Circular for BOS of Bundelkhand University, Jhansi

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INSTITUTE OF ECONOMICS & FINANCE
BUNDELKHAND UNIVERSITY
JHANSI (UP)

MBA (BUSINESS ECONOMICS)

ORDINANCES

SESSION 2022-23 ONWARDS

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 Institute of Economics & Finance, Bundelkhand University, Jhansi
MBA (Business Economics) 2022-23 onwards

1. INTRODUCTION
1.1 Preamble
This ordinance governs all the rules and regulations as per the NEP 2020 for the traditional post graduate
programs (M.A., M.Sc., M.Com, Management courses,. etc) which are not covered by any regulatory
bodies (AICTE, BAR Council, PCI, NCTE etc) running in the University campus or its affiliated colleges
in Bundelkhand University, Jhansi. This ordinance supersedes all the previous relevant ordinances, rules
and regulations.
1.2 Duration
Bundelkhand University has adopted the semester system in various Postgraduate courses as per
directives of Higher Education Department, Uttar Pradesh Government vide letter No 401/seventy-3-2022
dated 09-02-2022 to accelerate the teaching-learning process and enable vertical and horizontal mobility
in learning from the academic session 2022- 23 onwards.
The duration of PG courses shall be two years comprising of four semesters. In case a student(s) exits
from this programme after completion of the first year (2 semesters), he/she may take exit from the
programme and shall be awarded the Degree of Bachelor in Research. After the successful completion of
two years (4 semesters) a student shall be awarded the Master’s degree in the concerned subject. The
maximum duration to complete the course shall be four years.
1.3 Eligibility for Admission

 Candidate, who wishes to seek admission in a course of study prescribed for a post graduate degree of
the University, shall be admitted to campus or an affiliated college unless he/ she has:
➢ Passed the three years Bachelor’s degree course Examination of the University of Uttar
Pradesh or any other Indian University incorporated by any law in force at the time of
admission.
or
➢ Passed any other equivalent examination recognized by the University as equivalent thereto.
➢ Passed any other equivalent examination recognized by a Foreign University as equivalent
thereto.

 The date of admission shall follow the University academic calendar.

1.4 Choice of Subject and Course Structure
I. University/ College shall admit students as per the eligibility criteria and availability of seats
decided by the university.
II. A student shall take admission to post graduation first year of fourth year of Higher Education
program of NEP 2020 after successful completion of Graduate course from NEP 2020 or old
course of Science/ Arts/ Commerce/ Management, etc. He/she shall have to choose respective
faculty courses as per guidelines of NEP 2020 depending on the number of seats available in
concerned subject and eligibility criteria. In case a candidate is willing to change the faculty, the
following condition is required-
III. The candidate should have passed Bachelor degree in Science/ Commerce of NEP 2020 or old
courses may take admission in some subjects of Arts faculty (excluding practical subjects like

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 geography, psychology etc). Similarly, the Student from Commerce of NEP or old course of
commerce may also be eligible to take admission in Arts subjects. Arts, Management and
Commerce candidates cannot be admitted in Science subjects.
IV. Student(s) shall select subjects for Post graduation course from the major subjects that he / she had
opted in the graduation course and shall continue with the same subjects in all the four semesters
of the PG programme.
V. The course structure shall be as follows:
VI. There shall be four compulsory theory papers in the first semester. In the second and third semester
there shall be two compulsory papers and one/two elective papers. The elective papers are the
specialization papers.
VII. Student(s) shall have to select one Minor Elective Course as Minor subject from any other faculty
(except own faculty) or interdisciplinary subject in the first semester of the first year.
VIII. Student(s) shall take a Research Project /Survey/ Industrial /Field training program in both the
years (Semester II and IV). No pre-requisite shall be required for this.
IX. List of Minor Elective Course: The candidate shall select any one subject from the following as
minor subject in first year of post graduate course.
S No Science Arts Commerce Interdisciplinary
Mathematical Biology Tribal Culture and Customer Relation Ancient Medical Sciences
Heritage Management

Conservation and Water Principle of House Keeping and Traditional Medical

Resource Management Administration and Hospitality Therapy
Implications

Natural Resources and Socio-Economic and Share Market and Vedic Mathematics
Conservation Social Security Banking

Pollution: Causes and Archeological Sites Retail Management Bio Medical

Mitigation and Monuments and Accounting Instrumentation and
Health

Computational Resources Indian Constitution Insurance Policy and Disaster, Mitigation, &
Finance Management

Organic and Natural Communication and Mining Plan and Resource

Farming Soft Skill Mapping

Computer Hardware Sanskrit Knowledge Water Treatment System

Handling System

Computer Software Technical Translation Climate Change and

Handling and Trans creation Environmental
Degradation

Solar and Non Urban Economics and Medicinal and Aromatic

Conventional Energy Planning Plants Cultivation,
extraction and
nutraceutical Values

Cyber Crime Actuarial Economics

Bee Keeping, Social Sector and Non Conventional Energy

Aquaculture and Fish Gender Economics Resource
Farming
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 Entrepreneurship in Environmental Soil and Water Testing
Microbial and Botanical Economics
Products

2. SEMESTER AND CREDIT DISTRIBUTION

An academic year for post graduate program is divided into four semesters. The Odd semester may be
scheduled from July to December and Even semester from January to June.
Fourth Year
VII Sem Credits VIII Sem Credits
Major Theory – 04 5 Credits each Theory – 04 Papers 5 Credits each
Papers Total Credits=20 Total Credits=20

Or Or Or Or
Theory – 04 4 Credits each Theory – 04 Papers 4 Credits each
Papers Total Credits=16 Practical -02 Total Credits=16
Practical -02 2 Credit each 2 Credit each
Total Credits=4 Total Credits=4
Total Credits=20 Total Credits=20
Minor Minor Elective- 04 Credits
1 paper of 04
credits Total Credits=04
Research One of each 04 04 Credits One of each 04 04 Credits
Project/ Credits Credits
Industrial
training/ Total Credits=04 Total Credits=04
Survey/ Field
Training

Total Credits 28 24
Total in Both 52 Credit
Semester

Fifth Year
Semester IX Credits X Credits
Major Theory – 04 5 Credits each Theory – 04 Papers 5 Credits each
Papers Total Credits=20 Total Credits=20
Or Or Or Or

Theory – 04 4 Credits each Theory – 04 Papers 4 Credits each

Papers Total Credits=16 Practical -02 Total Credits=16
Practical -02 2 Credit each 2 Credit each
Total Credits=4 Total Credits=4
Total Credits=20 Total Credits=20

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Research One of each 04 04 Credits One of each 04 04 Credits
Project / Credits Credits
Industrial Total Credits=04 Total Credits=04
training /
Survey

Total Credits 24 24

Total in Both 48 Credit

Semester

3. ATTENDANCE
The expression "a regular course of study" wherever it is used in these Ordinances, means attendance of
at least 75% of the lectures and other teaching in campus / affiliated college in the subject for the
examination at which a candidate intends to appear and at such other practical work (such as work in a
laboratory) as is required by any Statute, Ordinance or Regulation in force for the time being in the
University.
A shortage up to 5% of the total number of lectures delivered or practical work done in each subject may
be condoned by the Principal of the college/ Head of the Department (in case of University Campus)
concerned.
A further shortage up to 10% may be condoned only by the Vice- Chancellor on the specific
recommendation of the Principal of the college/Head of the Department concerned (in case of University
Campus).

4. EXAMINATIONS

1. There shall be examinations at the end of each semester as, for odd and even semesters in accordance
with the academic calendar of the university. A candidate who does not pass the examination in any
course(s) shall be permitted to appear in such failed course(s) in the subsequent examinations upto the
maximum duration of the course.
2. A candidate should get enrolled/ registered for the first semester examination and is mandatory. If
enrolment/ registration is not possible owing to shortage of attendance / rules prescribed OR belated
joining or on medical grounds, such students shall not be permitted to proceed to the next semester.
Such students shall re-do the first semester in the subsequent term of that semester as a regular student;
however, a student of first semester shall be admitted in the second semester, if he/she has successfully
completed the first semester.
3. It shall be mandatory for the student(s) to register for examination in each and every semester
(i.e. to fill up the examination form with the requisite fee). If a student fails to register for the
examination in any semester, he or she shall not be allowed to appear in that semester as a back paper
student. Such student(s) shall appear in the (next) subsequent examination of that semester.
5. EVALUATION
The performance of a student in each course is evaluated in terms of percentage of marks with a provision
for conversion to grade point. Evaluation for each course shall be done by a Continuous Internal

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Assessment (CIA) by the concerned course teacher as well as by end semester examination and will be
consolidated at the end of course. The evaluation must be continuous and holistic and should be based on
following parameters:
i. Academic assessment
ii. Skill assessment
iii. Physical assessment
iv. Personality assessment
v. Extra-curricular assessment

1. THEORY PAPER
Semester Examinations shall be conducted by the university as mentioned in the academic calendar. The
Question paper will be set by the examiners appointed by the Vice Chancellor based on the
recommendation of the board of studies. The pattern of the question paper shall be as given in annexure
II.
i. Internal Assessment(C.I.A.) –25%weightageofacourse

 Test/ Mid-Term Assessment - 10 marks

 Term paper/Presentation on given project/assignment - 10marks
 Attendance/activities – 05marks
ii. End Semester Exam (External examination)– 75% weight age of course
2.PRACTICAL PAPER
Practical examinations will be conducted by the examiners appointed by the Vice Chancellor on the
recommendations of the Board of Studies. Each student has to present the practical records.
i. Internal Assessment(C.I.A.)-25%weightageofacourse
 Test/ Mid-Term Assessment -10 marks
 Term paper/Presentation on given project/assignment -10marks
 Attendance/activities -05marks
ii. End Semester Exam (External examination)-75% weight age of a course
MINIMUM PASSING STANDARD
1. The minimum passing standard for combined external and internal examinations for each
subject/paper shall be 45%, i.e. 45 out of 100 marks for theory and practical courses. The
minimum passing standard for Aggregate in a semester end Examination shall be 45%.
2. Continuous Internal Assessment (CIA) shall be ensured by the Principal of the colleges / HODs
for the Campuses courses. The Principal of the colleges / HODs of the Campus shall provide the
marks of the same to the university and it shall be mandatory to maintain the records of the same
till the maximum duration of that course.
3. The internal assessment, field training and practical examination awards of a student who fails in
any semester examination shall be carried forward to the next examination.
4. It shall be mandatory for a student to secure minimum 45% marks (i.e. 34/75) in the theory and
practical paper separately.
PROVISION FOR BACK PAPERS AND EX-STUDENTS
A Back Paper (B.P.) candidate shall be promoted to next semester. The back paper facility in a semester
provides promotion to the next semester and another opportunity to obtain a minimum of the pass marks
assigned for an individual paper or in the aggregate. Following category of students of Bundelkhand
University shall be eligible for back paper facility as under,
student shall be required to pass in minimum two subject papers in each semester. However, at the
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 end of each year, it shall be mandatory for a student to pass in at least two subjects papers and minor
paper otherwise he/she shall be deemed as failed and will be treated as a year back / ex- student.
5. Students shall get the attempts to appear in the Back paper examination in the subsequent odd /even
semester till the maximum duration of the said course.
6. Special back paper examination shall be held only for regular students of the final year of PG course.
7. The candidates, who fail in more than three of the total papers, will be deemed as failed. These
candidates can appear only in subsequent examination of that semester as Ex- Students.

8. PROMOTION RULES
8.1 Semester Course & Examination:
The students who have taken admission in any post-graduation programme in a session and who have put
in the minimum percentage of attendance for appearing at the Examination, presented himself/herself for
internal assessment and have filled in the examination form in time for appearing at the End Semester
Examination shall be allowed to appear at the respective examinations.
8.2 Declaration of results
After appearing in the Examination of both the semesters in a particular year, the student can be put in the
following categories in the context of declaration of the results of the Semester Examination:

❖ Passed
❖ Promoted with Back Paper(s)
❖ Failed
8.3 Promotion to next Semester:
All students under category Passed and promoted with back papers shall be promoted to the next
Semester.
“Failed” students may clear their UNCLEARED courses in subsequent examinations as ex-students.
Students promoted with back papers shall clear their back papers in subsequent examinations as ex-
students.
A student who has failed in a course shall get two more chances to clear this course subject to the
maximum duration for passing the course. Further, each candidate shall have to clear all the courses
within the maximum period of seven years from the date of his/her latest admission.
A candidate who has qualified for the Degree shall be placed in the First / Second Division as per
following table:

8. COMPUTATION OF SGP AND CGPA

The guidelines formulated by Bundelkhand University shall be followed in order to bring uniformity in
evaluation system of every CBCS based Course and computation of the SGPA (Semester Grade Point
Average) and CGPA (Cumulative Grade Point Average) based on students ‘performance in examination.
The number of core, elective, open elective papers and foundation papers and the required credit for each
paper shall be formulated by respective Board of Studies (BOS) and faculty board. For the purpose of
computation of work load the UGC proposed mechanism is adopted i.e. one credit=1 Theory period of
one hour duration, 1credit= 1Tutorial period of one hour duration, 1credit=1 Practical period of one hour
duration. The credit(s) for each theory paper/practical/tutorial/dissertation will be as per the respective
Board of Studies of departments.

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 Letter Grade Numerical grade
O (Outstanding) 10
A+ (Excellent) 9
A (Very good) 8
B+ (Good) 7
B (Average) 6
F (Fail) <5
Ab (Absent) 0

The minimum passing marks shall be 45% of the maximum marks as prescribed in the University
Examination and 45% of marks in the aggregate marks in the subject including internal / Sessional
marksi.e. Minimum Passing Grade is “B”.
A student who obtains Grades “O” or “B” shall be considered as PASSED. If a student secures “F” grade,
he/she shall be considered as FAILED and shall have to re appear in the examination. It is mandatory for
a student to earn the required SGPA as in each semester. If a student is not able to secure 45% / B grade in
any theory / practical / internal / Sessional / viva-voce / internship / project examination, the awarded
grade point shall be ZERO (0).
1. The University, adopts absolute grading system where in the marks are converted to grades, and
every semester results will be declared with semester grade point average(SGPA) and year result
will be declared with year grade point average (YGPA). The Cumulative Grade Point Average
(CGPA) will be calculated in end of final semester. The grading system except pharmacy department
will be with following letter grades and grade points scale as given below:
Table
Level Outstanding Excellent VeryGood Good Average Fail

LetterGrade O A+ A B+ B F
GradePoints 10 9 8 7 6 0

Score ≥90 <90, <80, <70, <60, <45

(Marks) ≥80 ≥70 ≥60 ≥45
Range(%) (90-100) (80-89.99) (70-79.99) (60-69.99) (45-59.99) (0-44.99)

1. A student obtaining Grade “F” shall be considered failed and will be required to reappear in the
examination. Such students after passing the failed subject in subsequent examination / will be
awarded with grade respective of marks he/she scores in the subsequent examination/s.
2. The University has the right to scale/moderate the theory exam / practical exam / internal exam /
Sessional marks of any subject when ever required for converting of marks into letter grades on
the basis of the result statistics of university as in usual practice, i.e. marks obtained in decimal
will be converted in nearest integer.
9. CONVERSION OF GRADES IN TO PERCENTAGE
3. Conversion formula for the conversion of CGPA into Percentage is

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 CGPA Earnedx10= Percentage of marks scored.
Illustration: CGPA Earned8.2 x10=82.0%
2. AWARD OF DIVISION
Division shall be awarded only after the final semester examination based on integrated performance of
the student for all the semesters as per following details.
2.1.A student who qualifies for the award of the degree securing “B” or above grades in all subjects
pertaining to all semesters, and in addition secure as a CGPA of 8.0 and above shall be declared to
have passed the examination in FIRST DIVISION WITH HONOURS.
2.2.A student who qualifies for the award of the degree securing “B” or above grades in all subjects
pertaining to all semesters, and in addition secures a CGPA of 7.0 and above shall be declared to
have passed the examination in FIRST DIVISION.
2.3.A student who qualifies forthe award of the degree securing “B” or above grades in all subjects
pertaining to all semesters, and in addition secures a CGPA of 5.0 and above shall be declared to
have passed the examination in SECOND DIVISION.

10. UNFAIR MEANS:

Cases of unfair means in the End Semester Examinations and Mid-Term Tests shall be dealt as per the
rules laid by the University.
Note:
1. Those students who are NOT eligible for promotion to next year shall have to reappear in the coming
examination as ex-students. However, the marks of internal assessment shall be carried forward in
such cases.
2. Scrutiny facility and Challenge evaluation facility shall be available for those students who want to
improve their grades.

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 MBA (Business Economics) 5162200
Session 2022-23 onwards
Programme Outcomes:
On successfully completing the program the student will be able to:
PO 1: Demonstrate the knowledge of management science to solve complex
corporate problems using limited resources
PO 2: Research literature and identify and analyze management research
problems.
PO 3: Identify business opportunities, design and implement innovations in work
space.
PO 4: Apply reasoning informed by the contextual knowledge to assess societal,
health, safety, legal and cultural issues and the consequent responsibilities relevant
to management practice.
PO 5: Apply ethical principles for making judicious managerial decisions.
PO 6: Function effectively as an individual, and as a member or leader in diverse
teams, and in multidisciplinary settings.
PO 7: Communicate effectively with various stakeholders
PO 8: Engage in independent and life-long learning.
Program specific outcomes:
1. Apply the concept of opportunity cost
2. Employ marginal analysis for decision making
3. Analyze operations of markets under varying competitive conditions
4. Analyze causes and consequences of unemployment, inflation and economic
growth
5. Apply effective written and oral communication skills to business situations.
6. Analyze the global business environment.
7. Analyze the local business environment.
8. Use critical thinking skills in business situations.
9. Apply an ethical understanding and perspective to business situations.

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 MBA (Business Economics) 5162200
Session 2022-23 onwards
First Semester (5162201)

S. No. Paper Code Paper Name Nature Max. Marks Credit

1 60271 Management Process & Organization Major 75+25=100 5 Credit
Behaviour

2 60272 Quantitative Techniques & Research Major 75+25=100 5 Credit

Methodology

3 60273 Managerial Economics Major 75+25=100 5 Credit

4 60274 Accounting for Managers Major 75+25=100 5 Credit

5 60275 Communication and Personality Minor (Elective) 75+25=100 4 Credit

Development

6 600276 Research Project/ Survey Report 100 4 Credit

28 Credit

Second Semester(5162202)

S. No. Paper Code Paper Name Nature Max. Marks Credit

1 60276 Financial Management Major 75+25=100 5 Credit

2 60277 Management Science Major 75+25=100 5 Credit

3 60278 Business Environment Major 75+25=100 5 Credit

4 60279 Marketing Management Major 75+25=100 5 Credit

5 600280 Research Project/ Survey Report 100 4 Credit

24 Credit

Third Semester(5162203)

S. No. Paper Code Paper Name Nature Max. Marks Credit

1 70271 Project Economy and Management Major 75+25=100 5 Credit

2 70272 Industrial Economics Major 75+25=100 5 Credit

3 70273 Industrial Trade & Business Major 75+25=100 5 Credit

4 70274 Service Sector Economics Major 75+25=100 5 Credit

5 700275 Summer Training Project Report 100 4 Credit

24 Credit

Fourth Semester (5162204)

S. No. Paper Code Paper Name Nature Max. Marks Credit

1 70276 Entrepreneurship Development Major 75+25=100 5 Credit

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2 70277 Agribusiness Management Major 75+25=100 5 Credit

3 70278 Problem and Policies of Indian Economy Major 75+25=100 5 Credit

4 70279 Human Resource Management Major 75+25=100 5 Credit

5 700280 Dissertation Report and Viva Voce 100 4 Credit

24 Credit

Total=(28+24+24+24=100 Credit)

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 Institute of Economics & Finance, Bundelkhand University, Jhansi
MBA (Business Economics) 2022-23 onwards
First Semester
S. Paper Name Nature Maximum Credit
No. Marks
1. Management Process & Organization Major 75 + 25 =100 5 Credit
Behaviour
2 Quantitative techniques &Research Major 75 + 25 =100 5 Credit
Methodology
3. Managerial Economics Major 75 + 25 =100 5 Credit
4. Accounting for Managers Major 75 + 25 =100 5 Credit
5. Environmental Economics Minor 75 + 25 =100 4 Credit
6. Research Project/ Survey Report 100 4 Credit

Second Semester
1. Financial Management Major 75 + 25 =100 5 Credit
2. Management Science Major 75 + 25 =100 5 Credit
3. Business Environment Major 75 + 25 =100 5 Credit
4 Marketing Management Major 75 + 25 =100 5 Credit
5 Research Project/ Survey Report 100 4 Credit

Third Semester
1 Project Economy and Management Major 75 + 25 =100 5 Credit
2 Industrial Economics Major 75 + 25 =100 5 Credit
3 Industrial Trade & Business Major 75 + 25 =100 5 Credit
4 Service Sector Economics Major 75 + 25 =100 5 Credit
5 Summer Training Project Report 100 4 Credit

Fourth Semester
1. Entrepreneurship Development Major 75 + 25 =100 5 Credit
2. Agribusiness Management Major 75 + 25 =100 5 Credit
3 Problem and policies of Indian Economy Major 75 + 25 =100 5 Credit
4. Human Resources Management Major 75 + 25 =100 5 Credit
5 Dissertation Report and Viva Voce 100 4 Credit

TOTAL CREDIT = 28+24+24+24=100

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 FIRST SEMESTER
MBA (Business Economics)
MBA (BE) 60271 - MANAGEMENT PROCESS AND ORGANISATIONAL
BEHAVIOUR (MPOB) Marks: 75

Course Outcome
On completion of the course, the learner will be able to
1. describe the field of organization behavior and its relevance at workplace
2. predict human behavior at workplace
3. analyze the individual and group behavior dynamics in organization
4. learn to apply behavioral theories

Unit I: Management process : Nature, Concept, Theories and Significance of Planning,

Organizing, Staffing, Directing and Controlling, Managerial skills and roles in an
organization. Social responsibility of business

Unit II: Management Thought: System and contingency approach, Organisational

behavior; Concept, Nature, Role,

Unit III: Individual Behavior: perception, attitude, value, learning, personality trait,
Leadership; concept, types of leadership and theories. motivation: process and theories

Unit IV: Group Behavior: Group dynamics and Emotional intelligence in organization,
Group decision making, Leadership, Communication

Unit V: Organizational Behavior, Organizational system, Organizational design and

structure, Work Stress.

Suggested Readings:
1. Robbins SP Management concepts, Pearson Education India, New Delhi

2. Koontz, Essentials of Management, Tata Mc Graw-Hill New Delhi

3. Chandan, JS Management Concepts and Strategies, Vikas Publishing House

4. Mullians, J Management Prentice Hall of India, New Delhi

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MBA (BE) 60272 - Quantitative techniques &Research Methodology
Marks: 75

Course outcomes: On completion of this course, a learner

will be able to
5. understand various quantitative and statistical
methods
6. compute and analyze data using these methods
7. demonstrate use of quantitative and statistical
techniques for data analysis

Unit I: Nature, Scope and Significance of Quantitative Technique, Variable, Series and
its Types; Measures of Central Tendencies :Mean, Median and Mode.

Dispersion: Concept, Types and Measurement; Correlation: Concept, Types and its
Measures; Regression Analysis: Concept and Application; Fitting the Regression Lines.

Sample, Sampling Methods and its types, Sampling and Non Sampling Errors.

Unit II: Probability Theory: Definitions and Terminolgy; Fundamental Models; Baye‘s
Theorem; Random Variable and Probability Distributions: Binomial; Poisson and Normal
Distribution.

Time Series: Concept, Types, Components and Models, Fitting the trends; Index
Number:Concept and Applications; Test of Adequacy and Fisher‘s Ideal Index Number.
Unit III: Problem Formulation and Statement of Research, Organization Structure of
Research; Research Process; Research Designs - Exploratory, Descriptive and
Experimental Research Designs;
Methods of Data Collection Observational and Survey Methods; Questionnaire Design;
Attitude Measurement Techniques; Motivational Research Techniques; Administration
of Surveys.
Unit IV: data scaling, Discriminate Analysis, Factor Analysis, Conjoint Analysis,
Multidimensional Scaling and Clustering Methods;
Unit V: Sample Design; Selecting an Appropriate Statistical Technique; testing of
hypothesis, Z-Test, T-Test, Chi-square Test, ANOVA, Research Applications and
research report.

Suggested Readings:
1. S. P. Gupta, Statistical Methods, Sultan Chand & Sons.

2. C.R. Kothari, Research Methodology Methods and Techniques, 2/e, Vishwa Prakashan.

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3. Bendat and Piersol, Random data: Analysis and Measurement Procedures, Wiley
Interscience.

4. D.C. Sancheti, V.K. Kapoor, Statistics, Theory methods and Application, Sultan Chand &
Sons.

5. S C Agarwal, S C Khurana, Research Methodology and Statistical Analysis (for M. Com), V K

Publications.

6. Kenneth S Bordens, Bruce B Abbott, Research Design and Methods: A Process Approach,

Mayfield Pub. Co.

MBA (BE) 60273 - MANAGERIAL ECONOMICS (ME) Marks: 75

Course Outcome
The objective of this course is to acquaint the students with insights of Economic Theory
as used in various aspects of managerial decision making. Emphasis is given to the
nature of competition among business firms in the context of globalization. Course
Outcomes cover the basic tools to fundamentally deal with achieving a set of
sustainable goals in a situation where resources are limited and choices must involve
trade-offs, taking into account the external environment.
Unit I: Firms and its Objectives: Theories of the firm-Managerial theory, Behavioral
Approach theory, Growth theory, Satisfying theory, etc: Relevance of the Profit
maximization in the modern context.

Unit II: Demand and its Determination: Concept of demand; Market theory and
company demand; demand function; Determinants of demand; Demand elasticity-Price
,income and cross elasticity; use of elasticity for analyzing demand; demand estimation;
demand forecasting; demand forecasting of new product.

Unit III: Production and cost: Production function; concept of productivity; Isoquant;
Ridge lines; Production Range; Isocost lines; Least cost combination of inputs;
Producers equilibrium; Empirical production functions; Estimation of production function;
Classification of cost; short run and long run costs; cost function; Law of variable
proportions; Return to scale; Estimation of cost function; Problems of estimating cost
and production functions.

Unit IV: Price and Output Relationship Under different Market Structure- Pure and
perfect competition; Monopolistic competition, Oligopoly and Bilateral Monopoly;
Discrimination monopoly; Pricing Practices and its types; Economics of Advertising cost.

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Unit V: Macro Economics- Concept of GDP and GNP; Inflation types and impacts;
Trade cycle: theories of trade cycle and business behaviour; Monetary and Fiscal
Policies and their Effects on Business and Investment.
Suggested Readings:

1. Managerial Economics, JV Vaishampayan

2. Managerial Economics-D Salvatore

3. Managerial Economics-Gupta

4. Managerial Economics-Reckie and Crooke

5. Managerial Economics- Varshney and Maheshwari

MBA (BE) 60274- ACCOUNTING FOR MANAGERS (AFM) Marks: 75

Course Outcome
Managers have to constantly deal with financial reports and financial statements in
order to extract relevant information specific to the problem at hand. This course aims to
provide skills to the students so that they can prepare and interpret financial statements
and reports pertaining to different business.

Unit I: Financial Accounting - Concept, Importance and Scope, , Preparation of

Financial Statements with special reference to analysis of a Balance Sheet and
Measurement of Business Income, Inventory Valuation and Depreciation.

Unit II: financial Statement Analysis, Funs Flow Analysis, The Statement of Cash
Flows, Management Accounting - Concept, Need, Importance and Scope and
responsibility centers.

Unit III: Cost Accounting - Records and Processes, Cost Ledger and Control Accounts,
Marginal Costing and Absorption Costing.

Unit IV: Reconciliation and Integration between Financial and Cost Accounts; Overhead
Cost and control, Job and Process Costing, Relevant Costing and Costing for Decision -
Making, Standard Costing and Variance Analysis.
Unit V: Budget and Budgetary control, Performance Budgeting, Zero Base Budgeting.

Suggested Readings:

1. Accounting for Manager- Dr. S N Maheshwari S Chand Publication

2. Accounting for Manager- C A C RamaGopal, New Age International Publisher

3. Accounting for Manager: Text and Cases- Sankar Thapa Taxman Publication

4. Accounting for Management- Dr. N P Sriniwasan, S Chand Publication

5. Accounting for Manager-Jelsay Joseph Kuppapally PHI Learning Publication

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MBA (BE) -Environmental Economics Marks: 75

Course Outcome: This course aims to provide exposure to the students about the
basic concepts and importance of natural resource management. The students would
be able to appreciate the urgency for protection, nurturing and management of Natural
Resources.

Unit-I
Multidisciplinary nature of environmental studies, scope and importance,
Natural Resources: Renewable and non-renewable resources:
a) Forest resources: Use and over-exploitation, deforestation, dams and their effects on
forest and tribal people.
b) Water resources: Use and over-utilization of surface and ground water, dams-
benefits and problems.
c) Mineral resources: Use and exploitation, environmental effects of extracting
d) Food resources: World food problems,
e) Renewable and non renewable energy sources, use of alternate energy sources.
f) Land resources: landslides.

UNIT II: Introduction: Meaning of environmental economics; environment as a Public

Good; The theory of Externality and Public Goods: Concepts, Market failure, Pigouvian
Solution, Buchanan’s Theory, Coase’s theorem and its critique, Pigouvian vs. Coasian
solution; Detrimental externality and non-convexities in the production set; Property
rights; Collective action. The Design and Implementation of Environmental Policy:
Overview; Pigouvian taxes and effluent fees; Tradable permits; choice between taxes
and quotas; implementation of environmental policy;
UNIT III: Measurement of Environmental Values: Use values; Option value and non-use
values. Techniques of Valuation: Market and Non- Market Valuation: Physical linkage
methods; Abatement Cost Methods; Behavior Linkage Method-Revealed and stated
preference; Social Cost benefit Analysis; Environmental impact assessment, Hedonic
property values and house hold production models (Travel cost method and household
health production function). Methods based response to hypothetical Markets,
Contingent Valuation Methods.
UNIT VI: India’s Environmental Policy and Performance, Environmental Planning and
Management, Macroeconomic Policies and Environment, People’s Participation.
Population and Environment, Poverty and Environment; International Environmental
Problems: Trans-boundary environmental problems; economics of climate change;
trade and environment - Trade and environment in the WTO regime, Eco-labeling,
Economics of climate change, Causes and Consequences of Ozone depletion and
climate change. Rio and other than Rio Conference, Protocols and Treaties relating to
climate change and Environmental degradation, Ozone depletion and Bio diversity.
Sustainable Development: concept and measurement.
UNIT V: Population and Economic Development; Vital Rates – Fertility, Morbidity,
Mortality, Age Pyramids, Age Structure, Life Tables and Migration; Demographic
Dividend; Theory of Demographic Transition - Historical Trends; Adjustment of Birth and
Death Rates; Household Choice Models; From Population to Development; Malthusian
View; Growth Impact; Population and Environment; Major demographic features of
India‘s population – Spatial, Age, Sex, Structure of Indian Population; Birth rate, Death
rate, Life Expectancy & Infant Mortality; Trends & Patterns; Evaluation of family welfare
programmes in India - National Population Policies since independence.
Page 21 of 40
Suggested Readings:
1. Brady, John (2006). Environmental Management in organizations, Earthscan Pub.
2. Bromely, Daniel E The Handbook of Environmental Economics
3. Connor, Robin and Stephen, Dovers (2004). Edward Institutional Change for
Sustainable Development, Edward Elgar Publishing.
4. Folmer, Henk, Hlandis Gabel and Hans Opschoor (1997). Principles of Environmental
and Resource Economics, Edward Elgar Pub
5. Hanley, Nick, Jason F Shogren& Ben White, (2008). Environmental Economics,
Macmillan.
6. Hart, Staurt L (1997). Strategies for Sustainable World, Harvard Business Review.
7. Hussan, Ahmed M (2004). Principles of Environmental Economics, Routledge
Publication.
8. James, David. Application of Economic Techniques in Impact Assessment.
9. Kerr John, M, Marothia, Dinesh K, Singh, Katar, Ramaswamy, C and Bentaly, William
R (1997). Natural Resource Economics, Oxford & IBH Publication.
10. Pearce, David, Giles Atkinson and Susana Mourato (2006). Cost –Benefit Analysis and
Environment, Earthscan Pub.
11. Roger, Perman (1995). Natural Resources and Environmental Economics, Longman
Publication.
12. Richard, Welford The Context of Corporate Environment Management.
13. Therivel, Riki (2004). Strategic Environmental Assessment in Action, Earthscan
Publication.

MBA (BE) 600276 Research Project/Survey Report Maximum Marks:

100
For research project/survey report the total strength of the class divided into three parts
of 20 each or the strength accordingly. A topic of project/ survey will be assigned to
each group and the group will have to prepare a detailed project/survey report and
submit the complete project report /field survey report to their coordinator.
The submitted project report/field survey report will be evaluated by the internal
research evaluation committee of the department.

Page 22 of 40
 SECOND SEMESTER
MBA (Business Economics)
MBA –BE- FINANCIAL MANGEMENT Marks: 75

Course outcomes:
The objective of this course is to provide the basic understanding of corporate finance
concepts. To enable the students, synthesize and explain the corporate financial
functions and decision-making dynamics in the broad framework of a financial system.
The course will prepare students
• To appraise and analyze the role and functions of a finance manager
• To assess the utility of concepts and principles of Financial Management from the
point of view of wealth maximization objective of a firm
• To apply the course concepts in analyzing capital structure and project investment
decisions.
• To demonstrate the application of basic principles of Financial Management in varying
situations of risk and return trade-offs, cash management, credit and inventory
management.
• To evaluate the outcomes of a firm’s decision to use various financial assets in short
and long term.

Unit I: Nature of Financial Management: Concepts and Objectives of Financial

Management; Approaches of Financial Management.
Unit II: Time Value of Money, Valuation of Securities, Risk and Return, Beta Estimation,
Cost of Capital.
Unit III: Investment Analysis: Capital Budgeting Decisions, Determining Cash Flow for
Investment Analysis, Complex Investment Decision and Risk Analysis in Capital
Budgeting
Unit IV: Capital Structure: Instruments of Long and short term sources of funds, Capital
Structure Theories, Leverages Analysis, Dividend Theories and Policies
Unit V: Working Capital Management Concepts and its Types, Estimation of Working
Capital, Determinants of Working Capital, Credit Policy, Receivable Management, Cash
Management, Marketable Securities, Inventory Management;

Suggested Readings:

1. Financial Mangement- IM Pandey Pearson Publication

2. Financial Management- PC Tulsian S Chand Publication

3. Financial Management- JV Vaishampayan Royal Publication

4. Financial Management- MY Khan and PK Jain McGraw Hill Publication

5. Fundamental of Financial Management- Vyuptakesh Sharan Pearson Publication

Page 23 of 40
MBA (BE) - MANAGEMENT SCIENCE Marks: 75

Course Outcome:
1. To understand the use of limited resources for maximum output.
2. To understand the various optimizing techniques for business and banking scenario.

Unit I: Management Science - Basic Concepts and its role in Decision Making; Linear
Programming Problem: Graphical and Simplex Method; Duality
Unit II: Big M Method; Integer Programming Branch and Bound algorithm; Sensitivity
Analysis; Goal Programming Problem
Unit III: Transportation Problem and Assignment Problem; Queuing Theory;
Unit IV: Network Analysis Techniques; PERT/CPM; Decision Theory and Decision
Trees
Unit V: Inventory Management; Game Theory; Simulation.

Suggested Readings:
1. Operations Research: S Kalavathy Vikas Publication

2. An Introduction to Management Science: Quantitative Approaches to Decision Making: David

R Anderson and Dennis J Sweeney Cengage Publication

3. Operation Research: Theory and Application JK Sharma Mac Millan Publication

4. Operation Research: Quantitative Techniques for Management V K Kapoor S Chand and

Sons

5. Operation Research: Quantitative Analysis for Management K K Chawala, Vijay Gupta and

Bhushan K Sharma Kalyani Publication

MBA (BE)- - BUSINESS ENVIRONMENT MAXIMUM MARKS 75

Course Outcomes:
The objective of this course is to examine the political, regulatory, societal, cultural, and
natural factors that shape business' nonmarket environment. Business enterprises
function in both a market and a nonmarket environment. The non-market environment is
the space where the formal and informal rules governing market competition are set and
enforced. Successful businesses align the firm's capabilities with the demands of both
its market and nonmarket environment. The course will examine markets, market
failures, the role of government in correcting market failures, and government failures.
Unit I-Concepts, Significance, Elements and Scanning techniques of Business
Environment

Page 24 of 40
Unit II-Economic Environment-industrial policy,Fiscal policy, Monetary policy, EXIM
policy

Unit III-Legal & political Environment-Consumer protection Act 2018, Competition Act
2009, FERA & FEMA, Licensing policies, Trend shifting in legal and political
environment.

Unit IV-International and Technological Environment- Multinational corporations, NRI

contributions, WTO, World Bank, IMF, FDI and Rupee devaluation

Unit V- Policy environment: Liberalization, Privatization, and Globalization, second

generation reform, Industrial policy, growth and changes.
Suggested Readings:

1. Ashwathappa, K.; Business Environment for strategic Management.

2. Charunilam, Francis: Business Environment.

3. Charunilam, Francis: Business and Government

4. Shukla, M.B. Business Environment.

5. Ghosh, B.; Economic Environment of Business.

MBA (BE) - MARKETING MANAGEMENT Marks: 75

Course Outcomes: This course addresses the management challenge of designing
and implementing the best combination of marketing actions to carry out a firm's
strategy in its target markets. Specifically, this course seeks to develop the students'
skills in applying the analytic perspectives, decision tools, and concepts of marketing to
decisions
Unit I: Nature and scope of marketing, the Marketing environment and Environment
scanning.
Unit II: Marketing information system and Marketing research, Understanding
consumer and Industrial markets, Market segmentation, Targeting and positioning.
Unit III: Product decisions - product mix, product life cycle, new product development,
branding and packaging decision, Pricing methods and strategies, Promotion decisions,
Promotion mix, Advertising, Sales promotion, publicity and personal selling.
Unit IV: logistic Management, selection, cooperation and conflict of channel
management.

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Unit V: vertical marketing Implementation and systems, Evaluation and control of
marketing efforts; new issues in marketing - Globalization, Consumerism, Green
marketing, Relationship Marketing, Legal issues.

Suggested Readings:
1. Kotler Philip and Kevin Keller, Marketing Management 13th ed. Pearson prentice.

2. Kotler, Philip, and Gray Armstrong, Principles of marketing, 12th ed. Pearson prentice Hall.

3. Etzel, Michael j. Bruce J. walker and William j. Stanton, Fundamentals of Marketing 11th ed.

McGraw Hill.

4. Mc Carthy, E. Jerome, Joseph P. Canon and William d. Perrault, Jr.,Basic Marketing; A

Managerial Approach,9th ed. McGraw Hill.

5. Kotler, Phillip, Keller, Abraham Koshy, Mithileshwar Jha, Marketing Management; A South

Asia Perspective, 13th ed, Pearso, India.

MBA (BE) Research Project/Survey Report Maximum Marks: 100

For research project/survey report the total strength of the class divided into three parts
of 20 each or the strength accordingly. A topic of project/ survey will be assigned to
each group and the group will have to prepare a detailed project/survey report and
submit the complete project report /field survey report to their coordinator. (The topics
and research work of the students should be totally different from the first semester so
that the students could learn something new and different from the first semester).
The submitted project report /field survey report will be evaluated by the internal
research evaluation committee of the department.

Page 26 of 40
 THIRD SEMESTER
MBA (Business Economics)
MBA (BE) - Project Economy & Management Marks: 75
Course outcomes : This course aims to equip students for understanding the
importance of the new investment project vis-à-vis total economy functioning.
Further, the students would be able to prepare feasibility report for any new
venture / start - up, understand its planning and implementation.
Unit – I (Project Appraisal)
Introduction, Project Cycle, Development Planning & Project Choice, Project Identification and
Design,
Unit II- (Market & Technical Analysis)
Market and Demand Analysis of a Project, Competitiveness of the market. Technical Analysis,
Business and Technology, Acquisition, Management of Technology.
Unit III- (Financial Analysis of a Project)
Estimate Cost of project, means of finance, working capital requirements and financing, time
value of money, cost of capital, Evaluation of project investments using non discounting and
discounting criteria.
Unit- IV (Economic Analysis of a Project)
Rationale for social Cost Benefit Analysis, UNIDO Approach to Project Appraisal, Little
Mirrless Approach, World Bank Approach, Project Appraisal and Indian Plans.
Unit - V (Impact, Risk and Sensitivity Analysis of a Project)
Environment impact, Benefit Estimation in social and infrastructure Projects, Scenario Analysis,
Simulation Approach and Decision Tree Analysis
Reading list
1. Boardman A, D Greenberg, A Vining and D Weimer (2014).Cost-Benefit Analysis – Concepts
and Practice, Harlow: Pearson.
2. Chandra, Prasanna (2010). Project Planning Analysis Selection Implementation and Review,
Tata McGraw Hill Publication.
3. Clifton, David and David Fyfee (1977).Project Feasibility Analysis, Wiley- Inter science
Publication
4. Cuervo, Alvaro, Domingo Ribeiro and Salvador Roig (2007). Entrepreneurship,Springer
5. Glasson J, R Therivel and A Chadwick (2012). Introduction to Environmental Impact
Assessment, Routledge.

Page 27 of 40
MBA (BE) - Industrial Economics Marks: 75

Course Outcomes

When analysing decision making at the levels of the individual firm and industry,
Industrial Economics helps us understand such issues as:

 the levels at which capacity, output, and prices are set;

 the extent that products are differentiated from each other;

 how much firms invest in research and development (R&D)

 how and why firms advertise

UNIT I: STRUCTURE - CONDUCT - PERFORMANCE PARADIGM Definition of

Industrial Economics, The Structure, Conduct, Performance model/framework with and without
feedbacks and its critique, The Firm: Principal-Agent problem, Hold Up Problem, Tapered
Integration, Franchising, Sustainable Competitive Advantage, Casual Ambiguity . Theories of
Industrial location, Industrial structure : Private and Public sector, Large, MSME, Village
industries, Industrial productivity and its tools. Sick Industries and its revival, Problems of Small
Scale Industries. Role of Banking Sector in Industrialization

UNIT II: MARKET STRUCTURE, POWER AND CONCENTRATION Theories of

Measurement of Concentration: deterministic and Stochastic Approach - Lerner and Herfindahl
Index, Concentration and Market Power: Theory and Empirical Estimation, Conduct and Market
Power: Empirical Estimation, Collusion and Efficiency Hypothesis

UNIT III: BARRIERS TO ENTRY Entry Cost and Market Structure, Endogenous versus
Exogenous Entry Cost, Free Entry and Social Welfare - Strategic Behavior, Entry and Exit:
Entry deterrence, Predation, Mergers, Amalgamations and Acquisitions, Joint venture.

UNIT IV: VERTICAL INTEGRATION, PRODUCT DIFFERENTIATION AND

ADVERTISING Double Marginalization and Two Part Tariffs, Retailers Competition,
Investment Externalities, Indirect control, Manufacturer Competition, Vertical Restraints -
Horizontal and Vertical Differentiation, Product differentiation and Market power, Product
Positioning, Imperfect Information and Switching cost

UNIT V: TECHNICAL PROGRESS & PERFORMANCE Market Structure and Incentives

for Research and Development, The Dynamics of R&D Competition, Public Policy,
Organizational Inertia, Patent and Copyright Protection, Industrial policy 1991, Foreign
Investment, Role of MNC and Foreign Collaborations. Current

References:
Page 28 of 40
1. Roger Clarke, Industrial Economics (Oxford: Basil Blackwell, 1985)
2. Luis M Cabral, Introduction to Industrial Organization, The MIT Press
3. Stephen Martin, Industrial Economics, Blackwell Publishers
4. Fergusen and Fergusen, Industrial Economics.
5. Stephen Martin, Advanced Industrial Economics

Page 29 of 40
MBA (BE) International Trade & Business Marks: 75

Course Outcomes:
1. This course seeks to equip students with a basic understanding of
theories of International trade.
2. It also provides an introduction to trade policy issues and to the role of
the WTO.
Unit I: Globalization Concept of Globalization, Globalization of Market and Production,
Changing nature of the global economy, Drivers of Globalization, Role of technological change
in Globalization, Changing demographics of the global economy: (changing world output and
world trade picture, changing foreign direct investment picture, changing picture of
Multinational Enterprises (MNE), Global Economy of the 21 st century, Meaning and role of
Regional Economic Integration, Globalization debate and Antiglobalization protests, Cocept of
World Labour policies and Environment.

Unit II: National Differences National Differences in Political, Economic, Legal System,
Culture and Economic Development, Ethics, Corporate Social Responsibility, and Sustainability

Unit III: Global Trade and Investment Environment and Global Monetary System
International Trade Policy, Government Policy for International Trade, Foreign Trade
Investment, Regional Economic Integration, The Foreign Exchange Market, International
Monetary System, Global Capital Market.

Unit IV: The Strategy and Structure of International Business Organization of International
Business, Entry Strategy and Strategic Alliances. International Logistic, International Marketing

Unit V: International Business Functions Exporting, Importing, and Countertrade, Global

Production and Supply Chain Management, Global Marketing and R&D, Global Resource
Management, Accounting and Finance in the International Business.

Unit VI : Case Studies

 Making the Apple iPhone  Export challenges to MSMEs: A
case Study of Indian handicraft
 Revolution in Egypt Indusry
 Ghana an African Dynamo?

 Walmart Can‘t conquer all countries

 The Rise of India‘s Drug Industry

 Oriegn Retailers In India

 Amazon Kindle Evolution

Page 30 of 40
Suggestive Readings
1. Charles W.L. Hill, G. Thomas M. Hult, Rohit Mehtani, International Business, McGraw
Hill Education(India) Private Limited

2. International Management - Culture, Strategy, and Behavior (5 ed) by Richard Hodgetts and
Fred Luthans, McGraw-Hill, 2003. (Supplemental Reading). (Code: IM)

3. Anthony R.N., D.F. Hawkins and K.A. Merchant, Accounting: Text and Cases, McGraw Hill,
1999

4. Richard G. Schroeder, Myrtle W. Clark and Jack M. Cathey, Financial Accounting Theory and
Analysis, Text Readings and Cases, John Wiley and Sons, 2005.

5. Ahmed RiahiBelkaoui, Accounting Theory, Quorm Books, 2000.

MBA (BE) Service Sector Economics Marks: 75

Course outcomes:
At the end of the course, the learner will be able to:
1. Understand the importance of retailing.
2. Identify various formats of retailing.
3. Comprehend the store design, location, and operation related issues in
retail industry.
4. to familiarize students with the conceptual understanding of the
various types of Banking and financial services available and an
exposure to the regulatory environment in which these operate.
5. The course covers the spectrum of financial intermediation and
banking services which are indispensable for smooth functioning of
business activities.
Unit-I Concept of service- Attributes of service, Main types of services and their classification,
service-goods relationship, economic services; Rural-Urban Services-dualism. Services
Economy-Concept and its role in development, Knowledge Economy- Concept and
Characteristics, Innovation and Research & Development
Unit-II Services and information Technology-The Interconnection-Promotion of Services
through IT in India; Financial Services-Security Markets and their Management in India-
Management and Marketing of financial services in India
Unit-III Travel, Transport, Communication, Insurance and Tourism: interrelationship – Growth of
Transport-Transport Planning –Development of infrastructure-Role of the State and PrivateSector;

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Hospitality and Entertainment Service-Hotel industry-Feasibility and Planning of Hospitality -
Hotel Regulations-Tariff clarification-Food and Catering Services
Unit-IV Dynamics of services sector growth in India, Three-sector hypothesis and India, Role of
service sector in Indian Economy, Decomposition of Services sector growth in India and its
implications.
Unit-V Employment in Services Sector- a gender perspective; Business Services,
Telecommunications, Tourism, Hotel, Real estate, IT and insurance sector in India Public Private
Partnerships in Services
Suggested Reading List
1. A.K. Bhatia – International tourism: Fundamentals and Practices
2. U.A. Avadani, ‘Investment and Security Markets in India’, Himalaya Publishing House, Bombay
3. R.K.Sen and B.Chatterjee, ‘Indian Economy Agenda for the 21st Century’ Deep and Deep
Publications, New Delhi
4. Baumol, W.J., Blackman, S.A. Batey and Wolff, E.N. (1985) Unbalanced Growth Revisited:
Asymptotic Stagnancy and New Evidence. American Economic Review 75:806-17.
5. Glasmeier, A. and Howland, M. (1994), Service-led Rural Development: Definitions, Theories
and Empirical Evidence, International Regional Science Review, 16, 197-229

MBA (BE) Summer Training Project Report Maximum Marks: 100

The students will have to go for summer training for 4-6 weeks summer training/internship after the
completion of second semester examination and whatever they learn in the organization they will
have to prepare a complete project report and submit it to the department as per guideline of the
department. The presentation, evaluation and viva-voce examination of this project would be
conducted under the presence of internal and external examiner.

Page 32 of 40
 FOURTH SEMESTER

MBA (Business Economics)

MBA (BE) Entrepreneur Development Marks: 75

Course Outcomes:

1. Learners will explore entrepreneurial skills and management function of a

company

2. To explain classification and types of entrepreneurs and the process of

entrepreneurial project development. Learners will identify the type of
entrepreneur and the steps involved in an entrepreneurial venture.

3. To discuss the steps in venture development and new trends in

entrepreneurship. Learners will understand various steps involved in
starting a venture and to explore marketing methods & new trends in
entrepreneurship.

UNIT 1: Define Entrepreneurship, Entrepreneurship domain, Managers Entrepreneurs and

Entrepreneurial Managers, Entrepreneurship and small business Characteristics of
Entrepreneurs, Entrepreneurial Orientation, Entrepreneurial Motivation, Models of
Entrepreneurial Motivation, Factors influencing Entrepreneurial Behaviour Entrepreneurial
Process Model, 3M Analysis for opportunity screening, New Venture creation process, Process
of Enterprise formation

UNIT 2: Importance of creativity management, creativity and entrepreneurship, steps in

creativity, skills of an entrepreneur

UNIT 3: Approach to entrepreneurship to small, medium, and large corporations,

entrepreneurship in the context of small and medium enterprises (SMEs) and large corporations,
Impact of changing environment on entrepreneurship, role of strategic management in the
development of entrepreneurial organization, Sources of Entrepreneurial Capital, Securing Debt
financing, Equity financing, Venture capital, Exit Strategy.

UNIT 4: Entrepreneurship in domestic and international business, Planning Business Models

and Strategy, Developing Entrepreneurial strategy, Strategy development framework,
entrepreneurial behaviors for individuals and teams to identify and exploit opportunities,
integration of entrepreneurship and marketing for market oriented and customer focused
innovations

Page 33 of 40
UNIT 5 : Intellectual Property Management, Nature of Intellectual Property, IP Rights,
Copyright, Confidentiality and Trade Secrets, Developing an IP Strategy, Licensing Social
Entrepreneurship , Developing a Social Economy, Social Enterprise, Social Entrepreneur,
Cooperative and mutual enterprises, Business Cooperative Model, Social enterprise and the role
of Cooperatives, Cooperatives Life-cycle Model, Strategies for enhancing Social
Entrepreneurship and Social Innovation.
Suggested Readings:
Drucker, P., “Innovation and entrepreneurship”, Routledge, 2014.
Shukla, M., “Social Entrepreneurship in India: Quarter Idealism and a Pound of Pragmatism”,
Sage Publications Pvt. Limited, 2019.
S S, K. Entrepreneurial development. S Chand & Company Limited.

Page 34 of 40
MBA (BE) Agribusiness Management Marks: 75

Course Outcomes:
The focus of this course is to introduce students to the importance of
Agricultural sector and to the issues associated with agricultural transformation,
agricultural production, and demand of and supply for agricultural commodities.
The objective is to equip students to analyze and critically assess issues, policies
and programs in these areas with Particular emphasis on Indian agriculture.

Unit 1: Introduction to Agribusiness Management

Concept And Features of Agribusiness Management and Definition of Agricultural Economics,
Factors of Agricultural Production, Role of Agriculture in Indian Economy, Agricultural
Production (Food Grains & Commercial Crops in India, Pulses and Oilseed Crops), Food
Consumption, Livestock, Dairy and Fisheries Productions, Agro-Industrial Complexes, Food
Processing Sector, Food Safety Schemes. Changes In Indian Agriculture. National Policy on
Marine Fisheries (2017); National Seed Policy (2002); National Food Processing Policy, New
Investment Policy Scheme for Natural Resource Management, Scheme Related to Horticulture,
Scheme Related to Plant Protection, Scheme Related to Machinery, Credit Scheme and
Insurance Schemes, Cooperative Sector Schemes and Agricultural Marketing Schemes.

Unit 2 Indian Agriculture Policy and Scheme

Introduction, National Agriculture Policy (2000); Agriculture Price Policy in India; Foreign
Trade Policy of India, Nutrient Based Subsidy (NBS) Policy, National Food Security Act, 2013
(Right To Food Act); National Policy on Handling, Storage and Transportation of Food Grains;
National Biotechnology Policy; National Policy For Farmers (2007), New Agricultural Policy
2020: The Three Agri Reforms, The Farmers' Produce Trade and Commerce (Promotion and
Facilitation) Bill, 2020, The Farmers (Empowerment and Protection) Agreement of Price
Assurance and Farm Services Bill, 2020, The Essential Commodities (Amendment) Bill, 2020,
Pro-Cons of Agri reform bills.

Unit 3: Agricultural Finance:

Overview on Agricultural Finance, Meaning of Agricultural Finance, History of Financing
agriculture in India, Nature and scope of agriculture finance, difference between financing of

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Agricultural and other sections. Role and importance of Agricultural Finance. Classification of
financial need. Source of Agricultural credit in India, Weakness in agriculture credit structure,
Suggestion for Improving Institutional Rural Credit System, Contract Farming and Retailing:
nature and importance of contract farming advantage to the farmers, advantages to the sponsors,
problems faced by farmers and problem is by sponsors;

Unit 4: Agricultural Marketing:

Infrastructure status of Agricultural marketing; infrastructure regulated markets, commodity
futures and Forward Markets, Central Processing Centres (CPC), Agri-Export Zones (AEZ),
Farm Road Infrastructure, Post-Harvest Handling: Packaging, Cooling method and temperature,
Storage and Pest control; grading facilities transportation, Storage Cold Storage And
Refrigerated Containers, Value Addition Telecommunication, Marketing Cooperatives, Direct
Marketing, Supply Chain Management, State Trading, AGMARKNET, Constraints in the
present Agricultural System. Government policies and program relating to the agricultural
prices: agricultural price policy and its objectives, current instrument of Agricultural price
policy, Administered Prices, Efficiency of Marketing System for agricultural commodities;
Marketing costs, Margins and price Spread; Integration of agriculture markets, Market
intermediaries and their role, concept of financial statements
Unit 5: Production Management in Agri Business:
Introduction, Diversification, Natural Resource Management, Soil conservation, Biodiversity
conservation, Sustainable agriculture, Water Resources, Labour and Agriculture wages,
Cropping pattern (On the Basis of Regional Agro-Climatic Planning) Watershed Management,
Global Positioning System, Precision farming and Organic farming, National Mission on
Sustainable Agriculture.
Overview of world agricultural trade, issues impacting international agricultural trade,
agricultural policy, technology advancement on agricultural products, Export and import of
agricultural commodities. Destinations of Export and import of Agricultural commodities.
Reading Books
1. Mishra Anjana, Biswas Debasish and GiriArunangshu Agribusiness Management,
Himalaya Publishing House

2. Talathi, JM; naik VG. And Jalgaonkar V. N. Introduction to Agricultural Economics and
Agribusiness Management, ANE BOOK New Delhi

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 3. Pandey, Financial Management, Vikash Publishing House Private Limited.

4. Kadam S. S., A Text Book of Agribusiness Management, Universal Prakashan, Pune

5. EIRI Board, Food Processing and Agro-based Industries, Engineers

India Research Institute

6. Kotler, P. & Armstrong, G. Principles of Marketing, Pearson.

MBA (BE) Problem and Policies of Indian Economy Marks: 75

Course Objective: The objective of this course is to give students an insight into
the relationship between firms, markets and public policy.

UNIT-I: Economic Rational of government; Fiscal Function of the government, Market

failures: Imperfections, Decreasing cost; Concepts of Private Goods and Social Goods; Social
welfare function; Theory of second best. Public Expenditure: Structure and growth of public
expenditure; Economic Effects of public expenditure; Wagner‘s Law; Wiseman – Peacock
Hypothesis; Social Cost- Benefit Analysis; Reforms in expenditure budgeting Principals of
Taxation - Principle of Fiscal Neutrality; Excess Burden; Doctrine Principle of Equity, Benefit
Principle; Bowen and Lindhal Models, Ability to pay Principle; theory of optimal taxation;
Effects of taxation on work effort, Savings, investment and growth. Impacts and Incidence of
Taxes - Meaning of Impact and Incidence of taxes ; Distinction between Impact and Incidence
of taxes ; types of Incidence; theories of Shifting Incidence; Shifting of Tax Incidence under
Different Market Condition

UNIT II: Public Debt - Classical and modern views of Public debt; Sources of Public debt;
burden of public debt; public borrowings and price level; Principles of public debt management
and repayment. Fiscal Policy- Objectives of fiscal policy: Full employment, Anti- inflation,
economic growth, redistribution of income and wealth; Instruments of fiscal policy;
macroeconomic effects of fiscal deficits; the high inflation trap; Fiscal deficit in India; Indian
fiscal policy since 1991.

UNIT- III Fiscal Federalism - Fiscal federalism in India; Vertical and horizontal imbalance;
Sources of revenue of centre and state ; Decentralization theorem ; role of Finance Commission
and Planning Commission; Criteria for transfer of resources; Deficit finance – Causes and
Consequences . Indian Finances - Tax systems in India: Structure, Composition; Sources of
Revenue of the Union, States and local bodies; Classification of taxes: Direct and indirect taxes,
progressive, proportionate and regressive taxes, Ad-valorem and specific taxes; reforms in
direct and indirect taxes; Analysis of Central and State government budgets

Unit IV Money: Evolution of Money, Role and Nature of Money; Monetary Standards- Gold,
Paper. Money in the present scenario: e wallets – concept, nature and advantages.
Page 37 of 40
Demand for Money- Classical: Fisher, Cambridge: Cash Balance Approach, Keynesian Theory
and Post Keynesian Approach to Demand for Money- Tobin, Baumol and Friedman.
Money Supply: Concept, Measures and Determinants of Money Supply. Money multiplier:
concept and the H theory of Money Supply.Monetary base: Central Banking: Introduction and
Functions.
Monetary Policy and its instruments: Credit Control measures of the Central Bank.
Overview of Indian Banking System: Commercial Banks- Nature and Functions.
Unit V Negotiable Instruments: Nature and Type; Capacity of Parties of Negotiable Instrument;
Negotiation; Presentment of Negotiable Instrument; Discharge from Liability; Dishonour of
Negotiable Instrument; Crossing and Dishonour of Cheque.Banker – Customer Relationship:
Legal Nature of Banker- Customer Relationship and their Rights and Duties; Special Categories
of Customers- Corporations, Partnership Firms, Hindu Joint Families, Trusts, Joint Account
Holders, Minors, Nominee Account and NRI. Different types of Accounts: Saving Account,
Current Account and Fixed Deposits. Other Transactions between them: Safe Deposit Vaults,
Bank Guarantee, Financial Advice; Secrecy of Account.Basic Banking: KYC norms; SST:
ATM, Net Banking, etc.
Suggested Readings:
1. Macro Economics: H.L. Ahuja
2. Banking Law and Practice- P.N. Varshney
3. Monetary Economics: Jagdish Handa
4. Money, Banking and Public Finance- T.N. Hajela
5. Musgrave, R.A. (1959), The Theory of Public Finance, McGraw Hill, Kogakhusa,
Tokyo.
6. Musgrave, R.A. and P.B. Musgrave (1976), Public Finance in Theory and Practice,
McGraw Hill Kogakusja, Tokyo
7. Buchanan, J.M. (1970), The Public Finances, Richard D. Irwin, Homewood.
8. Jha, R. (1998), Modern Public Economics, Rutledge, London.
9. Menutt, P. (1996), The Economics Public Choice, Edward Elgar, U.K

MBA (BE)-HUMAN RESOURCE MANGEMENT Marks: 75

Course Outcomes: On completion of the course, the student will be able

to:
1. distinguish the strategic approach from traditional HRM
2. understand the formulation of HR strategy aligned to business
strategy
3. application of cultural differences to managerial effectiveness
through case studies
4. manage diversity at workplace through cognitive understanding of
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 the cultural dimensions and differences
5. design and develop organization structure, systems, and HR
practices encouraging inclusion
Unit I: Concepts and Perspectives on Human Resource Management; Human
Resource Management in a Changing Environment.
Unit II: Corporate Objectives and Human Resource Planning; Career and Succession
Planning, Job analysis and Role Description.
Unit III: selection and recruitment, Manpower Training and Development.
Unit IV: Performance Appraisal and Potential Evaluation, Job Evaluation.
Unit V: Employee Welfare; Industrial Relations & Trade Unions
Suggested Readings:
1. Armstrong, Michael, “Strategic Human Resource Management”, Kogan Page, New
York / New Delhi, 2021, Seventh Edition.
2. Azmi, Feza Tabassum, “Strategic Human Resource Management”, Cambridge
University Press, United Kingdom, 2019, First Edition.
3. Storey, John, Patrick M. Wright, and Dave Ulrich, “Strategic human resource
management: A research overview”, Routledge, 2019.
4. Greer, Charles R, “Strategic human resource management”, Pearson, 2021.
5. Bhattacharyya, Dipak Kumar, “Cross-cultural management: Text and Cases”, PHI
Learning Pvt. Ltd., 2010.
6. Hofstede, Geert, Gert Jan Hofstede, and Michael Minkov, “Cultures and
organizations: Software of the mind”, Mcgraw-hill, New York, 2005.
7. Thomas, David C., and Mark F. Peterson, “Cross-cultural management: Essential
concepts”, Sage Publications, 2016.
8. Kandula, Srinivas R., ‘International Human Resource Management”, Sage, 2018.
9. Aswathappa,K. and Dash, Sadhana, “International Human Resource Management”,
Mc-Graw Hill, India, 2020, Third Edition
10. Dowling, Peter J., Festing, Marion, and Engle, Allen D., “International Human
Resource Management”, Cengage, India, 2017, Seventh Edition

MBA (BE) Dissertation Report and Viva Voce Maximum Marks: 100
At the beginning of fourth semester classes a topic for dissertation will be assigned to
each student separately or at least one topic to three students by the internal research
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committee of the department. Students will have to complete the dissertation under the
guidance of assigned Guide/Mentor and submit it to the department.
The presentation, evaluation and viva-voce examination of this dissertation would be
conducted under the presence of internal and external examiner.

THE END

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