Assignment 4 Topics and Guidelines

1. Assignment Topics

Group Assignment Topic Context Key Course Objectives

No. Concepts
1 Overview of the history Pakistan History of business, Trace the development and
and evolution of a business objectives objectives of a well-known
famous business in business in Pakistan,
Pakistan highlighting key milestones
and learning lessons.
2 Basic business ethics: Pakistan Business ethics, Explore ethical challenges faced
Case study of a local ethical decision- by a local business, analyze
business making how they were addressed, and
suggest
improvements.
3 The role of small Pakistan Role of SMEs, Investigate the contribution of
businesses in local economic impact, small businesses to the local
economies: A study of business types economy and understand the
SMEs basic functioning of SMEs.
4 Marketing basics: Pakistan Marketing Examine the basic marketing
Analyzing the marketing fundamentals, strategies of a local brand,
strategy of a local brand branding, customer discussing how they meet
focus customer needs and build
brand recognition.
5 Understanding business Pakistan Business structures, Compare two basic business
structures: A comparison advantages and structures, highlighting key
of sole proprietorship disadvantages differences, advantages, and
and partnership challenges for small business
owners.

6 Introduction to business Global Business planning, goal Guide students in creating a basic
planning: Developing a setting, market analysis business plan for a hypothetical
simple business plan small business, focusing on
simple, essential
components.
7 Basic financial literacy: Pakistan Financial basics, Teach students how to create
Managing a small budgeting, cost and manage a simple budget for
business budget management a small business,
emphasizing the importance of
financial planning.
8 Customer service and its Pakistan Customer service, Analyze how customer service
impact: A study of a business success affects business success, using a
local service provider factors local service provider as a
case study.
 9 The impact of Pakistan Technology in Explore how a small business
technology on small business, e- uses technology to improve
businesses: A case study commerce basics operations, focusing on the
on e-commerce introduction of e-commerce
practices.
10 Introduction to corporate Pakistan Corporate social Examine how a business
social responsibility: A responsibility, contributes to society beyond
case from Pakistan community impact profit-making, discussing CSR
initiatives and their impact.
11 The basics of business Pakistan Business Study the communication
communication: Case communication, strategies of a local business,
study on a local effective messaging highlighting effective
company techniques and areas for
improvement.
12 Role of entrepreneurship Pakistan Entrepreneurship, Discuss the role of
in economic economic growth entrepreneurship in economic
development: A local growth using a local
example entrepreneur's journey as a
case study.
13 Fintech Literacy: Pakistan Fintech basics, digital Analyze how digital payment
Understanding payments, financial solutions and mobile wallets
Digital Payments and inclusion are transforming financial
Mobile Wallets access for small businesses and
individuals in Pakistan.

2. Assignment Preparation and Formatting Guidelines

Document Format Requirements

• Font: Arial, 12-point for body text.

• Margins: 1-inch on all sides.
• Line Spacing: Double-spaced for body text, single-spaced for references.
• Alignment: Left-aligned text.
• Headings: Use a clear, hierarchical heading structure (e.g., Heading 1 for main sections,
Heading 2 for subsections).
• Page Numbers: Bottom center of each page.

Structure of the Document

1. Cover Page: Include the assignment title, group members' names, course name,
instructor’s name, and submission date.
2. Table of Contents: Provide a clear layout of sections and page numbers.
3. Introduction: Briefly outline the assignment topic, objectives, and the approach taken.
4. Main Body:
o Section 1: Background and context related to the topic.
o Section 2: Analysis based on course concepts (e.g., business structures, financial
basics).
o Section 3: Case study analysis or application to a local business example.
5. Conclusion: Summarize key findings and provide any practical recommendations.
6. References: List all sources used in APA format.
7. Appendices: Include any additional charts, tables, or supporting material.
 3. Assignment and Presentation Guidelines

Project and Presentation Components

1. Research and Analysis

o Historical Context: Thorough research on the historical background of
the assigned case. This includes understanding the era, market conditions,
and key events.
o Business Decisions: Examination of significant decisions made by the
company or key figures, including strategic moves, financial decisions, and
operational changes.
o Outcomes: Analysis of the results of these decisions, including financial
performance, market position, and any long-term impacts.

2. Connecting to Course Concepts

o SWOT Analysis: Identify and discuss strengths, weaknesses, opportunities,
and threats related to the case study.
o PESTLE Analysis: Analyze political, economic, social, technological,
legal, and environmental factors impacting the case.
o Leadership Styles: Evaluate the leadership approaches of key figures in
the case and their effectiveness.
o Ethical Implications: Discuss any ethical issues encountered in the case and
how they were addressed.

3. Presentation Structure
o Introduction
▪ Brief overview of the company and its historical context.
▪ Introduction to the assigned topic and why it is significant.
o Analysis
▪ In-depth exploration of the case study, focusing on the specific
aspects relevant to the topic.
▪ Use of data and examples to support findings.
o Course Connection
▪ Explicit linkage of findings to key course concepts (e.g., business
structures, marketing strategies, financial principles).
o Lessons Learned
▪ Key takeaways from the case study.
▪ How these lessons apply to modern business practices and contemporary
issues.
o Conclusion
▪ Summary of key findings.
▪ Recommendations for businesses based on the analysis and lessons
learned.
4. Deliverables
o Final Report
▪ Length: 10-15 pages.
▪ Structure: Cover page, Table of Contents, Introduction,
Analysis, Course Connection, Lessons Learned, Conclusion,
 References, Appendices.
▪Format: Arial, 12-point font, double-spaced, 1-inch margins.
o Presentation
▪ Duration: 15 minutes, followed by a 5-minute Q&A session.
▪ Format: PowerPoint or similar presentation tool.
▪ Content: Visuals should complement the oral presentation,
highlighting key points and supporting analysis.

5. Assessment Criteria
o Understanding and Application of Course Concepts
▪ Demonstrated comprehension of relevant business concepts.
▪ Effective application of theories and frameworks (e.g., SWOT, PESTLE).
o Depth and Accuracy of Case Study Analysis
▪ Thoroughness of research and accuracy of information presented.
▪ Insightfulness of the analysis and depth of understanding demonstrated.
o Clarity and Professionalism in the Presentation
▪ Organization and coherence of the presentation.
▪ Professionalism in delivery and presentation style.
▪ Quality of visual aids and their relevance to the content.
o Engagement and Ability to Answer Questions
▪ Ability to engage the audience and maintain interest.
▪ Effectiveness in responding to questions and defending analysis.

6. Detailed Rubric for Assessment

Criteria Excellent (5) Good (4) Satisfactory (3) Needs Unsatisfactory (1)
Improvement
(2)
Understanding Excellent grasp of Good understanding, Basic Limited Poor understanding,
and Application concepts, insightful applies concepts understanding understanding, incorrect application.
application. well. and application. poor application.

Depth and Comprehensive Thorough analysis, Basic analysis, Limited analysis, Minimal analysis,
Accuracy of analysis, accurate data, mostly accurate some several inaccurate data.
Analysis insightful conclusions. data. inaccuracies. inaccuracies.

Clarity and Highly organized, Well- organized, Adequately Poor organization, Disorganized,
Professionalism professional, effective professional, good organized, some unprofessional, unprofessional,
visuals. visuals. professionalism weak visuals. ineffective visuals.
issues.

Engagement and Engages audience Engages audience, Some audience Limited Minimal engagement,
Q&A effectively, excellent handles Q&A well. engagement, engagement, poor Q&A
Q&A handling. answers Q&A struggles with handling.
adequately. Q&A.