Business English 3 2nd Year Bachelor

Program

Spring Semester 2022-2023

SYLLABUS

GENERAL OBJECTIVES:

This course is designed for “UPPER-INTERMEDIATE (B2)” level students. It features authentic input
and resource materials that represent current issues in the Business world.
This course will focus on building both fluency and accuracy in Business English communication. This
course also aims to give students access and exposure to vocabulary and concepts in the realms of
Business management, finance, and customer service.

SPECIFIC OBJECTIVES:

The course aims at:

 Improving students’ communicative competence.
 Integrating the four skills of the English language (Listening, Speaking, Reading, and Writing).
 Acquiring problem solving skills
 Acquiring team-working skills.
 Enriching students' repertoire of business English
 Providing students with assorted study skills for situational needs.
 Familiarizing students with the necessary skills to deal with virtual platforms of learning.

CONCEPTS AND SKILLS TO BE DEVELOPED:

The course has been designed to equip the students with soft skills that will enable them to fit in a
workplace. The soft skills that are targeted in this course are as follows: communication, critical
thinking, leadership, teamwork, problem solving, emotional intelligence, creativity, and
interpersonal skills.

 CONCEPTS AND KNOWLEDGE:

 o Ability to communicate in different professional settings
o Improve public speaking skills
o Writing emails
o Foster critical thinking skills
o Expand English vocabulary

 COMMUNICATION SKILLS

o Develop oral and written communication skills in different professional settings

o Foster active listening
o Develop the ability to work effectively in teams
o Acquire speaking strategies for interviews and formal meetings
o Deliver speeches and presentation

 PERSONAL SKILLS
o Develop self-confidence
o Be creative and innovative
o Develop cultural awareness
o Develop problem-solving skills
o Develop leadership skills
o Be punctual and organized
o Ability to give, accept and learn from constructive criticism

METHODOLOGY:

The course has been formulated around preparing students for realistic situations and providing authentic
input and output opportunities. The book Market Leader, includes well-structured units that will be
covered each two weeks. In addition to lectures, each unit will include a warm-up to activate schemata on
the topic. Students will work on vocabulary activities that will prepare them for a listening and reading
activity. Business communication skills and case studies will also provide a chance for speaking output.
Students will be expected to actively participate in roleplays, discussions and activities. Students will be
given homework writing and reading assignments in each class that will be corrected or discussed in the
next class.

Course book: Market Leader Business English – Upper-intermediate (3rd edition)

Course Map

Class 1: Communication
Objective: In this lesson, students will be able to describe three characteristics of a good
communicator. Students will be able to understand and communicate the advantages and
disadvantages of e-mail in the workplace. Students will be exposed to a variety of English
idioms and be able to use one in natural communication.
Content:
 - Vocabulary: Good communicators
- Listening: Improving communications
- Reading: “E-mail: for and against”
- Language Review: Idioms
- Independent Reading (Homework): Read the background to Case Study 1

Class 2: International Marketing

Objective: In this lesson, students will be exposed to compounds nouns and noun phrases related
to international marketing. Students will be able to correctly use 2 marketing word partnerships
to orally answer questions about international marketing. Students will be able to understand
marketing word partnerships based on the context of an article. Students will be able to listen
and write down two international marketing strategies based on an interview. Students will be
able to correctly create a noun phrase.
Content:
- Vocabulary: Marketing word partnerships
- Reading: Italian luxury
- Listening: How to market internationally
- Language Review: Idioms
- Independent Reading (Homework): Read the background to Case Study
- Writing Task: Summary e-mail of a brainstorming session (Homework 2)

Class 3: Building Relationships

Objective: In this lesson, students will be exposed to vocabulary related to building relationships
in business. Students will be able to use at least 2 multi-word verbs to describe successful
business relationships in their home country. Students will be able to connect a concept about
business partnerships from the listening section to a situation they are aware of in their home
country. Students will be able to explain what factors should be considered when a foreign
company attempts to do business in Morocco.
Content:
- Vocabulary: Describing relations
- Listening: Business partnerships
- Reading: Business networks in China
- Language Review: Multi-word verbs
- Independent Reading (Homework): Read the background to Case Study 3
- Skills: Networking
- Case Study: Al-Munir Hotel and Spa Group
- Writing Task: Sales letter based on the case study (Homework 3
Class 4: Success
Objective: In this lesson, students will be exposed to content relating to characteristic of
successful businesses. Students will be able to state the meaning of at least 5 prefixes. Students
will be able to listen to a description of a successful business and write a short summary.
Students will be able to read a text about a successful businessman and describe what they would
do in his situation. Students will be able to use the correct verb tense to correct a magazine
article.
Content:
- Vocabulary: Prefixes
 - Listening: Successful businesses
- Reading: Carlos Slim
- Language Review: Present and Past tenses
- Independent Reading (Homework): Read the background to Case Study 4
- Skills: Negotiating
- Case Study: Kensington United
- Writing Task: press release or letter based on the outcome of the case study
(Homework 4).

Class 5: Job Satisfaction

Objective: Students will explore concepts related to job satisfaction and motivation in the
workplace. Students will be able to use a variety of verbs to talk about this. Students will be
able to listen to an expert on human resources and will see examples of companies well ranked
worldwide in terms of their employees’ satisfaction.
Content:
- Vocabulary: Discuss motivation
- Listening: interview with HR
- Reading: Perks that work
- Language Review: words for describing motivating factors, passive voice
- Skills: Skills: Handling difficult situations
- Case Study: Office attraction
- Writing Task: A report .

Class 6: Risk
Objective: Students will explore concepts related to risk in the business world. Students will be
able to use a variety of verbs to talk about risk. Students will be able to listen to an expert on
risk and fill in notes. Students will be able to summarize a text about insurance. Students will be
able to create a short dialogue using adverbs of degree.
Content:
- Vocabulary: Describing risk
- Listening: Managing risks
- Reading: Insuring trade risks
- Language Review: Adverbs of degree
- Independent Reading (Homework): Read the background to Case Study 6.

- Skills: Reaching agreement

- Case Study: Winton Carter Mining
- Writing Task: A report analyzing different options (Homework 5).

Week 7: Mid-term Exam

Class 8: Management Styles

Objective: In this lesson students will be introduced to the course content, syllabus and teacher
expectations. Students will be able to describe the three roles of managers. Students will be able to use
adjectives to explain different managerial styles. Students will be able to refer to texts with the correct
pronouns.

Content:
- Vocabulary: Management qualities
- Listening: Successful managers
- Reading: “Management styles: ‘Anna Wintour’”
- Language Review: Text reference
- Independent Reading (Homework): Read the background to Case Study 7
- Skills: Presentations
- Case Study: S & L Selig and Lind, management style
- Writing Task: Report email to the Board of Directors (Homework 1)

Class 9: Team Building

Objective: In this lesson students will talk about teams and practice skills related to team building. They
will practice reading and listening skills related to the topic. In this lesson students will practice the career
skill of conflict resolution. They will be given tips for that and will be asked to role play a professional
setting situation where they will need to resolve a conflict. Different types of conflicts will be discussed.
Finally, students will be given a case study to work on.

Content:
- Listening: an interview with a founder of a team-building company
- Reading: Recipes for team building
- Language Review: Modal Perfect
- Skills: Resolving conflict
- Case study: Motivating the sales team.

Class 10: Raising Finance

Objective: In this lesson students will be able to describe the advantages and disadvantages of borrowing
money. Students will be able to use financial terms in a sentence, as well as agree or disagree with
sayings related to money. Students will be able use financial idioms and will read about finding financial
backing. Students will be able to match dependent prepositions.

Content:
- Vocabulary: Financial terms
- Listening: Ways to raise money
- Reading: “No more easy money”
- Language Review: Dependent prepositions
- Independent Reading (Homework): Read the background to Case Study 9
- Skills: Negotiation
- Case Study: “Last throw of the dice”
- Writing Task: Summary e-mail of the case study situation (Homework 2)

Class 11: Customer Service

Objective: In this lesson students will be able to use vocabulary related to complaints in a customer
service context. Students will be able to use idiomatic expressions related to complaints. Students will
explore concepts related to customer service and will be able to discuss the best and worst customer
service they have had in a restaurant. Students will be able to insert a gerund into the correct grammatical
context.

Content:
- Vocabulary: Complaints
- Listening: Customer Service
- Reading: “Customer service is changing the world”
- Language Review: Gerunds
- Skills: Active Listening
- Case Study: “Hurrah Airlines”
- Writing Task: Summary e-mail of the case study situation (Homework 3)

Class 12: Crisis Management

Objective: In this lesson students will be able to categorize steps for companies in crisis and make word
partnerships with related vocabulary. Students will be able to listen to an interview and identify a model
of crisis management. Students will be able to report to a partner the content of two reading articles
related to crisis management. Students will be able to categorize and discuss conditional sentences.

Content:
- Vocabulary: Handling crises
- Listening: Dealing with crises
- Reading: Dealing with crises
- Language Review: Conditionals
- Independent Reading (Homework): Read the background to Case Study 11
- Skills: Asking and answering difficult questions
- Case Study: “In Range”
- Writing Task: Report/Article e-mail of the case study situation (Homework 4)

Class 13: Oral Exam / Presentations

Objective: In this lesson the students will give a presentation about one of the topics discussed
in class so that the teacher can evaluate the skills learnt during the course.

Class 14: Final Exam

Evaluation Grid :

Final exam 35 %
Midterm exam 20%
Presentation 10%
HomeWorks 10%
Platform (ALTISSIA) 15%
Assiduity 5%
Participation 5%
Total 100%