TANI’S GROWTH

PORTFOLIO

FOR tutero
 STRUCTURE

About EntryLevel

5Cs Analysis

Dream Buyer Analysis

Pirate Metrics

Core Problems

Solution Brainstorm & ICE

Experiments
 About tutero

Tutero is an Australian company that helps students find 1-on-1 tutoring primarily in the primary
and high school demographic (under 18).
They offer personalised,efficient and engaging classroom lessons.

Tutero's educational philosophy goes beyond academics; it's about fostering a lifelong love for
learning. Its tutors are mentors, investing in every student's growth, offering programs that build
critical thinking in math, language skills in English, and scientific inquiry in science. Each
session is a chance to develop learning strategies for long-term success, making Tutero a
transformative experience.

Tutero has a matching process that helps every student form an authentic connection with their
tutor. And its lessons address the specific gaps blocking learning in the classroom, its tutors
make each session engaging and fun for students to look forward to lessons.
 5Cs Analysis
COMPANY COLLABORATORS CUSTOMERS COMPETITORS CONTEXT

Tutero runs a ● tutors Parents There are similar ● Tutero

personalised tutoring ● Parent referrals ● Looking for online platforms positions its
program for its ● Google Ads a convenient offering similar tutoring
students. ● Google & services as tutero. services as
way for their
Trustpilot budget-friend
Unique selling kids to learn, Online Open ly for parents.
point: that affords Courses ● The online
● Tutero them time to ● Grok education
creates a work without academy industry is
custom worry. ● Tutorbird rapidly
program to ● Looking for ● Teachworks evolving,
support ● Udemy driven by
affordable
students' technological
specific and budget Free advancement
needs. friendly ● YouTube s and
● It offers tutoring. changing
tutoring Students consumer
programs that ● Who are preferences,
cater to struggling such as the
budget. growing
with lessons
● Payments are demand for
secure and in physical personalized,
safe classes interactive,
protecting where they and engaging
financial can get lost online
information. in the crowd learning
● Lessons experience.
and not get
address ● COVID-19
specific gap enough has
blocking attention. accelerated
learning. ● Who have the shift
lost their towards
confidence remote
due to learning,
enabling
academic
Tutero offer
struggles online
tutoring
services from
the comfort
of home.
 Dream Buyer Analysis

BIGGEST HOPES & BIGGEST PAINS & BARRIERS & WHERE THEY WHERE THEY
DREAMS FEARS UNCERTAINTIES HANGOUT GET INFO

● Aspire for ● Concerns ● Uncertainty ● Online ● Word-of-mo

their child to about their about the parenting uth
excel child falling effectiveness forums and recommenda
academically behind in and communities. tions from
and reach academics affordability ● Local other parents
their full due to lack of of tutoring community or educators.
potential. support or programs. centers or ● Online
● Desire for a resources. ● Lack of libraries. research
tutoring ● Fear of not confidence in ● Parent-teach through
program that being able to finding a er search
fits provide reliable and associations engines and
seamlessly adequate trustworthy and school social media
into their educational tutoring events. platforms.
family's busy assistance service. ● Educational
lifestyle. while ● Concerns blogs,
● Hope for their managing about forums, and
child to busy work accessibility review
develop schedules. and websites.
confidence ● Anxiety convenience,
and about the including
independence safety and transportation
in their convenience and scheduling
learning of traditional constraints.
journey. tutoring
options, such
as driving
long
distances or
struggling
with parking.
BIGGEST PREFERRED PHRASES & DAY IN THE LIFE WHAT MAKES
FRUSTRATION & FORM OF LANGUAGE THEM HAPPY
CHALLENGES COMMUNICATION

● Difficulty in ● Email for ● "I need a ● Juggling ● Seeing their

finding a detailed tutoring work child succeed
tutoring information program that commitments and thrive
program that and updates. fits our hectic , managing academically.
meets their ● Phone calls schedule." household ● Finding
specific needs for ● "I want my tasks, and solutions that
and personalized child to feel ensuring their simplify their
preferences. assistance confident and child’s daily routine
● Balancing and support. supported in wellbeing and reduce
work ● Social media their ● Having stress.
commitments for quick learning." limited time ● Receiving
with inquiries and ● "Finding a for positive
supporting updates on reliable tutor extracurricula feedback and
their child's tutoring shouldn't be r activities, support from
education. sessions. so stressful." including their child's
● Feeling finding and tutor or
overwhelmed attending educational
by the tutoring provider.
multitude of sessions.
tutoring
options
available and
unsure which
one is the best
fit.
 PIRATE METRICS

ACQUSITION ACTIVATION RETENTION REVENUE REFERRAL

(website forms, 6%
(ADS are tracked direct phone calls, Website Lifetime value of
quaterly) emails to customer) conversion rate customer No referrals
$667AUD
$25K AUD -20%
FB/INSTAGRAM 180 New customers Conversion rates 8%
ADSPEND per month of sign ups Churn rate
monthly
$25K AUD 40%
GOOGLE ADS Calls end up in
sales
$3K AUD
SEO

CORE PROBLEMS

The most impactful areas to focus on to improve the Pirate Metrics for Tutero would be
Retention and Referral.

Improving these areas can significantly boost customer lifetime value and organic growth.

PROBLEM 1: Low Activation

PROBLEM 2: Low Retention rates.
PROBLEM 3: Non existing Referrals

SOLUTION BRAINSTORM
Activation Improvement ideas:
Low Activation Rate
The main activation metric shown is 180 new customers per month. Without knowing the total
number of signups/trials, it's hard to gauge the activation rate precisely.

1. Optimize onboarding flows and remove friction points in the signup process
2. Offer free trial lessons: Providing a free introductory lesson or sample lesson can help
students and parents better understand the value of Tutero’s personalized approach.
This hands on experience could increase activation rates by demonstrating the quality of tutors
and learning pathways

Retention improvement Ideas:

1. Personalized Follow-Up and Engagement:
Implement an automated email and SMS system to send personalized follow-ups, reminders, and
educational content based on the student’s learning progress and goals. For example, if a student
is struggling with a particular topic, send additional resources or schedule extra sessions focusing
on that topic.

Companies like Duolingo use personalized notifications to remind users to continue their
learning journey, increasing engagement and retention.

2. Gamification and Rewards Program:

Introduce a gamification element to the tutoring platform where students earn points, badges, and
rewards for completing lessons, achieving milestones, and maintaining a consistent learning
schedule. These points could be redeemed for discounts, extra tutoring sessions, or educational
materials. Duolingo effectively uses gamification to keep users engaged and motivated to return
regularly

Referral Improvement Ideas:

1. Referral Incentive Program:

Develop a referral program where existing customers (parents or students) earn discounts, free
tutoring sessions, or other incentives for referring new customers to Tutero. Ensure the process is
easy and the incentives are attractive enough to motivate participation.
Dropbox famously used a referral program offering extra storage space, which led to exponential
growth. Similarly, Airbnb’s referral program significantly boosted its user base by offering travel
credits to both referrers and referees.

2. Partner with Schools and Educational Institutions:

Create partnerships with schools and educational institutions to offer Tutero’s services as a
supplementary learning resource. This can include special discounts for students referred through
these partnerships or integrating Tutero’s services into the school’s curriculum.