MUHAMMAD AANIS ISHAQ
51712
Communication skills
Assignment 1
7C’s of communication skills
1. Clear
Explanation: Clarity in communication means ensuring
that your message is easily understood by the recipient.
The primary goal is to eliminate ambiguity and confusion.
Significance: Clear communication minimizes the chances
of misinterpretation, which can lead to errors and
frustration.
Practical Application:
o Use simple language: Avoid technical jargon unless
your audience is familiar with it.
o Define terms: If you must use specific terminology,
provide definitions.
Example: Instead of saying, "The project is behind
schedule due to unforeseen circumstances," say, "The
project is delayed by two weeks because we lost a key
supplier."
2. Concise
Explanation: Conciseness involves delivering your message
in a brief manner without unnecessary words or details.
The aim is to provide just enough information.
Significance: A concise message respects the recipient’s
time and increases the likelihood that the key points will
be remembered.
Practical Application:
o Avoid filler phrases: Eliminate words and phrases that
don’t add value, like “in my opinion” or “I think.”
o Stick to the main point: Focus on the core message
and avoid digressions.
Example: Instead of saying, "I would like to take this
opportunity to express my gratitude for your assistance,"
say, "Thank you for your help."
3. Concrete
Explanation: Concrete communication provides solid facts
and specifics that paint a vivid picture. It avoids vagueness
and provides clarity through detail.
Significance: Concrete messages make it easier for the
audience to visualize and understand the information,
leading to better retention.
Practical Application:
o Use specific examples: Instead of saying, "Sales
improved last quarter," say, "Sales increased by 15%
last quarter."
o Quantify when possible: Use numbers and statistics
to support your statements.
Example: Rather than saying, "We had a good response to
our campaign," say, "Our campaign received 500
responses, which is a 25% increase from last year."
4. Correct
Explanation: Correctness in communication means that
the message is accurate, grammatically correct, and free
from errors. This applies to both facts and language.
Significance: Incorrect information can lead to
misunderstandings, loss of credibility, and damaged
relationships. Accuracy is crucial in maintaining
professionalism.
Practical Application:
o Proofread your messages: Review for spelling,
grammar, and factual accuracy before sending.
o Verify information: Ensure that the data or facts you
present are reliable and up-to-date.
Example: Instead of saying, "Our sales have tripled," when
they actually only doubled, say, "Our sales have doubled in
the past year."
5. Coherent
Explanation: Coherent communication is logically
organized, with each part of the message connected and
flowing smoothly. This helps the audience follow your line
of reasoning.
Significance: A coherent message enhances
comprehension and helps the audience grasp the main
ideas without confusion.
Practical Application:
o Use a logical structure: Organize your message in a
way that makes sense, such as chronological order or
by importance.
o Link ideas clearly: Use transition words and phrases
to guide the audience through your message.
Example: In an email updating a team on a project, start
with the project’s objectives, then discuss current
progress, and finally outline the next steps.
6. Complete
Explanation: A complete message includes all necessary
information that the audience needs to understand and
respond appropriately. It answers all relevant questions.
Significance: Complete communication prevents the need
for follow-up questions and ensures that the audience has
everything they need to take action.
Practical Application:
o Anticipate questions: Think about what the audience
might need to know and include that information.
o Provide context: Offer background information that
can help the audience understand the situation
better.
Example: Instead of saying, "We will meet next week," say,
"We will meet on Wednesday, November 5, at 2 PM in the
conference room to discuss the project timeline."
7. Courteous
Explanation: Courteous communication is polite,
respectful, and considerate of the audience's feelings and
perspectives. It helps build positive relationships.
Significance: Being courteous fosters goodwill, encourages
open communication, and enhances collaboration.
Practical Application:
o Use polite language: Incorporate phrases like
"please," "thank you," and "I appreciate" in your
messages.
o Be empathetic: Acknowledge the recipient's
perspective and feelings in your communication.
Example: Instead of saying, "You need to submit the report
by Friday," say, "Could you please submit the report by
Friday? I appreciate your help."