Social Media Marketing for Beginners: Instagram
1. As of 2020, Advertising audience of 1.6 Billion ppl.
2. Most active demographic 19-29 yrs old
3. 90% of people follow at least one brand on IG
4. A more casual platform
Choose a Strategic UserName
-Choose a username that most closely ressembles the business
-Avoid using too many special characters
-choose inviting headshots of yourself or the client. Open body langage, open smiles
-choose a high quality logo
- write a bio that tells who you are, what you do, what is your unique selling position (what will
the audience will benefit from following you)
-include business hours for brick and mortars, tag the agency, models and their agency
Features of IG
1. The Grid: displays 3 pieces of media across the screen on the mobile/desktop app.
Everything gets cropped to a preview. Get the key focal element in focus. This is the front
page of your Instagram. Keep the pictures similar in style. Stick to general color palate and
editing style
2. Stories: micro content. 10,000 followers required to post links in your stories
3. Highlights- use as a display for products and services, content pillars, testimonials, freebies,
showcasing work, and how to contact the client. Keep the highlights on brand
4. IGTV:
5. IG Live:
6. Reels: compared to a tik tok. Music from spotify can be used within the creations.
Developing a Strategy:
1. Post 1x day in the grid, 3-4 times in the stories. “ Throw in a weekly live and the IG algorithim
may actually favor you!” Ideally one of the grid post would be an IG TV, and a few can be a reel.
4 to5% = Healthy engagement rate . Don’t just post random reels, be sure to create VALUE and
Help people! Start with a set of key themes that the IG will cover. Figure out where each content
pillar will fit in with the features.
-New arrivals, tips, user-generated content (customers using/wearing products, testimonials,
etc), promotions,
-Create a schedueling calendar for content
-Post Daily Updates in the Stories
2. Make sure the content is high quality
3. Use proper photography techniques! The rule of thirds, headspace, lighting
4. create the content in the proper formats for the features
5. Check the insights to monitor progress
6. What do you want your IG profile to do for you? Create content around these goals.
Generating Engagement: Key to conquering the algorithims
1. Engagement rate = sum of engagements/number of followers. Aim for at least 3%
2. Boosting engagement:
-Inbound: Hashtags/location tags/ copywriting. Come up with a number of sets for hastags. Go
for long tail hashtags rather than short, customize them to the content. Target hash tags for
your ideal client base. Location tags are good for getting in from of people within the client’s
community.
3. Use Calls To Actions in your copywriting. People love to share their own opions. Keep it simple! Avoid
overly deep questions, followers should be able to answer in 3 words
4. IG loves when you use ALL of their features
5. Outbound Engagement: outbound comments, IG stories, collaborations.
-Use hashtags list that your ideal client would use to communicate them
-think of the tags they use and go through them regularly to get access to the people you want
to communicate with.
-Be genuine. Read their captions, check their profiles, follow if you like them, then comment.
-Having a solid story strategy helps grid posts more engagement. Post daily on your stories.
Share your posts to your stories. Don’t be spammy, use for sharing value
-Share collaborations with other brands.
-Pitch collaborations with other brands.
Growing Followers on IG:
1. Develop content that HELPS. Don’t be overly self promotional, help them solve their
problems
2. integrate new features into your content strategy, use all of them as much as you can.
3. Engage with your existing and future followers by having conversations with them. Use
hashtags that attract new clients and go after your ideal clients.
4. STUDY your insights to see what posts are generating engagement and which ones are not
ORGANIC IG GROWTH STRATEGY:
