The new benchmark in coating technology

Premium Optical Lenses

Ultimate Strength. Brilliant Clarity.
“Diamond Finish”, the latest HOYA premium multi-coating technology
has raised the benchmark to a new level. After many years of research
and development Diamond Finish is the newest innovation in multi-coats,
producing the highest scratch resistance available.

Independent research has shown that consumers

are more likely to spend more when they feel secure
Scratch free that the purchase is going to last the distance.
vision for longer
Clearer vision Consumers look for quality and long term reliability
for longer in a product, which in turn will bring loyalty to that

Complete product and your business. The need for practices

durability to become more diverse and differentiate what they
can offer to patients is an extremely important part
of the dispensing and recommendation process.
This need has become more apparent as consumers
become more and more cautious and informed in the
purchasing process, whilst competition increases.
Water repellent
for longer
It is also important to note that price based advertising
and special offers only appeal to a portion of the
Stays cleaner
for longer Easy to clean population. Quality and service are still recognised
for longer as the key purchasing drivers. Diamond Finish will
present your patients with a highly developed, quality
product that surpasses all other multi-coats in the
market giving you the ability to clearly differentiate
your practice from competitors.
MAXIMUM SCRATCH RESISTANCE
The wear and tear of everyday life can scratch and diminish the
quality of a lens. The layers of Diamond Finish multi-coat have a
unique composition which provides unsurpassed adhesion and
scratch resistance to ensure long term durability and brilliant
performance. 5 times more scratch resistant than competitors.

SUPERIOR ANTI-REFLECTION
Diamond Finish’s patented Anti-Reflection layers reduce glare
and eliminate reflections that disturb a wearers vision. Clarity for
night time vision is dramatically improved and wearers will also
experience increased comfort during the day.

WATER & OIL REPELLENT

HOYA’s patented hydrophobic and oleophobic layer has a smooth
surface ensuring long-lasting water and oil repellent qualities. The high
contact angle makes it virtually impossible for water drops to grip
on the lens surface. The wearer will not be affected or disturbed by
condensation or rain, and exposure to chemicals has almost no effect.

DIRT REPELLENT
Wearer’s on average clean their lenses 10 times per day. Even after
long term use and repeated cleaning, Diamond Finish keeps its
superb easy-to-clean properties, reducing the chance of scratching
and providing optimal transparency.
 Bayer Test

It’s all in the facts

Independent Colts 15
Laboratory test results*
10

FACT 1 - Complete Protection 5

It’s a fact that independent tests have proven the market leading
0
scratch resistance of Diamond Finish. The “Bayer Test*” is an
Diamond Finish SFT Multi-coat VP Multi-coat Competitor B Standard
assessment conducted to measure the scratch resistance of Multi-coat Bayer 10 Bayer 5 Multi-coat Competitor
coatings. Diamond Finish offers 75% more scratch resistance than Bayer 15 Bayer 5 Multi-coat
Bayer 2.5
Diamond Finish
its predecessors and 50% more scratch resistance than HOYA’s Competitors
current proven performing of SFT Multi-coat. Light Transmission Test

FACT 2 - Chrystal Clear Vision 100% light 98.6% light transmission

It’s a fact that Diamond Finish’s advanced Anti-Reflection layer

ensures a maximum light transmission of 98.6%, providing the 1,05% rest reflection 0,35% absorption
wearer with relaxed all-round vision. Comfort is enhanced for long
periods of time, and a wearers’ cosmetic appearance is improved. Diamond Finish Eyas 1.60
Diamond Finish
Competitor 1
Chemical Durability Test Competitor 2

FACT 3 - Easy to Clean 110°

100°
It’s a fact that exposure to water and chemicals (even cleaning
90°
fluid) can significantly reduce the durability and easy cleaning
80°
attributes of a multi-coat. However, the unique patented
hydrophobic top layer of Diamond Finish makes lenses easier 70°

to clean and they stay cleaner for longer, with exposure to 60°

chemicals having virtually no effect. 0 5 min. 10 min. 15 min.

Water contact angle after 15 min. exposure to chemical solution Diamond Finish
Diamond Finish
Competitor 1
Competitor
CompetitorA 2

110°
Wiping Test
FACT 4 - Durability 115° 100°

It’s a fact that cleaning your lenses can be the enemy for 110°
90°

80°
long term clarity. Repeated wiping significantly diminishes
105° 70°
the durability of a multi-coat, however tests have proven that 60°
Diamond Finish’s unique oleophobic and hydrophobic properties 100°
0 5 min. 10 min. 15 min.
Water contact angle after 15 min. exposure to chemical solution
will ensure that repeated cleaning will not damage the lens, with 95°
maximum durability guaranteed. 0 600 1200 1800 3600
Water contact angle / easy to clean level after wiping Diamond Finish
Competitor 1
Competitor 2

110°

100°
How to present Diamond Finish to
your patient
I have selected HOYA lenses that come with Diamond Finish coating for your glasses because:
u They have superior scratch resistance
u The technical characteristics of the materials
u The advanced lens designs

Regular lens coatings offer you limited scratch resistance. Diamond Finish is 5 times more scratch resistant than
standard coatings.

HOYA is highly regarded for the durability of their coatings, and the ease of cleaning. There is only a small price
difference between Diamond Finish lenses and standard lenses, however you will receive the toughest coating
available on the market, which will add more life to your lenses.

Supporting you to grow your business

Diamond Finish is a great business builder. It can help improve customer satisfaction and loyalty, and deliver
a healthy bottom line. To assist you with this opportunity, HOYA can support you and your business through
Local Area Consumer Marketing to drive additional traffic into your practice and clearly explain the benefits of
Diamond Finish to your patients.
u Patient information brochures
u In-store posters, window displays or lightbox transparencies
u Direct Mail postcards or flyers to send to your patient database
u Local newspaper advertisements
u Recall letters or inserts

HOYA’s marketing team will work closely with you to deliver the best outcome for your business.
For further information on Local Area Marketing, please contact your territory Sales Consultant.
Diamond Finish Product Range
PRODUCT NAME PRODUCT NAME
SiNglE ViSiON gRiND Hoyalux Summit CD/Pro TrueForm 1.50
Hi-Lux Thin 1.50 Hoyalux Summit CD/Pro TrueForm Transitions 1.50
Hi-Lux Transitions 1.50 Hoyalux Summit CD/Pro TrueForm Phoenix 1.53
Hi-Lux Phoenix 1.53 Hoyalux Summit CD/Pro TrueForm Phoenix Transitions 1.53
Hi-Lux Phoenix Transitions 1.53 Hoyalux Summit CD/Pro TrueForm Eyas 1.60
Hi-Lux Eyas 1.60
Hoyalux Summit CD/Pro TrueForm Eyas Transitions 1.60
Hi-Lux Eyas Transitions 1.60
Hoyalux Summit CD/Pro TrueForm Eynoa 1.67
Hi-Lux Eyas Suntech 1.60
Hoyalux Summit CD/Pro TrueForm Eynoa Transitions 1.67
Hi-Lux Eynoa 1.67
Hoyalux Summit CD/Pro 1.50
Hi-Lux Eynoa Transitions 1.67
Hoyalux Summit CD/Pro Transitions 1.50
Nulux 1.50
Hoyalux Summit CD/Pro Phoenix 1.53
Nulux Transitions 1.50
Nulux Eyas 1.60 Hoyalux Summit CD/Pro Phoenix Transitions 1.53

Nulux Eyas Transitions 1.60 Hoyalux Summit CD/Pro Eyas 1.60

Nulux Eyas Suntech 1.60 Hoyalux Summit CD/Pro Eyas Transitions 1.60
Nulux Eynoa 1.67 Hoyalux Summit CD/Pro Eyas Suntech 1.60
Nulux EP Eynoa 1.67 Hoyalux Summit CD/Pro Eynoa 1.67
Nulux Eynoa Transitions 1.67 Hoyalux Summit CD/Pro Eynoa Transitions 1.67
Nulux Eyry 1.70 Summit CD/Pro Eyry 1.70 Hoyalux
Nulux EP Eyry 1.70 iNDOOR
PROgRESSiVES
Hoyalux iD WorkStyle 1.60
Hoyalux iD Classic Eyas 1.60
Hoyalux Desk 1.50
Hoyalux iD Classic Eyas Suntech 1.60
Hoyalux Desk Eyas 1.60
Hoyalux iD Classic Eynoa 1.67
PC Pro 1.50 AVAILABLE NOV 10
Hoyalux iD Classic Eyry 1.70
Lecture 1.50
Hoyalux iD LifeStyle 1.50
BiFOCAlS
Hoyalux iD LifeStyle Transitions 1.50
Flat Top 28 1.50
Hoyalux iD LifeStyle Phoenix 1.53
Hoyalux iD LifeStyle Eyas 1.60 Flat Top 28 Transitions 1.50

Hoyalux iD LifeStyle Eyas Transitions 1.60 Flat Top 28 Phoenix 1.53

Hoyalux iD LifeStyle Eyas Suntech 1.60 Curve Top 28 Eyas 1.60

Hoyalux iD LifeStyle Eynoa 1.67

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*Bayer test results on file