Ideal Buyer
Buyer Persona
How your product/service can solve their problem or help the Competitor Product/Service Research
Buying motivation/reasons: What are the persona’s reasons for buying your product/service?
Buying concerns/objections: What are the persona’s concerns when buying your product/service?
Pain points/problems they face
Where & how they are finding solution
Age
Demographics Gender
Language
Location
Education
Annual Income
Relationship Status
Children
Life Goals
Job Title
Profession/Career Work Industry
Decision Maker
Challenges
Goals/career goal
Favorite Social Media
Channel(s) Facebook, Instagram
Interests & Behaviors Least Social Media
Channel(s) LinkedIn, twitter
Favorite Brands
Interests & Behaviors
Favorite Content Type (Text,
Videos, Images, Audio etc.) Video + Image
Favorite influencer:
Favorite celebrities:
Favorite websites:
content they consume (topics)
Favorite hangout places:
Hobbies
gadgets/device they use
Shopping Behaviors / List
Newspaper/magzine they read
Books they read
Apps they use
Travel Behaviors
Sportsperson Persona College Going Male College Going Female
Age 18-30 18-25
Demographics Gender male & female male female
Language Hindi, English
Location
Education
Annual Income
Relationship Status
Children
Life Goals
Job Title
Profession/Career Work Industry
Decision Maker Yes
Challenges
Goals/career goal
Social Media Channel(s) Facebook, Instagram
Interests & Least Social Media
Channel(s) LinkedIn, twitter
Behaviors
Favorite
Favorite Brands
Content Type
(Text, Videos, Images, Video + Image + Podcasts
Audio etc.)
Favorite influencer:
Favorite celebrities:
Favorite websites:
content they consume (topics)
Favorite hangout places:
Hobbies
gadgets/device they use
Shopping Behaviors / List
Newspaper/magzine they read
Books they read
Apps they use
Travel Behaviors
Buying motivation/reasons:What are the persona’s reasons for buying your product/service?
Buying concerns/objection:What are the persona’s concerns when buying your product?
Pain points/problems they face
Where & how they are finding solution
How your product/service can solve thier problem or help them?
elite class/rich
25-50
male& female
Digital Marketers Content Writers Academic Audience
Age
Demographics Gender
Language
Location
Education
Annual Income
Relationship Status
Children
Life Goals
Job Title
Profession/Career Work Industry
Decision Maker
Challenges
Goals/career goal
Social Media Channel(s)
Interests & Least Social Media
Behaviors Channel(s)
Favorite
Favorite Brands
Content Type
(Text, Videos, Images,
Audio etc.)
Favorite influencer:
Favorite celebrities:
Favorite websites:
content they consume (topics)
Favorite hangout places:
Hobbies
Gadgets/Device they use
Shopping Behaviors / List
Newspaper/magzine they read
Books they read
Apps they use
Travel Behaviors
Buying motivation/reasons:What are the persona’s reasons for buying your product/service?
Buying concerns/objection:What are the persona’s concerns when buying your product?
Pain points/problems they face
Where & how they are finding solution
How your product/service can solve thier problem or help them?
