Module - 8
ToolsMize
Instagram Reel Ads
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
As the popularity of Instagram Reels continues to grow, so does its potential
as a marketing and advertising tool. Fans of the TikTok-inspired format will
be excited to know that Instagram Reels ads are now available on the
platform.
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Instagram recently launched Instagram Reels ads, meaning your business
can now use this format in a new brand new way to reach a targeted
audience
Here, we’ll explain: BEST SELLING DIGITAL PRODUCTS IN INDIA
What Instagram Reels ads are
How to set up Instagram Reels ads
How to use Reels on Instagram for advertising
BEST SELLING DIGITAL PRODUCTS IN INDIA
What are Instagram Reels ads?
Instagram Reels ads are a new placement for ads on the platform. In a
nutshell, using Instagram Reels ads is yet another way for businesses to
advertise on this platform.
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According to Instagram , “Reels is the best place on Instagram to reach people
who don’t follow you and a growing global stage where brands and creators
can be discovered by anyone. These ads will help businesses reach greater
BEST SELLING DIGITAL PRODUCTS IN INDIA
audiences, allowing people to discover inspiring new content from brands and
creators.”
BEST SELLING DIGITAL PRODUCTS IN INDIA
Instagram Reels ads look a lot like Instagram
Stories ads. They are full-screen, vertical
videos, like this Instagram Reels ad example
from Superstore, a Canadian supermarket
chain:
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And like Instagram Stories ads, Instagram
BEST SELLING
Reels ads show up between regular,DIGITAL
non- PRODUCTS IN INDIA
sponsored Reels that users are viewing
BEST SELLING DIGITAL PRODUCTS IN INDIA
Also note that Instagram Reels ads:
Will loop
Allow users to comment, share, save and like
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Like all ads, Reels ads show up on Instagram marked as sponsored.
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
Where will my Instagram Reels ads be
displayed?
There are a few different ways Instagram users can be served your Reels
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ads, including:
1. In the Reels tab, accessible via the home screen
2. On the Explore page
3. In their feed BEST SELLING DIGITAL PRODUCTS IN INDIA
Instagram Reels ads are displayed in the same parts of the app where
users discover organic Reels content. This is a great opportunity for brands
to step up their game, get creative and seamlessly capture their audiences’
attention when they’re scrolling through similar content.
BEST SELLING DIGITAL PRODUCTS IN INDIA
How to set up an Instagram Reels ad?
Now that you know what this new ad format is, the next step is learning
how to set up an Instagram Reels ad. If you already work in Instagram Ads
ToolsMize
Manager, the process is a breeze.
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
Step 1: Create the ad
Start by putting the creative together. This means recording your video and
making sure it’s the right size. During this stage, you should also write your
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copy and captions, and decide on hashtags.
Get creative! Organic Reels are usually paired with music or viral sound
clips. They’re sometimes (or most of the time) funny or quirky. If it’s right for
your brand, find someBEST a popular audioDIGITAL
SELLING clip thatPRODUCTS
works with the
IN ad so that it
INDIA
fits in with the other, non-sponsored Reels users are viewing.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Step 2: Navigate to Ads Manager
Make sure your company has an Instagram business account. That
ensures you’ll have access to Ads Manager.
Click Create.
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BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
Step 3: Choose your advertising goal
What’s your business’s objective of placing an ad on Instagram Reels? There
are several options available, but make sure to select an objective that is
specific to Reels.
1. Brand awareness
2. Reach
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Six advertising goal objectives are available for the Reels ad placement:
BEST SELLING DIGITAL PRODUCTS IN INDIA
3. Traffic
4. App installs
5. Video views
6. Conversions
BEST SELLING DIGITAL PRODUCTS IN INDIA
Step 4: Fill out all the ad campaign
details
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That includes important advertising
details like your budget, the
schedule and target audience.
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
Step 5: Place the ad
Choose Manual Placements . Then, navigate to the dropdown next to
Stories. Choose Instagram Reels for your ad to appear as an
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Instagram Reels ad.
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
Step 6: Customize your call to action
You decide how to encourage viewers to act. For example, you could
customize the CTA on the button with:
Shop Now
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Read More
Sign Up
Click Here
BEST SELLING DIGITAL PRODUCTS IN INDIA
And that’s it! Your Instagram Reels ad is ready. After it’s been
reviewed and approved, the ad will appear publicly
BEST SELLING DIGITAL PRODUCTS IN INDIA
Instagram Reels ads best practices
Want to know how to get the most out of your Instagram Reels ads? Keep
these top tips in mind to create effective, engaging ads.
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And remember: a great Reels ad is a lot like any other great Reel!
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
Tip #1: Time the Reel
In other words, make sure you’ve scripted the Reel to fit in the 30 second
limit so it won’t get cut off!
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Instagram Reels ads, like regular Instagram Reels, are between 15 and 30
seconds in length. If you’ve created a video that’s too long, you risk losing
out on sharing your business’s most important message with your potential
audience. BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
Tip #2: Know what your audience finds
engaging
Don’t make guesses! Now that Instagram Reels Insights is a thing, you
don’t have to.
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Instagram Reels insights are metrics that show you how your Reels
performed in terms of reach and engagement.
Track these numbers toBEST SELLING
see which DIGITAL
style of ReelPRODUCTS
your currentINfollowers
INDIA
engage with most. Then, emulate that style when creating your
Instagram Reels ads.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Tip #3: Add audio and text
Yup, audio is extremely important — especially for Reels. Adding the right
audio to your Reels ads will help them blend in with organic Instagram
content.
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That being said, be inclusive. Some of your target viewers might scroll the
app with the sound off, and some might have hearing impairments.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Adding captions to your Reels (Reel ads included) is a great way to ensure
that everyone will be able to understand, enjoy and engage with your content.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Tip #4: Get your dimensions right
No one will engage with a blurry ad. Make sure the footage you’re using in
your Reel is the ideal aspect ratio and size for full-screen Instagram ads.
1920 pixels. ToolsMize
The aspect ratio for a Reels is 9:16 and the ideal file size is 1080 pixels by
Uploading files that don’t fit the bill can result in blurry or awkwardly
BEST SELLING DIGITAL PRODUCTS IN INDIA
cropped Reels ads that will just look sloppy and unprofessional.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Tip #5: Get into the Reel spirit
Reels and Reels ads are a great way to show off how fun, creative,
thoughtful and even quirky your brand is.
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So, as much as the purpose of your Reels ads is to generate traffic, views
or clicks, make sure to keep it fun. If your content is too pushy and
salesy, your audience is likely to swipe to the next Reel without
BEST SELLING DIGITAL PRODUCTS IN INDIA
interacting with it.
BEST SELLING DIGITAL PRODUCTS IN INDIA
ToolsMize
With some inspiration under your belt and the knowledge on how to get
started, your business is ready to use Instagram Reels ads to reach your
target audience, increase brand awareness and expand your reach on
BEST SELLING DIGITAL PRODUCTS IN INDIA
the platform.
BEST SELLING DIGITAL PRODUCTS IN INDIA
