sorsogon

Turon Delicious Company

Gotladera St. Zone 8

Bulan, Sorsogon

[email protected]

Owned by:

Romel Guray

Joshua Guarda

Marvin Pestaño

Angelica Dreu

Angelica Altares

Reziel Ginete

Camela Berania

Angeline Cabilin

Maria Kim Mendez

Ma. Karla Machate

BUSINESS PLAN: Turon Delicious 1
Jovia Azur1

INTRODUCTION
 Presently, in our contemporary world consumers are currently seeking
for tasty yet affordable food products that won't just suffice their hunger but
rather would also captivate their tastes as well as their hearts. With the
innovative and clever minds of the entrepreneurs, they generally came up
with the concept of putting up a business called Turon Delicious that certainly
sells crunchy and nutritious turon. Turon is one of the most prominent snacks
around the town of Bulan, for Bulan is rich in banana trees and banana
plantations. On the other hand, turon is also considered as one of the most
favorite snacks among Bulaneños; you could see vendors of turon from
sidewalks, near the school, and even at random streets. The entrepreneurs
desired to put up this kind of business since the product isn't costly, hard to
make, and non-nutritious for all individuals. Since our major objectives in this
business is to promote healthy eating habits and zero waste policy. The
entrepreneurs will promote healthy eating habits through selling naturally-
made turon and not adding artificial ingredients and bad additives to it. We'll
also promote zero waste policy for in our product we will be using banana leaf
as an alternative plastic bag. Our product has also an advantage across other
products for it contains nutritional facts and good properties that are truly
beneficial and healthy. Over our business, we also formulated our own
mission and vision for our customers, for our business, and for ourselves. The
entrepreneurs have the mission of selling out highly qualitative turon for our
customers. We assure that the taste, the smell, the visual presentation, and
the palatability will remain constant at our product. Likewise, we also had the
vision of fortune and success in this business. We foresee that as we go
through this business we can gain our desired profits, our dream outcomes,
as well as achieved business objectives.

The entrepreneurs also consider the location and the position of

the business for the welfare of the entire business. Our business, turon
delicious, is located around the campus of Bulan National High School at
Brgy. Zone 8 Bulan, Sorsogon. We concerted to put up our business in this
location for it is near the town market where our resources for our business
can be bought. Thus at times of shortage of raw materials, the accessibility to
the market is easy and less-burden. Additionally, when it comes to
transportation, everything is facile for there's an access time of twenty-four
hours. The entrepreneurs also chose this particular spot for our business
since our major target customers are teachers and students. Though our
business is near from our contenders, still we ensure that our product will
BUSINESS PLAN: Turon Delicious
stand out from the products and goods of our competitors.
2

Funds and capitals are one of the most important aspects of every
business. Without funds and capitals, every business won't run properly and
smoothly. In the implementation of our business, we will gather 400 pesos as
our total fund for the whole business. Each and every member of the whole
partnership will contribute 40 pesos each to attain the desired capital. In the
same way, if the whole business got to experience shortage in terms of the
funds, all entrepreneurs have the plan of soliciting to our family, friends, and
relatives to easily meet our desired capital and to nicely execute the whole
business towards fortune and success.

Turon Delicious unlike the other products of the sane kind, our turon
contains unique attributes that the other products do not have. Our product
contains substantial properties that help our customers and buyers to be
ready to their daily living. Likewise, the primary ingredient that we'll be using
for our business is banana which is certainly rich in potassium, calcium, and
essential vitamins and minerals; serving our customers an adequate source
of nutrition. Similarly, Turon Delicious is considered environmental-friendly
for the entrepreneurs will be using banana leaf as an alternative plastic bag
in support to zero waste policy implemented by the entire Bulan National
High School.

BUSINESS PLAN: Turon Delicious 5

ENVIRONMENTAL ANALYSIS
TREND IN THE INDUSTRY

The trending products and services of our target customers in our

market are the products that which is affordable and having the good quality
that will satisfies our customer’s cravings, needs and wants.

CONSUMER ANALYSIS

Our business Turon Delicious gratifies and suits the tastes of our target
customers with its low and affordable price. Our competitors around the area
of our business structure don’t put up the same product that our business
offers. We intend to emit new taste of snack to our dearest costumers with
our special turon and manifest the uniqueness of our product.

COMPETITOR ANALYSIS

Supply Analysis

Bulan National High School which is our target market operates 3

canteens owned and managed by the school and other stakeholders. But
“Turon” is not offered, so there is no competitor inside the target market. Our
competitor is neither inside the target market nor outside. Since there is no
competitor inside the target market we have the biggest opportunity to put
up our business.

BUSINESS PLAN: Turon Delicious 6

MARKET FORECAST
School days of September

1st Week: 500 2nd Week: 1, 3rd Week: 4th Week:

pesos 100 pesos 1,750 pesos 3,000 pesos

September 3 = September September September

10= 17= 24=
100 pesos
225 pesos 350 pesos 600 pesos

September 4= September September September

11= 18= 25=
100 pesos
225 pesos 350 pesos 600 pesos

September 5= September September September

12= 19= 26=
100 pesos
225 pesos 350 pesos 600 pesos

September 6 = September September September

13= 20= 27=
100 pesos
225 pesos 350 pesos 600 pesos

September 7 = September September September

14= 21= 28=
75 pesos
200 pesos 325 pesos 600 pesos
 BUSINESS PLAN: Turon Delicious 7

Along the implementation of Turon Delicious, entrepreneurs forecasted

the total profit that they’ll be gaining for the four consecutive weeks of
September. For the first week, the total profit is 500 pesos; since the
entrepreneurs approximately assumed that for each day they’ll be gaining
100 pesos profit. For the second week, the total profit is 1100 pesos; since
the entrepreneurs approximately assumed that they’ ll be gaining 200/225
pesos profit per day. For the third week, the total profit is 1750 pesos; since
the entrepreneurs approximately assumed that they’ll be gaining 325/350
pesos profit per day. And finally, for the fourth week, the total profit 3000
pesos; since the entrepreneurs approximately assumed that they all be
gaining 600 pesos profit for each day.

School days of September

3000

2500

2000
PROFIT (PESOS)

1500

1000

500

0
1st Week
2nd Week
3rd Week
4th Week
WEEKS
 BUSINESS PLAN: Turon Delicious 8

WEEK PROFIT

1st Week 500 Pesos

2nd week 1,100 Pesos

3rd Week 1, 725 Pesos

4th week 3,000 Pesos

The graph above shows the forecasted profits that the entrepreneurs
will gain for the following weeks of selling. During the 1 st week, the forecasted
total profit of the business is 500 pesos, 1100 pesos for 2 nd week, and 1,725
pesos for 3rd week and 3000 pesos for the 4th week

MARKET POSITION

As part of our culture, consumers recognized and consumed turon

solely as a snack between meals. But in this particular business,
entrepreneurs would like to inculcate to the consumers that turon is not just
exclusively for snacks but rather it can be eaten also as dessert or food after
meal. In this business, we'd like also to instill to the mindset of our customers
that our turon is one of a kind, for our product is sweet yet beneficial that
truly contains nutritional facts and truthfully promotes healthy eating habits
for our specific target market.

MARKETING STRATEGY

In our proposed business, the marketing strategies are the following

that will intend to have good service strategy to the customers with regards
in our business:

•Identifying what our target customers looking in our product

•Improving loyalty of customers
•Promoting product through advertisement
•Ensuring that the product staysBUSINESS PLAN:
fresh and new Turon Delicious 9
•Making customers feel more valued
z•Increase sales

BUSINESS DESCRIPTION
PRODUCT DESCRIPTION

Turon Delicious unlike the other products of the sane kind, our turon
contains unique attributes that the other products do not have. Our product
contains substantial properties that help our customers and buyers to be
ready to their daily living. Likewise, the primary ingredient that we'll be using
for our business is banana which is certainly rich in potassium, calcium, and
essential vitamins and minerals; serving our customers an adequate source
of nutrition. Similarly, Turon Delicious is considered environmental-friendly
for the entrepreneurs will be using banana leaf as an alternative plastic bag
in support to zero waste policy implemented by the entire Bulan National
High School.
SIZE OF THE BUSINESS

The size of our business is just a small business; compared to the

canteens they have their own store to sell their business. And our way to sell
our business is to peddle inside the target market.

EQUIPMENTS/MATERIALS NEEDED

Equipment and Materials needed in our firm is Frying Pan, Gas stove,
Tong, Tupperware, Clip, and Banana leaves, these will help us especially to
our business which Turon Delicious to operate and run our firm.

PERSONNEL REQUIREMENT

Turon Delicious Business has the labor force formed in it. There are 11
man power tasked for a particular work needed to come up with the product.
The business is natured of Partnership, wherefore, all 11 persons are
appointed managers yet each person has specific role assigned in doing the
product.

The two working people are charged to prepare and list down all the
needs such as the ingredients and the tools and one is entrusted with the
money, which is she will be the one who will be holding all the money and
income from the product. In other commissions, another two persons are
trusted to budget and buy things we'll be using to make the product whereas
anyone is oblige to help in wrapping the banana in its wrapper whilst the two
counted individuals are tasked to cook the product until it's cooked and ready
to serve the "turon delicious". The assignees in selling, peddling the product
are the persons involved in the business since this is required to all.
BUSINESS PLAN: Turon Delicious 10

ORGANIZATIONAL PLAN
FORM OF THE BUSINESS ORGANIZATION

Turon Delicious Products is a general partnership from of business

organization. All the partners have the equal rights, accountability, as well as
percentage of ownership. Likewise, the nature of this business is in hybrid
business, for the reason that entrepreneurs are not just responsible of
manufacturing goods, but rather in providing quality services as well to our
buyers.

LIABILITY OF THE OWNER

In partnership, owners have the role to fulfill their liabilities. There are
times when business is quite successful, but not all the time, because there
are times that business gets bankrupt. But as entrepreneurs, we are not just
going to sit and wait for our business to be fine. As entrepreneurs, we're
going to make a way on how we are going to raise our business again. Most
of the entrepreneur decided to ascribe credit in order for them to easily raise
it. Moreover, this will help us to make our business again a successful one.
But in crediting we need to be more aware because if we just keep on
crediting that we think nothing good happened and your business cannot
carry all the credits don't you know that your own assets are implied to repay
your credits. But if you manage your business successfully there is no reason
for you to end it up.

BUSINESS PLAN: Turon Delicious 11

ORGANIZATIONAL STRUCTURE
 Angeline Cabilin
General Manager

Ma. Karla Machate Romel Guray

Maria Kim Mendez Angelica Altares
Business Accountant Book Keeper

Angelica Dreu Joshua Guarda

Camela Berania Jovial Azur
Shipping and Receiving Personnel Market Supervisor

Marvin Pestaño
Reziel Ginete
Advertising Supervisor

BUSINESS PLAN: Turon Delicious 12

ROLES AND RESPONSIBILITIES

 As you develop your business, the "business team" should be pulled
together with the key roles and responsibilities that need to be filled and who
will fill them.

In managing a business, there is management team composed of

trained and skilled persons to do the job. Frequently, a person should be
capable with the role he had in the business until the business grows. The
business of "Turon Delicious" has some of the following positions that are
classified in top management and key personnel in the business.

TOP MANAGEMENT

• General Manager- This person is the one who will make sure that the
business flows smoothly and economically in terms of operations. This person
is responsible for making certain decisions and handling details that are
necessary for work done properly.

KEY PERSONNEL

• Business Accountant and Bookkeeper- This is accountable in doing the

monthly income statements, balance sheets, and collection of receivables.
Managing the cash is the key aspect that these roles must fill.

• Shipping and Receiving Personnel- This is the position assigned with

the task of packaging, ordering transportations for delivery, receiving
incoming materials and packaging of finished product.

• Market Supervisor- This person is the second-in-command in the shop

and will oversee production in the absence of the general manager. This
position will handle working with new employees, including setting up
training and schedules.

• Advertising Personnel- This is tasked and responsible for the action of

calling something to the attention of the customers. He/she will be the one
introducing the product artistically for the promotion of the product. This may
handle phone calls, greeting customers and perform other task required by
the manager.

PROPOSED SALARY

Each shareholder is equal in terms of contributing of the same share of

the business capital. Whereas proponents are also equal by means of dividing
the liabilities of the business. Moreover they are also equal in sharing the
BUSINESS PLAN: Turon Delicious 16
business profit every end of the year.

OPERATION PLAN

PURCHASE PROCEDURES
 As for the production of our said product all the needed materials will
be purchased in the public market. After conducting our canvas the next
thing to do is to buy the materials and ingredients in making “Turon”.

STORAGE AND INVENTORY CONTROL

Our daily inventory will serve as a basis for us to know if there are
instances of product loss. We make sure that our finished product which is
turon are strictly monitored and list down how many pieces were produced
and stored in our storage room for our daily inventory.

SALES PROCEDURES

The following are the sales procedures that will provide a good outline to
find good results for the sales process in the future.

1. Prospecting our potential customers and determine whether they can

afford what we offer.
2. Preparing our business particular needs and searching all relevant
information regarding the product/service. At this point, we are able to
develop our sales presentation.
3. Approaching with the customers like presenting a gift at the beginning
of interaction.
4. Presentation about the product or service and demonstrating how it
will meet the needs of our potential customers.
5. Handling objections where we will listen to our prospect’s concern and
address them.
6. Following up the service to the potential customers within our
business.

These procedures will help our business begin to tailor our customers
in our product. This will also help the business being persistent to the
customers.

BUSINESS PLAN: Turon Delicious 13

PRODUCTION PLAN
 Production Schedule

Time of Preparation Task

9:00 A.M Preparing the 2 piles of banana and

jackfruit
10:00 A.M Cook the jackfruit and wait until it
chills
11:00 A.M Wrap the bananas then add the
cooked jackfruit
12:00 P.M Fry the bananas with the candied
jackfruit
1:00 P.M Selling the product

9:00 A.M 10:00 A.M

Preparing the 2 piles Cook the jackfruit
of banana and and wait until it chills
jackfruit

11:00 A.M
1:00 P.M Wrap the bananas
Selling the product then add the cooked
12:00 P.M jackfruit
Fry the bananas with
the candied jackfruit

BUSINESS PLAN: Turon Delicious 14

PRODUCTION PROCESS

FLOWCHART OF THE General Production Process

 Input of raw materials directly from the market

Preparation of the input materials

Creation of the product

Packaging

The production process starts with the input of the raw materials
directly from the local market. Then it is followed by the preparation of the
input materials like the peeling of all the needed bananas. The next process
is making the product itself, wrapping the bananas together with its filling
then frying them all deeply in a boiling. The last process is the packaging for
those who want to indulge the real spirit of ingesting turon.

BUSINESS PLAN: Turon Delicious 15

EQUIPMENT/MATERIALS REQUIRED

The equipment and materials in our firm are frying pan, gas
stove, tong, Tupperware, and banana leaves. By means of these, our
business can provide a very special turon that our consumers will be able to
remember the taste of our product. And it will also help us to operate and run
our business.

SOURCE OF MATERIALS
In order to collect the proponents, we decided to have a survey
regarding with the ingredients needed. All the ingredients needed by the
business is available in the public market, there is no problem about the
ingredients because in every stand inside the public market they offer the
ingredients needed. Regarding with the banana we decided not to buy in
public market because it will cost high price, so we decided to buy in “Barrio”
because it’s more affordable for the business.

ESTIMATED PRODUCTION COST

Half gallon of oil- 90 pesos

2 ban of banana- 70 pesos
Half jackfruit- 80 pesos
100 pieces wrapper- 60 pesos
-----------------
300 pesos
The cost of making the Turon Delicious is 300 pesos. The half-gallon of
oil is 90 pesos, the 2 ban of banana is 70 pesos, the half jackfruit is 80 pesos
and the 100 pieces of wrapper is 60 pesos.

BUSINESS PLAN: Turon Delicious 17

MARKETING PLAN

This section contains the following factors of the marketing mix:

product, place, price, promotion, people, packaging, positioning.
PRODUCT

Along the business, entrepreneurs concerted to sell home-made turon

with additional ripe jackfruit slices inside. The business aims to put turon to
another sort of level of palatability and natural sweetness.

PLACE

The target market of the business will be the students, teachers and
other staffs of Bulan National High School. Notwithstanding, the business is
open to all the citizens of Bulan, Sorsogon who will come and buy our made
products.

PRICE

The price of our product is not that high and heavy in the pockets of
consumers, for it contains a selling price of five (5) pesos. The entrepreneurs
based the pricing of the products on the cost of raw materials, and on the
allowances and budgets of customers.

PROMOTION

In order for the business to be easily promoted, the entrepreneurs

made use of advertising strategy through the aid of social media platforms.
By making a Facebook page for the business, the existence of our business
will easily spread out continuously from people to people.

PEOPLE

The business made an organizational structure consisting of a General

Manager, Business Accountants, Book Keepers, Shipping and Receiving
Personnels, Market Supervisors, and Advertising Supervisors, nevertheless,
all these positions have unlimited liability PLAN:
BUSINESS for the debts
Turon of the business.
Delicious 18

PACKAGING

With support to Zero Waste Policy, entrepreneurs utilized banana

leaves for packaging instead of plastic bags since this business is
environmental-friendly. Likewise, the printed logo of the business is also
utilized in the packaging for it to become more attractive and classifiable.

POSITIONING

For our business to be easily positioned on the mindsets of our

customers, entrepreneurs formulated a business name together with a
tagline called "Turon Delicious: Your Ultimate Banana Buddy" for our business
to be easily classified and remembered by our target market.

BUSINESS PLAN: Turon Delicious 19

FINANCIAL PLAN

The proponents this project invested 40 PHP each to obtain 400

PHP as the capital for the preliminary small scale business held at Bulan
National High School.
A. MAJOR ASSUMPTIONS

The table below showed the projected expenses from the enterprise.

Description Quantity Unit and

Cost

Banana 2 piles 85 PHP

Oil Half gallon 51 PHP

Jackfruit Slice of 10 PHP

jackfruit

Wrapper 100 pcs 35 PHP

Food color 4 pcs 4 PHP

Sugar ½ kg 28 PHP

Sticky rice ½ kg 10 PHP

Charcoal 2 packs 20 PHP

Gas 0.5 L 5 PHP

 BUSINESS PLAN: Turon Delicious 20

Expenses during the preliminary business operation

Description Pesos

Main ingredients of Turon 248

Printed poster and sticky logos 48

Total 296

Capital 440

Excess from capital 144

Total sale 345

Profit 49

BUSINESS PLAN: Turon Delicious 3

 Executive Summary

Name of the project: Turon Delicious

Location: Gotladera St. Zone 8

Bulan, Sorsogon Region V

Proponents: Romel Guray

Joshua Guarda
Maria Kim Mendez
Ma. Karla Machate
Angeline Cabilin
Angelica Altares
Angelica Dreu
Camela Berania
Jovial Azur
Marvin Pestaño
Reziel Ginete
Brief Description of the Project

Turon Delicious unlike the other products of the same kind, our turon
contains unique attributes that the other products do not have. Our product
contains substantial properties that help our customers and buyers to be
ready to their daily living. Likewise, the primary ingredient that we'll be using
for our business is banana which is certainly rich in potassium, calcium, and
essential vitamins and minerals; serving our customers an adequate source
of nutrition. Similarly, Turon Delicious, is considered environmental-friendly
for the entrepreneurs will be using banana leaf as an alternative plastic bag
in support to zero waste policy implemented by the entire Bulan National
High School.

Marketing Plan

The focus market of the business will be the people of Bulan National High
School interested in trying out new level of palatability of turon. The business
will magnetize more buyers outside the campus if the business' fame spreads
continuously.
BUSINESS PLAN: Turon Delicious 4

The prospected price of the Turon is seven (7) pesos pertaining to the unique
fillings utilized by the proponents.
In the same way, through social media platforms the entrepreneurs will reach
out the news that Turon Delicious is now currently accepting customers
around Bulan.

Production Plan

The Turon Delicious will cater its focus market the unique kind of Turon from
its filling down to its taste. This goal will be achieved using natural raw
materials from the local market of Bulan. The concept of this business will
stick on the native kind of concept and indigenous standards since the
entrepreneurs' product is truly made from natural materials.

The entrepreneurs will utilize banana leaves for packaging, due to the solid
support for zero waste policy and along the packaging, there will be some
sticky logos also that will be posted at the front of the pack for easy
identification and for the customers to easily instill to their minds the
proponents' business code.

Conclusion

This business is attainable due to lack of interesting and high-quality turon

products around the town of Bulan. It will also give the people of Bulan the
opportunity to be aware that Turon are not just solely for snacks, rather it can
also be for deserts. There will also be a good quality of bananas since Bulan is
rich in banana trees and plantations keeping this project to attain good
production. The entrepreneurs also have the skills in cooking, food
management and producing good quality turon. Thus, the entrepreneurs
have the proficiency to manage the said business. It will also grow and be
known quickly due to the unique taste and diverseness of turon.
APPENDIC
ES
BUSINESS
IMPLEMENTATI
ON
 NARRATIVE
REPORT
ON BUSINESS
IMPLEMENTATI
ON
 Narrative Report

During the last week of September, a Business Week was held at the
Bulan National High School Gymnasium. Classes from academic and
vocational strands merged to implement and support this big event
pertaining to the objective of nourishing the entrepreneurial skills of Grade 12
students in terms of putting up and managing a self-owned business. Along
with the decorative and colorful stalls of each class, entrepreneur hopefuls
also showcased the various products and services they offer for the people of
Bulan National High School. Many entrepreneur hopefuls also utilized unique
mechanisms in calling out customers like a free photo booth, free tasting,
and free items after purchase.

September 25 2018, when the first day of business implementation

starts and some manpower of Turon Delicious got busy during the production
process of goods, whereas, some got busy preparing the unfinished business
stand. At the first few hours of selling, Turon Delicious did not become that
popular to the target market since only a few teachers and students got
recognized our product. Thereafter the selling at morning time, only a few
pieces of our products got sold, so the entrepreneurs concerted to refry all
the unsold goods and eventually peddle them to some random teachers from
faculty rooms. With our great skills in sales talking and persuading, in just an
hour, entrepreneurs' product got sold instantly. Also, many customers that
we had met mostly liked the level of palatability of our product and so its
texture.

Generally, Turon Delicious was conducted unsuccessfully for there

are still some receivables from our customers that are had not yet completely
paid. In the same way, the desired quota and profit of the business was also
unfortunately met due to the change in the selling price that we have
implemented. But on the other hand, entrepreneurs got some
recommendations from honest customers, in particular: enlarge the size of
the turn, put more of fillings, and utilize not too ripe bananas for turon.
Entrepreneurs will take these recommendations positively and constructively
to improve and be better next time and all of the said suggestions will serve
as motivation for future businesses especially in us as entrepreneur
aspirants.

Income Statement

As of September 25, 2018

Sales Income: PHP 345.00

Less Expenses

Bananas PHP 85.00

Jack Fruit PHP 10.00

Sticky Rice PHP 10.00

Sugar PHP 28.00

Total Expenses PHP 296.00

Net Income PHP 49.00

Prepared by:

Romel Guray

Joshua Guarda

Angeline Cabilin

Angelica Dreu

Angelica Altares

Camela Berania
 Maria Kim Mendez

Ma. Karla Machate

Jovial Azur1

Marvin Pestañ

Reziel Ginete

DOCUMENTATION
VICINITY MAP