FLOATING ISLAND

A Business Development Plan report submitted to SRM Institute of Science and Technology for
the partial fulfilment of the requirements for the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by

----------------------------

Registration No: RA2151001050006

Under the guidance of

---------------------------------

Assistant Professor

Department of Business Administration

SRM Institute of Science and Technology

Kattankulathur – 603203

COLLEGE OF MANAGEMENT

Department of Business Administration

SRM Institute of Science and Technology

Kattankulathur – 603203

APRIL-2023
 CERTIFICATE

This is to certify that the Business Development Plan work entitled

“-------------------------------------” submitted by -------------------, Registration No.:

RA1751001010028 for the partial fulfilment of Bachelors of Business Administration, as per my

observation, it was found that the report has not been previously formed or copied from any

other material for the award of any Degree, Diploma, Associate ship, Fellowship or other similar

title. The reportrepresents independent work on the part of the candidate with the guidance of

the supervisor.

Place :

Date :

Signature of Guide:

ignature of HOD with seal

 DECLARATION

I hereby declare that the Business Development Plan report entitled

“------------------------------------ submitted by me for the award of the degree of Bachelor of

Business Administration, College of Management a record of the study done by me and that

the work has not formed the basis for the award of any Degree, Diploma, Associateship,

Fellowship or other similar title.

Place : Chennai

Date:

(Signature of the Candidate)

 ACKNOWLEDGEMENT

I would like to express my heartfelt thanks to Dr.P.Subhashree Natarajan ,Dean, College of

Management for giving permission and her valuable support.

I express my sincere thanks to Dr.L.Jayanthi, Program Co-ordinator,Department of Business

Administration, for her valuable suggestion and help toprepare the report.

I wish to take the opportunity to express my sincere gratitude to my guideDr……………… ,

Assistant Professor, Department of Business Administration andall faculty members for their

valuable guidance in this endeavour.

Thanks to God Almighty, parents and my friends for supporting me in every step tocomplete my

report successfully.

(Signature of the Candidate)

 TABLE OF CONTENT

CHAPTER NO TITLE PAGE

NO

EXECUTIVE SUMMARY

1.1 Over view.

1
1.2 Key to success.

BUSINESS /COMPANY DESCRIPTION

2.1 Company name .

2.2 Legal form.

2.3 Head office Location.

2.4 Business idea.

2
2.5 Business model.

2.6 Vision

2.7 Mission.

2.8 Company goals.

MANAGEMENT TEAM AND ORGANIZATION

 3.1 Organization chart .

3.2 Key management and board of directors.

3 3.3 Responsibilities and competencies of the management team.

3.4 Number of employees.

3.5 Compensation and other employee agreements.

PRODUCTS AND SERVICES

4.1 Product descriptions and technical specifications .

4.2 Planned product launches.

4 4.3 Competitive advantages and Unique selling propositions.

4.4 Patents, licenses and trademarks and their terms of use.

4.5 Regulations and industrial standards.

MARKET ANALYSIS

5.1 Industry Analysis.

5 5.2 PEST Analysis.

5.3 SWOT Analysis.

5.4 Competitive Analysis.

5.5 Marketing Plan.

 5.6 Segmentation, Targeting, Positioning.

5.7 Marketing budget.

OPERATIONAL PLAN

6.1 Manufacturing processes.

6.2 Plant location, layout.

6.3 Inventory.

6.4 Procurement and logistics.

6
6.5 Quality control.

6.6 Credit policy.

APPENDICES (SUPPORTING DOCUMENTS etc.)

7

BIBLIOGRAPHY
8

CHAPTER 1 - EXECUTIVE SUMMARY

1.1 Over view
The development of the island is based on floating things. The main aim of this project is to
captivate tourists and offer a new kind of experience to tourists. It can be done with an area of
390 to 970 sq. meters. Examples of islands are Tupai, Maupiti, Fiji, and Maupiha/Leeward
island. In this project, Tupai and Maupiti are majorly focused islands. Tupai and Maupiti are
located in south pacific ocean. Tupai is a commune of Bora Bora, Maupiti is a commune of
France.

1.2 Key to success

The ultimate success of floating island is to give improved urban lifestyle to the native
people of island and tourist can experience new kind of destination. The floating island is
consists of floating restaurant, water sports, candle light dinner with bioluminescent, floating
villa, parties and trekking, and celebration of 5. This whole package will be a wholesome
and provide a visual treat for tourists.

Clear vision and mission: A company should have a clear vision and mission statement that
outlines its purpose, values, and long-term goals. This provides a sense of direction and
focus for employees and stakeholders.

Strong leadership: Strong leadership is crucial to the success of a company. Leaders should
have a clear understanding of the company's goals and values, be able to communicate
effectively, and inspire and motivate their team to achieve those goals.

Customer focus: A successful company should prioritize its customers and strive to meet
their needs and exceed their expectations. This requires a deep understanding of customer
preferences, needs, and behaviors.

Talented and dedicated employees: Employees are the backbone of any successful company.
A company should hire and retain talented and dedicated employees who are committed to
the company's vision and mission.

Innovation and adaptability: Companies that are successful in the long-term are often those
that are innovative and adaptable. They should be willing to take risks and embrace change
in order to stay ahead of the competition.

Financial stability: A company's financial stability is critical to its success. It should have a
sound financial plan and be able to manage its finances effectively.

Strong partnerships and networks: Strong partnerships and networks can help a company to
expand its reach, increase its customer base, and stay on top of industry trends and best
 practices.

By focusing on these key factors, a company can increase its chances of success and build a
strong and sustainable business.

CHAPTER 2 - BUSINESS /COMPANY DESCRIPTION

2.1 Company name: Floating Island

It is an idea where people can experience everything as floating things.

2.2 Legal form

A limited liability company is the United States-specific form of a private limited company.
It is a business structure that can combine the pass-through taxation of a partnership or sole
proprietorship with the limited liability of a corporation. Limited liability companies are
permitted under state statutes, and the regulations governing them vary from state to state. LLC
owners are generally called members.

Many states don't restrict ownership, meaning anyone can be a member including individuals,
corporations, foreigners, foreign entities, and even other LLCs. Some entities, though, cannot
form LLCs, including banks and insurance companies.1

An LLC is a formal business arrangement that requires articles of organization to be filed with
the state. An LLC is easier to set up than a corporation and provides more flexibility and
protection for its investors.

LLCs may elect not to pay federal taxes directly. Instead, their profits and losses are reported on
the personal tax returns of the owners. The LLC may choose a different classification, such as a
corporation.2 If fraud is detected or if a company fails to meet its legal and reporting
requirements, creditors may be able to go after the members.

The legal form of a business refers to the way that a business is structured and
registered with the government. The legal form of a business can have significant
implications for taxation, liability, ownership, and other legal matters. Here are some
common legal forms for businesses:

Sole proprietorship: A sole proprietorship is the simplest and most common form of business
structure. In a sole proprietorship, the business is owned and operated by a single individual who
is personally responsible for all of the business's debts and liabilities.
Partnership: A partnership is a legal structure in which two or more individuals share ownership
of a business. Partnerships can be general partnerships, in which all partners share in the
management and profits of the business, or limited partnerships, in which there is at least one
general partner and one or more limited partners who have limited liability.

Limited Liability Company (LLC): An LLC is a hybrid legal structure that combines the
flexibility and tax benefits of a partnership with the limited liability of a corporation. In an LLC,
the business is owned by one or more individuals or entities, known as members, who are
protected from personal liability for the business's debts and liabilities.

Corporation: A corporation is a separate legal entity from its owners, known as shareholders. In a
corporation, shareholders have limited liability for the business's debts and liabilities, and the
business's profits are taxed separately from the shareholders' personal income.

Cooperative: A cooperative is a business that is owned and operated by its members, who share
in the profits and have a say in the business's operations.

The choice of legal form for a business will depend on a variety of factors, including the size and
type of the business, the number of owners, and the business's financial and legal needs. It is
important to consult with legal and financial professionals when choosing a legal form for a
business.

2.3 Head office location

Maupiti,
French Polynesia.

2.4 Business Idea

The floating island business island basically revolves around the conversion of under
developed island into a well developed urban city. With this idea, it can exhibit well built
weather management, disaster management and health service. The well structured
management improves advances in technology.

2.5 Business Model

 The floating island business island basically revolves around the conversion of
under developed island into a well developed urban city. With this idea, it can exhibit well
built weather management, disaster management and health service. The well structured
management improves advances in technology. The economic growth will be always high
standards. The island is serene and safe, ecology will be well protected. Employment
opportunities will be higher.

2.6 Vision

To serve happiness to our customers through different experiences with new spot, this
spot will be one of the greatest spots for many tourists and even it may be a dream
destination for many.

2.7 Mission

To intensify liveability in a sustainable urbanization for the Island – prudently

putting in place appropriate urban amenities for a community of dignified citizenry living in
an atmosphere of good governance and safe from the threat of hazards and risks brought by
climate change.

2.8 Company goals

A business goal is an endpoint, accomplishment or target an organization wants to

achieve in the short term or long term. Business goals can take many different forms and be
aspirational or motivational, such as driving an organization toward a certain objective like
improved customer service. They can also have very specific objectives, such as reaching a
particular revenue target, net income, profit margin, profit goal or other financial milestone.
A mission statement is often seen as the definition of an organization's purpose and reason to
exist, which is a form of a business goal. A vision statement is another common way for an
organization to articulate its goals by providing an outlook on where it wants to go.

ECONOMIC. Improved living condition through a viable and sustainable economy, pooling its
comparative advantages, mobilizing its local resources while maintaining business friendly
environment in a safe and well-balanced ecology.

SOCIAL. Established healthy community where people enjoyed developed resources in a

secured environment, and benefited sufficient and efficient social services.

INFRASTRUCTURE. Adequate and resilient infrastructure facilities and utilities for better
access and effective delivery of goods and services of its constituents.

ECOSYSTEM. Protected, preserved, conserved and rehabilitated natural resources.

SPECIAL AREAS. Recognized, preserved and protected rights of the Indigenous People and the
City’s Cultural Heritage.

CHAPTER 3 - MANAGEMENT TEAM AND

ORGANIZATION
3.1 Organization Chart

An organizational chart, also known as an org chart, is a diagrammatical representation of

the structure of an organization. It is a visual tool that displays the hierarchy of roles and
reporting relationships in an organization.

The most common type of organizational chart is a hierarchical chart, which shows the chain
of command from top to bottom. The chart typically includes boxes or circles representing
different roles or positions within the organization, with lines connecting them to show
reporting relationships.

For example, the CEO or president of the organization is typically at the top of the chart,
followed by the executive team or top management. Next, there may be several levels of
middle management, followed by various departments and employees at the bottom of the
chart.

The organizational chart helps to clarify roles, responsibilities, and reporting relationships
within the organization. It can also aid in decision-making, communication, and planning.
By providing a clear visual representation of the structure of the organization, the chart can
help employees understand their place in the organization and how they fit into the overall
structure.

Organizational charts can vary in complexity depending on the size and structure of the
organization. Some organizations may use a flat chart, which shows a more horizontal
structure with fewer levels of hierarchy. Others may use a matrix chart, which shows the
reporting relationships between employees who work in different functional areas or
departments

3.2 Key Management and Board of Directors

The board of directors are construction director, disaster and weather management
director, maintenance director, below the board of directors all the workers will work under
them. Key Management Personnel (KMP) is a group of persons who are responsible for
managing the operations of a company. The word ‘personnel’ indicates that it refers to a
group of persons rather than one person. They are the decision-makers in a company and are
accountable for the errors in the company’s operations. The Board of Directors of a
Company are responsible for governing a company, but do not necessarily involve in the
day-to-day management. They often meet periodically in Board Meetings to set the
management goals. The KMP’s are the ones who actually run the company to achieve the set
goals. Accounting Standard 18 (AS-18) defines Key Management Personnel as ‘those
persons who have the authority and responsibility for planning, directing and controlling the
activities of the reporting enterprise’.
They are appointed by the Board of Directors and they are responsible for fill any vacancy
within 6 months of such a vacancy. It is not compulsory to appoint KMP in all businesses.
However, it is mandatory for every listed company and any other companies, with
a PSC of Rs.10 Lakh or more, to appoint a whole-time KMP.

Furthermore, it is necessary for any company with a PSC of Rs.5 Lakh or more to appoint a
full-time CS. Thus, Rs.5 Lakh is the threshold for any company to appoint Key
Management Personnel. Key Management Personnel carry a huge responsibility of being
liable for any non-compliance with the provisions of the Companies Act, 2013. The
 management function of implementing important decisions comes under the responsibilities
of Key management Personnel. The future of a company depends on the effectiveness of its
Key Management Personnel and the consequences of KMP’s errors would influence the
company negatively.

3.3 Responsibilities and competencies of the management

Management positions are responsible for the overall operation of a business. Typically,
managers have responsibility for one or more of the following areas: marketing, personnel
management, finance, human resources, information technology, operations, customer service,
quality control/assurance, research and development, etc. Skills such as leadership,
communication, problem-solving, etc., can help executives perform their duties effectively.
Leaders in your organization need to have proficiency in core management competencies in
order to successfully execute the requirements of their position. Management competencies can
be learned and developed, and it is important to define key management competencies and
measure the proficiency of each leader, offering frequent assessments and feedback.
Management competencies are the skills, habits, motives, knowledge and attitudes necessary to
successfully manage people. When developed, management competencies promote better
leadership and contribute to business success.

Management competencies are categorized as human capital which is broadly defined as the
knowledge and skills that contribute to workplace productivity. The human assets needed for
managerial competency are necessary for a productive workforce. Below, we list some core
management competencies. Keep in mind, this is not a comprehensive list. Each organization has
a duty to choose the competencies that enhance their business success most effectively.

This skill involves the ability to identify, understand, and anticipate the emotions, concerns and
thoughts of others. It requires the ability to empathize and communicate effectively.
Interpersonal awareness allows you to read other people’s feelings based on their nonverbal
behaviour, tone of voice and choice of words. Good leaders are effective at rallying people
together to achieve common goals. Using interpersonal skills, they can understand what
motivates people and use that to encourage productivity. Written communication is the ability to
effectively communicate with the written word. It can involve the use of proper grammar,
spelling and punctuation. Additionally, excellent written communicators write in a way that is
understandable and clear to many people.

Good managers display behavior that is ethical, honest, and humane. They serve as a role model
for others and perform actions that demonstrate their values.

All leaders have to solve problems eventually. Good problem solvers take proactive approaches
to address issues and avert conflict whenever it emerges. They empower employees to seek
information that improves their ability to develop and assess a variety of potential solutions.
When problems arise, good problem solvers are quick to prevent escalation of conflict between
employees.Being able to see the potential in others, is an important quality of a great leader.
Natural born leaders wish to help people grow and develop their skills. Every employee has
different experiences, beliefs, goals and values. Great leaders treat every person with unique
care.

Having a vision is the ability to outline a clear and vivid plan to accomplish shared objectives.
Effective leaders form a long-term view and share their vision with others. They encourage
others to take actions that get the team closer to accomplishing their goals. By doing this, they
catalyze organizational change.

Creative are open to new ideas and innovation. They are willing to question the status quo
approaches and implement new processes when necessary. Creative people can see problems
from new perspectives and generate helpful insights into problems. At some point, conflict is
bound to arise between employees. It is a leader’s duty to find resolutions that satisfy everyone
involved in a conflict. Unresolved conflicts can harm relations and impact the organizational
culture, so it is important for leaders to develop this capacity.Effective leaders understand that
they can’t do all the work alone. They know that they need other people to accomplish goals.

By capitalizing on the expertise of others, they are rapidly able to accomplish goals because they
know who is the best fit for each task. They distribute tasks effectively by recognizing the
strengths of others.Every person on a team has unique values, experience, cultural backgrounds
and goals. Good leaders create an inclusive workplace where everyone feels welcome. They
acknowledge each person’s unique contributions and insights leveraging them to further shared
objectives.

3.4 Number of Employees

It is a huge network; definitely it needs around more than 500 employees.

3.5 Compensation and other employee agreements

The compensation is good in floating island, the employee can get more than the damage
happened. One of the advantages of formal agreements is that the employer and the prospective
employee can get an understanding of the job responsibilities and expectations before the job
begins. Whether the employment agreement involves independent contractors or full-time
employment, it could be essential to have clear definitions and explanations of the duties and
obligations of both parties. An employment contract can take the form of a traditional written
agreement that is signed and agreed to by the employer and employee. However, more
often employment agreements are "implied" from verbal statements or actions taken by the
employer and employee, company memoranda or employee handbooks, or policies adopted
during employment.

One of the advantages of formal agreements is that the employer and the prospective employee
can get an understanding of the job responsibilities and expectations before the job begins.
Whether the employment agreement involves independent contractors or full-time employment,
it could be essential to have clear definitions and explanations of the duties and obligations of
both parties.

Employees often use employment contracts to show that the employer's right to fire an employee
was limited. In most states, employment is generally considered "at will," meaning that the
employer can fire the employee at any time. However, an employer's right to fire an employee
may be limited where the employee can show that the employer entered into an explicit contract
to retain the employee for a certain length of time. Alternatively, "implied contract" may dictate
that employment will be terminated only for cause.

Many states also recognize that a verbal statement by an employer, such as "you'll be here as
long as your sales are above budget," may create a binding contract of employment. However,
the enforceability of such verbal agreements is limited by a legal doctrine known as the "statute
of frauds," which provides that an oral agreement that cannot be carried out in less than one year
is invalid.

In the above example, because the employee conceivably could have fallen below budget and
been fired within one year, the agreement would be enforceable, even if the employee was not
fired. A verbal contract must also be specified to be enforceable. A statement such as "You'll
have a job here as long as you like" generally will not be enforced.

Finally, a few states recognize an implied contract of employment where an employer has
engaged in a "course of dealing" over the years, for example, by keeping employees on as long
as they maintained specific performance standards. As a result, an employee may claim that they
may not be fired as long as they continue to meet those standards. Employment contracts,
whether written or implied from employee handbooks or policies, may also have provisions
concerning:

 Base salary
 Term of employment
 Health insurance
 Vacation and sick leave
 Employee grievance procedures
 Termination of employment
 Employee behavior after termination of the employment relationship

In general, the scope of such an agreement, whether the geographic area covered or the length of
time it lasts, must be no broader than necessary to protect the employer's business. In addition,
while a covenant not to compete may typically be imposed on a new employee as a condition of
employment, if it is imposed on an existing employee, it must be supported by some independent
consideration beyond a simple promise of continued work, such as a raise, a bonus payment, or
improved commission terms.

CHAPTER-4 SERVICES
4.1 Service descriptions and technical specifications

It is a new kind of tourism experience provided by floating island, technical specifications

involves disaster management; weather management and health management are well equipped
here. The service specifications are written guidelines that clarify all the requirements and
objectives of each specific stage of the service experience and touchpoint. The service
specifications typically mention also the design principles that inspired the entire project,
defining the foundation of the overall experience. Each step in the experience and touchpoints
are then described in detail, including drawings, pictures or any other relevant material that can
help understanding the specific indications. The service specifications can be used to engage
experts within the design and development process (briefing them on specific activities) and to
coordinate the implementation of the service (giving guidance on how the different components
are used).

Technical specification is a standard that outlines how a system or system component must
function. Common terminology used in this context includes functional requirements,
performance requirements, interface requirements, design requirements, development standards,
and maintenance standards. A technical specification is a thorough, in-depth document that
outlines every technical step involved in creating a product. A technical specification contains all
the essential and minute details regarding the creation of a product.

4.2 Planned Service Launches

Floating island provides all the entertainment and new adventures. This services can be

launched from April to October, because during this time sunsets will be good, this period is best
for experiencing all the activities. The first step to a successful product launch is developing

buyer personas. A buyer persona is a representation of your ideal customer based on market

research and real data about your existing customers.

It’s important to focus on one or just a few buyer personas, clearly describing who amongst your

target audience is a great fit for your service or product. Any product launched should be done

so to address, or create, a need. The success or failure of any product is largely based on whether

people will use it.

You must be clear on the problem your product or service addresses. It’s important to paint a

vivid picture of a desired future state—the transformation your product can bring.

In step two, you should:

 Develop a problem statement your product addresses for each segment/buyer persona
  Validate the problem statement(s) through primary research (interviews)

When launching a new product, trust is critical. It is critical to convince customers that your new
product is a solution to a known problem, even if your brand is an authority in your industry.

Product positioning and messaging is about connecting product capabilities to market needs in an

honest and compelling way – one that builds trust and confidence.

Positioning shapes the way consumers evaluate your product and that of your competitors, and

directly affects their purchase decisions. This is all about connecting the dots, and making it easy

for consumers to select your service – on both a rational and emotional basis.

Segmentation is also a key part of positioning. If you have multiple buyer personas, you must

determine how the needs of each individual segment differs, and determine how best to align

your

product’s positioning with those needs.

In step three, you should:

 Evaluate existing competitors, those offing similar or substitute products

 Develop an overall product positioning strategy

 Develop messaging appropriate to each target segments or persona

The goal for implementing your launch marketing plan should be, of course, flawless

execution. But being adaptable, and adjusting to unforeseen circumstances is equally

important. No product launch has ever gone completely to plan. The difference between

success and failure is often attributed to how one adjusts to the unexpected.

One of the best ways to ensure success throughout the implementation phase of your

product launch is to have engaged your target market through each of the four phases

outlined above.Consider bringing in some of your trusted customers to provide feedback

 on your new product or service. Whether it’s a quick focus group or detailed survey,

getting some first-hand feedback you’re your brand advocates will prove enormously

helpful in refining your offering and guiding its introduction to the broader target market.

Additionally, the insights you gather from this research will give you great quantitative

and qualitative information when communicating externally to build the case for your

product. There’s no better justification for a new product or service than statistics proving

that you’ve done your homework and are delivering something that customers both want

and need.

4.3 Competitive Advantages and Unique Spelling Propositions

Compared to other islands, the island looks like a rural place or under developed island.
But this maupiti island seems like an urban lifestyle. Bringing tourists, local communities for
mutual benefits. Creating authentic tourists experience, without destroying any natural
resources and conserving tribal cultures. Competitive advantages are the factors that
give a company an edge over its competitors in the marketplace. These advantages
can be based on a variety of factors, including product quality, cost, customer
service, brand reputation, and more.

Unique Selling Proposition (USP) refers to the unique benefit that a product or service offers
to its customers that sets it apart from its competitors. It is the key feature or benefit that
makes a product or service unique and desirable to consumers.

In terms of unique spelling propositions, this can refer to the unique way a company chooses
to spell its name or the name of its products or services. For example, companies such as
Flickr, Tumblr, and Grindr have unique spellings that help them stand out in the marketplace
and be easily recognizable. In order for a unique spelling proposition to be effective, it
should be memorable, easy to spell, and easy to pronounce. It should also be consistent
across all branding and marketing materials to avoid confusion among consumers.

Overall, having a competitive advantage and a unique selling proposition, including a unique
spelling proposition, can help a company differentiate itself from its competitors and attract
and retain customers

4.4 Parents Licenses and Trade Marks and Their Terms of Use
 The license licenses and should be get from French Polynesia. Parent Licenses:
A parent license is a license that a parent company gives to a subsidiary company, allowing
the subsidiary to use its intellectual property, such as trademarks, patents, or copyrights. The
parent company retains ownership of the intellectual property, but the subsidiary is allowed
to use it for its business operations.
The terms of use for a parent license will vary depending on the agreement between the
parent and subsidiary companies. Typically, the terms will outline the scope of the license,
the duration of the license, any restrictions on the use of the intellectual property, and any
fees or royalties that the subsidiary must pay to the parent company for the use of the
intellectual property.

Trademarks:
A trademark is a symbol, word, or phrase that identifies and distinguishes a company's
products or services from those of its competitors. Trademarks can be registered with the
government to provide legal protection and prevent others from using the same or similar
marks.
The terms of use for a trademark will vary depending on the trademark owner's specific
requirements. Typically, the terms will outline the permitted uses of the trademark, any
restrictions on the use of the trademark, and any fees or royalties that must be paid for the
use of the trademark. The terms may also specify the geographic scope of the trademark's
use and the duration of the license.

It's important for companies to carefully review and adhere to the terms of any parent
licenses or trademark agreements to avoid potential legal issues or disputes

4.5 Regulations and Industrial Standards

The rules and regulations for the organization of an island would depend on various factors
such as the size of the island, the location, the population, and the type of government being
established. However, some general rules and regulations that could apply are:

Establishment of a government: The island would need a government system to establish and
enforce rules and regulations. This can be in the form of a democracy, monarchy, or any other
form of government.

Citizenship and immigration: The island would need to establish guidelines for citizenship and
immigration. This would include regulations for individuals seeking to become citizens of the
island, as well as those seeking to visit the island for short-term stays.
Property ownership: Guidelines would need to be established for property ownership on the
island, including zoning laws, building codes, and regulations for land use.

Environmental protection: Regulations would need to be in place to protect the natural

environment of the island, including guidelines for waste disposal, water usage, and conservation
efforts.

Healthcare and safety: The island would need to establish regulations for healthcare, safety, and
emergency services, including hospitals, clinics, and first responders.

Transportation: Regulations for transportation would need to be established, including rules for
road safety, public transportation, and maritime regulations.

Education: Regulations would need to be established for education, including guidelines for
schools, curriculums, and teacher qualifications.

Economic development: Guidelines would need to be established for economic development,

including regulations for businesses, taxes, and trade.

Law enforcement: Regulations for law enforcement would need to be established, including
guidelines for police and other security services.

Cultural preservation: Guidelines would need to be in place to preserve the cultural heritage of
the island, including regulations for historical landmarks, cultural events, and traditions.

These are just some general rules and regulations that could be established for the organization
of an island. The specific rules and regulations would depend on the unique needs and
characteristics of the island.

Regulations and industrial standards are both important in ensuring quality, safety, and
consistency in products and services.

Regulations are rules set by the government that companies must follow to comply with the law.
These regulations can cover a wide range of areas, such as product safety, environmental
protection, and labor practices. Companies that fail to comply with regulations can face fines,
legal action, and damage to their reputation.

Industrial standards, on the other hand, are voluntary guidelines and best practices that are
developed by industry groups or organizations. These standards are not legally required, but they
are often adopted by companies to demonstrate their commitment to quality and best practices.
Industrial standards can cover a wide range of areas, such as product design, manufacturing
processes, and quality control.

While regulations and industrial standards may differ in their origin and legal requirements, they
both play a crucial role in ensuring that companies produce products and services that are safe,
reliable, and consistent. By complying with regulations and adopting industrial standards,
companies can improve their reputation, attract customers, and reduce the risk of legal action

CHAPTER-5 MARKET ANALYSIS

5.1 Industry Analysis

An industry analysis of urbanization of an island would involve examining the current

industries on the island and identifying potential industries that could be developed as the
island becomes more urbanized.

Tourism industry: Urbanization can lead to the growth of the tourism industry on the island,
as more visitors are attracted to the island's urban attractions such as museums, restaurants,
and nightlife.

Real estate industry: As the island becomes more urbanized, there will be a higher demand
for housing, commercial buildings, and other real estate developments, leading to growth in
the real estate industry.

Retail industry: As the population on the island grows, there will be a higher demand for
goods and services, leading to growth in the retail industry.

Construction industry: Urbanization often leads to the need for new construction and
infrastructure development, leading to growth in the construction industry.

Transportation industry: As the island becomes more urbanized, there may be a need for
improved transportation infrastructure, leading to growth in the transportation industry.

Technology industry: Urbanization can attract technology companies looking to take

advantage of the island's urban amenities and educated workforce.

Healthcare industry: As the population on the island grows, there will be a higher demand
for healthcare services, leading to growth in the healthcare industry.

Education industry: Urbanization often leads to the growth of educational institutions such
as universities and vocational schools, leading to growth in the education industry.

Creative industries: Urbanization can attract creative industries such as art galleries, theaters,
and music venues, leading to growth in the creative industries.

Overall, urbanization of an island can lead to growth in a variety of industries, depending on

 the island's unique characteristics and potential for development. An industry analysis can
help identify opportunities for growth and guide economic development strategies for the
island.

5.2 Pest Analysis

When applied to an island, a PEST analysis can provide insights into the political, economic,
social, and technological factors that can impact the island's economy and development.

Political factors: This refers to the influence of government and other political institutions on the
island. Factors to consider include government stability, policies, and regulations related to the
island's economy, trade agreements, taxation, and political risks. These include government
policies, laws, regulations, and taxes. Political factors can have a significant impact on a
business, such as changes in trade policies, tax regulations, or government stability.

Economic factors: This refers to the economic conditions of the island, including factors such as
GDP, inflation, interest rates, unemployment rates, and industry growth rates. Other economic
factors to consider include the island's level of infrastructure development, trade relationships
with other countries, and the availability of financial resources. These include economic growth,
inflation, interest rates, exchange rates, and consumer spending. Economic factors can affect the
demand for a product or service, as well as the cost of production and profitability of a business.

Social factors: This refers to the demographic and cultural characteristics of the island's
population. Factors to consider include population growth rate, age distribution, education levels,
lifestyle trends, and cultural norms. Social factors can also impact consumer behavior and the
demand for certain products and services. These include cultural norms, demographics, lifestyle
trends, and consumer behavior. Social factors can affect the demand for a product or service, as
well as the way a business operates and markets its products.

Technological factors: This refers to the impact of technology on the island's economy and
industries. Factors to consider include the level of technological development on the island, the
availability of skilled workers in the technology industry, and the impact of new technologies on
existing industries. These include advancements in technology, automation, and the internet.
Technological factors can have a significant impact on the way a business operates, from
manufacturing to marketing and distribution.

Overall, a PEST analysis can provide insights into the external factors that can impact an island's
economy and development. By evaluating these factors, island governments and businesses can
develop strategies to capitalize on opportunities and minimize risks.

5.3 Swot Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT

analysis is a technique for assessing these four aspects of your business.

SWOT Analysis is a tool that can help you to analyze what your company does best now,

and to devise a successful strategy for the future. SWOT can also uncover areas of the

business that are holding you back, or that your competitors could exploit if you don't

protect yourself.

A SWOT analysis examines both internal and external factors – that is, what's going on

inside and outside your organization. So some of these factors will be within your control

and some will not. In either case, the wisest action you can take in response will become

clearer once you've discovered, recorded and analyzed as many factors as you can.
SWOT Analysis can help you to challenge risky assumptions and to uncover dangerous

blindspots about your organization's performance. If you use it carefully and

collaboratively, it can deliver new insights on where your business currently is, and help

you to develop exactly the right strategy for any situation.

For example, you may be well aware of some of your organization's strengths, but until

you record them alongside weaknesses and threats you might not realize how unreliable

those strengths actually are.

Equally, you likely have reasonable concerns about some of your business weaknesses

but, by going through the analysis systematically, you could find an opportunity,
previously overlooked, that could more than compensate. Use a SWOT Analysis to assess

your organization's current position before you decide on any new strategy. Find out

what's working well, and what's not so good. Ask yourself where you want to go, how

you might get there – and what might get in your way.

Once you've examined all four aspects of SWOT, you'll want to build on your strengths,

boost your weaker areas, head off any threats, and exploit every opportunity. In fact,

you'll likely be faced with a long list of potential actions. Finally, it's time to ruthlessly

prune and prioritize your ideas, so that you can focus time and money on the most

significant and impactful ones. Refine each point to make your comparisons clearer. For

example, only accept precise, verifiable statements such as, "Cost advantage of $30/ton in

sourcing raw material x," rather than, "Better value for money."

5.4 Competitive Analysis

Maupiti Island is a small island in French Polynesia, and while there may not be direct
competition, a competitive analysis can still be conducted to identify factors that may impact the
island's economy and businesses. A competitor analysis, also referred to as a competitive
analysis, is the process of identifying competitors in your industry and researching their different
marketing strategies. You can use this information as a point of comparison to identify your
company’s strengths and weaknesses relative to each competitor.

By studying how your competitors are perceived, you can draw conclusions about your own
brand’s strengths and weaknesses. Knowing your company’s strengths can inform
your positioning in the market, or the image of your product or service that you want members of
your target audience to have in their minds. It’s essential to clearly communicate to potential
customers why your product or service is the best choice of all those available.

Being aware of your company’s weaknesses is just as important in helping your business grow.
Understanding where you fall short of your customers’ expectations can help you identify areas
where you may want to invest time and resources.

Competitive analysis is a strategic tool used to evaluate the strengths and weaknesses of a
business in relation to its competitors. The goal of competitive analysis is to identify areas where
a business can gain a competitive advantage and improve its market position.

Here are the key steps involved in conducting a competitive analysis:

Identify your competitors: Start by identifying your direct and indirect competitors. Direct
competitors are businesses that offer similar products or services, while indirect competitors are
those that offer alternatives or substitutes.

Gather information: Collect information about your competitors, such as their product offerings,
pricing strategy, marketing tactics, customer base, strengths, weaknesses, and market share.

Analyze the data: Analyze the data collected to identify patterns and trends. Compare your
business to your competitors in terms of strengths, weaknesses, opportunities, and threats.

Identify gaps and opportunities: Identify areas where your business can gain a competitive
advantage, such as by offering unique products or services, improving customer service, or
expanding your market reach.

Develop a strategy: Based on your analysis, develop a strategy to improve your competitive
position. This could involve adjusting your pricing, improving your product offerings, or
enhancing your marketing efforts.

Competitive analysis is an ongoing process, and businesses should regularly evaluate their
competitors and market position to stay ahead of the competition. By identifying areas of
strength and weakness, businesses can make informed decisions about how to improve their
products, services, and overall market position.
5.5 Marketing Plan
Marketing plan for Maupiti Island:

Define target market: The first step is to identify the target market, which includes the
demographics, interests, and preferences of potential visitors to the island.

Develop a unique value proposition: Maupiti Island has unique characteristics such as its
unspoiled natural environment, rich cultural heritage, and warm hospitality. These features can
be incorporated into the island's value proposition, which can be used to differentiate it from
other destinations in the region.

Create a brand image: A strong brand image can help to increase awareness and recognition of
the island. This can be achieved through visual branding elements such as a logo, website, and
marketing materials that reflect the island's unique characteristics.

Develop marketing materials: Marketing materials such as brochures, videos, and social media
posts can be used to showcase the island's attractions and activities to potential visitors. These
materials should be visually appealing and highlight the unique aspects of the island.

Establish a strong online presence: Most tourists research and book their travel online, so it is
important for Maupiti Island to have a strong online presence. This can include a well-designed
website, social media accounts, and online listings on travel platforms.

Develop partnerships: Developing partnerships with airlines, travel agents, and other businesses
in the tourism industry can help to increase awareness of the island and attract more visitors.

Offer packages and promotions: Offering packages and promotions such as discounts on
accommodation and activities can be an effective way to attract more visitors to the island,
especially during off-peak seasons.

Encourage reviews and referrals: Positive reviews and referrals from past visitors can be a
powerful marketing tool for Maupiti Island. Encouraging visitors to share their experiences on
social media and review sites can help to increase awareness and attract more visitors.

Overall, a comprehensive marketing plan can help to increase awareness and attract more visitors
to Maupiti Island. By focusing on the unique aspects of the island and developing a strong online
presence, Maupiti Island can differentiate itself from other destinations in the region and become
a sought-after tourist destination.
A marketing plan is a comprehensive document that outlines a business's marketing strategy,
tactics, and goals for a specified period. A well-designed marketing plan will help businesses
identify their target audience, create effective marketing messages, and allocate resources to
achieve their marketing objectives.
Here are the key components of a marketing plan:

Executive Summary: This section provides an overview of the marketing plan and summarizes
the main points.

Situation Analysis: This section describes the current state of the business and the market
environment, including industry trends, market size, competition, and customer behavior.

Target Market: This section identifies the specific group of customers that the business aims to
reach, based on factors such as age, gender, income, and location.

Marketing Objectives: This section outlines the specific goals that the marketing plan aims to
achieve, such as increasing sales, building brand awareness, or entering new markets.

Marketing Strategy: This section describes the overall marketing strategy that the business will
use to achieve its objectives, including product positioning, pricing strategy, and promotion
tactics.

Tactics and Action Plan: This section outlines the specific marketing activities that the business
will undertake to achieve its objectives, including advertising, public relations, social media, and
events.

Budget: This section outlines the marketing budget for the period and breaks down the costs of
each marketing activity.

Evaluation and Metrics: This section describes how the success of the marketing plan will be
measured and evaluated, including key performance indicators and metrics.

By creating a detailed marketing plan, businesses can better understand their customers, identify
opportunities, and allocate resources effectively to achieve their marketing goals. The plan
should be regularly reviewed and updated to ensure that it remains relevant and aligned with the
business's overall goals and objectives

5.6 Segmentation Targeting, Positioning

Segmentation:

Geographical segmentation: Maupiti Island can be segmented based on geographical factors such
as the origin of tourists, with a focus on attracting visitors from nearby regions such as Australia,
New Zealand, and Asia.
Demographic segmentation: Maupiti Island can be segmented based on demographics such as
age, income, and education level, with a focus on attracting visitors who are interested in eco-
tourism, adventure tourism, and cultural experiences.

Psychographic segmentation: Maupiti Island can be segmented based on psychographic factors

such as personality, values, and lifestyle, with a focus on attracting visitors who are looking for
an authentic and unique travel experience.

Targeting:

Based on the above segmentation, the target market for Maupiti Island can be identified as
follows:

Adventurous and nature-loving travelers who are interested in eco-tourism experiences and
outdoor activities such as hiking, snorkeling, and diving.

Culturally curious travelers who are interested in learning about the island's rich cultural heritage
and traditions.

High-income travelers who are willing to pay for luxury accommodation and unique
experiences.

Positioning:

Based on the target market, Maupiti Island can position itself as a unique and authentic
destination that offers a range of eco-tourism experiences, cultural activities, and luxury
accommodation options. The island can emphasize its unspoiled natural environment, rich
cultural heritage, and warm hospitality to differentiate itself from other destinations in the region.
Additionally, Maupiti Island can position itself as a sustainable tourism destination that values
responsible travel practices and encourages visitors to respect the island's natural and cultural
resources

5.7 Marketing Budget

A marketing budget is a financial plan that outlines how a business will allocate funds
towards various marketing activities and campaigns to achieve its marketing goals. The budget
can include both traditional and digital marketing efforts such as advertising, promotions, public
relations, events, and social media campaigns.

Here are the key steps involved in creating a marketing budget:

Define your marketing goals: Start by defining your marketing goals and objectives. This will
help you determine what marketing activities are necessary to achieve those goals.

Determine your marketing mix: Identify the marketing activities that will best help you achieve
your goals. This will depend on your target audience, industry, and competition.

Allocate resources: Once you have identified the marketing activities that are necessary, allocate
resources and set a budget for each activity. Consider both fixed costs, such as salaries and
overhead, and variable costs, such as advertising and promotions.

Monitor and adjust: Keep track of your expenses and adjust your budget as needed based on the
success of your marketing efforts. This will help you make informed decisions about where to
allocate your resources in the future.

When creating a marketing budget, it's important to consider the return on investment (ROI) of
each activity. This will help you determine which activities are generating the most value and
where to focus your resources in the future. A well-planned marketing budget can help
businesses achieve their marketing goals while staying within their financial constraints.
Market research: $5,000 - Conducting market research to understand the target audience and
competition in the region.

Brand development: $10,000 - Developing a strong brand image, including a logo, website, and
marketing materials.

Online presence: $15,000 - Developing and maintaining a strong online presence through
website development, social media management, and online advertising.

Advertising: $20,000 - Advertising campaigns targeted at the identified market segments through
various media channels such as print, digital, and social media.

Partnerships and sponsorships: $10,000 - Developing partnerships and sponsorships with

airlines, travel agents, and other businesses in the tourism industry.

Trade shows and events: $15,000 - Participating in trade shows and events to promote Maupiti
Island to potential tourists.

Content creation: $10,000 - Creating high-quality content such as blogs, videos, and social media
posts to promote the island and engage with potential visitors.

Promotions and discounts: $5,000 - Offering promotional packages and discounts to attract
visitors during off-peak seasons.

Public relations: $5,000 - Building relationships with travel writers and bloggers to generate
media coverage and increase awareness of Maupiti Island.
Total marketing budget: $95,000 ( INR – 7,791,339.5)

CHAPTER- 6 FINANCIAL PLAN

6.1 Cash Flow Projections or Statements

Developing an island can be a complex project that involves significant investment in
infrastructure, real estate, and tourism facilities. To project the cash flow of the development of
an island, you will need to consider all the income and expenses associated with the project.

Here are the steps to project cash flow for the development of an island:

Estimate the total development costs: Determine the total investment required for the project,
including infrastructure costs, construction costs, labor costs, marketing expenses, and other
operating expenses.

Estimate the timeline for the project: Determine how long the project will take to complete, and
estimate when different expenses and revenue streams will occur. A detailed project plan can
help you to estimate the timeline more accurately.

Estimate the revenue streams: Determine the various revenue streams that the development of
the island will generate, such as real estate sales, rental income, and tourism revenue. Make sure
to account for seasonality and other factors that may impact revenue.

Estimate the expenses: Estimate the various expenses associated with the project, such as
construction costs, labor costs, marketing expenses, and ongoing operational expenses. Make
sure to account for any unexpected expenses that may arise.

Calculate the net cash flow: Subtract the total expenses from the total revenue to calculate the net
cash flow for each period.

Create a cash flow statement: Use the net cash flow data to create a cash flow statement that
shows the projected inflow and outflow of cash over time.

Analyze the cash flow statement: Analyze the cash flow statement to determine if the project is
financially feasible. Make adjustments to the timeline or expenses as needed to ensure that the
project is financially viable.

Overall, projecting the cash flow for the development of an island requires careful planning and
analysis of all the expenses and revenue streams associated with the project. It is essential to
consider all the possible variables that could affect the project and to make adjustments as
needed to ensure that the project remains viable
Cash flow projections are financial statements that show the expected cash inflows and outflows
of a business over a specific period of time. Cash flow projections are an important tool for
financial planning and help businesses ensure that they have sufficient cash on hand to meet their
financial obligations and maintain operations.

Here are the key components of a cash flow projection statement:

Beginning cash balance: This is the amount of cash that the business has on hand at the
beginning of the projection period.

Cash inflows: This section shows the expected cash inflows during the projection period,
including sales revenue, accounts receivable collections, loans, and investments.

Cash outflows: This section shows the expected cash outflows during the projection period,
including expenses such as rent, utilities, payroll, inventory, and loan payments.

Net cash flow: This is the difference between the cash inflows and outflows during the projection
period.

Ending cash balance: This is the cash balance at the end of the projection period, which is
calculated by adding the net cash flow to the beginning cash balance.

Cash flow analysis: This section provides an analysis of the cash flow projection, including key
insights into the business's cash position, trends in cash inflows and outflows, and potential cash
flow risks.

Cash flow projections are typically created on a monthly or quarterly basis and are an important
tool for financial planning and decision-making. By understanding their cash position and
projecting future cash flows, businesses can make informed decisions about investments,
financing, and day-to-day operations.

6.2 Break Even Analysis

Break-even analysis is a financial tool used to determine the point at which revenue received
equals the costs associated with a particular project or business. In the case of organizing an
island, the break-even point can be determined by analyzing the costs involved in developing and
maintaining the island and estimating the revenue that can be generated through tourism or other
activities.
Break-even analysis is a financial tool that helps businesses determine the minimum sales
revenue necessary to cover all of their costs, without making a profit or incurring a loss. It is a
critical part of financial planning and helps businesses make informed decisions about pricing,
production volumes, and costs.

The break-even point is the level of sales revenue at which a business covers its total costs,
including both fixed costs and variable costs. At the break-even point, the business does not
make a profit or incur a loss. Beyond the break-even point, every additional sale generates a
profit for the business.

Here are the key steps to performing a break-even analysis:

Determine fixed costs: Identify all of the fixed costs that are required to operate the business,
such as rent, salaries, utilities, and insurance.

Determine variable costs: Identify all of the variable costs associated with producing and selling
the product, such as materials, labor, and shipping.

Calculate the contribution margin: Subtract the variable costs from the selling price of the
product. This is the amount that contributes to covering fixed costs and generating a profit.

Calculate the break-even point: Divide the total fixed costs by the contribution margin. This will
give you the number of units that need to be sold to break even.

Analyze the results: Compare the break-even point to the expected sales volume to determine if
the business is likely to be profitable. Adjust the pricing, production volume, or costs as needed
to achieve a profitable outcome.

Break-even analysis is a useful tool for businesses of all sizes and can be used to inform pricing
strategies, marketing plans, and production decisions. By understanding their break-even point,
businesses can make informed decisions about their finances and ensure that they are on the path
to profitability.

6.3 Contingency Plans

A contingency plan is a proactive strategy that outlines actions to be taken in case of
unforeseen events or circumstances that may threaten the success of the project.
A contingency plan is a plan that outlines the steps that an organization will take to respond to an
unexpected event that could disrupt its normal operations. It is a risk management strategy that
helps businesses prepare for unexpected situations and minimize their impact.

Here are the key steps involved in creating a contingency plan:

Identify potential risks: Start by identifying the potential risks that could impact your business,
such as natural disasters, cyber attacks, supply chain disruptions, or loss of key personnel.

Assess the impact: Determine the potential impact that each risk could have on your business.
This could include financial losses, damage to reputation, or disruptions to operations.

Develop a response plan: Create a plan for how you will respond to each identified risk. This
could include steps such as evacuation procedures, backup systems, communication plans, or
alternative suppliers.

Assign roles and responsibilities: Assign roles and responsibilities to specific individuals or
teams, so that everyone knows what their responsibilities are in the event of an emergency.

Test and revise: Regularly test your contingency plan to ensure that it is effective and up to date.
Revise the plan as necessary based on feedback and changes in your business environment.

Contingency planning is an important part of risk management and helps businesses prepare for
unexpected events. By having a solid contingency plan in place, businesses can minimize the
impact of disruptions and maintain operations in the face of adversity.
A contingency plan typically includes identifying potential risks, assessing their potential impact,
and developing a response plan that outlines steps such as evacuation procedures, backup
systems, communication plans, or alternative suppliers. It is important for businesses to regularly
test and revise their contingency plans to ensure that they are effective and up to date.

By having a solid contingency plan in place, businesses can minimize the impact of disruptions,
maintain operations in the face of adversity, and demonstrate to stakeholders that they are
prepared for unexpected events.
CHAPTER- 7 APPENDICES
LLC Form
Documents received from French Polynesia
Fire department License
Cargo department License
CHAPTER- 8 BIBLIOGRAPHY

The floating island idea is referred from fiction books, web support,
newspapers and magazines. Some ideas are own thoughts and
creativity.