CERTIFICATE OF COMPLETION
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LETTER OF RECOMMENDATION
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INDUSTRY PROFILE
Non-Governmental Organizations (NGOs) are vital players in addressing global social,
environmental, and humanitarian challenges. They operate independently from government
entities and are often formed to serve the public good in areas that may be underserved or
overlooked by the private sector or governmental bodies. NGOs work across a wide range of
sectors including education, healthcare, human rights, poverty alleviation, disaster relief, and
environmental protection, aiming to bring about meaningful, sustainable change in the
communities they serve. These organizations can be local, national, or international,
depending on the scope and scale of their work.
In the nonprofit sector, NGOs are driven by a mission to improve lives and provide essential
services, typically focusing on marginalized or disadvantaged groups. These organizations
can range in size from small grassroots initiatives to large global entities with extensive
networks and operations. They rely on a variety of funding sources, including private
donations, grants from foundations and governments, fundraising campaigns, and
partnerships with other institutions, to support their projects and sustain their operations.
The role of NGOs has become increasingly significant as governments and businesses cannot
always meet the complex needs of society. NGOs bridge the gap by providing services,
expertise, and advocacy on behalf of the populations they serve. These organizations often
work in collaboration with local communities, ensuring that the solutions they offer are
culturally appropriate and contextually relevant. NGOs also play a critical role in advocating
for policy change and holding governments accountable for their actions, especially in areas
like human rights, environmental conservation, and social justice.
In recent years, NGOs have increasingly turned to digital platforms, especially social media,
to raise awareness, build communities, and engage with supporters. Platforms like Facebook,
Twitter, Instagram, and LinkedIn allow NGOs to reach a global audience, share stories, and
mobilize resources more efficiently. Social media has become an essential tool for advocacy,
allowing NGOs to highlight their causes, showcase their impact, and involve people from
different corners of the world in their mission. Digital campaigns can drive donations, attract
volunteers, and generate public support, helping NGOs achieve their goals faster and more
effectively.
The expansion of digital communication and the rise of online activism have transformed the
NGO landscape. Today, an NGO’s success is not just measured by its ability to provide
services but also by its capacity to mobilize and inspire individuals through social media and
digital platforms. These organizations must continuously adapt to the digital age to stay
relevant, reach new audiences, and maintain their mission-driven work.
In conclusion, NGOs play a crucial role in addressing social issues that governments and
businesses cannot always solve, and their ability to leverage digital tools has transformed
their outreach, advocacy, and operational effectiveness in today's connected world.
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COMPANY PROFILE
Name- Gyan Adhar Welfare Society
Founded- 2012
Address- AB-26, 2nd Floor, Shalimar Bagh, Delhi-110088
Gyan Adhar Welfare Society is a leading NGO in Delhi working for
underprivileged/marginalized women, differently abled people, elderly people and for
protection of environment. It was set up in the year 2012 and is registered under the
Societies’ Registration Act of 1860.
Gyan Adhar Welfare Society is registered (No. DL/2020/0254609) with NGO DARPAN of
NITI Aayog, Govt, of India. The Society is a Member of District Advisory Committee Pre-
Conception and Pre-Natal Diagnostic Technique (Prohibition of sex selection Act-1994) at
District Appropriate Authority, NW – DM Office Complex, Kanjhawala, Delhi-110081
During the past 8 years, Gyan Adhar has achieved remarkable success in various projects
through a dedicated team of volunteers from different fields (e.g. Legal luminaries, medical
professionals, educationists, IT experts, etc.).
The volunteers’ team is always eager to work in any situation and try to perform its social
obligation towards our nation. There are number of success stories. Whenever there is any
disaster or natural calamity in Delhi, our team always comes forward to help needy people in
all possible ways. There were havoc fire tragedies in slum clusters in many parts of Delhi.
Our volunteers immediately reached the site and helped the people in their rehabilitation. It
was always our endeavour to provide people all basic needs like ration, clothes, stationery
and books to children and necessary medical aid. We, time to time, raise their issues before
the authorities’ concerned for their legal rights.
Our aim is to start study centres and vocational training centres in every slum area of Delhi
especially for girls and differently abled children who are usually deprived of basic health
and education in our society. Our motto is to bring them in main stream by providing them all
facilities which every child deserves. As a pilot project, Gyan Adhar has started 4 such
centres in Shalimar Bagh (in North West Delhi) which has around 250 students.
We time to time organize educational tours, painting competition, yoga and meditation
workshops, self-defence camps, workshops on health & hygiene, good touch and bad touch,
personality development session, rallies on social issues, organizing drives on plantation,
environment, cleanliness, saving girl child (every year a weekly programme is organized on
Beti Bachao Beti Badhao theme). Legal aid camps are also being organized in many slum
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areas.
On many occasions, we have associated with many reputed organizations/institutions in
performing their Corporate Social Responsibility (CSR Projects) – Tata Power DDL, Fortis
Hospital, Delhi Police (Self Defence Camp and Workshops on Good Touch and Bad Touch),
Hon’ble DM Office (PC-PNDT initiatives), Farishtey Scheme –Good Samaritan Scheme of
Government of Delhi NCT., Delta Cooling Towers P. Ltd.
Website:
Instagram:
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Facebook:
LinkedIn:
Twitter:
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WEEKLY REPORT
Week-1
Orientation and Strategy Planning
Work Assigned: Begin by understanding the NGO’s structure, objectives, and ongoing
projects within the departments. Develop an initial social media strategy, focusing on themes
that align with the NGO’s goals.
Progress and Achievements: Successfully connected with each department (Education,
Women Empowerment, Child Welfare, Health & Sanitation) to understand their unique
objectives. Created a preliminary content calendar, focusing on introducing Gyan Adhar's
mission and highlighting impactful initiatives. Created introductory posts to engage the
existing audience and inform new followers about the NGO’s impact areas.
New Learnings: This week was foundational in learning about the NGO’s diverse focus
areas and understanding each department's distinct challenges. Gained insight into creating a
strategic content calendar that balances awareness, storytelling, and engagement.
Additionally, learned to use analytics tools to set up tracking parameters for measuring future
post-performance, helping to identify which themes and formats resonate best with the
audience.
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Week-2
Content Creation and Engagement Building
Work Assigned: Initiate content creation focused on ongoing projects, including success
stories, event promotions, and interactive posts to foster engagement. Coordinate closely with
department heads for gathering content.
Progress and Achievements: Developed a range of content, including visuals, stories, and
testimonials from current programs, such as the Women Empowerment and Child Welfare
projects. Promoted upcoming events like health camps and educational workshops on social
media, aiming to boost community participation. Engaged followers with interactive elements
like polls, Q&A sessions, and sharing stories of impact, resulting in a 15% increase in
engagement across all platforms.
New Learnings: Realized the effectiveness of real-time content by posting updates directly
from events, making followers feel more connected to the activities. Learned how to manage
collaboration requests from multiple departments while maintaining a coherent online
presence. Discovered that posts with authentic images and community-centric stories
garnered higher engagement than generic content, underlining the importance of authenticity
in nonprofit storytelling.
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Week-3
Campaign Execution and Analytics Monitoring
Work Assigned: Launch a targeted campaign to amplify a key area of impact. For this week,
the focus was on "Empower Through Education" in collaboration with the Education
department. The campaign aimed to raise awareness and encourage donations.
Progress and Achievements: Successfully launched the "Empower Through Education"
campaign with a series of posts focusing on the importance of education for underserved
communities. Collaborated with influencers to expand the campaign’s reach, resulting in a
30% engagement boost on Instagram and an increase of 100 followers on Twitter. Monitored
campaign analytics daily to adjust content for maximum impact, such as increasing the
frequency of posts on Instagram and Twitter where engagement was highest.
New Learnings: Learned how to coordinate a social media campaign, from planning and
outreach to execution and monitoring. The influencer outreach was particularly valuable in
expanding reach and engagement. Gained hands-on experience using analytics tools to
monitor campaign performance, which helped in making real-time adjustments to improve
reach. Also learned the importance of timing and consistency in maintaining campaign
momentum.
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Week-4
Campaign Conclusion, Analysis, and Future Planning
Work Assigned: Conclude the "Empower Through Education" campaign, summarize
campaign results in a report, and present new ideas for ongoing content to keep followers
engaged.
Progress and Achievements: Completed the campaign and posted a detailed summary,
highlighting community feedback and outcomes. Prepared a performance report indicating
significant increases in engagement across all platforms during the campaign. Drafted
suggestions for future content, including a weekly "Hero of the Week" feature spotlighting
inspirational figures from the community, monthly updates on each department's progress,
and interactive content ideas to maintain audience interest.
New Learnings: Developed skills in data analysis, specifically in using metrics to assess the
success of campaigns and identify improvement areas. Realized the value of post-campaign
reflection for setting up improved strategies and implementing lessons learned. Engaged in
collaborative brainstorming with department heads to align future content strategies with
organizational goals, enhancing communication and alignment across teams.
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TASK DONE
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LEARNING OUTCOMES
During my one-month internship as a Social Media Manager with Gyan Adhar Welfare
Society, I gained invaluable insights and practical skills in digital marketing, content creation,
and strategic communication. This experience allowed me to develop a stronger
understanding of social media’s power in advancing the mission of a non-profit organization.
One of the primary outcomes was learning how to create content that resonates with specific
audiences. I realized that crafting messages for an NGO differs significantly from corporate
marketing, as the focus is on engaging and educating rather than solely promoting. By
studying our audience's needs, I tailored posts that were impactful and authentic, helping
increase our reach and engagement.
I also honed my skills in social media analytics. Through tools like Facebook Insights and
Instagram Analytics, I tracked and analysed the performance of our posts. Understanding
what types of content performed best, at what times, and among which demographic groups,
allowed me to refine our content strategy to improve engagement. This data-driven approach
provided insights that are valuable beyond the non-profit sector, as it highlighted the
importance of constantly evaluating and adjusting strategies based on performance metrics.
Additionally, I improved my visual content creation skills. I learned to design visually
appealing graphics and infographics that effectively communicated complex information in
an accessible manner. This required balancing creativity with simplicity, ensuring that each
post aligned with the organization’s values and message.
Collaboration was another critical learning outcome. Working closely with team members
from diverse backgrounds taught me how to integrate feedback constructively and adapt to
different working styles. Coordinating with different departments within the NGO enhanced
my understanding of teamwork and emphasized the importance of maintaining open
communication.
Overall, this internship sharpened my skills in social media strategy, content creation, data
analysis, and teamwork. It provided a rewarding glimpse into the challenges and
opportunities of digital marketing within the non-profit sector, deepening my commitment to
using social media as a tool for social impact.
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FEEDBACK FORM
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