REPUTATION REVOLUTION

PROMPTS
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Introduction
This guide offers a complete resource for leveraging AI to
strengthen your digital PR strategy and build a robust online
presence. It’s structured to help you implement essential
strategies and insights through AI-powered assistance, enabling
you to effectively enhance your brand's digital footprint and
achieve your PR goals more efficiently. Utilizing these prompts
with an AI tool will streamline your approach, helping you apply
best practices and optimize your digital PR efforts.

The prompts in this guide are organized into categories that align
with the main themes of the book. Each prompt is crafted to help
you tackle specific aspects of digital PR, from establishing your
brand voice to managing crises and building a lasting brand
legacy. By working through these prompts with an AI assistant,
you'll be able to develop practical strategies, create compelling
content, and make data-driven decisions to elevate your digital
PR efforts.
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Actionable Prompts
Establishing Your Authentic Brand Voice

1. Develop Core Brand Values:

"Based on my company's mission statement [insert mission
statement], help me identify 3-5 core brand values that will
resonate with my target audience [describe target
audience]. For each value, provide a brief explanation of
how it aligns with our mission and audience expectations."

2. Create Brand Voice Guidelines:

"Using the following brand attributes [list 3-5 key brand
attributes], help me develop a set of brand voice guidelines.
Include tone descriptors, example phrases, and do's and
don'ts for each attribute."

3. Craft a Unique Brand Lexicon:

"My brand is in the [insert industry] industry and targets
[describe target audience]. Help me create a list of 10-15
unique words or phrases that could become part of our
brand's lexicon, reflecting our personality and resonating
with our audience."

4. Translate Brand Voice Across Platforms:

"Our brand voice is [describe brand voice]. Help me adapt
this voice for the following platforms while maintaining
consistency: LinkedIn, Twitter, Instagram, and our company
blog. Provide a brief guideline for each platform."

5. Develop a Brand Storytelling Framework:

"Based on our company's history [provide brief company
history] and mission [insert mission statement], help me

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create a storytelling framework that highlights our brand's

journey, values, and unique selling points. Include key
narrative elements and potential story arcs."

Social Media Mastery

6. Create a Content Calendar:

"I need to create a monthly content calendar for [specify
social media platform]. My brand focuses on [describe
brand focus] and our key audience is [describe target
audience]. Suggest 20 post ideas with optimal posting times,
considering industry trends and potential engagement
factors."

7. Develop Engagement Strategies:

"My brand's social media engagement rate is currently
[provide current rate] on [specify platform]. Suggest 5
strategies to increase engagement, including specific post
types, call-to-action ideas, and interactive content
suggestions tailored to our audience [describe audience]."

8. Craft Platform-Specific Content:

"I need to repurpose our latest blog post [provide blog post
title and brief summary] for Instagram, Twitter, and LinkedIn.
For each platform, suggest how to adapt the content,
including post format, key points to highlight, and relevant
hashtags."

9. Design a Social Media Crisis Response Plan:

"Help me create a social media crisis response plan for
potential issues related to [describe potential crisis
scenarios]. Include steps for identifying a crisis, response
templates, and guidelines for different severity levels."

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10. Analyze Competitor Social Media Strategies:

"Analyze the social media strategies of our top 3 competitors
[list competitors] on [specify platform]. Identify their most
successful content types, posting frequencies, and
engagement tactics. Suggest how we can differentiate our
strategy while addressing similar audience needs."

Proactive and Strategic Audience Engagement

11. Develop an Influencer Outreach Strategy:

"I want to launch an influencer marketing campaign for our
new product [describe product]. Help me create an outreach
strategy, including criteria for selecting influencers, a
template for initial contact, and ideas for collaboration that
align with our brand values [list brand values]."

12. Create a Customer Feedback Loop:

"Design a system for collecting, analyzing, and acting on
customer feedback across our digital channels. Include
methods for gathering feedback, a process for categorizing
and prioritizing insights, and strategies for implementing
changes based on customer input."

13. Craft Personalized Audience Segments:

"Using our customer data [provide key demographic and
behavioral data points], help me create 3-5 distinct audience
segments. For each segment, suggest tailored engagement
strategies and content ideas that address their specific
needs and preferences."

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14. Develop a Community Management Playbook:

"Create a community management playbook for our online
forums and social media channels. Include guidelines for
moderating discussions, encouraging positive interactions,
and handling common issues. Also, suggest ideas for
fostering a sense of community among our users."

15. Design a User-Generated Content Campaign:

"I want to launch a user-generated content campaign to
showcase how customers use our product [describe
product]. Help me develop a campaign concept, including a
unique hashtag, contest rules, and ideas for featuring and
rewarding participant contributions."

Crisis Management and Reputation Protection

16. Create a Reputation Monitoring System:

"Design a comprehensive system for monitoring our brand's
online reputation. Include key platforms to watch, specific
metrics to track, and a process for categorizing and
responding to different types of mentions or feedback."

17. Develop a Crisis Communication Template:

"Based on potential crisis scenarios in our industry [describe
potential scenarios], help me create a crisis communication
template. Include key message points, guidelines for tone
and transparency, and a step-by-step process for
disseminating information across various channels."

18. Craft a Negative Review Response Strategy:

"Develop a strategy for responding to negative reviews on
[specify platform(s)]. Include templates for different types of

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complaints, guidelines for when to take the conversation

offline, and suggestions for turning negative experiences
into positive outcomes."

19. Create a Brand Sentiment Analysis Framework:

"Design a framework for analyzing brand sentiment across
our digital channels. Include key metrics to track, tools to
use, and a process for interpreting data and translating
insights into actionable strategies for improving brand
perception."

20. Develop a Post-Crisis Recovery Plan:

"Create a plan for rebuilding our brand's reputation after a
significant PR crisis. Include strategies for reengaging with
our audience, rebuilding trust, and repositioning our brand
narrative. Suggest timelines and milestones for measuring
recovery progress."

Building and Maintaining Your Brand Legacy

21. Craft a Brand Legacy Statement:

"Based on our company's history [provide brief history],
values [list core values], and long-term vision [describe
vision], help me create a compelling brand legacy statement.
This statement should capture the lasting impact we aim to
have on our industry and society."

22. Develop a Corporate Social Responsibility (CSR) Strategy:

"Help me create a CSR strategy that aligns with our brand
values [list values] and resonates with our target audience
[describe audience]. Suggest 3-5 key focus areas, potential
partnerships, and ideas for measuring and communicating

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the impact of our initiatives."

23. Create a Brand Ambassador Program:

"Design a brand ambassador program to empower our
employees as advocates for our brand. Include guidelines
for social media engagement, ideas for showcasing
company culture, and strategies for recognizing and
incentivizing participation."

24. Develop a Brand Evolution Roadmap:

"Create a 5-year roadmap for evolving our brand while
maintaining our core identity. Consider current industry
trends [list relevant trends], anticipated market changes, and
our long-term business goals [describe goals]. Suggest key
milestones and strategies for each year."

25. Craft a Brand Storytelling Series:

"Design a year-long brand storytelling series that showcases
different aspects of our company's impact, culture, and
vision. Suggest themes for each month, potential story
formats (e.g., blog posts, videos, social media campaigns),
and ideas for featuring employee and customer voices."

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Implementation Strategy
To effectively use these prompts with an AI assistant and achieve
your digital PR goals, consider the following approach:

1. Prioritize Your Goals: Review the prompts and identify

which areas of digital PR are most critical for your current
business needs. Focus on these prompts first.
2. Provide Context: When using each prompt, provide as much
relevant context about your brand, industry, and specific
situation as possible. This will help the AI generate more
tailored and useful responses.
3. Iterate and Refine: Use the AI's output as a starting point.
Review the suggestions, add your own insights, and refine
the strategies to best fit your brand's unique needs.
4. Collaborate with Your Team: Share the AI-generated
strategies with your team for additional input and refinement.
This collaborative approach can lead to more robust and
effective implementations.
5. Implement Gradually: Start by implementing one or two
strategies at a time. Monitor their effectiveness and gather
data before moving on to additional strategies.
6. Regular Review and Adaptation: Set up a regular schedule
(e.g., monthly or quarterly) to review your digital PR efforts.
Use these prompts to reassess and adapt your strategies as
needed.
7. Combine AI Insights with Human Expertise: While AI can
provide valuable suggestions and analysis, always filter
these through your own expertise and understanding of your
brand and audience.
8. Stay Updated: As digital PR trends evolve, revisit these
prompts and update them with new context to ensure your
strategies remain current and effective.

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9. Measure and Analyze: For each implemented strategy, set

clear KPIs and regularly analyze your results. Use these
insights to inform future prompt sessions and strategy
refinements.
10. Continuous Learning: Use the AI assistant to stay informed
about the latest digital PR trends and best practices. Regularly
ask for updates and new ideas to keep your strategies fresh and
innovative.

Following this implementation strategy and consistently engaging

with these prompts will allow you to leverage AI assistance to
greatly enhance your digital PR efforts. The key to success is in
the thoughtful application of these AI-generated insights,
combined with your unique understanding of your brand and
audience. With persistence and strategic implementation, you'll
be well on your way to mastering digital PR and building a
powerful online presence that stands the test of time.