CHAPTER-I

INTRODUCTION & DESIGN OF THE STUDY

1.1 INTRODUCTION

Technology such as social media websites have become famous parts of life for many
young people today. Online social media have expanded amazing worldwide growth and
popularity. Although with time all generations have come to embrace the change social network
has brought about, teenagers and young adults are the most activist users of these sites.
According to various research studies in the field of online social networks, it has been revealed
that these sites are impacting the live of the youth greatly.

In this research we focused on the impact of these social networking sites on the youth of
India in both positive as well as negative phase. This paper is also focused to find out the answer
whether the social networking sites are boon or bane for today’s society.

1.2 SOCIAL MEDIA NETWORKING

Social networks are websites and apps that allow users and organizations to connect,
communicate, share information and form relationships. People can connect with others in the
same area, families, friends, and those with the same interests. Social networks are one of the
most important uses of the internet today.

Social networking sites have come a long way since the first social networking site, Six
Degrees.com, was launched in 1997. Today, the world is rapidly adopting newer social
networking platforms. According to Data Reportal, a Kepios analysis from January 2022
indicated that there are more than 4.74 billion social network users worldwide.

1.3 STATEMENT OF THE PROBLEM

Now a days social networking has made an enormous impact of the lifestyle of individual
around the globe. It has already been a huge contribution to the daily social routine of the people
various types of communities high- and middle-class society is now into social networking sites
like Facebook, Twitter, Whatsapp, Myspace, Tumpier and etc, actually this social networking

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sites have played a big part of the global community in terms of communication purposes. This
study determines the social network that awareness and impact of students.

1.4 OBJECTIVES OF THE STUDY

1. To understand the level of awareness regarding the use of various social networking
sites.

2. To study the type of social issues discussed over social networking sites.

3. To know the impact of social networking sites on youngsters.

1.5 SCOPE OF THE STUDY

The study covers the awareness and the impact of social networking sites on the
youngsters.

1.6 SIGNIFICANCE OF THE STUDY

Social media is an important part of today's world. It helps people stay connected and
share ideas, thoughts, and opinions with others in a safe and secure environment. It can also be
used to promote businesses, organizations, and causes, as well as to stay informed about current
events and trends. Additionally, social media can help build relationships with others, allowing
us to interact with people from around the world and build meaningful connections. Finally, it
can be used as a platform for self-expression, giving us the opportunity to express ourselves
creatively and share our thoughts and experiences with others.

1.7 RESEARCH DESIGN

Research is done for collecting essential information that helps to solve certain problems
effectively. In order to study effectiveness of social media among youngster, sufficient relevant
information needs to be collected.

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1.8 NATURE OF DATA

Primary and secondary data is collected in order to obtain relavant information to conduct
the research.

Primary data: data was collected from social networking user by using a questionnaire.

Secondary data: data was collected by browsing internet, magazines, articles related to
mobile users.

1.9 SOURCE OF DATA

Primary data is collected by using questionnaire. Secondary data is also used in the study
for understanding the concepts from journals and websites.

1.10 SAMPLE DESIGN

There are many social media users in the study area and 120 of them are randomly
selected for the study.

1.11 TOOLS FOR ANALYSIS

Questionnaire was created in order to receive the necessary response required from the
sample to achieve the research objective.

1.11.1 STATISTICS TOOL

 Frequency
 Garrett ranking
 One sample t-test

1.12 LIMITATION OF THE STUDY

 The research was confined to a particular area, vallioor, hence the outcome cannot be
generalized.
 The sample size is limited to 120, so it might not provide accurate result of entire
population.
 Personal bias of the respondents could influence the authenticity of data.

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1.13 CHAPTER SCHEME

I. The First chapter deals with introduction & design of study.

II. The Second chapter deals with review of literature.
III. The Third chapter deals with profile of the study and area of study.
IV. The Fourth chapter deals with analysis and interpretation.
V. The Fifth chapter deals with finding, suggestion and conclusion.

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 CHAPTER II

REVIEW OF LITERATURE

Social Media are computer-mediated technologies that allow the creating and sharing of
information, ideas, career interests and other forms of expression via virtual communities and
networks. The variety of stand-alone and built-in social media services currently available
introduces the challenges of defining (Watts, Duncan J. 2014).

Social media, derived from the social software movement, are a collection of Internet
websites, services, and practices that support collaboration, community building, participation,
and sharing (Junco, Heibergert, & Loken, 2014).

95 percent of the college students admitted the internet was as important in their lives as
food, water, shelter and air. Approximately, 64 percent of the students accepted to choose an
internet connection over a car. The study also concluded that four out of five college students
interviewed assumed that the internet was significant and essential part of their lives. The report
also found that the use of paper had been gone down in the youth, as 40 percent students had not
bought a book from a market in the last two-year. The use of Face book was highest among
Indian students in the survey. With 92 percent of respondents were checking their accounts daily
while one third checked their account five times a day (Cisco,2015).

Lenhart & Madden (2015) calculation it has been analyzed that 41% of 12–13 years old
and 61% of 14–17 years old users use social networking websites.

Charlene Li et al., (2015) estimated that students are more likely to use social
networking websites; nearly 47% of teenagers (12 to 17year olds) and 69% of young adults (18
to 21year olds) and 20% of adults (18+) use social networking sites, and only 20% use them to
contact other people.

Tinto reviews that in this (14-18) stage of human life people are more attracted towards
social networking websites because those students who get aware from social networking
websites cannot satisfy themselves only from academic activities, which are specifically
specified for online personal, professional and dating profile.

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 Acquisti & Gross (2016) point of view many users believe that whatever they post is
only limited to their associations and close group of friends unaware of the fact that the
information they posted may be publically available to be searched and read by much wider
ordinance.

Tinto (2016) reviews that new information on social networking websites encourages
growth and provide students with an ever-rowing learning community which in returns substitute
both academic and social success. Some of social networking websites are specifically specified
for educational environment including linked-in.com which is fully featured for education
purpose and let user to updates his educational credential and make a professional connections.

Elision et al (2017) & Lampe et al (2017) also stated that social networking websites
may enable collaborative sense making among students as it is used by majority of students.
Nicole et al (2017) analyzed that there is a strong link between social networking websites and
students as social networking websites helps to maintain relation with people when they move
from one offline community to another.

Soumya Dutta (2018) “Social Responsibility of Media and Indian Democracy” states
that mass media have influenced human life in the present century in different forms. They have
provided information and entertainment to people across countries. Print media, being the leader
over a considerable period of time has now got stiff competition from Television media, which is
responsible for many of the social changes. The main public interest criterions that the media
need to consider include freedom of publication, plurality in media ownership, diversity in
information, culture and opinion, support for the democratic political system, support for public
order and security of the state, universal reach, quality of information and culture disseminated to
the public, respect for human rights and avoiding harm to individuals and the society. Informing
the citizens about the developments in the society and helping them to make informed choices,
media assists democracy to function in its true spirit.

P Thirumoorthi, C Ramesh kumar (2018), states that the networking sites have made it
possible for us to chat with friends who live in distant places as well as share with them pictures
and videos of whatever we are up to instantly. Today, it is very hard to find a teenager who
doesn’t have a Yahoo, a Gmail, a Face book, or a Twitter account which help them to keep in

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touch with their friends, to express or share what they have in mind and to use for school- related
purposes. No doubt, these sites are of great help in the youth’s daily life. Also there are many
potential benefits in social networking sites. These sites can provide opportunities for new
relationships as well as strengthening existing relationships, whether the friends are closer home
or across the world.

Dr. Linda Steiner (2019), states that myriad of existing platforms for social media vary
in purpose, intended audience and popularity. Frequently mentioned among them in this study
are Facebook, Twitter, linked-in, YouTube and Tumblr. For instance, a writing focused course
included a lecture on the importance of social media platforms, like Twitter. It was accompanied
by an exercise where we were expected to write tweets in a breaking news style. In another
course, the professor set up a Facebook page used to share videos as well as provide updates
about the class. Being in classes and listening to panels and conferences that incorporated social
media or that encouraged this kind of incorporation made her wonder how other schools
approached the apparatus and how it was being integrated into their programs, curricula and
online presence.

Sarah Woolley (2019), states that, Sojourner is a term commonly used in study abroad
literature to describe an individual who is temporarily studying and living in a foreign county,
otherwise referred to as a “study a broader” (Twombly, Salisbury, Tumanut & Klute, 2017).
Thousands of miles away from home, access to the Internet and social media remains in the
sojourner’s pocket due to international cellular data plans on smartphones. Within seconds,
taking a tour through Vatican City can switch to an interactive online experience with friends
and family back at home. This instant communication allows a transparent and comforting
experience for both the senders and the receivers.

Ms. SisiraNeti (2020), in his study on “Constantly Connected: The Impact of Social
Media and the Advancement in Technology on the Study Abroad Experience” states that social
media supports for social interaction, using highly accessible and scalable publishing techniques.
Social media uses web-based technologies to turn communication into interactive dialogues.
Social media is the medium to socialize. Social media quickly disseminate knowledge and
information to a huge number of users. They allow creation and exchange of user-generated
content. Facebook, Twitter, Hi5 and other social networking sites are collectively referred social

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media. Social media represents low-cost tools that are used to combine technology and social
interaction with the use of words.

Tarek A. El-Badawy& Yasmin Hashem (2020), in their opinion the younger generation
discussed in this research paper are school students between the ages of 12 to 19 years old. A
few of the platforms they use are Facebook, YouTube, Google, and many others that will be
discussed in the findings of this research. The younger generation is the individuals that will lead
our world in the future, they must be well educated to be able to impact this world and make
Egypt a better country on the road to success. The study conducted about the different things
they are exposed to, that may affect them negatively or positively. Their research aims to assess
the frequency at which the students are social networking, and whether it has any effect on their
academic performance.

Dr. A. JesuKulandairaj (2021), said that social media supports interaction among
people in which they create share or exchange information and ideas in virtual communities and
networks, it depends on mobile and web-based technologies to create highly interactive
platforms. They introduce substantial and pervasive changes to communication between
organizations, communities, and individuals, the increased use of the Internet as a new tool in
communication has changed the way people interact. Recently, a new means of online
communication has emerged with its own set of idiosyncrasies. This new communication style
occurs through the use of social networking site.

Livingstone and Bober (2021), pointed out that the main reason for generation gap is
increased use of social media and people forgot their rituals and traditions due to the overuse of
social media.

Brady, Holcomb, and Smith (2012) stated that social media had provided good platform
ways for an education and students uses social media for e-learning. Lusk (2019) said that, social
media could be used for an academic purpose by students. Students can learn and enhance their
communication skills. Social media has new web tools which can be used by the students to
advance their learning skills.

Kalpidou, Costin, and Morris, (2022) stated that there is a relationship between social
media and grades and according to Jacobsen and Forest (2019), social media had negative effect

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on grades and further told that two-thirds of the students were used social media while doing
homework had bad impact on their grades. Ohio State University described in its study that those
students who spent them most of time on social media had low grades and those who did not
spent their time on social media had high grades.

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 CHAPTER III

PROFILE OF THE STUDY

3.1 SOCIAL NETWORKING

A social network is a website or app that lets people connect with each other on a
common platform. Users can share information, express opinions, explore mutual interests,
search for jobs, promote their businesses, form relationships and otherwise interact with each
other. Those who participate in a social network often share a wide range of information
and content, including photos, videos, sound clips, documents, news, marketing materials or
links to other resources.

People participate in social networks for personal and professional reasons. Those who
engage on a personal level use various forms of media to interact with each other, often sharing
personal details about their lives; passing on information from other sources; or commenting on
different types of events, whether nearby or in the world at large. For example, some people
might use social media to stay in touch with friends and family members, share important
milestones in their lives or connect with others who share similar interests.

Social networks commonly provide mechanisms for posting content such as photos,
videos, blogs or links to other sites. Other users can comment on or rate the content as well as
recommend it to other users.

Another typical characteristic of a social network is the ability of users to form

connections, such as being able to "friend" another person or "follow" that individual. Many
social networks also let members form groups based on shared interests or other commonalities.
In some cases, users can engage in private chats or group chats.

Social networks take many forms and target many audiences, some of them more specific
than others. It could be argued that all social networks share a common purpose: to provide
advertisers with a vehicle for selling their products and services. That said, the meaning of social
network is not necessarily tied to supporting ad revenue.

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3.2 POPULAR PLATFORMS OF SOCIAL NETWORKS

 Classmates. A site for people who went to school together and want to reconnect or
possibly plan class reunions.

 Facebook. A venue for people to connect and share information with friends, family or
other individuals.

 Instagram. A platform for sharing photos, videos and messages with other individuals or
groups.

 LinkedIn. A professional networking platform for individuals and organizations to

connect with other professionals, identify opportunities and expand their business
interests.

 Pinterest. An online community for people to share and explore images about a wide
range of topics.

 Reddit. A site for posting news, ideas and content and for responding to what others have
posted to the site.

 Snapchat. An instant messaging app for easily sharing photos and videos that disappear
after they've been viewed.

 TikTok. A video-sharing platform for posting short videos about a wide variety of topics.

 Tumblr. A site for posting microblogs, sharing multimedia content and connecting with
other users around specific interests.

 WeChat. A calling and messaging app used widely in China to chat with other users,
send pictures and videos, and place video and voice calls.

 WhatsApp. A private messaging and calling service that supports both voice and video
calls to individuals and groups.

 X (formerly Twitter). A site for posting microblogs and sharing multimedia content,
news and information, links to additional resources, and other types of information.

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  YouTube. A platform for sharing videos about a wide range of topics, with the videos
varying in quality and length, from short clips to full motion pictures.

3.3 PROS AND CONS OF SOCIAL NETWORKS

Social networks can be useful tools, but offer both pros and cons to their users. Here are
examples of both:

3.3.1 PROS OF SOCIAL NETWORKS

Social networks offer many pros, including:

 Faster communication: Faster communication is a hallmark of most social networks, with

information spreading quickly across different geographical areas. News in the U.S.
might reach other countries within minutes or hours instead of days or weeks.

 More connections: Social networking can allow people and businesses to expand their
professional and personal networks, connecting with hundreds or even thousands of
people on a single platform. Some businesses and influencers have millions of followers,
uniting people under similar ideas and preferences.

 Better advertising: The advertising capabilities of social networks can massively increase
the success of businesses and professionals. Targeted ads can be much more effective,
and social networks provide all the information on customers to create personalized,
targeted ads to maximize their success.

3.3.2 CONS OF SOCIAL NETWORKS

While social networks can have many benefits, there are also some cons to consider:

 Potential misinformation: With the ability to share information quickly, users often
accidentally share misinformation on various topics. The abundance and speed in which
social networks deliver information can be both a pro and a con, because it can be
challenging to identify accurate information.

 Less privacy for users: Social networks often require users to provide private information
to use the website, or to allow companies to collect their web browsing information for

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 advertisers. This can raise privacy concerns and create debate about how much user data
collection is acceptable.

 Mental health concerns: While social networks can help people form relationships, they
also often focus on aesthetics. This can affect the mental health of users, especially
younger users, who may feel influenced to look or act a certain way.

3.4 ADVANTAGES OF SOCIAL MEDIA

 Connectivity

Connectivity is among the most significant benefits of social media. It can link countless users at
any time, everywhere. Information could be spread globally through social media and its
connectedness, making it simple for people to interact with one another. It results in global
relationships.

 Education

The use of social media in education is commendable. Learners and educators can enroll in
global collaborative platforms to facilitate constructive learning. It also aids in skill improvement
by fostering knowledge and creativity.

 Information and Updates

Stay informed about events happening across the globe or in other people's lives using social
media. In contrast to television, radio, or newspapers, social media lets everyone convey
information accurately by presenting the real picture. It aids in showcasing real-world news
across the globe.

 Awareness

People have become more conscious thanks to social media. It serves as a channel for
information, thus paving the way to innovation and success via developing their knowledge and
abilities. Social media well-covers global events, making people more aware of their
surroundings.

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  Share Anything With Others

Social media is the best platform to convey feelings and opinions - a song, a poem, a work of art,
a decadent dessert, or anything else. Anyone can let their creativity shine through the platform
for it to be shared by millions of others. Sharing the artistic works with others could open the
door to achievement and several milestones.

 Helps in Building Communities

Live in a diverse world where individuals from different cultures, beliefs, and backgrounds exist.
Social media brings these people together by linking them on a common platform. Thus,
fostering a sense of unity facilitates the development of community links. For instance, food
lovers can join the community of food bloggers, while gamers can join communities focused on
gaming, etc.

 Noble Cause

Noble deeds can be promoted on social media. It is the ideal tool for endorsing causes like giving
donations to those with cancer, for instance, to those who need money for treatment. While
everyone can use social media to assist others in finance, it is also the simplest and fastest way to
advance any worthwhile cause.

 Mental Health

Social media serves as an excellent stress reliever. Several groups can support people battling
against stress, depression, and loneliness. By creating a feeling of elation, these communities can
bestow a brighter attitude while also helping develop healthy relationships with others, thus
enhancing mental health.

 Brand Reputation

Social media improves company relationships by fostering goodwill among users; its promotion
increases sales, which in turn increases profitability. The comments and feedback left by
customers are a fantastic resource for businesses. Due to the user likes garnered, companies can
experience enhanced popularity and a boost in revenue.

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  Brand Awareness

Networking platforms contribute to greater brand recognition. Visually appealing products and
information capture users' attention, which increases brand visibility and raises customer
knowledge about certain goods and services.

 Customer Interaction

Social media enhances customer engagement by providing goods and services and soliciting
comments on them. Users from across communities leave various feedback and suggestions,
which can assist in improving areas of focus and satisfy them.

 Promotion

Social media is a great supporter of internet commerce and marketing. Posts and promotions
facilitate effective user connections and contribute to the profitability of a business. It fosters
user relationships and endorses customer loyalty, which is crucial for any company's expansion.

3.5 DISADVANTAGES OF SOCIAL MEDIA

 Affects Social-Emotional Connection

Social media hampers emotional bonds. Everything is conveyed through texts digitally, which
can stunt expressions. Ingenuity is lost when people who would ideally visit one another to
convey greetings only send text messages instead of hugs.

 Decreases Quick-witted Skill

With the decrease in real face-to-face conversations and in-person chats, quick-wittedness is rare.
Sense of humor and sporty tête-à-têtes have been compromised – the sense of love, friendship,
fun, and enjoyment have all disappeared due to the effects of social media on human mental
health.

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  Causing Distress to Someone's Feelings

People who use social media to communicate lack empathy and do not wink an eyelid when they
have to hurt someone. The latest trolls, negative comments, and feedback are all witnesses to the
hard-heartedness that has evolved due to the invisible nature of social media.

 Present Physically Not Mentally

Spending time with each other is about being 'present' and in the moment. As friends and family
gather, create memories by speaking to one another about times past, present and future.
Unfortunately, today with social media being made available on the mobile phone, people spend
time with each other 'scrolling' through posts.

 Lacking Understanding and Thoughtfulness

Feelings are conveyed through word and voice – but to do this, there is a need to be physically
present in front of the other person to communicate feelings effectively. However, social media
gives it a different hue when anyone puts them into a text, thus masking the real meaning.

 Lack of Quality Family Time

Social media has been the cause of many disrupted relationships simply because families cannot
spend quality time with each other. Family time has taken a hit with 'me' and privacy taking
precedence (due to the quality of texts that appear on social media).

 Cyberbullying

People, particularly children, have been victims of cyberbullying where threats, cons, and other
negative activities easily ensnare them. Fake news and rumors spread effortlessly, leading to
depression and suicide.

 Hacking

The vulnerability of social media has also thrown light on how easy it is to gather a person's data.
Privacy settings must be constantly updated and profile locked to avoid such situations.

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  Distracted Mind

Social media is impulsive. New messages, notifications, and updates are the impetus to
constantly checking the phone, resulting in distraction. The individual wastes time even ignoring
important work to only look at the menial update.

 Facilitates Laziness

Spending hours on the couch glued to our smartphones results in several health problems such as
obesity, stress, and high blood pressure. Technology and accompanying social media have led to
a rise in laziness among people due to no physical activity or exercise.

 Addiction

A serious issue among youth social media addiction has led to disastrous consequences. While
checking social media and using the smartphone in moderation is not bad, productive time and
energy are wasted due to overuse.

 Cheating and Relationship Issues

Individuals are now using social media as a platform for dating and marriage. However, chances
are that the information provided on the profile is false, eventually leading to a toxic relationship
or even divorce.

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 AREA PROFILE

3.6 TIRUNELVELI

Tirunelveli district is one of the 38 districts of Tamil Nadu state in India. It is the largest
district in terms of area with Tirunelveli as its headquarters. The district was formed on 1
September 1790 by the British East India Company (on behalf of the British government), and
comprised the present Tirunelveli and Thoothukudi, Tenkasi and parts of Virudhunagar and
Ramanathapuram district. As of 2011, the undivided district (along with Tenkasi) had a
population of 3,077,233.

3.7 HISTORY

Tirunelveli was under the rule of the Pandyan Dynasty, the district was known as
Thenpandiyanadu. Tirunelveli was the second Capital of the Pandyan Dynasty. The Chola
dynasty then named it Mudikonda Cholamandalam. The Madurai Nayaks called it Tirunelveli
Seemai. Under the British East India Company, it was Tinnevelly district, which included the
modern Tirunelveli and Thoothukudi districts and parts of the Virudhunagar and
Ramanathapuram districts. In 1910, Ramanathapuram District was formed from portions of the
Madurai and Tirunelveli Districts, which comprised portions of the modern Virudhunagar
District. After the Independence of India, Tirunelveli District was bifurcated on 20 October 1986

18
to Nellai-Kattabomman district (Tirunelveli) and Chidambaranar district (Tuticorin).
Subsequently, the Government of Tamil Nadu decided to name each district according to the
name of the headquarters town, so the region's name changed from Tirunelveli-Kattabomman to
Tirunelveli. On 18 July 2019 the district was again bifurcated to form a new Tenkasi district with
Tenkasi as its district capital.

3.8 GEOGRAPHY

The district is located in the southern part of Tamil Nadu. It has borders with Tenkasi
district to the north, Kanyakumari District to the south and Thoothukudi District to the east and
Thiruvananthapuram district and Kollam district of Kerala to the west. The district covers an
area of 3,907 square kilometres (1,509 sq mi). It lies between 8°05' and 9°30' north latitude and
77°05' and 78°25' east longitude.

3.9 CLIMATE

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 Tirunelveli has rainfall in all seasons (953.1 millimetres (37.52 in) in 2005 and 2006),
and benefits from both the northeast and southwest monsoons. Most precipitation came from the
northeast monsoon (548.7 millimetres (21.60 in) followed by the southwest monsoon (147.8
millimetres (5.82 in) and summer rains (184.2 millimetres (7.25 in). The district is irrigated by
several rivers originating in the Western Ghats, such as the Pachaiyar River, which flows into the
perennial Thamirabarani River. The Thamirabarani and Manimuthar Rivers have many dams,
with reservoirs providing water for irrigation and power generation. The Thamirabarani River
provides consistent irrigation to a large agricultural area.

3.10 ADMINISTRATION

The administration of the district is categorized on revenue, development and local body
basis.

3.11 REVENUE ADMINISTRATION

Under revenue administration , there are two revenue divisions, Tirunelveli and
Cheranmahadevi. There are eight taluk, namely Tirunelveli, Palayamkottai, Nanguneri,
Radhapuram, Manur, Thisayanvillai and Chereanmahadevi.

3.12 DEVELOPMENT ADMINISTRATION

Under development administration, there are nine block, such as Cheranmahadevi,

Manur, Kalakad, Nanguneri, Palayamkottai, Radhapuram, Pappakudi and Valliyoor and 204
village panchayat.

3.13 LOCAL BODY ADMINISTRATION

Under local body administration, there is one municipal corporation, Tirunelveli

Municipal Corporation. There are two municipalities, namely Ambasamudram and
Vickramasinga puram and there are eighteen town panchayat.

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3.14 VALLIOOR

Vadakku valliyur or Valliyur is a Special Grade Town Panchayat in Radhapuram taluk in

Tirunelveli district in the Indian state of Tamil Nadu.Valliyur is one of the fastest-growing towns
in Tirunelveli district. This town is located along NH 7. It gets its name from the goddess Valli,
consort of Lord Murugan. The place connects the big city of Tirunelveli to the city of Nagercoil
and town of Kanyakumari on NH 7.

Once a shanty village with farmers and shepherds, the people of Valliyoor are known for
their business acumen and high standard of education. The beautiful Murugan Temple, the
oceanic Valliyoor Kulam, the wide and appeasing Kuravan Malai (Western Ghats) gives the
town a beautiful look and feel. Vallioor has old temples, churches and good Kalyanamandapams,
bus station, schools of international standards, fire stations, vibrant transport system and much
more. The place is also provided with good schools and staying facilities.

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3.15 THIRU SUBRAMANIYAR SWAMI KOVIL

This ancient Murugan temple is located at Vallioor, not far from Tirunelveli and
Kanyakumari. It has been revered by the Tiruppukazh hymns of Arunagirinathar.

The presiding deity here is Subramaniyar, and the sanctum enshrines an image of
Murugan with that of his consort Valli. The temple has a rock-cut sanctum carved out of a hill
and several mandapams surrounding it. There are also shrines to Natarajar and Dakshinamūrti
here. The Saravanapoikai tank is located adjacent to the hill. The diamond studded Vel held by
Subramaniyar is of great beauty.

Legend has it that Indra and Agastyar worshipped Subramanyar here. Legend also has it
that the Saravanapoikai tank was created when Murugan struck his spear to the ground, upon
being requested by his consort.

Legend has it that this temple was first discovered by a Pandya king who came here on a
hunting expedition after visiting the Perumal temple at Tirukkurunkudi and that the temple was
expanded by his descendants. Vallioor was under the governance of Kulasekhara Pandyan of the
13th century, who fortified the village.

3.16 FESTIVAL

Giri pradakshinam is considered to be of importance here as in Tiruvannamalai,

Kunnakkudi and Palani. Seven worship services are carried out each day. Skanda Sashti is
celebrated with great splendour here as are the float festival in the month of Karttikai and the

22
annual festival in the month of Chittirai. Kodai in Sudlaimadan Temple is celebrated on the first
Friday of Adi month and draws devotees from all over the World.

3.17 OTHER PLACES

The recent addition to Valliyur is the United Volunteer Service Society (UVSS) - New
Life Home for Aged Destitutes. Located about 7 km (4.3 mi) towards Eruvadi. This is a new
initiative by like minded people and does not involve any specific religious group or Government
or specific community.

It is the center city of the big cities, Tirunelveli and Nagercoil. It takes half an hour from
Vallioor to reach Kudankulam where the atomic power station is constructed now.

Meanwhile, 25 km (16 mi) from the town is a place named Aralvaimozhi (en route to
Nagercoil). Between this stretch is present South Asia's largest wind power generation centre.

Since this place is good at climate conditions and near to the western ghats the wind
power generation systems came into existence and the only one in India.

3.18 DEMOGRAPHY

As per Census 2011, the population of Vadakku Valliyur Town Panchayat is 29,417.
Female population of 14,883 outnumbers male population of 14,534. This population figures
does not include the newly developed residential areas which do not come under the Town
Panchayat limit.

3.19 TRANSPORT FACILITIES

Vallioor is well connected by road and rail network. It is located on NH 44, the longest
running north- south highway of India, the four-lane express way provides good connectivity to
Vallioor. Scheduled bus services are available to Tirunelveli, Nagercoil, Chennai, Madurai,
Coimbatore, Thiruvananthapuram, Bengaluru and many other places. The Valliyur Railway
station is located on the eastern part of the town provides train connections with Chennai,
Bengaluru, Mumbai, Delhi, Howrah, etc.

23
 Nearest airport is Thoothukkudi Airport, 75 km away. Thiruvananthapuram International
Airport, 120 km away, and Madurai International Airport, 200 km away, also serve the people of
Vallioor.

3.20 NOTABLE PEOPLE

• Ali Manikfan, Indian marine researcher

• Alex Paul Menon, Indian civil servant

• V. G. Panneerdas, Indian entrepreneur

3.21 LIST OF VILLAGE PANCHAYATS

Alanginar Thirumalapuram

Achampadu

Adangarkulam

Anaikulam

Avaraikulam

Chettikulam

Chidambarapuram-Yacobpuram

Erukkanthurai

Elayanainar kulam

Kannanallur

Kizhavaneri

Kavalkinaru

Kovankulam

Levinchipuram

24
Maddappuram

Moolaikadu

Nambiyanvillai

Pazhavoor

Puthur

Thanakkarkulam

Therkku Karunkulam-sanganapuram

Therkku Valliyoor_

Vadakkankulam

Veppilankulam

Zion Malai

Ambalavanapuram

25
 CHAPTER IV

ANALYSIS AND INTERPRETATION

4.1 INTRODUCTION

This chapter deals with analysis and interpretation of effectiveness of social media
networking among youngsters. For this, we collected information from social media users in
vallioor block and the collected information obtained through questionnaire is presented in the
form of table, chart, and diagram. Our interpretation is drawn so as to enable the reader to
understand the concept in lucid manner.

4.2 ANALYSIS

26
4.2 AGE

Table 4.1

Age wise classification of respondents

Age Frequency Percentage Cumulative %

15-20 67 55.8 55.8

21-24 26 21.7 77.5

25-29 27 22.5 100

Total 120 100

Source : primary data

From the above table shows that, 67(55.8%) respondents within the age group of 15-20
age, 26(21.7%) respondents within the age group of 21-24 age and the remaining 27(22.5%
)respondents within the age group of 24-26 age of respondents.

Majority of the respondents are 67(55.8%) between the age group of 15-20.

Chart 4.1

Age wise classification of respondents

27
4.3 GENDER

Table 4.2

Gender wise classification of respondents

Gender Frequency Percentage Cumulative %

male 48 40 40

female 72 60 100

Total 120 100

Source : Primary Data

From the above table shows of 48 respondents (40%) fall under the category of male
respondents and the remaining 72 respondents (60%) fall under the category of female
respondents.

Majority of the respondents 72(60%) are female.

Chart 4.2

Gender wise classification of respondents

28
4.4 EMPLOYMENT STATUS

Table 4.3

Employment Status of the Respondents

Employment status Frequency Percentage Cumulative %

employed 31 25.8 25.8

unemployed 72 60 85.8

self-employed 17 14.2 100

Total 120 100

Source : primary data

From the above table shows of 31 respondents (25.8%) are in the group of employed, 72
respondents (60%) are in the group of unemployed, 17 respondents (14.2%) are in the group of
self-employed.

Majority of the respondents are 72(60%) unemployed.

Chart 4.3

Employment status of the respondents

29
4.5 SOCIAL MEDIA PLATFORM

Table 4.4

Access of Social Media Platform

Access of social Frequency Percentage Cumulative %

media platform

computer 24 20 20

smart phone 86 71.7 91.7

laptop 5 4.2 95.8

ipod 5 4.2 100

Total 120 100

Source : primary data

The above table shows that access of social media platform, 24 respondents (20%) by the
computer, 86 respondents (71.7%) by the smart phone, 5 respondents (4.2%) by the laptop, 5
respondents (4.2%) by the ipod.

Majority of the respondents are 86(71.7%) using smart phone.

Chart 4.4

Access of the Social networks respondents

30
4.6 MOST USED SOCIAL MEDIA PLATFORM

Table 4.5

Most used Social Media Platform

most used social Frequency Percentage Cumulative %

media platform

facebook 21 17.5 17.5

instagram 61 50.8 68.3

twitter 10 8.3 76.7

others 28 23.3 100

Total 120 100

Source : primary data

Table 4.5 shows that the most used platform of social media 21(17.5%) of the
respondents used facebook, 61(50.8%) of the respondents used instagram, 10(8.3%) of the
respondents used twitter, 28(23.3% ) of the respondents used for other social media.

Majority of the respondents are 61(50.8%) using instagram social media platform.

Chart 4.5

Most used social media platform

31
4.7 PURPOSE OF SOCIAL NETWORKING SITES

Table 4.6

Purpose of social networking sites

Purpose of social Frequency Percentage Cumulative %

networking sites

communication 35 29.2 29.2

learning 31 25.8 55

shopping 34 28.3 83.3

others 20 16.7 100

Total 120 100

Source : primary data

The above table shows that the purpose of social networking sites, 35(29.2%) of the
respondents are used for communication, 31(25.8%) of the respondents are used for learning,
34(28.3%) of the respondents are used for shopping, 20(16.7%) of the respondents are used for
other purpose.

Majority of the respondents are 35(29.2%) used social networking for communication.

Chart 4.6

Purpose of social networking sites

32
4.8 PERIOD OF SOCIAL NETWORKING USED BY THE YOUNGSTER

Table 4.7

Period of social networking used by the youngster

Period of usage social Frequency Percentage Cumulative %

media
less than 6 months 27 22.5 22.5

6-1 years 25 20.8 43.3

1-5 year 30 25 68.3

more than 5 years 38 31.7 100

Total 120 100

Source: primary data

Above table shows that 27(22.5%) of the respondents have been using social networks
for the less than 6 months, 25(20.8%) of the respondents are using 6 months-1 years, 30(25%)of
the respondents are using 1-5 years, 38(31.7%) of the respondents are using more than 5 years.

Majority of the respondents 38(31.7%) are used social media less than 6 months.

Chart 4.7

Period of social networking used by the youngster

period of usage social

40
networking
30

20

10

0
less than 6 months 6-1 years 1-5 year more than 5 years

33
4.9 HOURS SPENDS ON SOCIAL MEDIA PER DAY

Table 4.8

Hours spend on social media per day by the youngster

time spend per day Frequency Percentage Cumulative %

less than 15 min 18 15 15

15-30 min 23 19.2 34.2

45 min 23 19.2 53.3

more than 1 hrs 56 46.7 100

Total 120 100

Source : primary data

The above table shows the hours spends on social media per day by the youngster,
18(15%) of the respondents are used for less than 15 minutes, 23(19.2%) of the respondents are
used for 15-30 minutes, 23(19.2%) of the respondents are used for 45 minutes, 56(46.7%) of the
respondents are used more than 1 hours.

Majority of the respondents are 56(46.7%) are used more than 1 hours.

Chart 4.8

Hours spends on social media per day by the youngsters

34
 4.10 PLACE OF INTERNET USE

Table 4.9

Place of internet use

place of internet
use Frequency Percentage Cumulative %

home 74 61.7 61.7

college 14 11.7 73.3

travel 11 9.2 82.5

others 21 17.5 100

Total 120 100

Source: primary data

From the above table shows that, 74(61.7%) respondents used internet at home,
14(11.7%) of respondents at the college, 11(9.2%) respondents used at travel, 2(17.5%) of
respondents used at other place.

Majority of the respondents are 74(61.7%) used internet in home.

Chart 4.9

Place of internet use

35
4.11 CONTACTS GENERATED FROM SOCIAL NETWORKING

Table 4.10

Contacts generated from social networking

contacts generated Frequency Percentage Cumulative %

less than 10 42 35 35

10-50 40 33.3 68.3

50-100 25 20.8 89.2

more than 100 13 10.8 100

Total 120 100

Source: primary data

From the above table shows that, 42(35%) respondents have less than 10 contacts,
40(33.3%) respondents have 10-50 contacts, 25(20.8%) of the respondents have more than 100
contacts and the remaining 13(10.8%) of the respondents have more than 100 contacts.

Majority of the respondents 42(35%) are have less than 10 contacts.

Chart 4.10

Contacts generated from social networking

36
4.12 SOCIAL LIFE IMPACTED BY THE YOUNGSTERS

Table 4.11

Social life impacted by the youngsters

impact of social life Frequency Percentage Cumulative %

positively impacted 51 42.5 42.5

negatively impacted 69 57.5 100

Total 120 100

Source : primary data

From the above table shows that, 51(42.5%) of the respondents are impact positively in
social life, 69(57.5%) of the respondents are impact negatively in social life.

Majority of the respondents 69(57.5%) are negatively impacted in social life

Chart 4.11

Social life impacted by the youngsters

37
4.13 PERSONAL LIFE IMPACTED BY THE YOUNGSTERS

Table 4.12

Personal life impacted by the youngsters

impact of personal life Frequency Percentage Cumulative %

positively impacted 76 63.3 63.3

negatively impacted 44 36.7 100

Total 120 100

Source : primary source

From the above table shows that, 76(63.35%) of the respondents are impact positively in
personal life, 44(36.7%) of the respondents are impact negatively in personal life.

Majority of the respondents are 76(63.3%) positively impacted in personal life.

Chart 4.12

Personal life impacted by the youngsters

38
4.14 PARENT AWARE ABOUT SOCIAL MEDIA NETWORKING

Table 4.13

Parent aware about social media networking

parents aware
about social media Frequency Percentage Cumulative %

yes 55 45.8 45.8

no 65 54.2 100

Total 120 100

Source : primary data

From the above table shows that, 55(45.8%) of the respondents parents are aware about
the social media and 65(54.2%) of the respondents parents are not aware about the social media.

Majority of the respondents are 65(54.2%) parents are not aware about the social media.

Chart 4.13

Parent aware about social media networking

39
4.15 IMPORTANCE OF SOCIAL NETWORKS

Table 4.14

Importance of social networks

importance of social
network Frequency Percentage Cumulative %

strongly agree 30 25 25

agree 39 32.5 57.5

disagree 42 35 92.5

strongly disagree 9 7.5 100

Total 120 100

Source: primary data

From the above table shows that social networks are important, 30(25%) of the
respondents are strongly agree networks, 39(32.5%) of the respondents are agree, 42(35%) of the
respondents are disagree and 9(7.5%) of the respondents are strongly disagree.

Majority of the respondents are 42(35%) disagree with the social media importance.

Chart 4.14

Importance of social networks

40
 4.16 SOCIAL NETWORKING PROFILE OF THE YOUNGSTER

Table 4.15

Social networking profile of the youngster

social networking profile Frequency Percentage Cumulative %

real information 41 34.2 40.8

real to some extent 26 21.7 62.5

fake information 53 44.2 100

Total 120 100

Source : primary data

From the above table shows that social networking profile of the youngsters, 41(34.2%)
of the respondents are gave real information, 26(21.7%) of the respondents are gave real to some
extent and the remaining 53(44.2%) of the respondents are gave fake information.

Majority of the respondents 53(44.2%) are gave fake information.

Chart 4.15

Social networking profile of the youngsters

41
4.17 RELIABLE OF SOCIAL NETWORKING SITES

Table 4.16

Reliable of social networking sites

reliable of social
networking Frequency Percentage Cumulative %

yes 59 49.2 49.2

no 61 50.8 100

Total 120 100

Source: primary data

From the above table shows that, 59(49.2%) of the respondents are reliable of social
networking sites and 61(50.8%) of the respondents are not reliable of social networking sites.

Majority of the respondents are 61(50.8%) not reliable of social networking sites.

Chart 4.16

Reliable of social networking sites

42
4.18 SOCIAL NETWORKS INVOLVE IN STUDIES OF THE YOUNGSTERS

Table 4.17

Social networks involve in studies of the youngster

Social networks frequency percentage Cumulative %

involve in studies
yes 76 63.3 63.3

no 44 36.7 100

total 120 100

Source : primary data

From the above table shows that, 76 (63.3%) of the respondents studies are increase
through social networking and 44(36.7%) of the respondents studies are decrease through social
networking.

Majority of the respondents 76 (63.3%) studies are increase through social networking

Chart 4.17

Social networks involve in studies

43
 4.19 EFFECTIVENESS OF PRIVACY POLICIES THROUGH SOCIAL NETWORKS

GARRET RANKING

 INTRODUCTION:

Research Methodology is a way to systematically solve a problem in the research. It may

be understood as a science of study where research is done scientifically. It includes various
steps that are generally adopted by a researcher in studying his research problem. According to J.
W. Best (1999) “Research is considered to be formal, systematic, intensive process of carrying
on the scientific method of analysis. It involves a more systematic structure of investigation
usually resulting in some of formal record of procedures and report of result or conclusions.

 HENRY GARRETT’S RANKING TECHNIQUE:

This technique was used to evaluate the problems faced by the researchers. The orders of
merit given by the respondents were converted in to rank by suing the formula. To find out the
most significant factor which influences the respondents, Garrett’s ranking technique was used.
As per this method, respondents have been asked to assign the rank for all factors and the
outcomes of such ranking have been converted into score value with the help of the following
formula:

Percent Position = 100 (Rij – 0.5)/Nj

Where,

Rij = Rank given for the ith variable by jth respondents

Nj = Number of variables ranked by jth respondents

44
 Table 4.18

Effectiveness of privacy policies through social networks from 1 to 5

S.no Factors 1 2 3 4 5
1 Strongly 42 30 18 16 14
agree
2 agree 36 34 13 20 17
3 Neutral 12 27 27 34 20
4 disagree 18 20 28 15 39
5 Strongly 12 9 34 35 30
disagree
Source: primary data

The above table shows that the effectiveness of privacy policies through social media
among youngsters. strongly agree first ranked as 42 respondents, second ranked as 30
respondents, third ranked as 18 respondents, fourth ranked as 16 respondents and fifth ranked
as14 respondents. Agree first ranked as 36 respondents, second ranked as 34 respondents, third
ranked as 13 respondents, fourth ranked as 20 respondents and fifth ranked as17 respondents.
Neutral first ranked as 12 respondents, second ranked as 27 respondents, third ranked as 27
respondents, fourth ranked as 34 respondents and fifth ranked as 20 respondents. Disagree first
ranked as 18 respondents, second ranked as 20 respondents, third ranked as 28 respondents,
fourth ranked as 15 respondents and fifth ranked as39 respondents. strongly disagree first ranked
as 12 respondents, second ranked as 9 respondents, third ranked as 34 respondents, fourth ranked
as 35 respondents and fifth ranked as 30 respondents.

45
  THE PERCENT POSITION AND GARRETT VALUE:

The Garrett ranks were calculated by using appropriate Garret Ranking formula. The
based on the Garrett ranks, the garret value was calculated. The Garrett tables and scores of each
effectiveness of privacy policies through social media in below table, and multiplied to records
scores in table 2, finally by adding each row, the total Garrett score were obtained.

Percent position = 100 (Rij – 0.5)/Nj

Rij = Rank given for the ith variable by the jth respondents

Nj = Number of variables ranked by the jth respondents

The result is provided in the following:

Table 4.19

Percent position And Garret Value

Rank (Rij) 100(Rij-0.5)/ Nj Percent value Garrett Value

1 100(1-0.5)/5 10 75

2 100(2-0.5)/5 30 60

3 100(3-0.5)/5 50 50

4 100(4-0.5)/5 70 40

5 100(5-0.5)/5 90 24

46
 Table 4.20

Ranking of Effectiveness of privacy policies through social media from 1 to 5 (begin the
best)

SI.NO RANK GIVEN BY RESPONDENTS Total Percentage Rank

1 2 3 4 5

Strongly 2250 2100 1700 360 288 6698 5581.67 I

agree

agree 2925 900 1400 800 432 6457 5380.83 II

Neutral 1500 2040 1350 1080 288 6258 5215 III

disagree 1275 1200 650 1360 864 5349 4457.5 IV

Strongly 1050 960 900 1200 1008 5118 4265 V

disagree

Source: Primary data

The above given table shows the Garrett mean score. The first given by the
respondents got for strongly agree with the Garrett mean score is 6698, second rank got to the
agree with the Garrett mean score is 6457, third rank got to neutral with the Garrett mean score is
6258, the fourth rank got to disagree with the Garrett mean score is 5349 and the last rant got to
the strongly disagree with the garret mean score is 5118.

47
 Chart 4.18

Effectiveness of privacy policies through social networks

48
 Table 4.21

ONE SAMPLE T-TEST

Test value =0
95% Confidence
Sid(2- Mean Interval of the
t df tailed) Difference Difference
Lower Upper
parent aware of the
respondent 33.753 119 0 1.542 1.45 1.63
belive information of
the respondent 32.913 119 0 1.508 1.42 1.6
social media involves in
studies of the
respondent 30.937 119 0 1.367 1.28 1.45
Source : primary data

The above given table shows the data analyzed through one sample T-test (spss) that, do
the respondents know the parent aware, believe information, studies are involve in social media
networking. The parent aware of the social media is the highest mean difference with score
1.508. The second highest mean difference is belive information of the respondent with score
1.508 and the third highest mean difference is social media involves in studies of the respondents
with the score 1.367.

Most of the mean difference is parent aware of the social media of the respondents with
score 1.542.

49
 CHAPTER V

FINDINGS, SUGGESTION AND CONCLUSION

5.1 FINDINGS

 Majority of the respondents are 67 (55.8%) between the age group of 15-20.
 Majority of the respondents 72 (60%) are female.
 Majority of the respondents are 72 (60%) unemployed.
 Majority of the respondents are 86 (71.7%) using smart phone
 Majority of the respondents are 61 (50.8%) using instagram social media platform.
 Majority of the respondents are 35 (29.2%) used social networking for communication.
 Majority of the respondents 38 (31.7%) are used social media less than 6 months.
 Majority of the respondents are 56 (46.7%) are used more than 1 hours.
 Majority of the respondents are 74 (61.7%) used internet in home.
 Majority of the respondents 42 (35%) are have less than 10 contacts.
 Majority of the respondents 69 (57.5%) are negatively impacted in social life.
 Majority of the respondents are 76 (63.3%) positively impacted in personal life.
 Majority of the respondents are 65 (54.2%) parents are not aware about the social media.
 Majority of the respondents are 42 (35%) disagree with the social media importance.
 Majority of the respondents 53 (44.2%) are gave fake information.
 Majority of the respondents are 61 (50.8%) not reliable of social networking sites.
 Majority of the respondents are 76 (63.3%) studies are involve in social networks.

5.2 SUGGESTIONS

1. Design a social network site under the supervision of community foundation working in
the family development sector.
2. Use of awareness programs in colleges and weekly lectures that focused on the
youngsters to monitor the most important pros and cons for using social networking sites;
with listed to practical cases to them the damage occurred.

50
5.3 CONCLUSION:

The purpose of this research work was to examine the social networking sites usage
patterns of teenagers and the impact of social networking sites on their lives and behavior. It is
found that social networking sites are very popular among the youths with the majority of them
starting that they are active members of social networks. The current study has shed light on the
evolving nature of social networking sites among youngsters illustrating the reasons why they
use social networking sites, what information they shared and the impact of social networking
sites on them. The finding of this study can be used for further research work on social
networking sited on them. The finding of this study can be used for further research work on
social networking sites and its impact on interpersonal relationship amongst youngsters, culture
and education.

51
 BIBLIOGRAPHY

 https://en.m.wikipedia.org
 https://tirunelveli.nic.in
 https://in.linkedin.com
 https://www.shodhganga.com/
 https://www.townpanchayat.in
 https://www.censusindia.co.in

52
 QUESTIONNAIRE

A STUDY ON EFFECTIVENESS

OF SOCIAL MEDIA AMONG YOUNGSTERS IN VALLIOOR BLOCK

1. Name : ------------------------------------------------

2. Gender :

A) male

B) female

3. Age :

A) 15-20

B) 21-24

C) 25-29

4. Kindly indicate your employment status

A) employed

B) unemployed

C) self-employed

5. How do you access your social network account?

A) computer

B) smart phone

C) laptop

D) ipad

6. What social media platform do you use the most?

53
 A) facebook

B) instagram

C) twitter

D) others

7. What is your main purpose for using social networking sites?

A) communication

B) learning

C) earnings

D) others

8. How long have been using social networks sites?

A) less than 6 months

B) 6-1year

C) 1year-5years

D) more than 5 years

9. How much time do you spend on social media per day?

A) less than 15 min

B) 15-30 min

C) 45min

D) more than 1 hrs

10. Where do you use the internet most?

A) home

54
 B) college/school

C) travel

D) others

11. How many contacts generated from social networking sites?

A) less than 10

B) 10-50

C) 50-100

D) more than 100

12. How has the usage of social media impacted on yours social life?

A) positively impacted

B) negatively impacted

13. How has the usage of social media impacted on personal life?

A) positively impacted

B) negatively impacted

14. Are your parents aware of your social networking activities?

A) yes

B) no

15. Do you think social networks are important?

A) strongly agree

B) agree

C) disagree

55
 D) strongly disagree

16. What information you include on your social network profile?

A) real information

B) real to some extent

C) fake information

17. Do you believe information available on these sites is reliable?

A) yes

B) no

18. Do you think privacy policies are effective in social networking sites?

A) strongly agree

B) agree

C) disagree

D) strongly disagree

19. Does social media involve in your studies?

A) yes

B) no

20. Other suggestion:------------------------------------------------------------------

56