Part 2 – Event Plan Presentation
(15%)
Presentation must strictly adhere to APA style, formatting, citations, and referencing. See:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/
general_format.html
Any submissions with >20% match on the database with sites on the internet or otherwise
submitted or available, will be given appropriate warnings or offence registered for violating
academic integrity.
Your group Event Plan presentation slides should be uploaded to the eConestoga dropbox by
the due date listed in the course shell. Late submissions will be subject to penalty as per
the course policy.
The presentation should include the topics below in the presentation and be a minimum of 12
slides:
1) An introductory slide with all group members listed, Event name, course, and date
2) Introduction to your Event
a. Overview of what your event is about and the vision you have for your event
b. Demographics, goals, event type, company type
c. History of event if applicable
d. Discuss applicable characteristics and theme of event
3) Suppliers/Organizations who will be involved in your event and what functions they
will manage
4) Project Planning for your event
a. Timeline of event
b. Breakdown of responsibilities
c. Production Schedule or Gantt chart showing all processes (not just deadlines)
5) Financial Plan for your event (projected costs, funding, expenses, budget etc.)
a. Financial objective
b. Event budget including all expenses (must be specific for the event location and
not estimations)
c. Show source of all funds
d. Indicate what you hope to achieve in the financial plan
e. Remember your event has not taken place so this is a plan, not a final tally
6) Logistics and Supplies
a. Venue choice, justification, layout, etc.
b. Logistics schedule (i.e. for 24 hours prior to event, till 6 hours post event)
c. Discuss any backstage, lighting, av, sound or power related plans
7) Catering and Hospitality
a. Food and beverage (menu options, beverages, snacks etc)
b. Seating and traffic flow
8) Marketing Plan and PR plan
a. How will you reach/influence the target market
b. Marketing Plan and Schedule (choose appropriate timeline for this based on your
event)
c. Social Media plan
9) Risk Management and Legalities
a. Discuss what risks apply to your event, what contingency plans you have in place
b. Include risk assessment form and risk control plan
10) Other (if applicable)
a. Security
b. Media handling
c. Rehearsals/ Briefings
d. Travel of guests to and from event
e. Guest Transportation
f. Guest Accommodation
g. Photographer
h. Videographer
i. Other areas unique to your event that need to be mentioned
11) Close - Down
a. Administrative duties
b. Physical close-down
c. Evaluation and recording
12) References page
**Note: Please see the rubric for timing and how the presentation will be marked.
