ACTIVITY REPORT

ON
MARKETING PLAN OF HALDIRAM

Submitted by:-

Murtaza Mohammed

Enrollment No.: AP30125928412108836

Bachelor of Business Administration (BBA)

2022 - 24 (4th Semester)

 DECLARATION

This is to declare that I, undersigned Murtaza Mohammed have completed this activity

myself in part fulfillment of the Bachelor of Business Administration (BBA) program of

Symbiosis Skills and Professional University, pune.

The work submitted is original and it has NOT been copied from anywhere else. further I

also declare that this academic work has not been submitted to any other University for an

award of any degree.

Date : 01\10\2023 Signature :

Place : Sharjah, UAE Name : Murtaza Mohammed

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 INDEX

Sr. No. Title Page No.

1. INTRODUCTION 3-8

2. MAIN CONTENT 9 - 27

3. CONCLUSION 28

4. RECOMMENDATIONS & SUGGESTIONS 29

5. BIBLIOGRAPHY 30

2
 INTRODUCTION

This report gives a detailed about Marketing Plan of the company. The topic is ‘Marketing Plan
of Haldiram’. It describes about the marketing plan of Haldiram and the several steps are
required to grow their sales. This report gives in-depth analysis of Haldiram. The report of
Haldiram marketing plan, at the end suggestions and recommendations are given based on the
report.

A Marketing Plan is a document that lays out the marketing efforts of a business in an upcoming
period, which is usually a year. It outlines the marketing strategy, promotional, and advertising
activities planned for the period.

Marketing Plan is the most critical to achieving the company’s strategic goals. The Marketing
plan describes the marketing strategy necsssary to achieve the businesses strategic objectives.
These marketing actions are the marketing strategies, which are important to achieve firms
growth objective.

Concept of Marketing

Marketing is the business function that identifies unfulfill needs and wants, defines and measures
their magnitude, determines which target market the organisation can best serve.
Marketing is the science of choosing target market through market analysis and market
segmentation, as well as understanding consumer buying behavior and providing superior
customer value.

Concept of Marketing Plan

A business firm has to make various marketing decisions. These decisions actually emerge from
the complex interaction of a large number of persons carrying out diverse responsibilities in the
marketing organization.It gives an intelligent direction for marketing operations. Also, It
involves the preparation of policies, programmes, budgets etc., in advance for carrying out the
various activities and functions of marketing to attain the marketing goals.
A marketing plan has a formal structure, but can be used as a formal or informal document which
makes it very flexible. It contains some historical data, future predictions, and methods or
strategies to achieve the marketing objectives.

Marketing plans start with the identification of customer needs through a market research and
how the business can satisfy these needs while generating an acceptable return.

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A marketing plan begins by identifying the various market segments in a market. The next step is
to conduct a segment attractiveness analysis depending on the size, sales potential and
competitive factors. The firms now decides selects one or more segments that it chooses to target
with its marketing strategy. A fundamental rule of markeing is that
“If you are not thinking of your marketing in terms of target markets,you are thinking nothing”

Elements of Marketing Plan

The Marketing Mix

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The selected target markets are targeted with a marketing mix which is a unique blend of
product, pricing, place, and communication strategies, created to produce mutually satisfying
exchanges with a target market. The four P’s of marketing mix product, place, price, promotion.
Over the years several more P’s have been added to the marketing mix such as packaging, people
and process.

The strategies for each of these components cannot be decided upon independently. The
strategies must complement each other and blend very well for the marketing plan to be
successful. The best promotion strategy and lowest price cannot save a bad product. So also, the
best product will not sell unless there is an appropriate distribution and communication strategy
in place

7 P’s Marketing

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Product

6
The product is the heart of the marketing strategy and include aspects such as quality, product
features and attributes, performance variables, physical appearance and aesthetics, brand name,
brand image product variants and many other factors.

Place ( Distribution)
Distribution is concerned with making the product available when and where Customer want the
product. The “right” place and time varies from product to product and depends entirely on how
the target customers shop for the product.

Pricing
Price is a very visible and critical element of the marketing mix. pricing strategies are very
critical. As they directly affect the company’s top line and bottom line. price is also the prime
weapon in an organisation.

Promotion
The goal of a firm’s promotional strategy is to Inform, educate, persuade and remind the
target customers about the benefits of the organisation’s products. There several ways of
communicating with target market using different media options. The different elements of
communication like advertising, sales promotion, public relations, publicity and personal selling
must be coordinated together to create an effective communication strategy.

People
Most of the products and services are provided by the people and they are indeed and inseparable
part of the product and services offering, selection of the people. Their training and motivation
aspects are very important for every product and services providing organisation.

Physical Evidence (physical Environment)

There is tangible nature of products and intangible Nature of the services. It is necessary to
tangiblise the services to extent possible to make customers understand the product and services
as well as to motivate them to purchase the product and services. Companies try to do this
throughPhysical Evidence.

Process
Quality of the product and services offering is also dependant on the process of the entire product
and services offering. Also, process can be viewed from the point of view of product and service
delivery system. It is more important to access the quality and delivery efficiency of product and
services towards the end users. In this case, processes are playing very important role from
development of product and services till it reached towards end users.

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Objectives of the activity :

● To study marketing plan of Haldiram’s

● To study the marketing mix of Haldiram’s

● To study the Haldiram’s as a brand and define various brand attributes related to
haldiram’s

● To study the behavior of the consumer with respect to attributes such as brand loyalty and
come up with recommendation as to what all needs to be considered keeping the
consumer in mind

● To analyse Haldiram’s competitor and compare their strategies and come up with
recommendations for any problem being faced by it.

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 MAIN CONTENT

Executive Summary :

There are many varieties of snacks foods, which are produced in india, and the type of snack
food varies according to the region. The snacks market has changed with the advent of
innovative products. It has emerged as a fast, customized and large market. There is also a
changing perception of consumers towards processed foods, served in centralized food service
system. The primary reason for these changes is the dynamic marketing environment in the
snacks business. Changes in the marketing environment have generated a need to reconsider the
managerial perspectives on marketing in the snacks business. And in this new arena of increased
competition and market saturation Haldiram’s is still doing well with highly satisfied customers.
As it has very skilled management who can easily sense customer requirement, maintain product
quality and frequent market research always assures product authenticity in the market.

This Project has given me a great learning experience and at the same time it has provided me
enough scope to implement my analytical ability. This project has helped me to know the
promotional strategies, pricing strategies, product strategies, place & distribution forecasting and
market survey.

The analysis and study presented in the Project Report is based on data analysis, market research
and through study of marketing strategies used in Haldiram’s to maintain its brand equity in the
niche market. This project as a whole provided insights into the different facts of marketing in an
organization.

Purpose Of Report
The purpose of the report is to learn the facts of Marketing Plan :

● Analysing target market

● Pricing strategy
● Promotional strategy
● Product strategy
● Place & distribution strategy

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Company Profile of Haldiram

Haldiram is an Indian food company. The company

headquarter is in Nagpur, India. It is India’s one of
the most popular brand for snacks and Sweets.
Haldiram offers a wide range of Sweets, Namkeens,
Cookies, frozen food, Wraps and many more Indian
snacks.

The flagship brand, “Haldiram’s Namkeen” , a range

of spicy veteran snacks, has its finger on the pulse of
this subcontinent. Not
to mention, the fresh syrups and crushes
Made from the juiciest fruits.

Today, the Haldiram’s brand has become a household name across the length and breath of the
nation. It is a name that people trust and rely upon. In fact, it wouldn’t be wrong to say that
without Haldiram’s any celebration in India is incomplete.

The company has manufacturing plants in a wide variety of locations such as Nagpur, New
Delhi, Gurgaon, Hooghly, Rudrapur and Noida. Haldiram's has its own retail chain stores and a
range of restaurants in Pune, Nagpur, Raipur, Kolkata, Noida and Delhi.

Haldiram was the first company to strictly follow international standards of hygiene and
freshness with regular laboratory checks on the raw material and scasonings. The traditional
Indian sweet-maker from a very small set up has transformed into a full-fledged processing food
industry and is taking its wares beyond the domestic frontiers to the western world.

Haldiram’s is successfully exporting its products to USA, UK, Australia, Middle East, New
zealand, Nepal, Sri Lanka, UAE, etc.

They are an ISO and HACCP Certified Company and which are also approved by the FDA

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Points Information

Company Name Haldiram

Date of Establishment 1941

Establishment Place India

Founder Shri Shivkisan Agrawal

Net Worth (as on 2019) ₹7,130 crore (US$1.0 billion)

Telephone No. 0120-2400286

Registered Address B 1 /H 3, Mohan Co Operative Industrial Estate

Main Mathura Road

New Delhi – 110044

Email [email protected]

Company Status Active

Website www.haldiram.com

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History of Haldiram

Haldiram's was founded in 1937 by Ganga Bishan Agarwal, fondly known as Haldiram Ji in his
household; as a retail sweets and namkeen shop in Bikaner, Rajasthan.
In order to drive expansion, the company's first manufacturing plant was started in Calcutta (now
Kolkata). In 1970, a larger manufacturing plant was established in Jaipur. Another manufacturing
plant was established in New Delhi, the capital of India, in the early 1990s.
In 2003, the company began the process of developing convenience foods to be marketed to
consumers In 2014, Haldiram's was ranked 55th among India's most trusted brands according to
the Brand Trust Report; a study conducted by Trust Research Advisory.
The company has grown at a tremendous pace over the years and in 2017 it was crowned as the
country's largest snack company, surpassing all other domestic and international competitors.
Haldiram's products are available in more than 80 countries. In 2006 Haldiram Owner Prabhu
Shankar Agarwal was held guilty for trying to murder a Tea Seller
Globally, Haldiram’s products are now available in over 50 countries and occupy
“considerable shelf space” in supermarkets like, Tesco, Somerfield, Spinneys and
Carrefour, according to the company’s website.

In India, Haldiram’s also runs restaurants serving Indian street food specialties. On
average, according to the company, the restaurants use up 3.8 billion liters of milk, 80
million kilograms of butter, 62 million kg of potato and 60 million kg of pure ghee each
year.

Among its 30 varieties of namkeen, perhaps the most popular is its “Aloo Bhujia,” spicy
potato noodles made using gram flour and spices originating the home of Haldiram’s:
Bikaner.

The Agarwal family has a long and interesting history in the food industry, particularly in the
realm of snacks and sweets. Six generations of entrepreneurial success have amassed a
substantial fortune through their nose for spices and an uncanny ability to navigate bitter legal
battles and outperform multinational corporations. Their business has become a household name
in India, with a vast range of products offered under several brand names such as Haldiram's,
Haldiram's Prabhuji, Bikanervala, Bhikharam Chandamal, Bikaji, and Bikano.

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Vision

● Achieve continuous and sustainable growth in the business, within India and abroad,
organically and inorganically.
● Strengthen leadership in traditional snack items, Indian sweets and attain leadership in
western snack items.
● Keep innovating new quality products and delight consumers by offering wide range of
quality food products at competitive rates.

Mission

● Make available authentic, tasty and quality vegetarian food products made as per
global standards at reasonable cost, in India or abroad.
● Remain ahead of competitors through product-innovation, adopting new
technologies and achieve optimum cost of production
● Always abide by law and care environment
● Provide a friendly working environment that attracts best talent and offers
opportunity to employees to excel and build career.
● Provide growth opportunity to all stakeholders including Stockists, distributors,
retailers, suppliers, etc.
● Be a debt free company, as far as possible
● Enhance shareholders net worth
● Contribute for social causes.

Awards

● ‘INTERNATIONAL AWARD FOR FOOD & BEVERAGES’ 1994

● ‘KASHALKAR MEMORAIL AWARD’ 1996
● BRAND EQUITY AWARD 1998
● APEDA EXPORT AWARD 2001-2002
● MERA DELHI AWARD 2004

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Certification

Haldiram’s has the following quality certifications:

● ISO 9002
● HACCP

Exports

Haldiram’s Group had foreseen the growth potential in the fast food industry, which was growing
by leaps and bounds. ‘Namkeens’ was one of the areas which was most sought after and the
company, without lagging behind, had set up the most modern plant adjacent to outlet at main
mathura road exclusively for the manufacture of ‘Namkeens’.

The company is exporting its products to various parts of the world viz. USA, Canada, UK,
Europe, Middle East, Moscow, Australia, new zealand, Sri Lanka, Nepal, Japan, Thailand, etc
and is on the threshold of penetrating others parts of the world.

Haldiram’s competes on the basis of numerous factors including brand recognition due to distinct
packaging, product quality, traditional taste and authentic Indian flavour. The company’s timely
introduction of new products and line extension has played a major part in the buying behaviour
of consumers as well.

PRODUCT

Haldirams Product Strategy :

Haldirams is one of the largest food & snack manufacturers & retail outlet in India. The various
food products offered by Haldirams include namkeens, papads, sweets, drinks, banana chips,
halke fluke, takatak, frozen curries, frozen paratha, frozen rice, frozen thali, frozen snacks and
canned sweets. It is also in the business of restaurants and fine dining, but 80% of revenue is
generated by packaged products business. The company also has an online presence where
customers can place their orders and avail various special products offered by Haldirams which
include custom sweet boxes, specialised festive products and custom tokni. The website also
offers services like placing bulk orders and fatafat delivery (quick delivery). Haldirams product
strategy as a part of its marketing mix come in packages of various sizes to satisfy the different
requirements of customers.

They also give a lot of importance on attractive packaging with attractive colours to encourage
impulse buying among customers. The package also comes filled with nitrogen to increase the
shelf life of products. Haldirams focuses greatly on delivering quality products. The whole

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manufacturing process is in-house and stringent quality checks are done by the founder family
members themselves. There is a uniformity in quality and authenticity in taste which make
Haldirams a tremendous success in Indian snacks market.

About Haldirams Brand :

1. Product

Haldiram’s products are traditional high-quality Indian sweets, namkeens and snack food
items at a premium yet affordable price. They were the first in India to use state-of-the-art
technology for manufacturing traditional Indian snack items thus setting quality standards
and improving the shelf life of the products as well.

2. Brand

When it comes to sweets, namkeens, and snack food items, Haldiram’s is a name trusted
across the Indian sub-continent. It is a name associated with high quality and traditional
taste.

3. Brand Name

The brand name Haldiram’s came from the owner’s forefathers and one thing is clear, the
name has been chosen on a purely personal basis.

4. Brand Core Value

Haldiram’s brand core values are quality, taste, variety, traditional and very Indian.

5. Brand Character

The brand character of Haldiram’s that distinguishes it from its main competitor
FRITO-LAY is its Traditional Indian Taste,

6. Brand Personality

Haldiram’s depicts the personality of a man, who is rooted in his tradition out of choice
and compulsion. With Indian taste and premium high quality products

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 7. Brand Positioning

Positioning in terms of pricing is premium product with affordable. Haldirams has gained
an edge over competitors by reducing promotion cost. Through its clever products &
brilliant distribution it has moved into the star category of brands.

8. Brand Property

In case of Haldiram’s the brand property would be its red and white stylized logo and its
base line “Every zuban pe”

9. Brand Equity

Haldirams brand equity is 70% holding of entire market for namkeens.

Product List of Haldiram

- Namkeen

Avalible in Different Packages

● 200 GM
● 400 GM
● 75 GM
● 30 GM

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- Sweets

Avalible in Tin & box

● 1 KG
● 250 GMS
● 500 GMS
● 100 GMS

- Ready to Eat Food

Avalible in box

● 700 GM
● 600 GM
● 350 GM
● 300 GM
● 200 GM
● 175 GM
● 65 GM

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 - Pickles

Avalible in Glass Bottle

● 400 GM
● 1000 Gm

- Chips

Avalible in Plastic Pack

● 400 GM
● 1000 GM

PLACE

Haldirams Place & Distribution Strategy :Haldirams owns three manufacturing facilities-
Haldirams Manufacturing in Delhi, Haldirams Bhujiawala in Kolkata and Haldirams Foods in
Nagpur. The Haldirams Snacks and Ethnic Foods in Delhi had earnings of Rs.2,000+ crores from
the northern region. Haldirams also has restaurants at Nagpur and in Delhi. The three restaurant
formats under which they operate are — casual dining, quick service restaurants (QSR) and
kiosks. There are more than 40 restaurants in Delhi and Delhi NCR alone and all of them are
hugely successful. The company is planning to expand in the south India using a franchise-based
model. Haldirams has a strong network for distribution of its products in India and abroad.

The Haldiram’s products are distributed all over India and exporting to other country like USA,
UK, Australia, Germany, Philippines, Nepal, UAE etc. Haldiram’s is an ISO and HACCP
certified company and approved by FDA, USA.

● Haldiram’s has developed a strong distribution channel widest reach for its products in
India as well as other countries. From company’s manufacturing unit produces the
finished products then it is forward to (C&F) agent forwards the product to the
distributors forwards to the retailers. While the Delhi Haldiram’s unit has 25 C&F agents
and 700 distributors, Nagpur unit has 25 C&F agents and 375 distributors. The Delhi and
Nagpur units has 0.6 million retail outlets in India.
● C&F agents gets 5% commission, distributors profit margin from 8% to 10%, retail outlet
profit margin from 14% to 30% depends on weight of packs sold. Then retailers earn
more profit from 25% to 30% because 30gms namkeen pouches has more demand then
the higher weight pouches

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 Haldiram’s Distribution Channel Structure

Haldiram’s Manufacturing Unit

Forward to C&F Agents

Distributors

Retail Outlet

Consumer

PRICING

Pricing Strategy of Haldiram’s ;

Pack Weight ( In Gms) Average Price ( In Rs.)

30 gms 5.00 rs

85 gms 10.00 rs

180 - 250 gms 18 - 35 rs

400 - 500 gms 40 - 70 rs

1000 gms 95 - 200 rs

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Haldirams offers its product at competitive price in order to penetrate the huge unorganized
market of namkeens and sweets.

● Haldiram’s pricing strategy has taken into consideration the price conscious nature of
consumers in india. Haldiram’s has launched namkeens in small packets of 30 grams,
priced as low as Rs.5. The company also launched namkeens in 5 different packs with
price depends on their weights
● The price also vary on the basis of the type of namkeen and the raw materials used to
manufacture it. The cost of metalized packing also has an impact on the price, especially
in the of snack foods.
● The Haldiram revises the price of its products upwards only when there is a steep
increase in the raw material costs.

PROMOTION

Promotion Strategy of Haldiram’s

Haldiram’s making some good changes in its promotional policy. It has adopted Profile
Advertising strategy and consequently has designed several mailers. brochures and attractive
posters for enhancing brand visibility. The company took help of print media and advertised
about its entire product range through newspapers and magazines. Billboards were placed in
high-traffic areas like railway and bus stations and were also displayed on several vehicles such
as busses, trucks and tempo.

Haldirams never followed an aggressive marketing strategy, but let the products speak for
themselves by strong point-of-sale promotional practices. They also benefitted from huge loyal
customer base and word of mouth promotions. But owing to recent rise in competition,
Haldirams has now come up with small 30 seconds YouTube ads to target the urban and
international customers. It also does city-level promotions using colourful hoardings and posters.
Haldirams focuses more on the point of purchase advertising and uses special racks for its
products in the retail shops.

Haldiram tied with ‘Profile Advertising’ for promoting the products. Attractive posters,
brochures and mailers are designed to increase visibility of the Haldiram’s brand

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 ● Advertising depicting range of Haldiram’s sweets and namkeens were published in the
print media (magazines and newspapers). These advertisements had captions such as
‘millions of tongues can’t go wrong’ , ‘what are you waiting for, Diwali ??’
● Growing visibility of Haldiram’s brand, the placed its hoardings in high traffic areas
such as train stations and bus stations. Poster are designed display on public transport
vehicles such as bus and hoardings.
● Special Brochures are designed for those customers who want to know more about
Haldiram’s products. The brochures describe the products and give info about ingredients
of the products.
● Packaging is an important part of Haldiram’s product promotion. Since namkeens are
most demanded product of Haldiram, attractive packaging in different colours influences
more purchases.
● During festival season, Haldiram’s products are sold in attractive looking special gift
packs.
● Haldiram’s showrooms and retail outlets gives importance to the point of purchase
(POP) display.
● Haldiram’s snack are displayed on special racks,usually outside retail outlets.
● Posters cantaining a brief account of the history of haldiram’s along with pictures
of its products are also displayed at these showrooms.
● Haldiram’s has also entered into restaurant industry to grow its brand image. Haldiram
has established six restaurants overall in India. The restaurant at Nagpur devised an
innovative strategy to grow its business. The customer could order for lunch/dinner by
sending a demand draft to the Nagpur unit. Along with the DD/Cheque, customers
had to provide info such as the same name of the train.
● Haldiram’s restaurants in Delhi also use innovative ways to attract customers. The
restaurants located at Mathura and Lajpat Nagar have special play area for children.

Advertising Strategy

Advertisements earlier had a mature approach with the tag line “ Always in good taste” , when
they changed their target audience, the tag line of the advertisement changed to “ har zuban pe”

1. Visual

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 Haldiram’s typography contains a very stylized and sophisticated font style, which
conveys the image and the personality of the brand.

2. Verbal

Haldiram is now going for a very precise and clear form of communication in an informal
manner.

3. Attitudinal

Haldiram’s advertisement are not attitudinal in nature but are rather formal mature. This
trend is steadily converting into more informal and hinglish style.

PEOPLE

Functions Performed by the Members

● The main functions of different channel members are to supply goods, to achieve targets
and to increase sales

● One of the main functions of C&F agent is to achieve the targets assigned to them. They
are responsible for all the activities of their areas

● Maximum Sale of the Haldiram’s product comes from the namkeen and other packed
products which is nearly Rs.250 core yearly.

● The sale of other goods including the sales of its entire outlet is around Rs.150 crore.

Selection of Members

Channel members are selected if the following facilities are available :

● Warehouse Facilities

● Experience sale persons

● Van, truck, three-wheelers for transportation.

● Registered office

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 ● Proper computer facility for maintaining accounts

Order Processing :

● Sales persons of C&F agents and distributors go to the retailers of their areas and bring
the order daily. After that they give order in the corporate office of Haldiram’s in Mathura
road to the general manager. From corporate office general manager gives order in the
factory. ( Noida / Gurgaon / Mathura Road )

● As the order is ready to deliver and on confirming from the corporate office, the goods
are delivered in the trucks.

● Orders within Delhi and the places near Delhi ( like Meerut ) are delivered within 24
hours.

● Orders outside Delhi are delivered according to the distance. It takes from 24 hr to 72 hr

● Every distributor and C&F agent have a fixed day in a week to give an order.

● Haldiram’s has its own warehouse, which is managed by its own staff.

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 RESEARCH METHODOLOGY

The study is an exercise involving estimation of parameters as regard to organizational

requirements. Research was designed to get relevant information used for various organization
purposes.

Data Source :

Research included collecting both Primary and Secondary data.

Primary data - Is the first hand data, new data gathered to help solve the problem at hand. Data is
collected personally for the specific project through research. Questionnaire was prepared to
gather information on the company marketing and services.

Secondary Data - Is the second hand data collected by someone else with is gathered through
internet, publication, articles, company books etc.

Data Collection :

The data collection method used was none other than survey method which is usually
incorporated for collection of raw information.

Survey :

The type of survey undertaken was that of sample type keeping in consideration the time
constraint and paraphemalic, besides the viability of census survey.

Statistical Tool :

The tool for obtaining the information was questionnaire. A structured questionnaire was
administered.

Sampling : with the customer being unknown and given time and resource constraints random
sample was obtained from different people.

Data Completion and analysis : After the data was collected, it was tabulated and findings of the
Project were presented followed by analysis and interpretation to reach certain conclusion

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Questionnaire

1. What age profile do you belong to ?

15-20
21-24
31 - 41
41- 50
More than 50
2. Do you consume Haldiram’s products ?
Yes
No
3. What is your brand preference for namkeen ?
Haldirams
Lays
bikaner
4. Do you prefer local snacks ?
Yes
No
5. Since when have been consuming Haldiram’s products ?
Less than 6 months
6 month - 1 year
1- 3 years
Greater than 3 years
6. How would you rate the quality of Haldiram over the period of use ?
Better
Natural
worse
7. What factors motivated you to buy haldiram’s products ?
Friends
Family
Ads
8. Which of these factors influence your buying bahaviour of namkeens ?
Packaging
Quality
price
9. Do you buy haldiram’s gift packages ?
Yes
No

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Analysis of Haldiram’s Brand

26
27
 Conclusion

There is high awareness level for different halidram’s products amongst the retailers. Market
share of haldiram namkeen is more than double of its competitors. From the data its quite clear
that while promoting any brand the foremost considerations are good demand & margins
followed by regular supply and next comes brand names. Average annual sale come out to be
highest for Haldiram’s namkeen followed by lehar, bikano, local brand like namkeens, raja etc
Margins as revealed by retailers are highest for local brand followed by lehar, Bikano and
haldiram’s in the order.

Increased media exposure, ever increasing purchasing power of the target audience coupled with
their desire to spend more on eating out due to lifestyle changes will fuel the demand for snack
food items and only those companies which have a considerable share of voice and space in the
market will be able to survive. Haldiram’s has the capability of meeting these demands and only
requires a certain revision in its strategies to be able to do so successfully, which it already has
begun to consider.

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 RECOMMENDATION

Haldiram’s should aim at constructing a comprehensive media mix

● It could venture into corporate tie-ups at its various outlets.

● Set up mini outlets inside the multinational office complexes.

● Cash in on the call center wave and have tie-ups with business outsourcing companies.

● Undertake catering at get together, wedding and kitty parties for women.

● Conduct road shows on various campuses nation wide

● Company should have make endeavour in this context like advertisement

SUGGESTION

● Company should consider the problems of retailers and canteen’s owner.

● Company should solve the problems of distributors.

● Company should listen and care of sales executive.

● Company should recognize the problem in market.

● The very necessary work is market screening and recognizing the strength and
weaknesses of competitors.

● Company should provide display to canteens and cafeterias.

● Company should paints the walls of cafeterias time because its competitors do this, this
will bound the retailers to sale there products.

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 BIBLIOGRAPHY

Books :

● kotler, phillip, gary armstrong, prafullay agnihotri, and eshan u. haque. 2010. A South

Asian Perspective. 13th ed.

● Pallant, and Julie SPSS Survival Manual. 2007. The McGraw-Hill companies. 3rd ed.

Open University Press

● Malhotra, and N.K. 2004. Marketing research : an applied orientation. 4th ed. Prentice

Hall International, London

● Zikmund, William G., Barry J. Babin, and Jon C. Carr. 2009. Business Research

Methods. 8th ed. South Western Educational Publishing, United States

Website

● http://www.haldiram.com.

● http://en.wikipedia.org/wiki/Sampling.com

● http://www.emeraldinsight.com

● http://www.haldiramsusa.com

● http://www.Indianfoodindustry.com

● http://www.hinduonnet.com

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