A

SUMMER TRAINING
PROJECT REPORT

ON

“MARKET ANALYSIS OF YAMAHA

MOTORS”

Submitted in the partial fulfillment for the degree of

BACHELOR OF BUSINESS ADMINISTRATION

(Affiliated to C.C.S. University Meerut)
(BATCH: 2020 - 2023)

SUBMITTED TO: - SUBMITTED BY:-

PROF. SWETA BAKSHI ANUSHKA TYAGI
ROLL NO.: -
200934105038
BBA – 5th SEM

INSTITUTE OF TECHNOLOGY AND SCIENCE

Page 1
 MOHAN NAGAR, GHAZIABAD

DECLARATION

I Anushka Tyagi hereby declare that I have carried out internship report on

the topic entitled “MARKET ANALYSIS OF YAMAHA MOTORS”

I further declare that this project work is based on my original work and no

part of this project has been published or submitted to anybody.

ANUSHKA TYAGI
ROLL NO. :- 200934105038
BBA 5th Sem.

Page 2
 CERTIFICATE

This is to certify that Anushka Tyagi (2020-23 batch) a student of institute of

Technology and science has undertaken the project on entitled “MARKET ANALYSIS

OF YAMAHA MOTORS”

The project has been carried out by student in partial fulfilment of the requirements

for the award of BBA, under my guidance and supervision.

I am satisfied with the work of Anushka Tyagi

FACULTY MENTOR’S NAME:-

PROF. SHWETA BAKSHI

SIGNATURE ……………………………

Page 3
 ACKNOWLEDGEMENT

My sincere thanks to faculty supervisor PROF. SHWETA BAKSHI supervisor under

whose able guidance and kind cooperation I was able to complete the project work

titled entitled “MARKET ANALYSIS OF YAMAHA MOTORS”.

All those employees of Yamaha Motors Ltd. deserve special thanks for their
cooperation and help in the collection of necessary and relevant material for this
work.

Also, I do thank and remember my friends for their effort and helping hand.

Every effort has been made to enhance the quality of work. However, I owe the sole
responsibility of the shortcoming, if any, in the study.

ANUSHKA TYAGI
ROLL NO. :- 200934105038
BBA 5th Sem.

.
 PREFACE

A project is a very important and mandatory part of Industrial Psychology. It is very essential
for a student of management to know the working and nature of corporate world before
entering it. It is through a project that a management student learns his/her first lesson in
handling people and then completing his/her work and gets a practical knowledge of the field
he/she is specializing in.

Along with all other branches like Marketing, Finance, IT, etc, HR is also very essential in
order to survive in the market. A good HR strategy as well as proper Recruitment and
Selection can lead to its success while a poor strategy can lead to the failure.

The Training and development of staff requires care and attention. It cannot be hurried of
fitted in between other tasks. It is a process by which the aptitudes, skills, and abilities of
employees to perform specific jobs are increased. The purpose of training and development is
to bridge the gap between job requirements and present competence of an employee.

It is important not only for an enterprise but for a nation to develop its human resource. A
country can develop only when its human resources are developed through health, nutrition,
training and research. At enterprise level, employee training and executive development are
main areas of human resource development.
Table of Content
 CONTENTS

OBJECTIVE

1. INTRODUCTION and objectives of the study

2. Rationale of the study

3. COMPANY PROFILE

4. MARKETING AREA

5. RESEARCH METHODOLOGY

a. SAMPLE

b. INSTRUMENT

c. METHOD OF DATA COLLOCETION

6. DATA ANALSIS &INTERPRETATION

7. LIMITATIONS

8. SUGGESTIONS

9. BIBLIOGRAPHY

Annexure: QUESTIONNAIRE
INTRODUCTION
OF
YAMAHA
Yamaha Motor India (YMI) Ltd. is the fully-owned subsidiary of Yamaha Motor Co of
Japan. YMI was initially known as Yamaha Motor Escorts Ltd. But the parent company,
Yamaha Motor Company, purchased Escorts Ltd's remaining 26 per cent holding in their
motorcycle joint venture Yamaha Motor Escorts Ltd in June 2001. It was therefore renamed
as Yamaha Motor India Ltd.

YMI follows Yamaha Motor's corporate mission of creating 'Kando' - a unique Japanese
word that means 'touching people's hearts.' 'Kando' also describes the 'spirit of challenge" to
create new value surpassing customer expectations. YMI is committed to making products
that benefit from the skills and technology used by yamah world-wide.
To fulfill customer satisfaction, and meet the needs of the Indian market, YMI plans to
produce one or more models in the first year, four models in three years. To achieve these
goals, YMI will pursue three major objectives within the company. The first is customer
satisfaction. The second is strengthening R&D. YMI's mission is to constantly produce what
customers are looking for, by analysing market trends and changes. The third objective is to
optimize the internal working system.

YMI's motto is 'Speed, Quality, Yamaha's original design'. Yamaha is aiming to make a
significant contribution to Indian society and create products that the people of India will take
to their hearts.

The first Yamaha motorcycle………….the y-a1

BUYER BEHAVIOR:
The type of buyer behavior involved in two wheeler purchases is mostly “Complex buying
behavior”. Consumers are highly involved in a purchase and perceive significance differences
among brands. Consumers may be highly involved as the two-wheeler is more costly, risky,
purchased infrequently and highly self-expressive. Typically the consumer has much to learn
about the availability of different brands and models before taking the buying decision. The
buyer will pass through a learning process, first developing beliefs about the product, then
attitudes and then making a thoughtful purchase choice.

GLOBALISATION:

The automakers having their business in India have to understand the Indian buyer behavior
of twowheelers. They have to think globally and act locally. This project brings out the
consumer buyer behavior of two wheelers in Delhi, Noida & Ghaziabad
Two-wheeler Industry: An industry overview:

The two-wheeler industry is passing through a very interesting business phase

While the companies are slugging it out to maintain or increase their market share,
the consumers are a happy lot.

At the stock market, the share prices of two-wheeler companies have seen a divergent trend.
The reshuffling of market share in the motorcycle segment has been the key factor driving the
share price of the top three two-wheeler producers — Bajaj, Hero Honda and TVS Motor.
With a slew of new models slated to be launched by almost all top companies, the earnings
growth could turn out to be more uncertain and volatile. Considering that the share prices of
Bajaj, Hero Honda, LML and TVS Motor have recovered from their lows recorded a few
weeks back, existing holders could pare exposures.

Fresh buying may be considered on the evidence of a sustained improvement in motorcycle

sales. Alternatively, equity exposure may also be considered in companies that enjoy success
in new models. In the case of Hero Honda, the recently launched Ambition showed some
signs of growth, especially during the fourth quarter of the previous fiscal. The company
launched an entry-level motorcycle — CD Dawn — priced at around Rs 34,000 (on the
road). In the premium bike segment, Hero Honda has now rolled out Karizma. The success of
Ambition and CD Dawn would be critical for the near-term prospects of Hero Honda.

Bajaj Auto has had a smooth transition from a scooter to a motorcycle company. After a poor
run of the new models launched in the 1990s, the fortunes have changed for the better. The
company's latest introductions — Caliber, Boxer, Pulsar and Discover — have turned out to
be a major hit. The company also has the technological capabilities and financial muscle to
withstand both product failures and competitive forces. However, the company's share price
has seen a steady up trend in the past few quarters. Existing stakeholders could probably
reduce exposures and contemplate re-entry at the Rs 420-430 range.

As far as TVS Motor is concerned, the company is passing through a critical phase, with
Victor and Max 100 being the two major growth drivers. . The company has resorted to
offering discounts on its popular model, Victor, which could affect profitability. The
company also plans to launch a host of new models.

Considering the success of Victor, the odds of success in new model launches appear to be
stacked in TVS Motor's favor. However, it would always be prudent to adopt a safe approach
when it comes to investment decisions. Existing holders could, therefore, lock in at least a
portion of their unrealized profit by reducing exposure in TVS Motor. However, a close look
at the developments in the company would be in order, as it could be in thick of action in the
current fiscal.
 Company Profile

Yamaha’s corporate mission is same as the mission of

Yamaha Motor Company, Japan.

We Create “KANDO” – Touching People’s Hearts.

“KANDO” is Japanese word for expressing feelings of

excitement and deep satisfaction.

Company that creates "Kando"

Company name

Yamaha motor India Pvt. Ltd.

A-3, surajpur ind. Area noida dadri road
Surajpur-201306

Department

Marketing

Name of Project leader

Mr. RANJAN

Project name

Yamaha company a market analysis in selected area

 Yamaha Motors India Pvt. Limited

 Registered Office

103, Ashoka Estate

Barakhamba Road
New Delhi

 Faridabad Plant
19/6 Mathura Road
Faridabad

 Surajpur Plant

A-3
Surajpur Industrial Area
Noida - Dadri Road
Surajpur.

COMPANY PROFILE
We take pleasure to welcome you to the Yamaha Motor family and wish you a happy stay as
a part of our overall program of communication with the members of the Yamaha Motor
family. We are glad to present this handy induction book of our Yamaha Motor India (Pvt.)
Limited.
We at YMI believes that it is our responsibility as a constantly evolving global company with
a leading role to seek ever higher level of environmental friendliness in our products and the
way they are manufactured and distributed, while at the same time making them exciting
products that touches people’s hearts.
LANDMARKS
1960 : Secured license under technical collaboration with CEKOP, Poland.

1961 : Obtained 23 acres of land for separate factory.

1962 : Assembly and partial manufacturing started in Plant 1. Introduction of

Motorcycles with technical collaboration with M/s CEKOP of Poland.

1964 : Machinery was installed in the new building

1965 : Manufacturing activities shifted from Plant 1 to the present building of

YMI Faridabad.

1970 : Introduction of scooters.

1972 : GTS a small Motorcycle was introduced.

1979 : Entered in a technical collaboration with Yamaha Motors Company of

Japan for manufacturing of 350cc Motorcycles.
1982 : R&D section shifted to 19/2 Mathura Road, Faridabad.

1983 : Letter of intent obtained for manufacture of 100cc Motorcycles.

Launched 350cc Motorcycles in the market all over India. Setting up of
 CNC CELL in the organization.
1984 : On identified scale, manufacturing facilities of various components were
improved upon by introduction of 4th generation machinery equipments.
To cater to the urban population demand for a few efficient and sleek
looking Motorcycles, 175cc Super-D Model was introduced. Surajpur
plant was established in NOIDA.

1985 : Started manufacture of RX-100 cc Motorcycle with technical

collaboration with Yamaha Motors Company of Japan, at Surajpur plant
situated at 30 km from Delhi in UP state.

1986 : Installed ‘UYEMURA’, automatic eltroplatic plant. Implemented

Incentive Scheme to improve upon productivity.Concentrated on product
improvement and manufacturing facility.

1989 : Introduction of Indicators the existing 175cc Rajdoot Motorcycles.

1990 : Upgradation of the 175cc Motorcycle by introducing newer technology

and styling such as bringing in of Excel-T with Telescopic front
forks/modern style.

1993 : Electronic Ignition system of Rajdoot launched.

1995 : Started manufacturing 50cc Moped on 31st March 1995.

1996 : ISO 9001 was conducted. Joint venture with Yamaha Motors Limited
Japan.

1997 : Launched of Yamaha RXZ and 175cc Escorts ACE.

1998 : YBX 4 - stroke Bi- wheeler was launched.

2000 : The share of Yamaha Motor has increased to Yamaha 74% and Escorts
26%. YD125 4- stroke Bi -wheeler was launched.

2001 : YMEL became a total subsidiary of YMC and it’s name changed from
2002: YMEL to YMI. Launched of Enticer 125 cc & Libero 106 cc bike (4-
Stroke ) continued 2003
2004 Launched of Fazer Continued 2005
2006 Launched of Gladiator
2007 Launched of Alba
2008 Launched of FZ-16, YZF-R15, YZF-R1, MT-01
Ever since its founding as a motorcycle manufacturer on 1st July, 1955,Yamaha Motor
Company has worked to build its products which stand among the very best in the world
through its constant pursuit of quality; and at the same time, through these products, it has
sought to contribute to the quality of life of people all over the world. Following on the
success of our Motorcycles, Yamaha being manufacturing Powerboats and out boards motors

in 1960. Since then, engine and FRP technology were used as a base to actively diversify and
globalize the area of business. Today our fields of influence extend from the land to the sea
and even into the skies as our business divisions have grown Motorcycles operations to
include Marine operations, Power Product operations, Automotive operations, Intelligent
Machinery operations, Aeronautic operations and PAS operations.

Founded : July1,1955
Capital : 26.2 billion yen ( as of March 31, 2007)
Employees : 10,443 (as of March 31 ,2007)
Head office : 2500 Shingai,Iwata,Shizoka,Japan

Chairman of the Board of Director : Mr. T Hasegawa

President and Representative Director : Mr. T Hasegawa

Vice President and Representative Director : Mr. R Yamashita

 Pursuing The Ultimate In Personal Vehicles
Ever since the founding YMC has been a company that continues to develop it’s
expertise in the fields of small engines and FRP (fiber glass reinforced plastics)
manufacturing, as well as electronic control technologies. Yamaha pursue the ideals of
building products of “High Quality” and “High Performance”.

Environment Friendly And People Friendly

In product building and promotional efforts YAMAHA takes as one of the fundamental
ideals the concept that products which are people-friendly should also be environment-
friendly, and products that are environment-friendly should also be people-friendly.
This concept is born of our awareness that “It is the Earth and irreplaceable natural
environment that makes human life possible.” YMC supply the “power” that moves

people and helps them live to their fullest as human beings. Yamaha vehicles have the
practical advantage of using the minimum of energy for human transport that means

less negative impact on the environment.

Technological Innovation

At the heart of the efforts of environmental preservation are the environmental

management systems designed and implemented under the ISO 14001 International
Standard. Under the slogan “Absolute Quality Control” Yamaha was the early adapter
of comprehensive quality control systems and quick to put in place a TPM (Total
Productive Management) program.

Energetic Pursuit Of Sports

Yamaha Motor offers full lineups of products designed with know how and technologies
born of rich experience in the race arena and built with framed quality to answer all the
desires of people to seek the ultimate joys of motor sports and pleasure riding.

Producing Means To An Active Life

At Yamaha business and leisure are treated as insuperable parts of life that is reason of
striving to help bring people around the world a more active life.

Employment details

(As on 31st January 2008)

Faridabad Surajpur

Managerial (AM and above) 264 173

Junior staff 155 158
Staff 316 122
Workmen 987 770
Trainees/Apprentices 75 456
Logo

The original logo was submitted to the Government of India by Escorts Ltd. due
to it’s graphical resemblance of Ashoka Chakra. Next logo was the result of
conceptualized planning and graphic designing which remained in the use for 20
years.
At the time of 50:50 joint venture of Escorts Limited with YMC, Japan a new
company Escorts Yamaha Motor Limited was formed which came up with a new
logo representing both the companies. Again in the year 2000, equity of the
company has changed resulting Yamaha74% and Escorts26%, thus changing the
logo and the company’s name to YMEL.
Now, the company being 100% subsidiary holder is known as the Yamaha Motor
India (Pvt.) Limited. The logo of YMC has been adopted by YMI.
 HIERARCHIAL STRUCTURE

Managing Director & CEO

Executive Committee

Senior Vice President TOP MANAGEMENT

Vice President
Associate Vice President

Chief General Manager SENIOR MANAGEMENT

General Manager
Deputy General Manager

Chief Manager (M6-M8) MIDDLE MANAGEMENT

Manager (M3-M5)
Assistant Manager (M2)

Senior Superintendent (JM IV) JUNIOR MANAGEMENT

Senior Officer (JM III)
Officer (JM II)
Assistant Officer (JM I)

Highly Skilled (E 07-E 12) OPERATIVE (Unionised

Cadre)
Skilled (E 04-E 06)
Semi Skilled (E 02-E 03)
Unskilled (E 01)
Factory Hours
The factory operates in three shifts as per the following details: -
First Shift - 8:00 am. to 5:00 pm
Second Shift - 5:00 pm to 2:00 am.
Third Shift - 2:00 am. to 8:00 am

WELFARE ACTIVITIES
 Medical Facilities
For providing domiciliary treatment to the employees and their dependents, a
dispensary and a full time doctor is available in the plant.

 Group Accident Insurance Scheme

Employees not covered under ESI are automatically under the Company’s
Group Accident Insurance Scheme.

 Provision of Loans
Loan can be obtained by members for purpose such as marriages, purchase
of land, construction of house, long term medical treatments, natural
calamities etc.

 Benevolent Fund
For providing financial help as a responsible corporate citizen, Rs. 200,000
are given to the family of deceased employee.
 Service Awards
 In appreciation of the long association, the company gives service awards as a
mark of honor to the employees.

 Scholarships
Scholarship is offered to the children of all employees.
 Training Activities

There are three training centers all over India. The company is concerned
with the personnel growth and development of employees and sponsors them
for various training and development programs.

 Transportation
Subsidized transportation is provided for residents of Delhi and Palwal.

YMC PRODUCTS
Onroad sports bike LAND
Snow mobiles
Super sports bike
Motor crossers
Racing dinghies
Scooters

Golf cars
Electro-hybrid bicycles
Land cars
Business use scooters
Snow mobiles

Large sized Outboard motors MARINE

American style cruiser
Sale boats
Sports fishing boats
Trail bikes
Personal water craft
Sports boats
Jet boats
Outboard motors
Four stroke outboard motors
FRP fishing boats
Two stroke Outboards

Water pumps
Amusing pools OTHERS
OES Truss Artificial Reefs
Industrial use unmanned helicopters
ATV’s
Commercial use generators
Automatic feeders
Surface mounters
Wheel chair mounter
Built-in type water purifiers
 DEPARTMENTAL SET OF DIVISIONS

Manufacturing Operations Manufacturing

Plant Engineering & maintenance
Product Planning &Control
Stores & Inventory control

Quality Assurance Quality Control

Inspection

Manufacturing Engineering Production Management

Industrial Engineering
Tool Engineering

Marketing Planning & Advertising

Sales
Service
Exports
Spare Parts

Personnel & Administration Industrial Relations

Administration
Security
Human Resource

Product Engineering Design Testing

Technical Administration

Project Planning Corporate Planning

Business Planning

Information Technology IT Center IT Planning

Finance Corporate Finance Accounts Company

Secretariat

Materials Purchase Ancillary Developing

 About the product

1. RX100- This bike launched by company in 1985 and this bike was very successful
bike in all Yamahas’ bikes. After that government ban this bikes due to pollution
created by bike. Now this bike export in another countries like Nepal, Bhutan etc.
2. RX-135- This bike launched by company in 1996.it was two-stroke bike. It has done
very good sale and it is very successful in that time.

3. RXZ- This bike launched by company in 1997. It was two-stroke bike.

4. YBX- This bike launched by company in 1998. It was first four-stroke bike launched
by company and this bike has also done very good sale in past. It was very light bike
of all Yamahas’ bikes.

5. YD125- This bike launched by company in 2000. It was another four-stroke bike
launched by Yamaha and this bike has launched when Yamaha Company got the 76%
share of Escort Group.

6. Crux & Crux-R- This bike launched by company in 2001. It was another four-stroke
bike launched by Yamaha. Both of these bike come under the economy class bike.
Mileage of this bike is better than the all bikes launched before this bike-average of
this bike is 85 k.m. /litre

7. Enticer125cc- This bike launched by company in 2002. It is 125cc bike. This

comes under the cruiser type of bike. This bike comes under the heavy bike
category.

8. Libro G5 This bike launched by company in 2002. It is 106cc bike.

9. fazer 125 Delux and 125 LX This bike launched by company in 2004. It is 125cc
bike

10. Launched of Gladiator in 2006

11. Launched of Alba in 2007

12. Launched of FZ-16, YZF-15, YZF-R1, MT-01 in 2008

 Yamaha crux

Yamaha Motorcycle India (YMI) in a bid to recreate the magic of the RX100 had brought out
the four-stroke Crux in January 2001 and achieved reasonable success. The Crux R, with a
reencounter and a front fairing, rolled out later the same year. Now with stiffer emission
norms calling the shots and the competition constantly re-jigging the marketplace, YMI has
launched another Crux avatar suffixed with an 'S'. :

The neatly styled bike is smart. Striking a familiar stance, the old Crux has simply been given
a cosmetic makeover. The big change is improved decals flowing from head to tail. Yamaha
has adopted a conservative approach, seen from the uncomplicated, adequate round headlamp
and the absence of the front fairings as on the Crux R. Instrumentation for the new bike
comes courtesy the older Crux, with a fuel gauge absent. While the dials provide a
speedometer on the left, warning lights for turn signals, high beam and neutral on the right.
Switchgear is outdated while grips and levers are nice.

The tank flows admirably into the side panels and the rear has an attractive tailpiece topped
with a metal grab handle. Paint and fit and finish are to a high order and the Crux S has a
plethora of gold-finished bolt heads and a few other similar metal parts that help give it that
slightly sophisticated look.

The Crux S carries forward the Yamaha 106cc single-cylinder, four-stroke and air-cooled
engine from its predecessor, adding a few bits and pieces to achieve cleaner breath. Bore and
stroke for the cast iron cylinder are under square, while the alloy head uses twin valves. The
camshaft is chain-driven with a tensioning system visibly protruding from the rear of the
block. A standard slide-type carburetor does duty and power and torque figures are 7.3bhp at
7500rpm and 0.76kgm available at 6000rpm.

The Crux S isn't happy about being woken up each morning as it requires liberal use of the
choke on every cold start on even a warm summer morning. Once up and past this stage, the
Crux S delights with a silken smoothness and light clutch feel that make for a good riding
experience. The motor is completely vibe- and buzz-free and utilizes a four-speed gearbox as
fine as the best on any motorcycle in India. The long-stroke nature of the engine with its
strong low-end torque means gearshifts are kept to a minimum. Acceleration is as brisk as
any other similar 100cc machine in India, with 60kph going by in a creditable 7.54 seconds.
A good riding position is vital to any motorcycle and the Crux S makes do with a tried and
time-tested upright riding stance. Its ergonomics are perfect — the handlebar reaches up to
the rider, with the seat and footrests designed for the perfect posture. The seat itself is
accommodating and gives no cause for complaint. Ride quality is good, albeit a bit on the
firm side, but does not allow unwanted wallowing or flex from the twin down tube frame.
The Crux S lags behind nearly all its competition, which have adopted a box metal.

swing arm and enjoy the handling edge that comes with this. Handling is no better or worse
than expected from this class of bike. This lightweight motorcycle makes cutting through
dense urban congestion a breeze. The Crux S corners well, as well as can be possible on
skinny tiers. The feedback we got at the brake levers from the Crux S’ front and rear internal
expanding drum units is just short of wretched.

The Crux S fulfills its make-or-break virtue — that of excellent fuel economy. The bike
registered 56.2 kilometers per liter. Soaking up the more pleasant highway scenery, this little
Yamaha's mileage rose to 64.7kpl.
 Yamaha Crux S

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 105.6cc
Max. Power 7.6 BHP @ 7500rpm
Gear Box 4 Speed
Ignition CDI
Front Brakes 130mm Drum
Rear Brakes 130mm Drum
Front Tire 2.50 X 18
Rear Tire 2.75 X 18
Wheelbase 1247mm
Ground Clearance 145mm
Dry Weight 105.5 Kg
Tank Capacity 11 Litres
Price On Road Mumbai Rs. 39010

Yamaha libero G5
In India, Yamaha’s earlier foray with Escorts saw them strike success with a sporty two-
stroke single—the RX100. Memories of this torque little tidier still strike distinctive chords
for many an enthusiast that learnt the joys of riding, milking its indestructible engine for all
of a then staggering 11bhp! To many the questions of what went wrong and where, remain
unanswered. Yamaha Motor India have recently revamped its economy segment offering—
coined it the Libero LX and done away with its controversial face. We hop onboard to bring
you the facts on this new variant.:

It should not take more than a glance at the Libero LX to determine this is a spectacular
looker. Gone is the eccentric front bikini and apparent is a simple, nice looking round
headlight—the previous look too early for its time. This bike looks and imparts a ‘bigger’ and
better feel. Attention to detail is at a stunning level, and overall one feels they are looking at a
bike that’s not lacking in image to take on a larger segment. Paint quality, fit and finish, are
of a tall order and delight the eye. To our surprise we found a fuel gauge absent. Looking
backwards one is treated to a graceful fuel tank, with its bowler hat shaped filler-cap. Under
the tank lie dummy air scoops, with an integrated fuel tap. The company has taken pains over
the smallest detail as is apparent by a lip on the right side footrest to retain ones foot on the
peg and prevent shoes scuffing a hot crankcase. Switchgear on the Libero is more than
adequate. Dogleg levers fit ones hands smartly and soft grips leave no room for complaint.
The LX 4-stroke engine looks bottom heavy with its prominent sump area and 106cc cylinder
jutting upwards. Sleeve dimensions are under-square, with bore and stroke at 49mm x 56mm,
the classic design for frugality born of low-end torque. It’s no power sorter, putting out
7.6bhp at 7500rpm and 0.8kgm at 6000rpm of torque, though these numbers ring fair for the
segment. Breathing via a conventional carburetor and two-valves the engine is principally the
same as used on the old Libero. A four-speed gearbox employs one down and four up heel
and toe operated shifts. Flogging the bike for its fastest acceleration resulted in 8.99 seconds
from a standing start to 60kph, which though on the slower side, is not an area in which a
mileage commuter is built to excel in. The Libero LX is a comfortable steed-- its riding
position fairly upright with handlebars pleasantly wide for easy maneuverability in the
tightest situation. The ride itself is smooth, long distances not causing any undue fatigue.
The seat offers the right width, height and comfort. The Libero LX uses a twin-downtube
frame to cradle its engine and is part of a minority of Indian motorcycles yet to switch to a
box-metal swing-arm. This frame provides the bike exceptional straight line manners, as was
proven while encountering strong gusts of cross-wind on our highway run, the bike staying
rock steady and in no threat of losing its line. Hostile, was character displayed by the LX
during our brake testing. In spite of managing to stop within a reasonable 18.9 meters in 2.37
sec from 60kph to rest, the bike regularly hurled out its rear in a startling manner and had our
tester grappling with the bars as a wrestler does his opponent. Let’s sum up this section so as
to prevent our giving readers an unfair impression: the Libero LX will not disappoint riders
when ridden in the manner it is built for, but, it’s surely not the bike to try and race on.

That would have similar results to wearing shorts and keds to a wedding.The Libero builds on
its strong case with economy numbers as good as any. Subjecting the bike to swarming
Indian city traffic on our fuel test route, it managed 56.7kpl. Cruising at sustained speeds out
on the open highways returned an ample 58.3kpl.
 Yamaha Libero G5

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 106cc
Max. Power 7.6 BHP @ 7500rpm
Gear Box 4 Speed
Ignition CDI
Front Brakes 130mm Drum
Rear Brakes 130mm Drum
Front Tyre 2.75 X 18
Rear Tyre 3.00 X 18
Wheelbase 1290mm
Ground Clearance 173mm
Dry Weight 109 Kg
Tank Capacity 13 Liters
Price On Road Mumbai Rs. 46780
 Yamaha fazer

With everyone going down the safe and conventional path, just one bike maker has the guts
to send contemporary styling ambling down Indian roads. Well, Yamaha Motors India (YMI)
has always had the courage to stand aside and do things their way. So what if the Fazer front
fairing makes you think of owls, cat’s eyes, goggles etc, it’s the latest look and they want to
offer you no less. Can the new Fazer shake off Yamaha’s stigma, being known as a pure
sports bike maker in a mileage obsessed market? Read on. :

The first thing one realizes as they step up to the Fazer is the bike has presence. A good
helping of it! The only sticking point has to be the Fazer’s front fairing. Futuristic, and
keeping with an International insect styling trend this is a love it or hate it bit we leave for
you to accept or reject. Twin clear lens headlights remind of an owl, fly, cats eyes, you
decide. We must mention though, two are better than one in this case, and moonless nights
pose no problem to a Fazer. A plastic two-pod instrument bay presents a neat speedometer
and tachometer. Yamaha’s thumbs down to a fuel gauge is an unfortunately oversight.
Though its front may lend you food for thought, there’s none of that involved in anything
further behind on the Fazer. It all looks good. The tank is super looking, with dummy scoops,
functional knee recesses and a dinky bowler-hat lid. The chrome and cruiser style chopped
silencer is another neat touch. The Fazer has fine plastic, control levers, grips, rubbers,
mirrors and comprehensive switchgear.

The Fazer’s single pot, four-stroke and two valve engine is better in many ways to previous
Yamaha units. It pumps oxygen directly into the exhaust port. Un-burnt air is sucked from the
air-filter box bypassing the carburettor and inlet. A reed-valve prevents any return via the
same path. Exhaust gasses are cleaned by a catalytic converter. The carburettor is a Mikuni
BS 25 unit with butterfly, and employs a valve to read variable cylinder-suction to
accordingly compensate air fuel mixture. YTPS is another Fazer feature, this functioning to
farther economy. Ignition timing does vary in synch with engine-rpm, but now throttle
position also adjusts this phase. This Yam’s 123.7cc cylinder dimensions are all square at 54/
54mm and it puts out 10.8bhp at 7,500rpm. The overhead camshaft gyrates of a silent roller-
chain. The oil-pump uses resin gears for lower sound levels. Down in the sump a balancer
throws equal and opposite force back to the crankshaft to flatten out unwanted

vibes. Engine casting quality is super and the mount for a future self-starter is at hand should
competition demand the addition of this luxury. Performance is right at par with the
competition. The Fazer frame is single down-tube in diamond type and the rigidity of a box
section swinging-arm is thankfully on call. As soon as one perches onto its comfy seat the
Fazer reaches out with short and high handlebars to welcome occupants onto what is amongst
the more comfortable bikes in this country. Ride pampers riders and pillions, feeling plush
and delicate, while handling does not suffer much in spite of it.

Stability in corners, as well as for the straight line is super. It’s not the best handling bike in
its class, but the Fazer is close, in spite of a phenomenal ride. The front 150mm drum brake
may be a smart move for this market, bikes with optional discs having sold more on drum
versions. It’s a powerful and progressive drum, but at the end of the day it remains just that—
a drum. Always an area of importance for any Indian bike, mileage on the Fazer does not fail
to please. Romping around city we established 49.4kpl and upping the speeds and enjoying
the bike on the highways it returned 51.5kpl

Yamaha Fazer 125 Deluxe

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 123.7cc
Max. Power 10.8 BHP @ 7500rpm
Gear Box 4 Speed, constant mesh
Ignition CDI
Front Brakes 240mm Disc
Rear Brakes 130mm Drum
Front Tyre 2.75 X 18
Rear Tyre 3.00 X 18
Wheelbase 1300mm
Ground Clearance 0mm
Dry Weight 116 Kg
Tank Capacity 13 Litres
Price On Road Mumbai Rs. 55640
Colours Black, Red, Blue, Grey
 Yamaha Fazer 125 LX

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 123.7cc
Max. Power 10.8 BHP @ 7500rpm
Gear Box 4 Speed, constant mesh
Ignition CDI
Front Brakes 150mm Drum
Rear Brakes 130mm Drum
Front Tyre 2.75 X 18
Rear Tyre 3.00 X 18
Wheelbase 1300mm
Ground Clearance 0mm
Dry Weight 111 Kg
Tank Capacity 13 Litres
Price On Road Mumbai Rs. 51170
Colours Black, Red, Blue, Gr

Yamaha gladiator 125

Yamaha Gladiator 125-cc motorcycle launched

Gladiator to battle Splendor, Bajaj DTSi.

Yamaha Gladiator, the latest 125 cc bike from Yamaha Motor India, is out in the market.
Yamaha unveiled the 5-speed 'fun bike' in New Delhi on Wednesday. The Yamaha Gladiator
will be up against the leaders in the 125 cc executive segment dominated by hero Honda
Super Splendor and the Bajaj DTSi.
Yamaha Gladiator standard version will come for at Rs 41,990 ex-Delhi, while the Gladiator
DX is tagged at Rs 44,990.
The Yamaha Gladiator DX will have electric start and 240 mm front disc brakes, while the
standard Yamaha Gladiator will come with drum brakes and kickstart.
The 11 PS, four stroke bike is the first in a line of three bikes which Yamaha India plans to
launch this year.
Said Yamaha Motor India CEO and managing director Tomotaka Ishikawa: “True to
Yamaha’s belief of setting new benchmarks by offering products that surpass customer
expectations, the Gladiator will kick start a new biking lifestyle in the Indian market.
Developed as a next generation fun bike, Gladiator brings with it the added values of superb
performance, new styling, greater handling and comfort” .
Its 125 cc single cylinder churns out a maximum power output of 8.0kW (11 PS) at 7,500
rpm and a max torque of 10.4 Nm (1.06 kgf-m) at 6,500 rpm, a notch above most bikes in the
category. Moreover, the bike can be started in any gear and offer excellent corner handling.
Yamaha claimed that the Gladiator bike will be able to give a mileage of 67 kmpl in actual
city conditions.
The Yamaha Gladiator power unit is characterized by its 5 speed transmission, a first for any
executive category bike, with optimized gear ratios. The smooth transition of gears makes it
possible to bring out optimum torque throughout the torque-band. Yamaha claims that the
Gladiator is equally at ease in stop and start conditions of urban traffic and the open
highways. Yamaha has also started a new campaign to promote the Yamaha Gladiator in
India.
At the launch of Yamaha Gladiator in India, company officials also announced said that
Yamaha plans to sell 4 lakh bikes in India this year and six lakhs next. Yamaha will also be
setting up a new plant to manufacture two wheelers in India between 2008 and 2010. Yamaha
also has plans to foray nto the scooter segment, for which a feasibility survey is under way.

Yamaha, which was one of the pathbreakers in the 100cc category back in the eighties and
early nineties has been steadily losing marketshare in the last few years. Now, it commands a
small 4% of the two-wheeler market, which it hopes to raise to 10%.

FEATURES AND SPECIFICATIONS

Type: Single Cylinder Air Cooled, 4 Stroke Sohc

Valve Train: 2 Valve
Displacement: 123.7cc
Bore & Stroke: 54 X 54 MM
Comp. Ratio: 10.0:1
Max. Power: 8.0 KW @ 7,500 RPM
Max. Torque: 10.4 NM @ 6,500 RPM
Idle Speed: 1,400 +- 100 RPM
Starting: Kick Start / Electric Start
Spark Plug: NGK CR7HSA - R
Gear Box: 5 Speed Constant Mesh
Shift Pattern: 1 Down, 4up
Primary Reduction: 3.4
Final Reduction: 3.214
Gear Ratio: 1 St: 3.000, 2nd:1.777. 3rd: 1.316, 4th:1.045, 5th: 0.875
Clutch: Multiplate Wet Type
Battery: 12V- 2.5AH(Kick) / 5AH(Self)
Head Light: 12HS1(12v 35/35 W Halogen Bulb
Tail Lamp: 12v 21/5w
Indicator: 12v 10w
Chassis Type: Diamond Tubular Type
Caster/ Trail: 26 degree/ 90mm
Suspension Front: Telescopic Hydraulic Type
Rear: Rectangular Swing Arm With Hydraulic Shock Absorber
Brakes Front: Drum Type/ Disc Type
Rear: Drum Type
Tyre Front: 2.75 X 18" 42 P
Rear: 3.00 X 18" 6pr, 52 P
Kerb Weight: Kerb Wt - 123kg (Standards)/ 127kg (Deluxe)
Max Payload: 130Kg
Wheel Base: 1,300mm
Length: 2,065mm
Width: 730mm
Overall Height: 1,100mm
Ground Clearance: 160mm
Tank Capacity: 13 Lts.

FZ-16
LORD OF THE STREETS

In this country’s motorcycle history a new chapter begins. A masterpiece is born. While
inheriting the quality of the famous brand, the FZ16 was also born to revolutionize the era
and carry out a mission. Its appearance more than any other, overflows with dynamism and
originality. The running performance is brimming with thrust that overpowers all others. This
quality solely belongs to YAMAHA’s advanced technologies. The FZ16 takes attention away
from others on the road as it makes its personality felt. Lord of the Streets -FZ16- You will be
drawn to this machine that in the next era will become the king of the streets.

"LORD MAKES NEW RULES"

The rider’s will is spread to the handle, the body and then the engine giving birth to
unprecedented torque. This force is truly dynamic. Due to minute calculations and
overcoming major challenges, an ultimate body balance has been produced. The agile
running performance is extremely exciting. The superior performance brings riding feel,
which when you ride provides you an emotional high. Thus this is unique not only for the
rider but also a source of great fascination to the onlooker. With the FZ16 you have the
sensation of ruling the streets to your heart’s content.

"LORD TAKES OVER"

Each and every part of FZ16 has been designed with a lot of detailed attention and careful
thought. This ultimate degree of perfection means even the slightest feature has not been
overlooked. Only YAMAHA ensures this kind of craftsmanship. The rider and the machine
share a feeling of oneness, and from different angles the impression is different. This is
particularly because the finest components have been used in its precise manufacturing. The
FZ16 possesses both a rough and brutish expression as well as a certain subtlety. This high
quality masterpiece will without doubt become a rage for the next generation.
Specs

The ultimate degree of perfection means

even the slightest feature has not
been overlooked.

Features
 Engine

 Suspension

 Muffler

 Rear tyre

 Disc brake

 Front suspension
  Headlight

 Fuel tank

 LCD meter

Engine

Engine type Air-cooled, 4-stroke, SOHC, 2-valve

Displacement 153.0cm3
Bore & Stroke 58.0 × 57.9mm
Compression ratio 9.5:1
Maximum output 14PS / 7500 rpm
Maximum torque 14 N.m / 6000 rpm
Starting method Electric starter
Lubrication type Wet sump
Carburetor type BS26
Clutch type Constant mesh wet multiplate
Ignition type CDI
Primary/secondary reduction 3.409 / 2.857
ratio
Transmission type Return type 5-speed

Chassis

Frame type Diamond

Suspension (front/rear) Telescopic / Monocross
 Wheelbase 1,335mm
Brake type(front/rear) Hydraulic single disc / drum
Tire size (front/rear) 100/80-17 / 140/60-R17

Dimension

1,975mm × 770mm × 1,045mm

Seat height 790mm

Wheelbase 1,335mm
Minimum ground clearance 160mm
Dry weight/Curb weight 126 kg / 137 kg
Fuel tank volume 12 liters
Engine oil volume 1.2 liters

YZF-R 15

Passing on the “R series” DNA

Humachine Technologies & Sensual Racing Form -

The YZF-R1 and YZF-R6 are equipped with under cowls that are based on the image of a
diffuser, to give them the best form for aero-management. These are not cowls for simply
enclosing the engine, but forms composed of blade surfaces that actively control airflow. This
spirit has been directly inherited by the YZF-R15.
“Harmony between rider and machine.” YAMAHA's Human Technology involves studying
the form of the motorcycle actually in motion with the rider on it. The R series is the
embodiment of 1) a wide frontal space that protects the rider, 2) an easy to ride seating area
that gives riders the freedom of movement and allows them to steer effectively, 3) the
glamorous tail treatment that takes

into account the management of airflow behind the rider, and 4) a sensual racing form that
brings all 3 of these elements together in a harmonious package. These characteristics have
been splendidly reproduced in the YZF-R15.

Additionally, the designs were developed in the same modeling room where YZF-R1
designers worked. Information was shared, ensuring that the R lineage would be transmitted.
In addition, the model also incorporates a multitude of adjustments for the Indian market
including seat shape that allows for tandem riding (integrated with the main seat), tandem
grips that are easy to grip and also contribute to the supersport design, and a riding position
that takes into account comfort, etc. In other words, the YZF-R15 is characterized by a hybrid
design that combines the world-class design of the “R” series with localized functions. The
YZF-R15 was created to lead the supersport category in India.
Specs

Drawing on 10 years of YZF series development with a new fuel-injected engine and
Deltabox frame The new YZF R15 invites you to “enjoy riding”
Features

 Engine

 - Liquid-cooled

 - DiASil Cylinder

 - Fuel Injection

 Chassis

 - Deltabox Frame

 - Linked type Monocross

suspension

 Design

 - The "R" Design

 Riding Dynamics

 - Humachine Technology

Engine

Engine type Liquid-cooled, 4-stroke, SOHC, 4-valve

Cylinder arrangement Single cylinder
Displacement 149 .8cc
Bore x Stroke 57×58.7mm
Compression ratio 10.4:1
Maximum power 17PS / 8,500rpm
Maximum torque 15 N.m / 7,500rpm
Starting system Electric Start
Lubrication wet sump
Engine oil capacity 1.0 liters
Fuel tank capacity 12 liters
 Fuel supply system Electronic fuel injection
Ignition system T.C.I
Primary / Secondary reduction 3.042 / 3.000
ratio
Clutch type Constant-mesh wet multi-plate
Transmission type Return type 6-speed
Gear ratios 1st=2.833, 2nd＝1.875, 3rd:=1.364,
4th=1.143, 5th=0.957, 6th=0.84

Chassis

Frame type Deltabox Frame

Caster / Trail 26° / 100mm
Tire size (Front / Rear) 80/90-17 / 100/80-17
Brake type (Front / Rear) Hydraulic, single disc (Front / Rear)
Suspension type (Front / Rear) Telescopic / Linked type Monocross
Headlight 12V35W / 35W＋35W
Dimensions

Overall length x width x height 1,995mm x 670mm x 1,070mm

Seat height 790mm
Wheelbase 1,290mm
Minimum ground clearance 160mm
Dry weight / Curb weight 120kg / 131kg

YZF-R1
YZF-R1 - State-of-the art race technology

The YZF-R1 is a legend of the supersport world, an acclaimed one-litre performer that’s
become a motorcycling icon, an all-powerful World Superbike race-winning machine that’s
also a monument to the power of beauty. The R1’s performance is electrifying and yet what
makes this motorcycle truly remarkable is its superbly rider-friendly character because
Yamaha’s avant-garde, race-bred technology puts you confidently in control.

Specs

Drawing on 10 years of YZF series development with a new fuel-injected engine and
Deltabox frame The new YZF R15 invites you to “enjoy riding
Features
 Frame

 Rear Suspension

 Front Fairing

 Front Brake

 YCC-I

 YCC-T

 Exhaust

 Engine

 - Valves

 - Cylinder Head

 - Slipper Clutch

 - Rank Shaft

Engine
 Engine type Liquid-cooled, 4-stroke, forward inclined
parallel 4-cylinder, 4-valve, DOHC
Displacement 998 cc
Bore x Stroke 77.0 x 53.6 mm
Compression ratio 12.7:1
Maximum power 132.4 kW (180 PS) @ 12,500 rpm*
139.0 kW (189 PS) @ 12,500 rpm**
Maximum torque 112.7 Nm (11.5 kg-m) @ 10,000
rpm*
118.3 Nm (12.1 kg-m) @ 10,000
rpm**
Starting system Electric
Lubrication wet sump
Carburettor/Fuel supply Fuel injection
Clutch type Wet multiple-disc coil spring
Ignition system T.C.I
Primary / Secondary reduction 3.042 / 3.000
ratio
Transmission type Constant mesh, 6-speed
Final transmission Chain

Chassis

Frame type Aluminium die-cast Deltabox

Front suspension Telescopic forks, . 43 mm
Front wheel travel 120 mm
Rear suspension Swingarm
Rear wheel travel 130 mm
Front brake Dual discs, . 310 mm
Rear brake Single disc, . 220 mm
 Front tyre 120/70 ZR17MC (58W)
Rear tyre 190/50 ZR17MC (73W)

Dimensions

Overall length x width x height 2,060mm x 720mm x 1,110mm

Seat height 835mm
Wheelbase 1,415mm
Minimum ground clearance 135mm
Dry weight 177kg / 131kg
Fuel tank capacity 18 litres
Oil capacity 3.83 litres

MT-01

MT-01 - Torque like a hammer

It's a genius idea – unite a hi-tech 1,670cc V-twin with an aluminium sports frame and
cutting-edge suspension and brakes – and you've got a sports riding revolution. There is
nothing like the MT-01: a massive engine that produces huge torque for hammer-blow
acceleration, a sports chassis that knifes through the turns, a pulsating exhaust note that's total
aural ecstasy and monumental styling that'll stop the traffic.

Specs
It's a genius idea − unite a hi-tech 1,670cc V-twin with an aluminium sports frame and
cutting-edge suspension and brakes − and you've got a sports riding revolution.

Features

 Headlight

 Instrument Panel

 Master Cylinder

 Frame

 Engine

 - Idle speed controller

 - Throttle Body
  - Crank Shaft

 - Fuel Injector

 Seat

 Front Brake

 Wheels

 Front Fork

 Intake System

 Exhaust System

 Muffler Cover

 EXUP

 Rear Suspension

 Rear Arm

Engine

Engine type Air-cooled, 4-stroke, V-twin, OHV,4

valves per cylinder
Displacement 1,670 cc
Bore x Stroke 97.0 x 113.0 mm
Compression ratio 8.4:1
Maximum power 66.3 kW (90 PS) @ 4,750 rpm
Maximum torque 150.3 Nm (15.3 kg-m) @ 3,750 rpm
Carburettor/fuel supply Twin-bore, Electronic Fuel Injection
Starting system Electric
Lubrication Dry sump
Clutch type Wet, multiple disc
Ignition system T.C.I
Transmission type Constant mesh, 5-speed
Final transmission Chain
Chassis

Frame type Aluminium CF die-cast, double cradle

Front suspension Telescopic forks
Front wheel travel 120 mm
Rear suspension Swingarm (link suspension)
Rear wheel travel 117 mm
Front brake Dual discs, . 310 mm
Rear brake Single disc, . 267 mm
Front tyre 120/70 ZR17 M/C (58W)
Rear tyre 190/50 ZR17 M/C (73W)

Dimensions

Overall length x width x height 2,185mm x 800mm x 1,105mm

Seat height 825mm
Wheelbase 1,525mm
Minimum ground clearance 145mm
Dry weight 243kg
Fuel tank capacity 15 litres
Oil tank capacity 5.0 litres
 Area
OF
Marketing
 About Area marketing

Yamaha Motor Co., Ltd. is active in the marketing and production of a wide range of
products starting with motorcycles, ATVs, outboard motors, generators and boats throughout
the world. Affiliated sales and production companies exist in most of our major markets
including North America, Europe, and the BRICS as well as ASEAN territories. Expatriate
employees assist with territorial and area-based marketing from these types of overseas
Yamaha bases. However, in territories where market size is limited, marketing activities are
carried out by the Yamaha head office in Japan.
Within these markets, there are two marketing patterns. The product based marketing pattern
where a division placed in charge of the particular product carries out the marketing, and the
area based marketing where a division holistically manages all products for a particular
market.
With the latter, area-based marketing, the division conducts its area-based marketing
according to the circumstances of a particular market . Factors such as local political, socio-
economic environment, culture, and lifestyle are taken into account for an efficient,
synergetic approach to sales, after-sales service, and spare parts availability – all of which are
supported by the local distributor/dealer network.
Serving our customers with the most suitable product and service in turn leads to serving the
locality. Equipped with a cutting-edge, international outlook and product expertise, Yamaha’s
area-based marketing aims to win sustainable support for the Yamaha brand, not only from
single customers, but from the area as a whole.
 Fishery support

Yamaha’s global dedication to the expansion and development of various types of

fishery support is highly praised by our customers.

Projects such as aiding the development of the fishing industries through providing
technology and information, motorizing and recreating locally designed canoes in fiber-
reinforced plastic are accomplished through sending engineers and fishing industry experts,
which in turn leads to nurturing local talent. Technological assistance has also been provided
for the development of area-specific models and parts.

Preserving local traditions - modifying Yamaha is engaged in restoring the

the existing canoe design with fiber marine resources through introducing the
reinforced plastic. "truss-reef" .

Projects aimed at the development of outboard motors that are compatible with
local fuel conditions.
 Promoting Safety awareness

For a manufacturing company that excels in providing personal vehicles, Yamaha’s

greatest wish is that the products are enjoyed safely.

As a global corporate entity with trade spanning across more than 180 countries, Yamaha
actively promotes safety and peace of mind through its distributors and production sites. For
training purposes, a qualified instructor is dispatched to educate local staff and customers on
how to promote safety awareness through a variety of specialized activities.

Our worldwide safety promotional Yamaha holds a variety of riding

activities sessions designed to suit the skill levels
from general riders to riders in the police
force.

The safety riding courses held throughout our territories.

 Support for development

Through cooperating with international aid organizations and the Japanese

Government, Yamaha aims to contribute to raising local living standards.

Our collaboration with the UN, local governments, and NGO projects to supply motorcycles,
outboard motors and other Yamaha products has been highly praised. Yamaha also aids the
improvement and maintenance of necessary lifelines such as water systems, electricity, and
communications facilities.

Products commonly selected for the use of GOs, and NGOs projects in Africa.

Yamaha's contribution to society and the The advantages of selecting the

international community. motorcycle as a form of transport.

The water purification system that The lifeline maintenance projects in

allows the recycling of rain water, Mongolia as a member of the ODA
seawater, and other unpurified forms of project group.
water.
 Service Activities

Fuller Service activities tailored to suit the local market

Yamaha has a firm commitment to after sales services as well as to marketing that ensures
customer satisfaction to the fullest. Yamaha’s global marketing and sales activities over the
past 40 years have constructed a comprehensive service, parts, and local staff educational
network. Yamaha’s stance towards after sales service exists in order to fulfill our
commitment to our customers worldwide.

Yamaha carry out comprehensive after- Service staffs visit customers in remote
sales activities in order to enable long- areas to service and maintain our
term use. products.

Yamaha is also actively engaged in the training and education of local mechanics.

Agriculture aid projects using the Yamaha water pump in the deserts of Senegal
Objective
 OBJECTIVE OF RESEARCH STUDY

REASONS FOR CHOOSING THIS PROJECTrationale of the study

1. Yamaha’s share kept on reducing year after year, even though the Motorcycle’s
market share in the two-wheeler industry was increasing rapidly.
2. This was definitely a cause of concern for the YMI’s management.
3. According to the reports that were given to us the company was performing extremely
well in the export market and the rural markets.
4. But the market share was very low in the urban area. So, the project that was allotted
to us was based on this idea. We had to find out the reasons of YMI’s
underperformance in the market.

OBJECTIVE

A performance effectiveness study was carried out for the company to analyze the reasons of
Yamaha’s poor performance and to understand the difference in the brand image of Yamaha
and its competitors and also know about the how many people know about the scheme on
Yamaha’s bikes and which sources
Research methodology
METHODOLOGY

1.Once, we had decided upon the project the next question that arose was, How to go about
it? We decided to base our project on a Consumer based questionnaire
1 The various Characteristics/Features that they look for while buying a motorbike.
2 Why do they prefer one bike to another? Is it because of any of the Four P’s (Price,
Product, Place or Promotion)?

2. The next thing, which we had to decide, was, How many people do we need to get this
questionnaire filled? The sample size was taken to be 100. We segmented this size into four
areas, five being the major Bike manufacturers namely:
1 Hero Honda Motor Limited (HHML)
2 Bajaj
3 Yamaha Motors India Pvt. Ltd. (YMI)
4 TVS
5 Honda

3. We selected to base our survey in G. B. Nagar These regions were subdivided as

4 Noida
5 Greater Noida
6 Dadri
7 Surajpur
RESEARCH METHODOLOGY
SAMPLE
In research design first main things is that divide the whole population into different parts
and think that who can provide desire information. My guide provide four areas.
Sample process consist of following steps

Define the population

Element (all customer who come to purchase Yamaha bike
(sampling unit) showroom of Yamaha bike
(time) during the time (days and hours) of the survey

Sampling frame
Location in front of showroom

Sampling unit
All Yamaha’s customers who come to purchase bike & based on the college student

Sample size
Sample size -100 customers
In this process I was stand in front of showroom and take interview of customers who come
to purchased bikes.
 INSTRUMENT USED

Questionnaire:
A questionnaire is simply a formalized set of questions for eliciting information.
Questionnaire is associated with the survey research questionnaire must be designed in such a
way that the interviewer or respondents move from one question to the next.
Type of questions used in survey

1. Dichotomous question: Mostly dichotomous type of question used in my

questionnaire. In this type of question only two alternatives “Yes or No”.

2 Multiple type of question: In this type of question choice is provided to

interviewer or respondent by his choice he can give his answer.

3. Open ended question: In this type of question we give full freedom to

Respondents. By his choice he can give answer of any question. It is very difficult
to analysis to this type of question.

METHOD OF DATA COLLECTION

Type of data used: Primary and secondary data (this is to help the solve the problem at hand.
Approach adopted for data collection: Survey Research
In survey research techniques collection the information directly from customers who came
to showroom for purchase bike so I used personal interview technique to gather the
information from customer
Finding
&
Analysis
1. which type of bike you are using at present time ?

30%

conventional/standard bike

customized/stylist bike
70%

in the above figure shows that 30% people prefer conventional/standard bike
and 70% people prefers customized/stylist bike.
2.which brand of bike is preferred by you most?

20%
35%
yamaha
tvs

30% hero honda

15% bajaj

In above figure shows 20% people prefer yamaha bike, 15% people prefer tvs
bike, 30% people using hero hond bike and 35% people prefer bajaj bike.
2. What is the source of purchasing a bike?

10%

authorized dealer
90% second handmarket

In above figure shows 90% people prefer authorized dealer and 10%people
prefer second hand market.
4.If you are using a yamaha bike which factor attracts you toward it most?

18% 15%
4%
quality
price
mileage
64%
style

In above figure shows 63% people prefer price of yamaha bike,15% people prefer quality of
bike,18% people prefer style of bike and 4 % people prefer mileage of the bike.
5.are you satisfied with the quality of yamaha bike?

20%
yes
8% no
can`t say
72% some time

In above figure shows 72% people are satisfied with the quality of Yamaha bike, 20% people
say some time, 8% people say nothing and no one say they are not satisfied with quality of
Yamaha bike.
6. yamaha bike dealer is easily available in your area ?

15%

yes
no
85%

In above figure shows that 85% people say Yamaha bike dealer is available and
15% people say no.
7. do you go for any other brand because of cheaper price ?

40%
yes
60% no

In above figure shows that 60% people say they don`t go for any other brand
because of cheaper price and 40% people say yes.
8. are you aware of the brand of Yamaha bike?

20%
agree
10%
disagree
70% can`t say

In above figure shows that 70% people say they are aware of the brand of
yamaha bike, 20% people say nothing and 10% people say no .
9.What feature you want to added in Yamaha bike to make it most
favorable in your area?

10%
35% scheme
15%
discount
40% advertisement
aythorized dealer

In above figure shows that 40% people say discount, 35% people say scheme,
15% people say advertisement and 10% people say authorized dealer.
10.what is the similar feature between Yamaha and other company’s bike ?

price
20% 20%
quality
milage
30% 30% authorized dealer
non of these

In above figure shows that 20% people say price is same, 30% people say quality is same,
30% people say milage is same, 20% people say authorized dealer and 0% say non of these.
11.how many kilometers do you ride each day ?

15%
<10 km
10-25 km
25%
60% 25-50 km
>50 km

In above figure shows that 60% people say they ride the bike <10 km each day, 25% people
say they ride the bike 10-25 km each day, 15% people say 25-50 km each day and no one say
they ride the bike >50 km each day.
 12.kindly rate the importance of following factor in selecting your bike?
In order of performance

mileage
comfort
8% 7% 22%
12% style
5% price
9% resale value
25%
12% brand
mainyenance cost
after sales service

In above figure shows that 22% people say mileage, 5% people comfort, 25% people say
style, 12% people say price, 9% people say resale value, 12% people say brand, 8% people
say maintain cost and 7% people say after sales service.

13.please rate the top three buying influences in selecting your bike?
 advertisment
product brochres
recommendations
from friends and rela-
tives
20% 8% 5% information`s and
recommendiations at
10%
retailers
7% 45% attractiveness of
5% exchange offers
attractiveness of
financial schemes
attractiveness promo-
tional offers such as
free gifts/discount,etc

In above figure shows that 8% people say advertisement, 5% people say product
brochures,45% people say recommendation from friend and relatives, 5% people say
information and recommendations at retailers, 7% people say attractiveness of exchange
offer, 10% people say attractiveness of financial scheme and 20% people say attractiveness of
promotional offer such as free gift/discounts,etc.
14.Which channel do you watch on T.V(including all
star/zee/shara/sony/NDTV/Aaj tak/ESPN/Discovery/geographical
channel/FTV,etc)

music channel
4% 4% 30% sports channel
12% movie channel

25% 25% fashion channel

news channel
information channel

In above figure shows that 30% people watch music channel, 25% people watch sport
channel, 25% people watch movie channel, 12% people watch fashion channel, 4% people
watch news channel, 4% people watch information channel .
 performance of Yamaha’s showrooms as compared to showrooms of
anothebikes.

VERY
POOR GOOD
35% 15%

GOOD
25%

AVERAGE
25%

Interpretation:
By pie chart it shows that about 40% of people response good as comparison to
another bikes.
1 Customers said that sales representatives behave very well to themselves.
2 They also offering them tea, coffee and cold drinks.
3 All the schemes available of Yamaha’s bikes told them by sales representatives
also.
About 25% of customers Yamaha’s showrooms performance same as
showrooms of another bikes.

About 35% of customers said that performance of Yamaha’s showrooms very poor
than showrooms of another bikes.
1 Sales representatives didn’t care their customers.
2 They don’t provide them all information about bikes.
3 They don’t provide them all information about the schemes.
4 They don’t solve the customer’s problems aggressively.
5 Customers also complained that the sales representatives also not properly
trained.

Findings
Six most important features, which consumers look for in a motorcycle, are power/pick up,
mileage, style /looks, riding comfort, price and brand.
The consumers are divided into 4 groups according to income and it has been seen that each
of the segment looks for a different need from the motorbike. The first income group(less
than Rs.5000) looks for economy in the motorbike in terms of price, mileage, maintenance
cost. The next income group (Rs.5000-Rs.10000) demands a little bit of looks and brand
image as well as mileage. The next income group (Rs.10000-Rs.15000) start emphasizing a
lot on looks and style and the importance of mileage and pick up decreases. The last income
group(above Rs.15000) go completely for looks and brand image and the mileage factor
becomes irrelevant
Performance of Yamaha’s showrooms as comparison of Hero Honda’s
showrooms

VERY GOOD
POOR 10%
38%
GOOD
29%

AVERAGE
24%

Interpretation:
By pie chart it shows that only 39% Customers rated performance of Yamaha’s showrooms
good & very good as comparison to Hero Honda’s showrooms.
And about 37% Customers rated performance of Yamaha’s showrooms poor as comparison
to Hero Honda’s showrooms. Customers said that sales representatives of Yamaha’s
showrooms don’t treat their customers like sales representatives of Hero Honda’s showrooms
and they take time to listen customer’s complaint and also sales representatives of Yamaha’s
showrooms are not trained like sales representatives of Hero Honda’s showrooms.
Performance of Yamaha’s showrooms as comparison of TVS’s showrooms

POOR VERY GOOD

27% 27%

GOOD
18%
AVERAGE
27%

Interpretation:
By pie chart it shows that only 46% of customers rated performance of Yamaha’s showrooms
good & very good as comparison to TVS’s showrooms.
And about 27% Customers rated performance of Yamaha’s showrooms poor as comparison
to TVS’s showrooms. Customers said that sales representatives of Yamaha’s showrooms
don’t treat their customers like sales representatives of TVS ’s showrooms
 Performance of Yamaha’s showrooms as comparison of LML’s
showrooms

VERY
POOR
GOOD
30%
20%

GOOD
30%
AV-
ER-
AGE
20%

Interpretation:
By pie chart it shows that only 50% customers rated performance of Yamaha’s showrooms
good & very good as comparison to LML’s showrooms. 50% of Customers said that the
behaviors of sales representatives very good as comparison to behaviors of sales
representatives of LML’s showrooms.
And about 20% rated performance of Yamaha’s showrooms average as comparison to LML’s
showrooms
And about 30% rated performance of Yamaha’s showrooms poor as
comparison to LML’s showrooms. 30% of Customers said that sales
representatives of Yamaha’s don’t treat like sales representatives of LML’s
showrooms.

Performance of Yamaha’s showrooms as comparison of Bajaj’s showrooms

VERY GOOD
10%
POOR
40% GOOD
20%

AVERAGE
30%

Interpretation:
By pie chart it shows that only 30% customers rated performance of Yamaha’s
showrooms good & very good as comparison to Bajaj’s showrooms. Only 30% of
Customers said that the sales representatives of Yamaha’s showrooms good as
comparison of sales representatives of Bajaj’s showrooms to handle their customers
and they also listen customers’ complaints.
And about 30% rated performance of Yamaha’s showrooms average as
comparison to Bajaj’s showrooms

And about 40% rated performance of Yamaha’s showrooms poor as comparison to

Bajaj’s showrooms. 30% of Customers said that sales representatives of Yamaha’s
don’t treat like sales representatives of Bajaj’s showrooms and they also don’t ask
about tea, coffee to their customer
 Segmentations
And
Recommendations
 Limitations

LIMITATIONS

1 Unfriendly and unhelpful nature of the sales people.

Once the sales are made there is no proper response to the consumers complaints a
nd sometimes infact the consumers are told to get the problem repaired themselves
only from outside.
2 No clear explanation of the features is given to the consumers. Only the very b
asic things about the bike that the consumer is already aware of before coming to t
he showroom are told to him again whereas the full details are not explained to hi
m.

3 Incomplete knowledge about the schemes and incentives to the sales represen
tatives. The sales representative are not fully aware of the various schemes which
the company and dealer offers and has to confirm every little detail from the owne
r which takes time and by that time the consumer has already lost interest in the bi
ke

4 Improper display of motorbikes at the showroom.

According to the consumers the bikes at YMI’s showroom are displayed in a very
shabby manner as compared to the display of bikes at the showrooms of other com
panies such as Hero Honda, Bajaj etc. This obviously puts off the consumer even
before he enters the YMI showroom thus resulting in lost sales.

5 Don’t care style and design. Company doesn’t care the style and design of bikes.
Many customers felt that the company don’t the better looks like Hero Honda, TV
S, Bajaj
6 Not provided training to all sales representatives The sales representatives of
the dealers don’t give training to make them sales representatives. Therefore they
didn’t serve the customers very well.

7 Not using various form of advertising and promotional strategies The compan
y didn’t use new and innovative promotional schemes and techniques from time to
time to keep the consumers always guessing and interested in the company. This i
s also the reasons of declining sales.
 Suggestions

SUGGESTIONS

Suggestions given by the Consumers

The consumers were asked to give suggestions which they would like the company to
implement and which can help the company in earning a better brand image in the market
thus leading to greater sales, profitability and market share.

1 Adding Differentiation
 In general the majority of the consumers said that the company must differentiate its
bike along the 4 dimensions: product, dealership, after sales services and image.
Differentiation is defined as the process of adding a set of meaningful and valued
differences to distinguish the company’s offering from competitor’s offerings. The
consumers recommendations can therefore be defined according to the 4 P’s: Price,
Product, Promotion, Place (Dealership)

PRODUCT

2 Product Differentiation

According to consumers product-differentiating features should be introduced by the

company in terms of style, design, performance quality, conformance quality,
reliability, durability etc of the bike.
(a) Style describes the products look and feel to the buyer. It has the advantage of
creating distinctiveness that is difficult to copy. Most of the consumers felt that the
company must make the front headlight of the bike as that of CBZ.
(b) Design on the other hand offers a potent way to differentiate and position a
company’s product and services. Design is the totality of features that affect how a
product looks and functions in terms of customer requirements. Most of the
consumers felt that the company must make the design bikes like Hero Honda, Bajaj,
TVS, It thus is the factor, which often gives a company its competitive edge.

(c) According to consumers the company should organize free service camps from time
to time to ensure smooth functioning of the bike and ensure performance quality this
way.
(d) Durability and reliability are other 2 important parameters, which the company
should improve upon. The company must therefore ensure a reasonable operating life
of the motorbike under natural or stressful conditions and must also create such a
reputation that the product will not malfunction or fail within a specified time period.
PROMOTION

As already seen in the analysis most of the respondent’s thought that Yamaha’s
promotion are not effective and only a small percentage of the people (6%) thought
that it was very effective. Therefore promotion is one of the major areas where the
company really needs to work upon as promotions play a very important role in
inducing the consumer to buy a product (as also seen from the analysis).

3 Image Differentiation
Buyers respond differently to company and brand images. Identity and image are 2
different things. Identity comprises the ways that a company aims to identify or
position itself or its product.
Image on the other hand is the way the public perceives the company or its

product.

Identity has the following three advantages:

(a) It establishes the products character and value proposition.

(b) It conveys this character in a distinctive way.
(c) It delivers emotional power beyond a mental image.
For the identity to work the company must convey this through every available
communication vehicle and brand contact. It must be worked into ads, media etc. If
Yamaha means “ touching your heart” this must be expressed in symbols, colors, slogans,
atmosphere, events and employee behavior.
The consumers gave some of the following recommendations, which can help the company in
creating an image differentiation in the market.

(a)Through symbols, colors, slogans, special attributes:

According to consumers the company must highlight its symbol very clearly so that people ar
e able to recall it at the first instance and are able to relate the company to the symbol every ti
me they see it.
The company must also repeat its tagline “Touching your heart” after every mention of its
name so that people can instantly recall the company just by its tagline. This will definitely
help the company in increasing its mind share among the consumers.
At the same time some of the consumers gave the suggestion that the company can
differentiate its image using its special attributes such as by making the people aware that
it’s the oldest company in the motorbike industry or that it is the number 2 maker of
motorbikes in the world.

(b)Events and Sponsorships:

The consumers gave an extremely innovative idea, which can help the company improve its b
rand image and also give a chance to the company to come closer to the consumers.
The company could also sponsor annual motorcycle rallies or similar events like other bikes t
ime to time. They should give free test driving to people and tell the people about the features
of bikes and take the feed back to people about the people and if they want to give any su
ggestions note those suggestions .This would also give the company a lot of publicity amon
g the consumers, which would eventually help in increasing the visibility and the brand imag
e of the company. Such events can create attention and can have a lasting effect on brand a
wareness, knowledge and preference.

(C)Using various forms of advertising and promotional techniques:

The company must keep coming up with new and innovative promotional schemes and techni
ques from time to time to keep the consumers always guessing and interested in the company.
The advertisements and the schemes that the company comes up with must also be advertised
nationally on television as well as in newspapers to create a lasting impact on the consumers,
which will ensure greater brand awareness and consumers share of mind. Company also h
ire brand ambassador like other company hired

Hero Honda - Hrithik Roshan

TVS - Mahander Singh Dhoni

PLACE (Dealership)
As seen from our analysis Yamahas lags behind all its major competitors in terms of dealer
ship. There have been ample number of complaints from the consumers regarding the indiffer
ent attitude of the sales representative sat the YMI’s showroom which is one of the major reas
ons for the company’s low sales as it kills repeat sales as well as word of mouth publicity.
Some of the problems faced by the consumers at the showrooms as well as some of the
suggestions to improve these problems are as follows:

10. Unfriendly and unhelpful nature of the sales people.

Once the sales are made there is no proper response to the consumers complaints and someti
mes infact the consumers are told to get the problem repaired themselves only from outside.

Suggestion by the consumers:

The dealer must make sure that the consumers complaints are met as soon as possible and tha
t every help and assistance is given to the consumer regarding the bike. They order their sales
representatives to handle the aggressively.

11. No clear explanation of the features is given to the consumers.

Only the very basic things about the bike that the consumer is already aware of before comin
g to the showroom are told to him again whereas the full details are not explained to him.
Suggestion by the consumers:
In order to solve this problem the company can organize a training programme for the sales re
presentatives to equip them with the complete details about the bike so that they can further g
ive a complete explanation to the consumers about even the full details about the motorbike li
ke about features what is the mileage of bike, about pick up and other features tell by the sale
s representatives to customers

Improper display of motorbikes at the showroom.

According to the consumers the bikes at YMI’s showroom are displayed in a very shabby ma
nner as compared to the display of bikes at the showrooms of other companies such as Hero
Honda, Bajaj etc. This obviously puts off the consumer even before he enters the YMI showr
oom thus resulting in lost sales.
Suggestion by the consumers:
The bikes should therefore be displayed in an attractive manner so that it catches the eye of e
very passerby and increases the percentage of walk-ins everyday.Because we say that the first
look is last look.
In short the sales persons at the showroom must possess the following six characteristics:
Competence: This implies possessing the required skill and knowledge.
Courtesy: They must be friendly, respectful and considerate.
Credibility: They must be trustworthy.
Reliability: They must perform the services consistently and accurately.
Responsiveness: They must respond quickly to customers problems and requests.
Communication: They must make an effort to understand the customer and communicate pr
operly.

The customers can help the company to improve its after sales services to a great extent also
gave a number of suggestions.

Services Differentiation
The motorbike industry is such an industry where almost all the bikes offer the same features
and the scope of product differentiation is not that much. In such a case, the company can cre
ate differentiation in its services by offering excellent value added services to the consu
mers. So in this they offer excellent service facility to customers. They should take the custo
mers all problems and solved fastly because if you can take long to solve customer’s problem
s then you can lose your customers. Behave nice manner to their customers and ask about tea,
coffee, cold drink etc..

(a)Ordering and delivery ease:

The dealer must ensure ease in ordering and delivery of the bike to the consumer. This will
help gain customer confidence in the first instance. The company can adopt a computerized
quick response system that links the information systems of their dealers, manufacturing pla
nts etc. The buyer can then choose a dealer with a better reputation for speedy or on tim
e delivery.
(b)Training to sales representatives:
The sales representatives of the dealers must be given an extensive training to make them aw
are about every detail about the bike so that they become equipped with providing the consu
mers with the same kind of knowledge and details. Give advise to sales representatives tell th
e all features about the bike to customers and if company offering any scheme then give them
all details about he scheme
.
(c)Proper redressal of consumers grievances:
The company must address maintenance and repair problems related with the bike as soon as
possible to keep the bike in good working order. One of the suggestions given was that the co
mpany could offer online technical support or e-support for their customers. So that in the
event of a service problem customers can use various online tools to find the solution.

(d)Miscellaneous Services:
According to consumers the company can also find a number of other ways to differentiate cu
stomer services. They can do this by offering an improved product warranty or mainten
ance contract. They can also offer rewards. They give the scheme first seven or five servic
es of the bike to free all customers and give them awards of every purchase of bike like watc
h, camera,cash discount and other rewards also.

The company must look at these suggestions seriously as they are given by the consumers dir
ectly and if the company actually works upon them, they can easily gain consumers trust whi
ch can go a long way in creating consumer loyalty and commitment towards the company
Competitor Analysis in each segment, based on five parameters:
Each of the YMI bikes were compared with the competition bikes in the same segment
on the basis of the following parameters:
 Value for money
 Style/looks
 Mileage
 Pick up
 Brand image
Bibliography

BIBLIOGRAPHY
www.yamaha-motor-india.com
www.truly-yamaha.com
Marketing Management- Philip Kotler
Annual Report of the Company
Questionnaire
 QUESTIONNAIRE
Name: Age………………
Address………….. Ph no. …………..
……………………
……………………
1. which type of bike you are using at present ?
(a)conventional/standard bike (b)customized /stylist bike

2.which brand of bike is preferred by you most?

(a) Yamaha (b) TVs
(c) Hero Honda (d) Bajaj

3.what is the source of purchasing a bike?

(a)authorized dealer (b)second hand market

4.if you are using a Yamaha bike which factor attracts you towards it most?
(a)quality (b)price
(d)mileage (e)style

5.are you satisfied with quality of Yamaha bike ?

(a) yes (b)no
(c) some time (d)can’t say

6 Yamaha bike dealer is easily available in your area ?

(a) yes (b) no

7. do you go for any other brand because of cheaper price ?

(a) yes (b) no
8.are you aware of the brand of Yamaha bike?
(a) agree (b) disagree
(c) can`t say

9. what feature you want to be added in Yamaha bike to make it most favorable in your area ?
(a) scheme (b) discount
(c) advertisement (d) authorized dealer

10. what is the similar feature between Yamaha and other company’s bike?
(a)price (b) quality
(c) mileage (d)authorized dealer
(e)none of these

11.how many kilometers do you ride each day ?

(a) <10 km (b) 10-25 km
(c) 25-50 km (d)> 50 km

12. kindly rate the importance of the following in selecting your bike ?
in order of preference
(a)mileage
(b) comfort
(c) style
(d) price
(e) resale value
(f) brand

(g)maintenance cost
(h)after sales service
13.please rate the top three buying influences in selecting your bike?
(a) advertisement
(b) product brochures
(c) recommendations from friends and relative
(d) information’s and recommendations at retailers
(e) attractiveness of exchange offers
(f) attractiveness of financial schemes
(g)attractiveness promotional offer such as free gifts/ discount/freebies etc.

14. Which channel do you watch on the TV for Entertainment?

(a) Music channel (etc, V channel, zee music)
(b) Sports channel (star sport, NEO, ESPN,)
(c) Movie channel (zee cinema, star Gold, sat max,)
(d) News channel ( aaj tak , IBN 7, Zee news,)
(e) information channel (Discovery National Geography)
(f) Fashion channel (FTV)

15. what is the primary resion for selecting a bike

(a) price (b) power (c) mileage (d) looks