Contact No: 8879030756/7028143655
DIVYA GOEL LinkedIn: www.linkedin.com/in/divya-goel-
Female
ACADEMIC QUALIFICATIONS
Degree Year Institute/University Percentage/CGPA out of
PGDM-RM 2022 Institute of Rural Management Anand 2.99/ 4.33
MSc. Food Technology 2020 Gujarat Forensic Sciences University 8.38/10
BSc. Life Sciences 2018 University of Mumbai 84.26%
HSC (CBSE- Science) 2015 MKVVIV, Mumbai 86.24%
PROFESSIONAL EXPERIENCE July 2022 – Current (27 Months)
Siddhi Vinayak Agri Processing Private Limited March 2024 - Present (7 months)
▪ Collaborated with stakeholders to improve supply chain efficiency, ensuring 100% fill rate and saving 10% operational costs
▪ Strategized and executed a sales plan for targeting new customer acquisition such as Dmart, Kisanserv, BlinkIt and
Key Accounts Zepto, resulting in an 10% increase in monthly sales volume
Manager & Business ▪ Successfully conducted product sampling activities and listing optimization with BigBasket, increasing sales by 20%,
Development enhanced brand visibility and customer engagement
▪ Optimised keyword campaign on Amazon and Zepto, achieving 100% increase in ROAS and 25% increase in CTR.
▪ Designed and executed new packaging design based on customer feedback and FSSAI regulations
More Retail Private Limited July 2022-Feb 2024 (20 months)
▪ Managing operations of 21 Supermarkets in Hyderabad generating annual revenue of - INR 85 crores, leading a
team of store managers and 200+ indirect store team members
▪ Developed training module, boosting store team skills, elevating NPS to 56 and increasing average transaction value
Area Operations (ATV) by 11%
▪
Manager, Hyderabad Developed automated Excel dashboards by extracting data from SQL databases, providing actionable insights on
campaign performance, conversion lifts, planograms, product expiry, and margin
▪ Spearheaded marketing initiative for staples activation through identification of lapser customers using Recency, Frequency
and Monetory model (RFM) and increased bill penetration by 300 bps
▪ Analyzed historical data, competition assortment, and Nielsen data to reduce category gaps and increase sales
▪ Devised standard operating procedures for Amazon Fresh dark store, increased order accuracy by 90% and overall
revenue growth by 25% (MoM)
▪ Executed summer sales strategy for deodorants, optimizing assortment, merchandising, and pricing to achieve a
15% increase in ATV
▪ Optimized planogram based on pack-size for Grocery Non Food (GNF) category, increasing average selling price by 10%
Category Manager ▪ Designed in-store visual merchandise to drive footfalls for GNF category, leading to a 1.2% increase in bill penetration
▪ Identified gaps in assortment through comprehensive market analysis and consumer preference assessments
▪ Managed operations across various levels for a hypermart(big format store), with an annual revenue of - INR 25 crore
▪ Product Owner and Developer- Built and scaled an automated system for F&V signage generation, improving
Retail Operations time efficiency by 50% and reducing manual errors- leading to enhanced customer experience
Manager ▪ Conducted time-motion study to determine pick-path for amazon orders, reducing the order fulfillment time by 10%
▪ Created a dynamic dashboard using SQL Workbench for Area Managers to view store KPIs, increasing productivity
and visibility
INTERNSHIPS
Title: General Trade Outlet Expansion for Godrej Yummiez June 2021 – Aug 2021
▪ Created a model to identify high sales potential micro- geographies in Pune, based on area potential index
Godrej Agrovet formulated using Analytical Hierarchy Process
Limited, Pune- PPI
▪ Led mystery shopper study with 400+ GT retailers, identifying 100+optimal outlets for strategic Yummiez product placement
Offered
▪ Performed competitor analysis, estimated market size & conceptualized PowerBI sales dashboard for GT network expansion
Title: Market Research for corn oil in Surat Oct 2021 – Nov 2021
▪ Identified trade and consumer preferences through 70+ retailer& distributor interviews and 100+ consumer surveys
Adani Wilmar Private
▪ Estimated an annual corn oil market size of approximately 560 MT in Surat
Limited, Remote
▪ Devised a go-to-market plan through the 4Ps approach and formulated a communication strategy from the insights
ACHIEVEMENTS AND ACTIVITIES YEAR
Academic ▪ Among the top 10 percentile participants at IRMA 2022
▪ Awarded the Sumitomo Scholarship (Academic Excellence) for 3 years of amount INR 20k per year 2015-18
Certifications ▪ SQL Queries made easy by LinkedIn Learning 2022
▪ Beginner and Advanced Google Analytics by the Google Analytics Academy 2020
Competitions ▪ National Finalist of Swachhta Pakhwada 2021- a Project Development Competition by ONGC Foundation 2021
▪ Amongst Top 12 teams of 290+ teams in Sustain’20 -Sustainable Management Event by IIM A 2020
KEY SKILLS
Technical Advance MS Excel, PowerPoint, SQL WorkBench, SPSS, Power BI, Alignbooks
PERSONAL INFORMATION
Languages English, Hindi, Marathi Domicile State Maharashtra
Interests Cooking
