Welcome to The Chennai Angels
Answer all the questions in each of the three sections – What are you
creating, Start-up organisation, Start-up details.
Start-up Organisation - A few questions about your organisation
1. Name of your company (as registered). If not registered, name identified.
2. The brand name of your product or service. If a brand name is not used
please tell us the name that you have identified.
3. Where is your company operating from?
4. The industry to which your start-up belongs.
5. How would you describe your business category?
B2B/B2B2C/B2C/Other
6. What is your business? Choose one of the below.
Product, Service
7. What is the current stage of your company?
Idea, Concept, Beta, Pre revenue, Revenue
8. What is your business founded date?
9. Select the round of financing.
Idea, Seed, Angel, Pre-Series A, Series A
10.Company website URL and social media links.
A few questions about your Team
11.Please describe your role in the start-up.
12.Your LinkedIn URL
13.Team member name, role, and LinkedIn URL
14.Team member name, role, and LinkedIn URL
15. Describe what facts make your team exceptional for this space? (The start-up
founder(s) and their team are a predictor of start-up success. Describe the value, the knowledge, and
experience of the founding team that will contribute to technology, product development, go-to-
market, and growth. Add anything that you believe works for you. Be candid about gaps, if any, and
how you intend to fill them.)
350 Characters
What are you creating? Please describe your start-up in your own words.
1. Please describe your start-up in your own words. ( Try to do this in one sentence.
Best statements are tested using two tests. One, an 8 or 9-year-old school student should be able to
understand it. And it should focus more on what customers get and less on what you do. Add a line
about why you are building the start-up.)
350 Characters
2. Describe the important problem of customers you are solving. Is it based on the personal
experience of the founders? Why do you believe customers will consider and buy from you?
350 Characters
3. The value of your solution to the customers targeted by you . Why is your
product/service necessary? Is it doing something different/or doing differently? Is it a “need to have”/
“nice to have?” Identify if possible, the basis of your assessment. Any trials conducted?
350 Characters
4. What is the market opportunity? And why will it be big? Total Addressable
Market. Identify the immediate opportunity targeted as a steppingstone to a larger
opportunity. Do you have an unfair advantage to sell to this market?
350 Characters
5. How do you make money (or plan to)? Who will pay (target customer segment)? What are the
estimated (or established) margins? What are the costs of sale? What are the key metrics you use (or
intend to use) to manage the business?
350 Characters
6. Describe your go-to-market plan. Have you established (or estimated) cost of customer
acquisition (plans of reaching your prospects, converting them into customers, and profitably
satisfying their needs, either with or without key partnerships). Have you established (or estimated)
margin structure of channels if used? Indicators you use (will use) to determine the effectiveness of
sales and marketing activities.
350 Characters
7. The traction metrics you use and the trend that make you confident about
growth?
350 Characters
8. Why is now the right market timing (technology, trends, economic
tailwinds, consumer behaviour, etc.) for your company to raise money?
350 Characters
Attachments
Attachments are important. They show preparedness to close the capital raise quickly. A video pitch upload is
a significant opportunity for you to present to investors even before you are invited for a pitch. It significantly
accelerates investment decision making. Cap table, traction metrics, and financial projections are enclosures
that reflect preparedness and speed evaluation.
9. Pitch deck (template provided)
10.Three-minute video pitch (MP4 format). The video pitch adds much more
material to a PowerPoint two-dimensional pitch document. A video pitch
can be conversational, made by answering questions. Use the recording
version on Zoom. See this article.
11.Cap Table. A cap table is a percentages of equity ownership capital (equity
shares, preferred equity shares, warrants, and convertible equity) and
value of equity in each round of investment by founders and other
investors. If you do not have a cap table write a note on the file and
upload.
12.Financial projections - Use the financial projections file (recommended) or
your own format. An 18-month month-by-month cash flow adds value
13.Traction metrics
Start-up details
A few questions about funding
1. Total investment in your start-up.
Currency | Amount
2. Who did you raise it from? Identify own funds, friends and family, Seed/
angel group(s). Total funds raised should equal the investment above).
Share names of seed/angel groups.
350 Characters
3. Any loans? If yes, please identify amount and source.
350 Characters
4. What is your funding requirement?
Currency | Amount
5. Any written commitments for any portion of this funding on date of
application?
Currency | Amount
6. Expectations of pre-money valuation.
7. What challenges does your business face in the coming three months?
350 Characters
