1.
Disadvantages:
Some tourists misinterpret or disregard our local customs
Many popular attractions are often crowded, which can diminish the visitor experience
local customs will become too commercialized and diluted as a result of adjustments made
to meet the expectations of visitors
2. Purposes of the marketing research:
The appeal of cultural attractions in Ho Chi Minh City
The accessibility of cultural attractions in Ho Chi Minh City
Conducting marketing research on cultural tourism in Ho Chi Minh City serves several key
purposes, such as assessing the appeal and accessibility of its cultural attractions. By evaluating
visitor preferences and satisfaction levels, researchers can identify which sites captivate tourists the
most and why. Additionally, the research highlights how easily visitors can access these sites,
identifying potential barriers and areas for improvement. This dual focus ensures that cultural
attractions are not only enticing but also conveniently reachable, thereby enhancing overall visitor
experience and promoting sustainable tourism growth in the city.
1. How would you rate the overall appeal of cultural attractions in Ho Chi Minh City?
Very High High Moderate Low Very Low
2. Which cultural attractions have you visited in Ho Chi Minh City? (Select all that apply)
o Independence Palace
o Notre Dame Cathedral
o Central Post Office
o Fine Arts Museum
o War Remnants Museum
o Mariamman Hindu Temple
o Giac Lam Pagoda
o Phuoc An Hoi Quan Pagoda
Appeal of Cultural Attractions
1. How often do you visit cultural attractions when traveling?
o Always
o Often
o Sometimes
o Rarely
o Never
2. How would you rate the overall appeal of cultural attractions in Ho Chi Minh City?
o Very High
o High
o Moderate
o Low
o Very Low
3. Which cultural attractions have you visited in Ho Chi Minh City? (Select all that apply)
o Independence Palace
o Notre Dame Cathedral
o War Remnants Museum
o Central Post Office
o Fine Arts Museum
o Mariamman Hindu Temple
o Giac Lam Pagoda
o Phuoc An Hoi Quan Pagoda
o Others (please specify)
4. How would you rate your overall experience at these attractions?
o Excellent
o Good
o Average
o Poor
o Very Poor
5. How satisfied were you with the following aspects of the cultural attractions?
Historical Significance: Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied
Cultural Experience: Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied
Guided Tours: Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied
Facilities and Amenities: Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied
6. What type of cultural attractions do you prefer? (Select all that apply)
Historical Sites
Museums
Art Galleries
Traditional Performances
Local Markets
Religious Sites
Other [Please specify]
7. What did you enjoy the most about the cultural attractions? (Open-ended)
Accessibility of Cultural Attractions
8. How easy was it to access the cultural attractions?
o Very Easy
o Easy
o Neutral
o Difficult
o Very Difficult
9. What mode of transportation did you use to visit the cultural attractions? (Select all that apply)
o Walking
o Bicycle
o Motorbike
o Car
o Public Transport
o Other [Please specify]
10. Were there any challenges you faced in accessing the cultural attractions? (Open-ended)
11. How would you rate the availability of information about the cultural attractions?
o Excellent
o Good
o Fair
o Poor
o Very Poor
12. How did you learn about the cultural attractions in Ho Chi Minh City? (Select all that apply)
o Travel Websites
o Social Media
o Friends/Family
o Travel Agencies
o Guidebooks
o Other [Please specify]
13. How useful did you find the information from these sources?
o Very Useful
o Useful
o Neutral
o Not Very Useful
o Not Useful at All
o Cultural Engagement
14. How likely are you to recommend Ho Chi Minh City’s cultural attractions to others?
o Very Likely
o Likely
o Neutral
o Unlikely
o Very Unlikely
15. What improvements would you suggest for enhancing the appeal and accessibility of cultural
attractions in Ho Chi Minh City? (Open-ended)
16. What would encourage you to visit more cultural attractions in Ho Chi Minh City? (Open-
ended)
17. Would you be interested in more interactive cultural experiences (e.g., cooking classes, craft
workshops)?
o Very Interested
o Interested
o Neutral
o Not Very Interested
o Not Interested at All
