INTRODUCTION

UBE BANANA CRUNCH, a unique Filipino dessert that's sure to tantalize

your taste buds. Imagine the creamy sweetness of ube halaya (purple yam
jam), a beloved Filipino treat, perfectly balanced with the satisfying crunch of
banana chips.

This innovative dessert combines the best of Filipino culinary tradition with
a modern twist, offering a truly unforgettable experience. Ube Banana Crunch
is more than just a dessert; it's a taste of the Philippines, a celebration of
vibrant flavors, and a delicious way to explore the world of Southeast Asian
cuisine.

We're excited to introduce this delicious treat to a wider audience, sharing

the joy and satisfaction of Ube Banana Crunch with food lovers everywhere.
Join us as we embark on a journey to bring this unique and delectable dessert
to the world.

A. The Business Concept and the Business Model

Ube Banana Crunch offers a unique fusion of Filipino flavors and textures,
combining creamy ube halaya with crispy banana. The target market includes
the student and teacher of Guindulungan National High School, health-
conscious consumers, and millennials. The chosen model will depend on
production scale, marketing strategies, and financial resources. A
comprehensive market analysis will inform the optimal approach for long-term
success. Ube Banana Crunch's unique selling proposition lies in its delicious
taste, appealing presentation, and accessibility. The business aims to
capitalize on the growing demand for unique and high-quality Filipino
desserts.
B. The Business Goals: Vision, Mission, Objectives, and Performance
Targets for Ube Banana Crunch

This section outlines the overarching vision, mission, specific objectives,

and measurable performance targets for the Ube Banana Crunch business.
These goals are designed to guide the company's growth and ensure its long-
term success.

Vision:

To become a leading provider of premium ube banana crunch recognized

for our exceptional quality, unique flavors, and commitment to Filipino culinary
heritage.

Objective

•Short-term: Establish a strong online presence and secure partnerships with

at least 5 local retailers within the first year.

•Mid-term: Expand production capacity to meet growing demand and

introduce new, innovative ube milk /banana flavors.

•Long-term: Become a nationally recognized brand, expanding distribution to

major retailers and exploring potential export opportunities

Mission:

To create delicious and innovative ube banana crunch a that delight

customers while supporting local farmers and promoting sustainable practices

Performance Targets:

Ube Banana Crunch aims to achieve 500 in revenue within the first week,
increase sales reach in revenue by 1 month, while maintaining a customer
satisfaction rating of achieving profitability within 12 hours.
C. The Business Offering and Justification:

Unique Offering: Our ube banana crunch will be distinguished by:

•Premium Ingredients: Using fresh, high-quality banana sourced from local

farmers, ensuring a vibrant flavor and a naturally sweet taste.

•Innovative Flavors: Offering a variety of unique ube banana crunch flavors

beyond the traditional, such as, ube milk, and even bread crunch

•Sustainable Practices: Prioritizing eco-friendly packaging and sourcing

ingredients from ethical suppliers.

Justification:

There is a growing demand for ube banna crunch -flavored meryenda,

and our unique offering addresses this trend by combining traditional Filipino
flavors with innovative twists. Our commitment to quality, sustainability, and
customer satisfaction sets us apart from competitors.

Il. Executive Summary

Ube Banana Crunch is an innovative dessert venture that combines the

beloved flavors of ube (purple yam) milk and banana in a delightful and
crunchy treat. This unique dessert aims to capture the essence of Filipino
culinary heritage while appealing to a broader audience through its visually
stunning presentation and delicious taste.Ube Banana Crunch is an
innovative dessert business that combines the unique flavors of ube and
banana, targeting a diverse market of food enthusiasts while aiming to
achieve significant revenue growth, brand awareness, and customer
satisfaction through a multi-channel sales strategy and a strong marketing
approach.
III. The Business Proponents: Organizers with their Capabilities and
Contributions

IV. The Target Customers and the Main Value Proposition to the
Customer for ube banana crunch.

The target market of our business are the junior and senior high school
students of Guindulungan National High School together with our teachers.
Our number one target customers are the grade 7 to Grade 12 students it's
because they have the greatest purchasing power. They spend their
allowances according to their wants. They are also easily convinced the way
we present to them and even approach us first to buy our product. They do
not care about the weather and buy as long as they want to. They usually
depend on the presentation on our product. They want that our service comes
to them and they do not have to go out.

They tend to ask their classmate or friends whether they will buy or not
but eventually 8/10 still buys our product. At this level we are already
struggling on selling our product. The grade 10 students had a 50/50 decision
if they want to buy or not. Sometimes they buy, sometimes better luck next
time. They also prefer warm foods most. In this point we are being challenge
to sell our product. The senior high school students do not even care on how
we present our product instead they prefer on asking questions and depends
on how we defend our product. They are also sensitive on the weather
conditions. When it comes to teachers we maintaining the number of
customers. The difference is their purchasing power is affected and not
maintained because sometimes they buy more and sometimes they just buy
one.

The UBE BANANA CRUNCH ensures quality, healthy, nutritious and

deliciously satisfying crunchy Banana to our valued customer. We are working
unitedly to provide our customers demand. We assure that our customers will
never regret buying our product. Even there is an increase on price, quantity,
quality and safe product is our top most priority and tried to maintain it. From
its appearance up to every bits of its taste will surely make our customers
contented.

V. The Market, Market Justification based on the industry Dynamics

and the Macro Environmental Factors Affecting the Opportunities and
Threats in the Market, the Size, Potential and Realistic Share of the
Market

The dessert market is experiencing significant growth, driven by

increasing demand for unique and gourmet treats, particularly among health-
conscious consumers and those seeking new flavor experiences. The rise of
Filipino cuisine and the growing popularity of ube-based desserts present a
substantial opportunity for Ube Banana Crunch. However, competition from
established dessert brands and the potential for ingredient price fluctuations
pose challenges. While the overall dessert market is vast, Ube Banana
Crunch aims to capture a realistic share of the niche market for Filipino-
inspired desserts, focusing on building brand loyalty and establishing a strong
online presence to reach a wider audience.

VI. The Enterprise Strategy and Enterprise Delivery Systems: Business

Competitiveness.

In selling our product, we divide each member and give different tasks. Its
either 1 or 2 member will stay at the booth to prepare the final product and the
other remaining groups will be divided to go to the different grade levels or
areas to sell. We want that our customers will not have any difficulties
especially waiting for a long period of time so we offer our service and we
voluntarily go to their area to promote our product. To gain more customer, in
every 1 stick of ube banana that remains in our product we give it 5 pesos. In
this style our customers are eager and willing to buy our product. This is not
just for our customers but also for us to have the work easier and faster to
gain more.

We don't have in mind that we should beat our competitors instead we

just want to maintain and gain more customer. We do not compete in a way
that we destroy their image instead we compete the way we value or treat our
customers. Other competitors are often irritated to their customer if they don't
buy their product but for us we respect our customers want and please them
to advertise our product to others.

VII. The Financial Forecasts and Expected Returns, Risk, and

Contingencies

Save that coin Income Statement for one month

Revenues
Ube banana crunch = 1360

Expenses

Ingredients/ Materials: =480

Revenue- Expenses =Net Profit ₱1360 - ₱480 = ₱880

VIII. Environmental and Regulatory Compliance

The UBE BANANA CRUNCH product has a several process that needs an
effort and time to commit in order for it to be successful. But our members
assure that with the time needed we still follow the school rules and
regulations. No one got absent just to make our product and even no one gets
late just to sell instead we do it at the afternoon after our dismissal. The
process of making our product is being done at home with the assigned
member and for the preparation, we are going to school early and then do the
packaging process.

Our product is also an environmental friendly since it is placed in paper

cup. We are following the ordinance of our school and help to advocate the
lesser use of stick of banana, plastic cups in school campus.

Our GROUP to environmental sustainability and regulatory compliance is

integral to our business philosophy. We believe that operating responsibly and
ethically is essential for building a successful and sustainable business. By
adhering to these principles, we aim to create a positive impact on the
environment, our community, and our customers.

Food Safety First:

• Cleanliness is King:

• Safe Ingredients:

• Proper Storage:

Being Green:
• Reduce, Reuse, Recycle

IX. The Capital Structure and Financial Offering: Returns and Benefits to
Investors, Financiers, and Business Partners

CONCLUSION

Ube Banana Crunch is poised to become a successful and beloved

Filipino dessert venture. The business plan outlines a clear vision, mission,
and strategic approach to capture a significant share of the growing dessert
market. By combining the unique flavors of ube and banana, prioritizing
quality ingredients, and embracing sustainable practices, Ube Banana Crunch
offers a compelling value proposition to customers.

The team's dedication to customer satisfaction, coupled with a multi-

channel sales strategy and a strong marketing approach, will ensure the
business's growth and profitability. Ube Banana Crunch's commitment to
environmental sustainability and regulatory compliance further strengthens its
position as a responsible and ethical business.

With a strong financial forecast, a well-defined capital structure, and a

clear understanding of the market dynamics, Ube Banana Crunch is ready to
embark on a journey to delight customers, promote Filipino culinary heritage,
and achieve long-term success.

REFERENCE

https://youtu.be/50qbGhO5VKw?si=GTKR9SVqkbxARk8_

https://youtube.com/shorts/qu1K4OSHnqg?si=X-0bXKBANvMQKAuB

https://youtu.be/jXrde8q2Xhc?si=MR9gQ8IZgM9V_3-i

https://youtu.be/n0t5UOz5eKc?si=1-8WfyHE3ikUvBnJ
 CONCEPT

I. Introduction

II. Executive Summary

III. The Business Proponents: Organizers with their Capabilities

and Contributions

IV. The Target Customers and the Main Value Proposition to the

Customer

V. The Market, Market Justification based on the industry

Dynamics and the Macro Environmental Factors Affecting the

Opportunities and Threats in the Market, the Size, Potential and

Realistic Share of the Market a. The Product and Service Offerings

VI. The Enterprise Strategy and Enterprise Delivery Systems:

Business Competitiveness
VII. The Financial Forecasts and Expected Returns, Risk, and

Contingencies

VIII. Environmental and Regulatory Compliance

The Capital Structure and Financial Offering: Returns and Benefits

to Investors, Financiers, and Business Partners