About the Company and Scenario
You are working in a new business intelligence team at an Ecommerce company in Vietnam. In 2020, the company first introduced an
online platform offering Camera and PC – Laptop products. Since then, the selection (number of products) has grown to a thousand
items that can be delivered across 3 regions in Vietnam. 2021 is a dynamic year where many changes have been applied:
The company diverse product lines by inbounding the new category: Electronics Accessories.
Introduce the new inventory model: marketplace. This model allows sellers/merchants to list their products on the company’s
platform. Unlike the instock model, products in the marketplace model are totally or partially handled by sellers and stocked
by sellers’ warehouses.
Increase the number of products that are eligible for same-day delivery. Although the company witnessed some positive
impacts in revenue after these changes, the company does not have a single-truth source of report to well evaluate their
business performance yet. Each department uses a different report, so it’s hard to consolidate insights before WBRs (A WBR is
a weekly meeting between your executive team and the directly responsible individuals who own your company's goals).
Requirement
Your CEO needs you to work on the two deliverables:
A dashboard that consolidates key metrics for an Ecommerce firm that you can go through on a monthly basis, helping review
and evaluate the business performance more quickly and effectively
A deep dive analysis to understand a drop in NMV (Net Merchandise Value) in the latest quarter (Q3 '2022) and recommend
your solution for the current situation. You need to:
o Define symptoms and root causes of the current situation.
o Propose and prioritize action items to increase NMV.
o Discuss the opportunity costs for each action you proposed
