Google Analytics
Google Analytics is a free web analytics tool offered by Google to help you
analyse your website traffic.
‘’That’s why over 50 million websites around the world uses Google
Analytics’’
How does Google Analytics Work?
Simply put, Google Analytics puts several lines of tracking code into the code of
your website. The code records various activities of your users when they visit
your website, along with the attributes (such as age, gender, interests) of those
users. It then sends all that information to the GA (Google Analytics) server
once the user exits your website.
Next, Google Analytics aggregates the data collected from your website in
multiple ways, primarily by four levels:
1. User level (related to actions by each user)
2. Session level (each individual visit)
3. Pageview level (each individual page visited)
4. Event level (button clicks, video views, etc)
Difference between metrics and session
Differences between metrics and dimensions is that metrics are actual
statistics Google collected about user behaviour on your website, and
dimensions are the various ways you can view those numbers based on the
business questions you’re trying to answer. That metrics are actual statistics
Google collected about user behaviour on your website, and dimensions are
the various ways you can view those numbers based on the business questions
you’re trying to answer.
For example, just knowing the total amount of people visiting your website is
not very helpful to your business. Knowing how many people visit your website
by age or location, on the other hand, is very helpful to figure out who your
core audiences are on the internet. You may learn, for instance, that 80% of
your visitors are women between 25–35 in east coast cities (NYC, DC, Boston)
— that’s extremely useful and actionable information about who you should
be targeting with your digital marketing.
In this example, the raw number of visits is the metric, and age and gender are
dimensions by which you segment that metric.
What kind of data are available on Google Analytics, and what can you do
with them?
There are two types of data that you can collect in Google Analytics:
1. User Acquisition Data: data about your users before they visit your
website
2. User Behaviour Data: data about your users when they visit your
website
(1) User Acquisition Data
Before users visit your website: you can access data about your user
demographics before they visit your website (e.g., their age, gender, and
interests). You can also get data about where they are coming from, whether
that’s Facebook, other websites, or Google search. I call these data “user
acquisition data” because they can help you figure out which user group and
channels to target.
These characteristics of your web visitors, such as what media channel they
frequent and their demographic information, are intrinsic to the users
themselves. You really cannot do much to change these attributes.
Luckily, the internet is huge, so even though you cannot change these intrinsic
characteristics of your visitors, you can choose specific user groups on the
internet who have the characteristics you want to target. You can attract more
of them to come to your site by running targeted ads through Facebook,
Google, and other advertising platforms. Your user acquisition data can serve
as the guiding compass to direct your digital marketing strategy and activities.
(2) User Behaviour Data
The second group of data are “user behaviour” data, which are collected
during a user’s session on your website. “User behaviour” data include:
how long a user stayed on your website
what is their first and last page on your website?
the most common “pathway” through which they go through your
website
Now unlike “user acquisition” data, “user behaviour” data can be easily
changed by your changes you make to your website. The key here is to use
various analyses to identify the pages where your users get “stuck.” You can
then smooth out their user experience on these problem pages so users can
move seamlessly toward converting to paying customers with minimal friction.
“User behaviour” data can serve as a guide for you to improve your website so
more of your users end up converting, whether that means making a purchase
on your website, or signing up for your newsletter.
Google Analytics Feature
Google analytic provide report about website visitors.
Google analytic is a free tool for analytical report
Setup account- paste code into the site
Automatic data generated
Tool collect data from all coming website and auto generate reports
We can create customized report from data available
We can integrate other tool with analytics
Analytic provide each and every data on internal website like age, interest, and location.
Provide detail of higher bounce rate, the reason why customer no retaining on your site.
Through we can find which page is shown on site
It helps you to check if your company is achieving goal or not.
So, google analytics provide detail report on your status in web. We can submit site map
creation from analytics.
Google analytic dash board
Real time live user
Acquisition
Demographic report
Engagement
Monetization
Monetization
Geographical location website visitor
New visitor/returning visitor
Spend time by visitor
Device status (user friendly)
Channel traffic
Keyword performing
Most searched topic & page
Set up your goal on the website.
Account setup in Google Analytics
Setting account in google analytics for verification, pasting the analytics code in
every page of website head section
Bounce Rate: -If user open website and within 30 second if he leaves sites
without clicking
Funnel:-Reaching to target through different sources is called funnel
