BUSINESS PLAN

CodeQuest, Liceo De Cagayan University

BreadInAPan Co.
1333 Regal St. PUNTA MACABALAN
MACABALAN, CAGAYAN DE ORO CITY
([email protected])

OWNED BY:
 Table of Contents
Introduction pg.3
Executive Summary pg. 4
Analyses pg. 5-6
Business Description pg. 7-12
Operational Plan, pg. 13-14
Financial Plan pg. 15-16
Marketing Plan pg. 17-19
Feasibility Analysis pg. 19
Curriculum Vitae pg. 20-25
 INTRODUCTION

At BreadInAPan Co., we deeply believed that there’s definitely a need to break open siloed
learning systems – towards a world of pace-built learning, a little differently. It is made
accessible to the masses, with as many people as possible participating without any financial
constraint and the absence of any formal education resource. In making it a game, CodeQuest
will make use of interactive challenges that reward progress through ranking systems in
engaging users and making learning to code fun and motivational.

Our vision is to provide a platform that equips individuals with practical, in-demand skills that
open up career and educational opportunities. We would like to work with educational NGOs
and other similar organizations that share our mission of accessible education for all. With initial
costs going more towards the creation of high-quality content rather than extensive design
elements, CodeQuest will deliver a streamlined, user-friendly experience prioritizing educational
value.

Since we are presently working as a school project, our base of operation will be at our campus,
and thus we could efficiently use our resources as well as coordinate well with our team. We will
also reinvest the funding that we received initially for developing CodeQuest further with
improvements in our platform making the user experience more friendly in order to set the base
for a much more complicated application that would be possible to support a wide array of
learning paths in the future.
 EXECUTIVE SUMMARY

At BreadInAPan Co., we make strides in breaking the common hindrances in coding education:
through CodeQuest-a platform where all kinds of coding is gamified-we come with practical and
much-needed coding skills to unlock their users’ pathways both for careers and education.
CodeQuest is user engagement-enabled, offering challenges and rankings that are fun and
motivate the process of learning how to code.

Our vision is to equip individuals with valuable coding skills that are both practical and in
demand, helping users open up new career and educational pathways. CodeQuest is designed
with user engagement in mind, incorporating interactive challenges and ranking systems that
make learning to code both motivational and enjoyable.

Our mission is to work with other educational NGOs and organizations like us that support the
need for accessible education. As such, we are actually spending more time on our content
quality rather than putting in as much effort in terms of design expenses. CodeQuest is thus very
simple yet user-friendly in its functionality, which really focuses more on the educational value
and the accessibility it can provide to the learners.

Currently, CodeQuest is a school project; therefore, it will be based at our campus. This will
enable us to take advantage of all the facilities that we have and hone the team.

We plan to sell our idea to NGOs so that they themselves can run our application while we focus
on turning the idea into reality and pitching this idea to said NGOs.
 ANALYSES

Industry Trend
The demand in accessible online education is sharply increasing, with high and rapid growth in
self-paced learning platforms. Digitalized learning is being adopted as many are looking for
flexible affordable alternatives to formal education and gamified learning which tends to
incorporate interactive elements rewarding education, has gained enormous popularity among
the youth group.

Consumer Analysis
CodeQuest is targeting aspiring programmers who cannot afford or access a proper learning
institution in programming. The customers for this product are students, fresh career
professionals, and hobbyists. It’s designed for those interested in learning at their own pace, fun,
and with ease. This is made possible by the fact that all content offered is free and accessible
both on mobile and web platforms.

Competitive Analysis
CodeQuest competes in the competitive EdTech space in the form of free content (YouTube
tutorials, forums) and paid platforms such as Coursera, Codecademy, and Udacity. Although
some of the platforms are quite old and have the entire range of courses, it can be pricey and
therefore might not be a viable option for budget-conscious learners to go there. CodeQuest
competes by offering free gamified programming instructions as an engaging low-cost solution
with accessibility as its focus.
The global market is also estimated to increase through online learning in the subsequent five
years with programming and coding courses in much demand by the growth of the technology
sector. CodeQuest shall make its share based on its user base on individuals situated in
developing regions who desire inexpensive alternatives to convention systems. Initial growth
should, therefore, be induced from the partnership in NGO educative sectors and marketing plans
focused on affordability of applying to use the app.
Market Share
The new entrant, CodeQuest, starts with a low market share, which it will scale up gradually
with strategic alliances, word of mouth marketing, and advertisement. By locating itself as a
niche in affordable education for programming in a fun gamified manner, the company will
create a base of loyal users who require accessible education.

Market Position
CodeQuest is an open-access, friendly learning platform focused on social responsibility rather
than pure profit. We really differ from our competitors when we are completely eliminating
further financial barriers for education. That is why the application is free of charge to all users
targeted by adverts and NGOs, and so forth.

CodeQuest really stands out in this market because it’s one of the very few social responsibility-
focused, community-driven EdTechs.

The marketing strategy of CodeQuest involves outreach and liaison with NGOs, tie-ups with
educational institutions, and a social presence that targets tech enthusiasts and students. Using
our partnerships, we are trying to gain an active online presence so that we increase our visibility
and increase the number of users. All revenues generated through advertisements will be
reinvested into the platform so that we continue on our quest for perfection while satisfying the
users.

In brief, CodeQuest is so well set to corner the niche in EdTech for the reason that it emphasizes
meeting a niche in affordably engaging with programming education needs. By using the
strategy combined with focusing on the needs of the users, we will be best positioned in this fast-
evolving industry.
 BUSINESS DESCRIPTION

Product Description
CodeQuest is an interactive, gamified learning platform focused on teaching programming skills.
Available as both a mobile app and website, CodeQuest uses challenges, rewards, and a ranking
system to make coding fun and engaging. By turning coding lessons into progressively
challenging levels, users learn at their own pace and receive incentives as they complete
milestones. The platform is designed to provide users with foundational programming
knowledge, focusing on accessibility and ease of use for beginners and those with limited
resources.

Equipment Needed
To develop and maintain CodeQuest, the following equipment and resources will be required:
- Computers and Laptops: For development, content creation, and maintenance.
- Servers and Hosting Services: To support the app and website, ensure data security, and handle
user traffic.
- Software Tools: Coding platforms (e.g., Visual Studio Code, Git), design tools (e.g., Figma,
Adobe XD), and project management software (e.g., Trello, Slack).
- Testing Devices: Mobile devices with various operating systems to test the app’s compatibility
across different platforms.
- Internet Connection and Cloud Storage: Essential for development, file storage, and secure
access to project assets.

Business Size: Capitalization and Scope

CodeQuest will operate as a small-scale business project with an initial capitalization of PHP
240,000. The primary funding will be directed toward content development, app and website
creation, server hosting, and marketing. While CodeQuest will initially serve a limited number of
users as a school project, the app has the potential for expansion as user interest grows, and
additional funding can support future platform updates and scaling.

Personnel Requirements
CodeQuest will be managed by a core team of 10 individuals responsible for various areas of the
business, including:
- Project Manager: Oversees development, timelines, and team coordination.
- Content Developers (2): Create lessons, challenges, and educational material for programming
courses.
- App Developer: Responsible for coding, testing, and updating the mobile application.
- Web Developer: Manages the website, ensuring integration and functionality align with the
app.
- Graphic Designer: Designs user interface elements, icons, and other visual assets.
- Quality Assurance Specialist: Tests the platform for bugs and usability issues.
- Marketing Specialist: Develops outreach strategies, manages social media, and handles
partnerships.
- Customer Support Specialist: Engages with users to address questions, collect feedback, and
provide assistance.
-Administrative Assistant: Manages documentation, finances, and general administrative tasks.

This team will ensure that CodeQuest is developed efficiently, maintains a positive user
experience, and meets its mission of accessible education. As the platform grows, additional
team members may be added to support its expanding user base and content offerings.

Algorithm for CodeQuest

Objective: To create an interactive, gamified platform that teaches programming effectively
through challenges and ranking systems.

Definitions
 User: A player participating in CodeQuest.
 Challenge: A coding task or puzzle with increasing levels of difficulty.
  Rank: A user’s level in the game based on points earned.
 Reward: Incentives like badges, certificates, or bonus points.
 Progress Tracker: Monitors completed challenges and points.
 Leaderboard: Displays top-ranking users globally and locally.

Step 1: User Onboarding

1. Prompt new users to register with:
o Name
o Email
o Preferred language
2. Offer a tutorial:
o Introduce platform features.
o Provide a sample challenge to demonstrate gameplay.

Step 2: Challenge Initialization

1. Present the user with available coding paths (e.g., Python, JavaScript, Web
Development).
2. Divide each path into levels:
o Beginner
o Intermediate
o Advanced
3. Generate a Challenge Queue:
o Challenges are unlocked sequentially.
o Higher levels are accessible only after completing prerequisite challenges.

Step 3: Gameplay Mechanics

1. Challenge Interaction:
o Display the task description and objectives.
o Provide a coding interface with syntax highlighting.
o Offer hints for a slight point deduction.
2. Validate the solution:
 o Use test cases to verify code correctness.
o If incorrect, provide feedback on errors.
3. Reward:
o Points for completed challenges.
o Bonus points for completing on the first attempt or solving quickly.

Step 4: Progress Tracking

1. Update user’s rank based on:
o Points accumulated.
o Challenges completed.
2. Unlock achievements:
o Badges for milestones (e.g., 10 challenges completed, 100 points earned).
3. Display progress tracker with:
o Completed levels.
o Pending tasks.

Step 5: Ranking System

1. Update the leaderboard:
o Rankings based on total points.
o Separate leaderboards for local (e.g., school) and global users.
2. Encourage competition:
o Weekly challenges with bonus rewards.
o Feature top players on the home page.

Step 6: User Feedback

1. After completing challenges, ask users to rate:
o Difficulty level.
o Quality of the learning experience.
2. Use feedback for improving challenges.

Step 7: Content Updates

 1. Regularly add new challenges and coding paths.
2. Conduct maintenance for:
o Bug fixes.
o User interface enhancements.
3. Notify users about updates via:
o Email.
o Notifications within the app.

Step 8: Monetization and Partnerships

1. Integrate non-intrusive ads for funding.
2. Collaborate with NGOs for sponsorships.
3. Offer optional premium features:
o Advanced challenges.
o Offline access to content.

Technical Notes
 Backend:
o Use Python and Django/Flask for server-side logic.
o Store user data, progress, and leaderboard rankings in a relational database (e.g.,
MySQL, PostgreSQL).
 Frontend:
o React or Angular for dynamic, responsive design.
o Code editor integration (e.g., CodeMirror, Monaco Editor).
 Gamification Features:
o Store badges, points, and ranks in a scalable database.
o Periodically refresh leaderboards.
 OPERATIONAL PLAN

Objective
To establish CodeQuest as a sustainable and impactful platform by leveraging partnerships with
NGOs, ensuring free access for learners while generating revenue through NGO sponsorships
and collaborations.

Key Operations
1. Platform Development and Maintenance
o Regular updates to keep the app and website user-friendly and free of technical
issues.
o Integration of gamification features such as rankings, badges, and rewards to
maintain learner engagement.
o Ensure scalability to handle an increasing number of users.
2. Content Creation
o Develop high-quality, interactive lessons and coding challenges.
o Update content regularly to match current industry demands in programming
languages and frameworks.
o Collaborate with subject matter experts to enhance educational value.
3. Partnership Development
o Form alliances with NGOs focused on education and technology.
o Pitch CodeQuest as a tool for fulfilling their educational missions while providing
measurable impact reports.
o Offer customization options for NGOs, such as branding or specific course
additions, as a premium service.
4. Outreach and Marketing
o Host presentations and workshops for NGOs, schools, and community groups.
o Utilize social media campaigns to increase visibility and attract learners.
o Develop promotional materials to showcase the platform’s features and benefits.
5. Revenue Model
 o Secure funding from NGOs in exchange for platform access and partnership
benefits.
o Offer value-added services, such as exclusive content or in-depth analytics, for
NGO partners.
o Reinvest a portion of revenues into platform improvement to ensure ongoing
growth and learner satisfaction.
6. Performance Monitoring
o Track user engagement, completion rates, and feedback through analytics.
o Measure the impact of NGO partnerships by analyzing access expansion and
learning outcomes.
o Use performance data to refine both the platform and collaboration strategies.

Timeline
1. Phase 1: Launch and Initial Partnerships (Months 1–6)
o Complete platform development and initial content.
o Approach target NGOs and secure the first partnerships.
o Launch a pilot program to gather feedback and refine the platform.
2. Phase 2: Expansion and Scaling (Months 7–12)
o Onboard additional NGO partners.
o Increase outreach to schools and communities.
o Add new coding paths and gamification features based on user feedback.
3. Phase 3: Sustainability and Growth (Year 2 and Beyond)
o Maintain partnerships while exploring additional funding sources, such as grants.
o Expand into other regions or languages to increase accessibility.
o Introduce advanced courses and career-focused modules.
 FINANCIAL PLAN
Production Costs
Production costs cover the development and maintenance of the platform, ensuring it is
functional, engaging, and user-friendly.
1. Content Development (PHP 60,000)
This allocation supports the creation of high-quality, interactive educational material. It
includes:
o Writing lessons and coding challenges.
o Creating instructional videos or animations.
o Designing gamified content such as quizzes and milestones.
These materials are essential for keeping the platform engaging and relevant to users of varying
skill levels.
2. Application and Website Creation (PHP 100,000)
This budget is for the initial development of the CodeQuest app and website. It includes:
o Coding and integrating the app and website features.
o Implementing a seamless user interface (UI) and user experience (UX).
o Ensuring compatibility across devices (mobile and desktop).
o Integrating gamification elements like rankings and rewards.
This is the most significant cost, as it requires skilled developers and designers to build a robust
and scalable platform.
3. Hosting and Server Provision (PHP 30,000)
To make CodeQuest accessible online, servers and hosting services are necessary. This
cost includes:
o Renting server space to store user data and handle traffic.
o Ensuring fast loading times and minimal downtime.
o Maintaining security to protect user information.
The allocation for year one ensures uninterrupted service as the platform gains traction.
4. Testing and QA (PHP 20,000)
Testing and quality assurance (QA) ensure that the platform runs smoothly and is free of
major bugs. This includes:
 o Conducting functional tests to verify app and website features.
o Fixing issues based on user feedback and testing results.
o Ensuring the platform is intuitive and user-friendly.
QA is critical for delivering a polished product and maintaining user satisfaction.
Total Production Costs: PHP 210,000

Marketing Costs
Marketing expenses are necessary to promote CodeQuest, attract users, and establish
partnerships.
1. Outreach and Networking (PHP 15,000)
This budget focuses on building connections with NGOs, schools, and educational
organizations. Activities include:
o Hosting presentations to pitch CodeQuest as an educational tool.
o Engaging with stakeholders to secure sponsorships and endorsements.
o Attending community events to increase visibility.
2. Social Media Presence (PHP 10,000)
A strong online presence is key to reaching a broader audience. This cost includes:
o Running targeted ads on platforms like Facebook, Instagram, and LinkedIn.
o Creating and managing posts to engage with users.
o Using analytics to track the performance of marketing campaigns.
3. Promotional Materials (PHP 5,000)
This allocation covers the creation of materials like:
o Flyers, posters, and brochures to distribute in schools and community centers.
o Digital graphics for social media campaigns.
o Merchandise (e.g., stickers, pins) to raise brand awareness.
Total Marketing Costs: PHP 30,000

Overall Funding Needed: PHP 240,000

The combined budget of PHP 210,000 for production and PHP 30,000 for marketing ensures that
CodeQuest can be developed, launched, and promoted effectively. This funding will allow the
platform to achieve its goal of accessible, gamified programming education for all.

MARKETING PLAN

Objective
To position CodeQuest as the leading platform for accessible and gamified programming
education, building partnerships with NGOs and driving user engagement through targeted
outreach.

Target Audience
1. Primary Audience: NGOs focused on education, technology, and community
development.
2. Secondary Audience: Students, fresh graduates, and career shifters from underserved
communities.
3. Tertiary Audience: Sponsors, local governments, and philanthropic organizations
supporting education initiatives.

Strategies and Initiatives

1. Brand Positioning
o Highlight CodeQuest’s mission of free, gamified learning.
o Showcase success stories and testimonials from early users to establish
credibility.
o Emphasize the partnership model as a win-win solution for NGOs aiming to
provide programming education.
2. Online Presence
o Build and maintain a website and social media profiles showcasing the platform's
benefits and features.
o Run targeted ads on platforms like Facebook, Instagram, and LinkedIn to reach
NGOs and potential learners.
o Use analytics tools to measure engagement and optimize content strategies.
 3. Community Outreach
o Host workshops and events in schools, universities, and community centers to
demonstrate CodeQuest.
o Collaborate with local educational groups to spread awareness about the platform.
o Provide free training sessions as part of community engagement programs.
4. Partnership Building
o Conduct direct outreach to NGOs via email campaigns, webinars, and
presentations.
o Offer a detailed proposal outlining how CodeQuest can enhance their educational
programs.
o Negotiate mutually beneficial terms for sponsorships or financial contributions.
5. Content Marketing
o Publish blogs, videos, and tutorials on programming and the benefits of gamified
learning.
o Develop case studies highlighting how CodeQuest has impacted learners' lives.
o Share regular updates on platform enhancements and success metrics.
6. Promotional Materials
o Create digital and printed flyers, brochures, and infographics for NGOs and
community partners.
o Distribute branded merchandise, such as stickers and pins, to raise visibility
during events.
o Develop an introductory video to pitch CodeQuest to stakeholders.

Success Metrics
1. Engagement Metrics
o Number of new users registering on the platform.
o Social media engagement rates (likes, shares, and comments).
o Attendance at workshops and events.
2. Partnership Metrics
o Number of NGOs signing agreements.
o Revenue generated from partnerships.
 3. Learner Outcomes
o Increase in challenge completion rates.
o Positive feedback and testimonials from learners.

This marketing plan emphasizes the unique strengths of CodeQuest while ensuring growth
through targeted efforts and partnerships. Let me know if you'd like to make further changes or
incorporate this into your document!

Is CodeQuest feasible?

Yes, CodeQuest works because it fills a very vivid market need: affordable and
accessible coding education. With the rising demand of coding skills and the
upsurge in popularity about gamified learning platforms, CodeQuest has very good
odds of attracting users who have no budget to afford them to attend traditional
courses. Furthermore, gamification will make its learning interactive and fun,
which results in consistent engagement from various students, professionals, or
hobbyists. In addition, the platform's partnership with NGOs lays a solid
foundation for resources and outreach, making the platform sustainable and
continue to grow. The financial plan also sustains its feasibility. The estimated
costs of PHP 240,000 are quite justifiable for creating a functional platform and
successfully marketing it. Content quality over expensive design is key to
maintaining the focus on educational value, while partnerships and a strong social
media presence ensure outreach to the target audience. With a clear mission,
practical cost management, and an innovative learning model, CodeQuest is poised
to succeed in the competitive EdTech market.
CURRICULUM VITAE