PROJECT REPORT
ON
UCM20D01J – MARKETING MANAGEMENT
By
KEZIAH B
Register Number – RA2231201010132
B.COM (GENERAL)
2021-2024 Batch
DEPARTMENT OF COMMERCE
FACULTY OF SCIENCE AND HUMANITIES
SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
KATTANKULATHUR
OCTOBER - 2023
CERTIFICATE
This is to certify that the Marketing Management practical report
submitted by KEZIAH (RA2231201010132) of Bachelor of Commerce
(General), Faculty of Science and Humanities, SRM Institute of Science and
Technology, Kattankulathur is a Bonafide Record of Project Work carried out
by her in partial fulfilment of the requirement for the award of degree of
Bachelor of Commerce (General).
FACULTY INCHARGE HEAD OF THE DEPARTMENT
INTERNAL EXAMINER I INTERNAL EXAMINER II
DECLARATION
I hereby declare that the Marketing Management project submitted by me
for partial fulfilment of the degree of Bachelor of Commerce – General
Department of Commerce, College of Science and Humanities, SRM Institute
of Science and Technology is my work and has not been submitted earlier to
any other University/Institutions.
Place: Kattankulathur
Date:
(NAME OF THE STUDENT)
TABLE OF CONTENTS
S.no Topics Page no
1 MARKETING PROCESS 1–2
2 MICRO AND MACRO ENVIRONMENT FACTORS 3–5
3 CONSUMER BUYING DECISION PROCESS 6–8
4 PORTERS FIVE FORCE MODEL 9 – 11
5 NEW PRODUCT DEVELOPMENT PROCESS 12 – 14
6 PRICING STRATEGIES 15 – 18
7 CHANNELS OF DISTRIBUTION 19 – 20
8 INTEGRATED MARKETING COMMUNICATION 21 – 23
9 ARTIFICIAL INTELLIGENCE 24 – 25
10 MARKET ENTRY STRATEGIES 26 – 28
