Enroll. No.
MARWADI UNIVERSITY
Faculty of Management Studies
[ Management ]
BBA/ BBA (H) SEM: 5 Winter 2022
Subject: - Strategic Management (04BB0502) Date:- December, 2022
Total Marks:-100 Time: - 03:00 hours
Instructions:
1. All Questions are Compulsory.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Question: 1. (a) Objective MCQ [10]
1) Which of these is a false statement?
[A]. Goals are generalized; objectives are specific.
[B]. Goals are usually qualitative; objectives are generally quantitative.
[C]. Goals are broadly stated; objectives are narrowly defined.
[D]. Goals make the objectives operational.
2) Marketing Strategy is a type of which strategy?
[A]. Functional Strategy
[B]. Corporate Strategy
[C]. Growth Strategy
[D]. Business Level Strategy
3) When the growth of an industry relies heavily on external environment, which one plays a vital role from below?
[A]. Political
[B]. Strength
[C]. National
[D]. Multinational
4) A possible and desirable future state of an organization is called:
[A]. Vision
[B]. Mission
[C]. Strategy
[D]. Management
5) Corporate Level Strategy deals with:
[A]. Objectives of specific functions
[B]. Objectives of single business unit
[C]. Objectives of the corporate
[D]. Objectives of specific operations
6) Which would be classified as a stakeholder?
[A]. Communities
[B]. Banks
[C]. Suppliers
[D]. All of the above
7) PESTLE is an acronym for what?
[A]. Political, environmental, technological, legal, and economical
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[B]. Political, environmental, shareholding, technological, logistical, and e-marketing
[C]. Political, economic, social, technological, legal, and environmental
[D]. Political, environmental, societal, technological, learning, and e-marketing
8) When a product's unique attributes provide value to customers, the firm is implementing...
[A]. a differentiation strategy
[B]. a cost leadership strategy
[C]. an integrated cost leadership/differentiation strategy
[D]. a single-product strategy
9) The purpose of a mission statement is to declare all of these except:
[A]. A Reason for being
[B]. An annual financial plan
[C]. A Statement of purpose
[D]. Whom it wants to serve
10) Xerox’s competence in photocopying and Canon’s competencies in optics, imaging and laser control are examples of
_________ competence.
[A]. Strategic
[B]. Threshold
[C]. Distinctive
[D]. Core
Question: 1. (b) Short Que. (Define the following) [10]
1. SWOT
2. Conglomerate Diversification
3. Vertical Integration
4. Mission
5. Vision
6. Stakeholder
7. Retrenchment Strategy
8. Benchmarking
9. Product Differentiation
10. Competitive Advantage
Question: 2.
(a) What is Strategic Management? Discuss Process of Strategic Management? [08]
(b) What is policy? Discuss the important features of a policy. [08]
OR
(b) What is an internal analysis? Discuss the dynamics of internal analysis in detail. [08]
Question: 3.
(a) Define Strategy formulation. Differentiate between strategy formulation and implementation? [08]
(b) Write brief note on digitalization strategies. [04]
(c) Write brief note on operations strategies. [04]
OR
(a) What are functional strategies? Explain any one functional strategy in detail? [08]
(b) What is merger & acquisition? [04]
(c) What are the reasons of merger and acquisition? [04]
Question: 4.
(a) What do you understand by the term “retrenchment strategy”? Explain the various types of
retrenchment strategies? [08]
(b) What is strategic evaluation and control? Explain the process with suitable examples? [08]
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OR
(a) What is PESTLE Analysis? Explain each element in detail. [08]
(b) What is strategic leadership? Discuss in detail the qualities of a good leader? [08]
Question: 5.
What is strategy implementation? Discuss the nature of strategy implementation. [08]
(a)
(b) What is strategic Alliance? [04]
(c) Discuss the possible barriers to effective strategic implementation. [04]
OR
(a) What is cost leadership? Discuss the Cost leadership in detail. [08]
(b) Write brief note on differentiation strategy. [04]
(c) Write brief note on focus strategy. [04]
Question: 6.
(a) What is environmental scanning? Explain its importance? [08]
(b) Write brief note on Personnel strategies. [04]
(c) Who are the participants in the strategic evaluation process? [04]
OR
(a) Discuss SWOT analysis of any company of your choice. [08]
(b) Write brief note on Marketing strategies. [04]
(c) Write brief note on financial strategies. [04]
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– Bloom’S Taxonomy Report –
Sub: SM
Sem. 5
Branch: B.B.A. Hons. / B.B.A.
Que. Paper weightage as per Bloom’s Taxonomy
LEVEL % of weightage Question No. Marks of
Que.
Remember/Knowledge 20 1 (a & b) 20
Understand 16 2 (a, b) 16
Apply 16 4 (a, b) 16
Analyze 16 3 (a, b, c) 16
Evaluate 16 5 (a,b, c) 16
Higher order 16 6 (a,b, c) 16
Thinking/ Creative
Chart/Graph of Bloom’s Taxonomy
CHART TITLE
1 2 3 4 5 6
16%
20%
16%
16%
16%
16%
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