17MDC86 - ENTREPRENEURSHIP DEVELOPMENT
PRE-REQUISITES
Consent of the Instructor ASSESSMENT : PRACTICAL
COURSE OUTCOME
• Have the ability to discern distinct entrepreneurial traits
• Know the parameters to assess opportunities and constraints for new business ideas
• Understand the systematic process to select and screen a business idea
• Design strategies for successful implementation of ideas
• Evaluate the procedures and prepare a business plan
UNIT I : Introduction to Entrepreneurship : Meaning, Theories, Categories, Significance.
Entrepreneurial India: Evolution over centuries, Current trends. Myths about
Entrepreneurship: Myths about passion, surety in riches, financial backing, influential people.
Entrepreneur: Definition, Characteristics, Types, Challenges. Entrepreneurship Ecosystem:
Context, Positive influencers, Players.-Case Study
(6)
UNIT II : Intrapreneurship :Meaning, Need, Difference from entrepreneurship, Hurdles,
Successful practices. Entrepreneurial Motivation: Key drivers, Mindset, Theories.
Entrepreneurial Competencies: Identification & development of competencies, Role of EDPs-
Case Study. (6)
UNIT III : Business Idea Generation : Approach, Techniques. Opportunity Analysis:
Opportunity sighting, evaluation, Mapping ideas to opportunities. Business Modelling:
Meaning, Functions, Types, Design & interpretation. Business Planning: Types, Myths,
Sections, Documentation Tips. Business Plan Review: Business Model review, Financial
review, Technical feasibility Review-Case Study. (6)
UNIT IV: Business Creation : Entity types, Steps in setting up a unit, Compliances
&approvals.Evolution of a start-up: Key factors, Evolution modelling, Dimensions of
maturity. Innovation for Business Growth: Concept, Process, Challenges. Business Sickness:
Symptoms, Causes, Remedial measures & rehabilitation-Case Study.
(6)
UNIT V : Women Entrepreneurship : Need, Development, Benefits, Challenges. Rural
Entrepreneurship: Opportunities, Benefits, Role of Government. Social Entrepreneurship:
Need, Types & characteristics of social enterprise, Measures of success, Benefits,
Sociopreneur-Case Study. (6)
REFERENCE BOOKS : Total : 30
1. Raj Shankar, “Entrepreneurship: Theory & Practice”, 1st Edition, Tata McGraw Hill, New
Delhi, 2009.
2. Robert D. Hisrich, Michael P. Peters Dean A. Shepherd, “Entrepreneurship”, 9th Edition,
McGraw Hill/Irwin, 2012.
3. Rajeev Roy, “Entrepreneurship”, 2nd Edition, Oxford University Press, New Delhi, 2011.
4. S. S. Khanka, Entrepreneurial Development, S.Chand and Co, New Delhi, 2012
