1. SWhat role does data quality play in the ethical use of AI applications?

 A. High-quality data is essential for ensuring unbiased and fair AI decisions, promoting
ethical use, and preventing discrimination.

 B. Low-quality data reduces the risk of unintended bias as the data is not overfitted to
demographic groups.

 C. High-quality data ensures the presence of demographic attributes required for

personalized campaigns.

2. Cloud Kicks wants to decrease the workload for its customer care agents by implementing a
chatbot on its website that partially deflects incoming cases by answering frequently asked
questions.
Which field of AI is most suitable for this scenario?

 A. Natural language processing

 B. Predictive analytics

 C. Computer vision

3. Which data does Salesforce automatically exclude from Marketing Cloud Einstein
engagement model training to mitigate bias and ethical risks?

 A. Cryptographic

 B. Geographic

 C. Demographic

4. Which statement exemplifies Salesforce's honesty guideline when training AI models?

 A. Control bias, toxicity, and harmful content with embedded guardrails and guidance.

 B. Ensure appropriate consent and transparency when using AI- generated responses.

 C. Minimize the AI model's carbon footprint and environmental impact during training.

5. What are some of the ethical challenges associated with AI development?

 A. Implicit transparency of AI systems, which makes it easy for users to understand and trust
their decisions

 B. Potential for human bias in machine learning algorithms and the lack of transparency in
AI decision-making processes

 C. Inherent neutrality of AI systems, which eliminates any potential for human bias in
decision-making
6. What is one way to achieve transparency in AI?

 A. Allow users to give feedback regarding the inferences the AI makes about them.

 B. Establish an ethical and unbiased culture amongst those involved.

 C. Communicate AI goals and objectives with those involved prior to all interactions.

7. Cloud Kicks wants to create a custom service analytics application to analyze cases in
Salesforce. The application should rely on accurate data to ensure efficient case resolution.

Which data quality dimension is essential for this custom application?

 A. Age

 B. Duplication

 C. Consistency

8. How does the "right of least privilege" reduce the risk of handling sensitive personal data?

 A. By limiting how many people have access to data

 B. By applying data retention policies

 C. By reducing how many attributes are collected

9. A healthcare company implements an algorithm to analyze patient data and assist in medical
diagnosis.

Which primary role does data quality play in this AI application?

 A. Enhanced accuracy and reliability of medical predictions and diagnoses

 B. Reduced need for healthcare expertise in interpreting AI outputs

 C. Ensured compatibility of AI algorithms with the system's infrastructure

10. What is a sensitive variable that can lead to bias?

 A. Country

 B. Gender

 C. Education level
11. What is a benefit of a diverse, balanced, and large dataset?

 A. Training time

 B. Model accuracy

 C. Data privacy

12. Which features of Einstein enhance sales efficiency and effectiveness?

 A. Opportunity Scoring, Lead Scoring, Account Insights

 B. Opportunity List View, Lead List View, Account List view

 C. Opportunity Scoring, Opportunity List View, Opportunity Dashboard

13. How does an organization benefit from using AI to personalize the shopping experience of
online customers?

 A. Customers are more likely to visit competitor sites that personalize their experience.

 B. Customers are more likely to share personal information with a site that personalizes their
experience.

 C. Customers are more likely to be satisfied with their shopping experience.

14. A developer is tasked with selecting a suitable dataset for training an AI model in Salesforce
to accurately predict current customer behavior.

What is a crucial factor that the developer should consider during selection?

 A. Size of the dataset

 B. Number of variables in the dataset

 C. Age of the dataset

15. What should organizations do to ensure data quality for their AI initiatives?

 A. Prioritize model fine-tuning over data quality improvements.

 B. Collect and curate high-quality data from reliable sources.

 C. Rely on AI algorithms to automatically handle data quality issues.

16. Which type of bias imposes a system's values on others?

 A. Association

 B. Automation

 C. Societal

17. A sales manager wants to improve their processes using AI in Salesforce.

Which application of AI would be most beneficial?

 A. Lead scoring and opportunity forecasting

 B. Data modeling and management

 C. Sales dashboards and reporting

18. What is the most likely impact that high-quality data will have on customer relationships?

 A. Improved customer trust and satisfaction

 B. Increased brand loyalty

 C. Higher customer acquisition costs

19. What are the key components of the data quality standard?

 A. Accuracy, Completeness, Consistency

 B. Reviewing, Updating, Archiving

 C. Naming, Formatting, Monitoring

20. What is the role of Salesforce's Trusted AI Principles in the context of CRM systems?

 A. Outlining the technical specifications for AI integration

 B. Providing a framework for AI data model accuracy

 C. Guiding ethical and responsible use of AI

21. What is a benefit of data quality and transparency as it pertains to bias in generative AI?

 A. Chances of bias are aggravated.

 B. Chances of bias are removed.

 C. Chances of bias are mitigated.

22. A business analyst (BA) wants to improve business by enhancing their sales processes and
customer support.
Which AI applications should the BA use to meet their needs?

 A. Sales data cleansing and customer support data governance

 B. Machine learning models and chatbot predictions

 C. Lead scoring, opportunity forecasting, and case classification

23. How does AI within CRM help sales representatives better understand previous customer
interactions?

 A. Creates, localizes, and translates product descriptions

 B. Provides call summaries

 C. Triggers personalized service replies

24. Why is it critical to consider privacy concerns when dealing with AI and CRM data?

 A. Ensures compliance with laws and regulations

 B. Confirms the data is accessible to all users

 C. Increases the volume of data collected

25. A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least
an email address or phone number.
Which feature should they use to accomplish this?

 A. Validation rule

 B. Autofill

 C. Duplicate matching rule

26. In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment
primarily aim to achieve?

 A. Empower users of all skill levels to build AI applications with clicks, not code.

 B. Empower users to solve challenging technical problems using neural networks.

 C. Empower users to contribute to the growing body of knowledge of leading AI research.

27. Cloud Kicks wants to use an AI model to predict the demand for shoes using historical data
on sales and regional characteristics.
What is an essential data quality dimension to achieve this goal?

 A. Age

 B. Reliability

 C. Volume

28. A financial institution plans a campaign for preapproved credit cards.

How should they implement Salesforce's Trusted AI Principle of Transparency?

 A. Communicate how risk factors such as credit score can impact customer eligibility.

 B. Flag sensitive variables and their proxies to prevent discriminatory lending practices.

 C. Incorporate customer feedback into the model’s continuous training.

29. What is a key challenge of human-AI collaboration in decision-making?

 A. Leads to more informed and balanced decision-making

 B. Creates a reliance on AI, potentially leading to less critical thinking and oversight

 C. Reduces the need for human involvement in decision-making processes

30. Which best describes the difference between predictive AI and generative AI?

 A. Predictive AI and generative AI have the same capabilities but differ in the type of input
they receive; predictive AI receives raw data whereas generative AI receives natural
language.

 B. Predictive AI uses machine learning to classify or predict outputs from its input data
whereas generative AI does not use machine learning to generate its output.

 C. Predictive AI uses machine learning to classify or predict outputs from its input data
whereas generative AI uses machine leaning to generate new and original output for a
given input.

31. What is machine learning?

 A. A data model used in Salesforce

 B. AI that can grow its intelligence

 C. AI that creates new content

 32. The Cloud Kicks technical team is assessing the effectiveness of their AI development
processes.
Which established Salesforce Ethical Maturity Model should the team use to guide the
development of trusted AI solutions?

 A. Ethical AI Prediction Maturity Model

 B. Ethical AI Practice Maturity Model

 C. Ethical AI Process Maturity Model

33. What is a potential source of bias in training data for AI models?

 A. The data is collected in real time from source systems.

 B. The data is collected from a diverse range of sources and demographics.

 C. The data is skewed toward a particular demographic or source

34. Cloud Kicks wants to use AI to enhance its sales processes and customer support.
Which capability should they use?

 A. Sales Path and Automated Case Escalations

 B. Einstein Lead Scoring and Case Classification

 C. Dashboard of Current Leads and Cases

35. What can bias in AI algorithms in CRM lead to?

 A. Ethical challenges in CRM systems

 B. Advertising cost increases

 C. Personalization and targeted marketing changes