Department of Education

Region IX, Zamboanga Peninsula

Division of Zamboanga City
BALIWASAN SENIOR HIGH SCHOOL STAND -ALONE
DIAGNOSTC EXAMINATION
ENTREPRENEURSHIIP
NAME: __________________________________________ DATE:__________
GRADE/SEC.:_____________________________ SCORE: _________
TEST- I MULTIPLE CHOICE
Direction: Read the statement carefully. Choose the correct answer of the given choices and write your answer on
the separate sheet of paper.
1. The following are the ways on how to identify b. Opportunity d. Seeking
target market; except?
A.is the market problem needs capital? 10. It is an attainment of rapid growth. What type of
B.is the market problem urgent? Rs is this?
C.is the market problem pervasive? a. Responsiveness c. Range
D. will the buyers pay to have this problem b. Reach f. Resources
solved? required
2. This is a type of market needs which problems 11. It is viability into the future, called?
doesn’t have yet under fined solutions? a. Profitability b. Sustainability
a. Target Needs c. market c. Income d. Stocks
problems 12. What do you mean with profit?
b. stated needs d. silent needs a. Income minus expenditure
3. Market is consists of three different types of b. Viability into the future
customer. Which among these customers are the c. Viability for defined period
one who have already purchased the product? d. Money
a. target users c. existing 13. Viability means___________?
customers a. Viability into the future c. Money
b. prospects d. target market b. Viability for defined period d. Ability to
4.___is a type of customer who have not yet survice
purchased the product but considering it. What type 14. It is a steady earnings market, expected to pay
of customer is this? regular dividends to shareholder, called?
a. Target users c. Target market a. Profitability c. income
b. prospects d. existing b. Sustainability d. income stocks
customers 15. Niche Viability means?
5. It is an existing inefficiencies, awkward workflows a. Viability into the future
or non- optimal solutions b. Viability for defined period
a Target Needs c. market c. Viability in single specialized environment
problems d. Ability to survive
b. stated needs d. silent needs 16. Below are examples of stock, which among these
6. It is an entrepreneur’s business idea that can is one example of income stocks?
potentially become a commercial product called? a. High-tech companies
a. Screening c. seizing b. Utilities such as Water Company
b. opportunity d. seeking c. Cost-cutting and good management
7. It is the first step and is the most difficult process d. Steady earnings
of all due to the number of options that the 17. How does money flows in growth phase?
entrepreneur will have to choose from. What type of a. phase, money flows into the company from
3s is this? investors b. The money return to the investors
a. Screening c. Seizing c. The money flows into investors
b. Opportunity d. Seeking d. None of these
8. It is the buyer of goods or services produced or 18. What is step cost?
rendered by the business called? a. As volume increases, new fixed costs are incurred.
a. Market c. Competitors For example, a larger factory or an additional layer of
b. Business d. Customers management.
9. It is a type of 3s which process of cautiously b. As volume decreases, new fixed costs are
selecting the best opportunity. What type of 3s is incurred.
this? c. Loss of efficiency, reliability or performance.
a. Screening c. Seizing d. The money flows into investors
19. What do we mean with Robustness?
a. Viability across a range of environmental a. Sampling error c. Non
conditions. probability
b. Viability into the future b. Focus group discussion d. Ramdomaton
c. Viability for defined period 31. One of the preferred and practical methods of
d. Viability in single specialized environment generating ideas.
20. It is measured by its long-term survival and its a. Generating idea c.
ability to sustain profits over a period of time called? marketing
a. Robustness c. profit b. Sampling d. observation
b. Viability d. Income stocks 32. The process of getting answers from a sample of
21. It is an individuals or companies that are respondents derived from a particular population
interested in a particular product or service and are a. Data sheet c. process
willing and able to pay for it. interview
a. Target company c. marketing concept b. Inventory d. survey
b. customer service d. Demographics 33. A percentage of a specific population carefully
22. Uses the needs of customers as the primary chosen by the researcher to generally represent the
focus during the planning, production, distribution, whole population.
and promotion of a product or service a. Sampling c. sampling error
a. Custom services c. b. Non probability d. Error
Entrepreneurship 33. It does not give the samples equal chances of
b. Marketing concept d. Service center being selected
23. These are the people who buy the products and a. Probability c. sampling data
services companies offer. b. structured interview d. Non –
a. Customer c. Teacher probability
b. Business man d. None of the 34. This is to assure that every sample has an equal
above representation for the selection process to be
24. This is a kind of data that describe a group of unbiased
people in terms of their age, marital status, family a. Observation c. Error sampling
size, ethnicity, gender, profession, education and b. Group discussion d. Randomation
income. 35. A range of inaccuracy to which a sample might
a. Marketing concept c. Data sheet vary from the particular population
b. Demographics d. Income syntax a. Survey option c. Structured
25. ____ are the data that describe a group of data sheet
people in terms of their tastes, opinions, personality b. Sampling d. Sampling error
traits, and lifestyle habits. 36. It is the last addition in the marketing mix as
a. Psychographic c. Photographic marketers began to realize the importance of the
b. Demographic d. Biographic internal and external operations of the business
26. It is a form of marketing segmentation that to serve customers better
divides people into different groups who have a a. Process c. Packaging
specific behavioral pattern in common b. Processing d. Production
a. Marketing strategy 37. It involves presenting the products or services to
b. Market data the public and how these can addresses the public’s
c. Behavioral segmentation needs, wants, problems, or desires.
d. Segmentation a. Promotion c. Processing
27. The most reliable and credible ways of getting b. Interegation d. Lecturing
relevant information from the target customers. 38. It is a peso value that the entrepreneur assigns to
a. unstructured interview c. a certain product or service after considering its cost,
interview competition, objectives, positioning, and target
b. structured interview d. market.
observation a. Dollars c. Yen
28. Informal type of interview and does not follow a b. Peso d. Price
specific set of questions. 39. This a type of communication that influence the
a. structured interview behaviour of a customer to choose the product of
b. unstructured interview service of the entreprenuer over the competitors
c. interview Communication skills
d. focus group discussion Product community
___ 29. It employs a specific set of questions and Advertising
produces quantitative data. All of the above
a. Structured interview c. sampling ___40. These are the short-term professional
b. Unstructured interview d. observation gimmicks where in practical incentives and appealing
30. These are commonly used by market researchers activities are incorporate to entice the customers to
to capture qualitative results from target customers.
buy the product or avail for the service. This called _____5.Questionnaire or survey observation and
below-the-line promotion. focus group are some of the ways to collect a
a. Sales promotion primary data.
b. Advertising _____6.A brand is symbol of promise or assurance
c. Product promotion from the entrepreneur that what it purports to the
d. Sales commission customers will happen.
TEST –II TRUE OR FALSE _____7. A good brand not just entices customers to
Direction: Read carefully. Write T if the statement is try the product but makes them loyal to it.
true. F if the statement is false. Moreover, the brand sets the image of the business
_____1.A customer profile is a description of the to the public.
characteristics of the person or company that is _____8.The intangible elements include the product
likely to purchase a product or service. itself, its packaging, its price, and its location.
_____2.one of the target market goal is to collect, _____9.The tangible elements include the
record, and analyze information about customer perception and relationship of the customers with
_____3.Knowing about your competition will help the brand.
you define your target market. _____10.Defining your brand is like a journey of
_____4.Groups of customers within a large market business self-discovery. It can be difficult, time-
who shows common characteristics are known as consuming and uncomfortable
market research..
 Prepared by:

Checked and Reviewed by:

JUDITH C. MUSTAHAM
Subject Group Head – HUMSS

Noted by:

FELIX C. MABANAG, Jr.

Principal I

Reflection

1. No. of learners who earned 80% in the 42/44

evaluation
2. No. of learners who require additional 2 learners
activities for remediation who scored below
80%

3. Did the remedial lessons work? No. of Yes/ 2 learners

learners who have caught up with the lesson

4. No. of learners who continue to require None

remediation

5. Which of my teaching strategies worked Collaborative strategy and with the use of
well? Why did these work? ICT (video clips), lesson was delivered
successfully
6. What difficulties did I encounter which my Time Management
principal or supervisor can help me solve?

7. What innovation or localized materials did Use of video clips for this particular lesson
I use/discover which I wish to share with
other teachers?