Use Code “Y404” for Additional Discount on Course
IBPS SO
Marketing Officer
By Abhishek Srivastava Sir
IBPS SO – Marketing Officer Interview Preparation
PARTS OF INTERVIEW
CANDIDATE DETAIL
BANKING
MARKET TERMS
POSITIONING
MARKETING TERMS
CURRENT AFFAIRS
IBPS SO – Marketing Officer Interview Preparation
INTERVIEW
PERSONAL BANKING MARKETING CURRENT
DETAIL TERMS TERMS AFFAIRS
Introduction Documentation Personality
Academic Experience
IBPS SO – Marketing Officer Interview Preparation
INTRODUCTION
Name
Place
Family
Education
Experience
IBPS SO – Marketing Officer Interview Preparation
DOCUMENTATION
Cast Certificate
Income Certificate
NOC
Educational Documents
MBA Major/Minor
Experience Letter
IBPS SO – Marketing Officer Interview Preparation
DRESS CODE
IBPS SO – Marketing Officer Interview Preparation
DRESS CODE
IBPS SO – Marketing Officer Interview Preparation
FREQUENTLY ASKED QUESTIONS
Your Strengths
Your Weaknesses
Where do you see yourself in five years' time?
What are you passionate about?
What is your biggest regret?
What is the last book/movie you read/watch?
How did you choose your major?
Do you consider yourself successful?
Essential skills for a Marketing Officer?
IBPS SO – Marketing Officer Interview Preparation
What were your main job responsibilities at your last job?
What will you miss about your last job?
Why do you want to work in government sector?
What are your top five technical skills that you can apply to this type of work?
What interested you in Banking Sector?
What attracted you to this role?
Why should we hire you over other candidates?
If there was one aspect of our government you could change, what would it be and why?
IBPS SO – Marketing Officer Interview Preparation
QUESTIONS FROM CANDIDATE BACKGROUND
Meaning of your Name
Place of Birth
Family
Education (Graduation/PG)
Experience
Hobbies
Any Gap in Education or Experience
Strengths/Weaknesses/USP
IBPS SO – Marketing Officer Interview Preparation
QUESTIONS FROM BANKING TERMINOLOGY
Products of Bank
Product as Assets and Liability
Banking History
Inflation/Recession/NPA
IFSC/MICR/NBFC/KCC/Bancassurance
Type of Accounts
Working of SO Marketing
Recent Current Affairs
IBPS SO – Marketing Officer Interview Preparation
QUESTIONS FROM BANKING TERMINOLOGY
Banking History
Banking Product
Marketing tactics
Basic Awareness
IBPS SO – Marketing Officer Interview Preparation
QUESTIONS FROM MARKETING TERMINOLOGY
Marketing Mix in term of Banking Guerrilla Marketing
STP, Niche Segmentation Marketing Concepts
Promotion Tools Push/Pull Marketing Strategies
USP of Bank/Product Marketing Competitiveness
Business Environment SWOT/PEST/BCG/PLC
Guerrilla Marketing B2B,BC2, AI in Marketing
IBPS SO – Marketing Officer Interview Preparation
QUESTIONS BASED ON INTEVIEW EXPERIENCE
Difference between sales and marketing Job profile of Marketing Officer
Tell us something about Bank Job. Advantage of cross selling
Cross selling/upselling If we sale a home loan with car loan, is it cross selling?
Product Life Cycle Are you able to handle pressure in bank.
Bancassurance and its percentage in India (3%) As being a female, would you be able to relocate.
Bancassurance comes under which stage of PLC What influence you to become a Banker
IBPS SO – Marketing Officer Interview Preparation
QUESTIONS FROM CURRENT AFFAIRS
Last 1-2 month current affairs
Recent 10 day news
Budget
Politics
Economics
Paytm Bank issue
IBPS SO – Marketing Officer Interview Preparation
DOUBTS/MYTH ABOUT INTEVIEW
Aspirant having work experience gets an edge over a person having gap after MBA.
Doubt regarding specialization
Should I mention experience less then 6 month/one year/switching job
Which language should I use during interview.
IBPS SO – Marketing Officer Interview Preparation
BONUS TIPS FOR INTEVIEW
Reach at venue at least 1-2 hour earlier.
Arrange your documents according to check list.
Check list of document will be same as check list of your call letter.
For Girls: Don’t open up you hairs.
Take two set of documents.
Don’t be so formal, it looks over smart
Be genuine, be yourself.
IBPS SO – Marketing Officer Interview Preparation
ADDITIONAL
Use Code
Y404