We Create Leaders (MBA Majors)

Marketing

1.Marketing Research
In this course, students explore the role of marketing research in the overall
marketing effort, the research process and the most common approaches/techniques
used. Marketing research is critical to helping marketers make decisions. Students
explore the information needs of marketers, develop the research process, and
discuss sampling techniques and data collection methods of primary data. Particular
emphasis is placed on explorative research: the first and key step into marketing
research. Students will analyze company cases to evaluate if, when and how use
marketing research tools and will work to complete a marketing research project.
The course is aimed at allowing you to grasp the relevance and contribution of
marketing research within the overall marketing and management decision making
processes.
 Marketing
2. New Media Marketing
This course discusses and analyses how digital media technology has changed the
way people and organizations communicate, and offers perspectives on how these
new technologies can be used to communicate an idea or to “sell” a product.
During the course we will analyze some of the most important and common new
media, describing their nature, the reason why they exist and the kinds of
messages they communicate. We will critically evaluate various forms of new
media and determine their uses, benefits and drawbacks, understand the
importance of clear and “perfect” knowledge about your idea or product: your
identity, analyze different types of public and learn how to communicate with
them depending on your message or product, distinguish between new media
rules, conventions, ethics and “best practices and plan a new media strategy to
communicate with your public.
 Marketing

3. International Luxury Branding

This course will specifically analyze brand power as the main challenge for
luxury industry. Through case histories, best practices and business models we
will focus on the marketing issues related to branding in an industry where this
has a very strong impact on the strategic and business decisions. Consumer
attitudes, product knowledge, brand image and many other relevant topics will
be faced in order to develop a superior knowledge of the world of international
luxury.
 Finance

1. Investing & Private Equity

Course offers an introduction to understanding and managing investment
portfolios. This course examines investment valuation, investor objectives, risk
and return, sources of information, security analysis, and portfolio theory with a
focus on Equity investments. This course will also expose the student to the
difference between public investing and Private Equity. Specifically students
should understand the essentials of portfolio theory, differentiate between the
major types of equity investments, understand how the stock market works and
know how to purchase securities, understand the determinants of risk and
return, and understand the difference between different sectors of Private Equity
and raising equity by the end of the course.
 Finance
2. Mergers and Acquisitions
This course focuses on the primary valuation methodologies currently used on
Wall Street: comparable companies analysis, precedent transactions analysis,
discounted cash flow analysis, and leveraged buyout analysis. The goal of the
course is to cover key aspects of the M&A business process including corporate
strategy, target selection/screening, deal negotiation/valuation, and due diligence..
We will focus our study on current M&A best practices including the key tools,
techniques and trends embraced by the modern deal maker. The course will seek
to apply basic finance principles and analytical techniques to actual problems
likely to be encountered by senior management of major corporations or those who
are the advisors to such management in the context of an M&A transaction. At the
conclusion of the course, the student will have gained an appreciation for the role
M&A plays on today’s corporate landscape and have formed an opinion as to
whether or not an M&A transaction “makes sense” for the firm.
 Finance

3. Entrepreneurial Financial Management

In this course students are taught the financial aspects of entrepreneurship. These
include drafting of the business plan and its essential sections – financial,
operational, markets. Additionally, students learn methods to build and manage
entrepreneurial ventures. Specific topics include new venture creation, business
development, finance for startups, and Marketing, Management and HR specific
to new ventures. Other financial-related areas are also studied including the
operating agreement, forms of organization, venture capital, other financing
sources and valuation. Students form and develop a new business idea, a
business plan and operating agreement.
Human Resources

1. Managing and Leading in Different Countries

Organizations thrive or struggle as a result of interactions among team members.
To optimize the performance of teams, Group Dynamics and Team
Interventions bridges the gap between the most up-to-date academic research
findings about group behavior and real-life practice. The course focuses on the
theories behind group and team behavior while offering proven application and
intervention techniques that can be utilized in workplace settings. Topics
addressed include team formation and development; understanding culture and
team diversity; improving team cohesion, decision making, and problem solving;
managing and reducing team conflict; team leadership, power, and influence; and
others. Brief case studies and interventions that illustrate each theory help to
enhance the clarity of the topics.
 Human Resources

2. Human Resources Management

This course is designed to help students understand traditional human resource
concepts within a decision-making framework. Throughout the course we
emphasize how organizations excel when they have consistent human resource
practices that align with their strategic direction. The strategic perspective is
critical for both business and management majors, since most will work as
managers with the charge to lead and direct others. Understanding the strategic
benefits of good human resource management can help future managers better
secure and motivate talented employees. Topics include; Seeing People as a
Strategic Resource, Securing Effective Employees, Improving Employee
Performance and Motivating and Managing Employees.
 Human Resources

3. Managing Business Ethics

This course is designed to provide students with the pragmatic knowledge they
need to identify and solve ethical dilemmas, understand their own and others’
ethical behavior, and promote ethical behavior in their organization. Managing
Business Ethics is the perfect to prepare students for a range of roles in the
business world— managers across business functions, communications
professionals, compliance officers, corporate counsels, human resources
managers, and senior executives. Topics include; Ethics And The
Individual, Managing Ethics In The Organization, Deciding What’s Right: a
Prescriptive Approach or a Psychological Approach
 Entrepreneurship

1. Individual & Organizational Leadership Skills

In today’s globalized business world, successful leaders need a global
mindset. Focusing on cultural issues and using international
examples, International Management Behavior, helps managers develop the
skills and knowledge to lead successfully in the global business
environment. Designed for tomorrow’s leader, the MBA in Leadership and
Sustainability creates distinctive managers with a unique leadership-oriented
career opportunity. Topics covered consist of Interpersonal Skills for
International Management, Managing Global Teams and Networks,
Executing Global Strategy and Talent Management: Selecting and
Developing Global Managers
 Entrepreneurship

2. Entrepreneurial Financial Management

In this course students are taught the financial aspects of entrepreneurship.
These include drafting of the business plan and its essential sections –
financial, operational, markets. Additionally, students learn methods to
build and manage entrepreneurial ventures. Specific topics include new
venture creation, business development, finance for startups, and
Marketing, Management and HR specific to new ventures. Other financial-
related areas are also studied including the operating agreement, forms of
organization, venture capital, other financing sources and
valuation. Students form and develop a new business idea, a business plan
and operating agreement.
 Entrepreneurship

3. Innovation and Entrepreneurship

This course features contemporary applications such as services (public and
private), innovation for sustainability, social entrepreneurship, innovation for
development, and creating and capturing value from innovation and
entrepreneurship. We will challenge you to think in new ways. Successful
innovation involves the dynamic dance of two questions: what is needed and what
is possible? What is needed means understanding customer needs and ensuring
product design accommodates and responds to them. What is possible depends on
resources, technology, social and economic conditions, behavior of competitors
and networks of connections. The relationship between the two is constantly
changing. Students have the opportunity to explore the way in which many
innovations involve crossing boundaries; why some innovations fail; what forces
lead to diffusion of innovation; how entrepreneurs innovate to survive and the
extent to which innovation is a networking activity.
 Project Management

1. Project Management (PM)

Learning features reinforce concepts critical to project management success.
Students practice effective communication while new cases inspire discussion and
debate, and new real-world vignettes demonstrate how to apply concepts in the
workplace. New MindTap digital resources enhance each chapter with videos,
quizzes, and case animations. Students also work with today’s popular
Microsoft® Project 2016. Find everything your students need to manage projects
effectively in business today.
 Project Management

2. New Trends & Methodologies in PM

This course builds upon the learning outcomes of the previous course
PRJMGT555. It furthermore enhances the skills of the students to learn the
flexibility needed to lead a successful project. An “agile” margin callout at the
end of each section clearly identifies when agile projects are performed
differently than traditional projects or where they are emphasized further. In many
cases, this adapted or enhanced performance can be used with modification for
more traditional projects. With this text’s discussion of human strengths, students
learn how to use positive psychology to understand the unique abilities of
individuals. An appendix describes each strength theme in the project context to
better prepare students to lead and manage project teams effectively.
 Project Management

3. Project Risk Management

Projects fail because of risks that are discovered too late, are ignored or simply are not
sought. This statement seems trivial at first glance, but it is not so obvious for many
stakeholders. With effective risk management, you keep your project under control and
eliminate 90% of all project problems before they occur. This course is designed to
explore the most important methods and tools how to successfully apply risk
management in projects in a practical and easy-to-use way. You will receive hands-on
instructions and tips that you can immediately implement in your project. Identifying and
analyzing uncertainties in areas such as resources, project scope, technology, leading the
project and scheduling is the most important part of this book. All covered topics in this
book are crucial elements of a sound project management strategy and a good addition to
Enterprise Risk Management.
 Luxury Management

1. Fundamentals of Luxury Business Management

This course is designed to provide students with a deep understanding of luxury culture
in a global and dynamic perspective and to give them all the necessary skills and know-
how to successfully manage luxury companies. A solid strategic approach coupled with
a creative out-of-the-box attitude are key for business leaders and luxury experts. Main
topics will include not only the study of the customer, and of the key players of the
industry but also the fundamentals in operating in this very special sector.
 Luxury Management

2. International Luxury Branding

This course will specifically analyze brand power as the main challenge for luxury
industry. Through case histories, best practices and business models we will focus on the
marketing issues related to branding in an industry where this has a very strong impact
on the strategic and business decisions. Consumer attitudes, product knowledge, brand
image and many other relevant topics will be faced in order to develop a superior
knowledge of the world of international luxury.
 Luxury Management

3. Retail and Distribution Management

This program will focus on issues related to International Distribution defining all the
tools that are necessary to enter, expand, understand, and succeed in the glamorous
world of luxury retail. Retail experience and management will be examined in all the
different aspects of quality and service support including the Customer Relationship
Management, key to a successful customer experience and sales optimization. A special
attention will be dedicated to digital business as internet became in the last years also an
important channel of distribution in the luxury arena.
 Non for Profit Organizations

1. Managing Non Profit Organizations

This essential course offers an overall understanding of nonprofits based on both
the academic literature and practitioner experience. It shows how to lead, manage,
govern, and structure effective and ethical nonprofit organizations. Managing
Nonprofit Organizations reveals what it takes to be entrepreneurial and
collaborative, formulate successful strategies, assess performance, manage
change, acquire resources, be a responsible financial steward, and design and
implement solid marketing and communication plans. The goal of this course is
to manage three critical things equally well: It’s comprehensive, covering all the
key topics leaders of NPOs need to know about; it’s practical, providing lots of
examples, case incidents, and experiential exercises that connect the content to
the real world; and, best of all (and most unique compared to others), it’s
research-based, drawing on the latest and best empirical studies that look into
what works and doesn’t work in the world of nonprofit management.
 Non for Profit Organizations

2. Mainstreaming Corporate Responsibility

As managers find that they must grapple with increasingly complex social and
environmental problems as an integral part of business strategy and operations,
they require different knowledge, skills and competencies than in the past.
Mainstreaming Corporate Responsibility pioneers a way for business schools to
provide future business leaders and managers to meet these challenges. This
course utilize a collection of texts and cases for use across business disciplines as
well as Corporate Responsibility.
 Non for Profit Organizations

3. Managing Business Ethics

This course is designed to provide students with the pragmatic knowledge they
need to identify and solve ethical dilemmas, understand their own and others’
ethical behavior, and promote ethical behavior in their organization. Managing
Business Ethics is the perfect to prepare students for a range of roles in the
business world— managers across business functions, communications
professionals, compliance officers, corporate counsels, human resources
managers, and senior executives. Topics include; Ethics And The
Individual, Managing Ethics In The Organization, Deciding What’s Right: a
Prescriptive Approach or a Psychological Approach
 Global Management And Leadership

1. Managing and Leading in Different Countries

Capturing the rising influence of culture and the seismic changes
throughout many regions of the world, this course, over the years, is now
covering more than 60 countries and every major region in the world. It
continues to break new ground. The 21st century will be crunch time for
Western managers in terms of meeting fierce and unrelenting Asian
competition (especially from Asia) and in attempting to gain a share or the
mammoth markets that rapidly changing demographics will create in India,
China, Pakistan, Indonesia, Bangladesh, Nigeria and Brazil (in 2050 their
total population will be four and a half billion). One of the goals of this
course is to keep pace with these emerging and changing markets.
 Global Management And Leadership

2. Individual & Organizational Leadership Skills

In today’s globalized business world, successful leaders need a global
mindset. This course takes the complexity out of leadership and is based on
one of the most respected leadership books written which illustrates through
inspiring stories of what research continues to reveal: when leaders
understand that leadership is a relationship. Discussions range from the
toughest organizational challenges leaders face today to changes in how
people work and what people want from their work. Our goal is to create
distinctive managers with a unique leadership-oriented career opportunity.
 Global Management And Leadership

3. Managing Business Ethics

This course is designed to provide students with the pragmatic knowledge
they need to identify and solve ethical dilemmas, understand their own and
others’ ethical behavior, and promote ethical behavior in their organization.
We prepare students for a range of roles in the business world across
business functions. We assess how business does and should affect our
individual and social lives, and ask what role business and its values (could)
play in our society as a whole. This course present the concept of
Corporate Social Responsibility, and explore its relevance to ethical
business activity as well as considers the moral obligations of businesses to
the environment and to people in other countries
 Logistics Management

1. Logistics Management
Logistics and Supply Chain Management (SCM) are nowadays
accepted as one of the key concerns of organizations. Dedicated
managers are appointed to be responsible for end-to-end pipelines that
link supply to demand. The central theme of this module is to argue
why and how organizations can achieve competitive advantages
through SCM. Moreover, organizations compete as supply chains
rather than as stand-alone organizations. This module sets the stage for
developing logistics and supply chain solutions that are flexible and
capable of adapting to the revolutionary changes in the business
environment.
 Logistics Management

2. Distribution Management
This module helps (future) logistics managers in their quest to improve service
and reduce cost, and makes them aware of the many different aspects of
logistics and the supply chain. The module is aimed at both (future) logistics
managers and logistics specialists. The module covers a broad arrange of key
subject areas in logistics:
1.Concepts of logistics and distribution
2.Planning for logistics
3.Procurement and inventory decisions
4.Freight transport
5.Operational management
6.Warehouse management.
Logistics Management

3. Courier, Logistics & Transportation Management

The thematic focus of this module, therefore, is how courier and logistics
organizations can achieve high performance level in the delivery network
through human capital development.
Consequently, this module concentrates on concepts of courier and
logistics, entrepreneurship, environment, fleet management, warehousing,
supply chain management, marketing, ICT, Management principles and
techniques, communication and branding, business development,
challenges and solutions. The focus of this module is on applications of
these concepts to the urban and suburban context.
 Health, Safety and Environment
1. HSE Management System
Learning Outcomes:
1. Explain the development of occupational safety and health worldwide.
2. Evaluate laws, standards, and best practices related to health, safety and environment.
3. Formulate effective health, safety and environmental management initiatives and strategies that
mitigate occupational injuries and illnesses.
4. Identify the types of leading and lagging health, safety and environmental performance indicators
5. State Health, safety, and environmental management and audit systems components and
requirements (e.g., ISO 14000, 45001, 19011, ANSI Z10)
6. Identify the applicable requirements for plans, systems, and policies (e.g., safety, health,
environmental, fire, and emergency action)
7. Compare management systems with benchmarks and conduct causal factors analyses
8. Develop, implement, and sustain environmental, safety, and health management systems then
perform gap analyses
 Health, Safety and Environment
2. HSE Culture and Leadership
Learning Outcomes:
1.Identify the techniques for measuring, analyzing, and promoting
organizational HSE culture
2.Explain Management leadership techniques (e.g., management theories,
leadership theories, motivation, discipline, communication styles)
3.Apply management principles of authority, responsibility, and accountability
4.Develop, implement, and review behavior-based safety program.
5.Demonstrate motivational techniques to encourage all level of employees
work safely.
 Health, Safety and Environment
3. HSE Risk Management
Learning Outcomes:
1.Explain the concept of prevention by design.
2.Examine important steps involved in conducting a thorough hazard analysis.
3.Apply appropriate calculations to the hazard analysis process.
4.Apply risk assessment results to selection of controls for workplace hazards.
5.Recommend controls for workplace hazards.
6.Explain hazard control technologies related to common workplace hazards.
7.Examine risk assessment methods related to occupational safety and health.
8.Evaluate residual risk associated with recommended controls for workplace
hazards
 Financial Technology (Fintech)
1. Financial Transformation & Alternative Finance
Focusing on these themes:
1. Introduction to FinTech
2. Transformation
3. Evolution
4. Collaboration between financial institutions and startups
5. FinTech Typology
6. Emerging Economics: opportunities and challenges
7. From too-small to too-big to fail
8. History of financial innovation
9. Digitization of financial services
10.FinTech & Fund
11.P2P and marketplace lending
12.ICOs
13.Financial Risk Analysis
 Financial Technology (Fintech)
2. Payment, Cryptocurrencies and Blockchain
This course covers these topics:
1. Individual payment
2. Developing countries and DFS: The story of mobile money
3. Developing countries and DFS: Regulation of mobile money
4. RTGS system
5. ABCDs of alternative finance
6. Cryptocurrncies
7. Intro to digital asset market
8. Stablecoins
9. Legal & Regulatory implications of cryptocurrencies
10.What is Blockchain
11.The benefits from New Payment Stake
 Financial Technology (Fintech)
3. Regulations & FinTech
Students will understand the following topics:
1. FinTech Regulations
2. Evolution of RegTech
3. RegTech Ecosystem: Financial Institutions
4. RegTech Ecosystem: Startups
5. RegTech Ecosystem: Challenges
6. RegTech Ecosystem: Regulators
7. Regulatory Sandbox
8. Smart Regulation
 Financial Technology (Fintech)
3. AI & FinTech
Students will understand the following topics in 12H
1. How AI is Transforming the future of the FinTech (Microsoft)
2. How will AI transform financial analysis? (MioTech)
3. The Application of AI in Smart Regulation
4. AI & governance
5. Challenges of AI and Machine Learning
6. Methods of data protection
7. Cybersecurity update industry (Microsoft)
 Thank you

SwissSchoolOfManagementt ssm.egyptt @SSMCAIRO